CASTROL INDIA

CONTENTS
1. Company overview
2. Company history
3. Key employees of the company
4. Locations
5. Services and products
6. Top competitors of the company
7. Status of the competitors
8. Expert views
9. SWOT analysis
10. Major findings
11. Suggestion
12. Conclusion

NIRMA
INTRODUCTION:
Nirma is a group of companies based in the city of Ahmedabad in western India that
manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and
Injectibles. Karsanbhai Patel, a well known entrepreneur and philanthropist of Gujarat, started
Nirma as a one-man operation. Today Nirma has over 15000 employees and a turnover of over
Rs. 3550 crores. In 2004, Nirma's detergent approached 800,000 tonnes one of the largest
volumes sold in the world under a single brand 'NIRMA'.

COMPANY PROFILE:
Nirma Limited

Type: Public
Industry: FMCG
Founded :1969
Headquarters: Ahmedabad, India
Key people:Karsanbhai Patel (CMD)
Products :Nirma detergent, Nima soaps
Revenue: Rs. 3504 crores (2011 standalone)
Rs. 5008 crores
US$ 1.12 Billion (2011 consolidated)
Employees: 14000
Website:www.nirma.co.in

COMPANY OVERVIEW:
Starting as a one-product, one-man outfit from a 100 sq ft (9.3 m2) room in 1969, Nirma became
a very successful company within three decades. The company had multi-locational

manufacturing facilities, and a broad product portfolio under an umbrella brand Nirma. The
company's mission to provide, "Better Products, Better Value, Better Living" contributed a great
deal to its success.
Nirma successfully countered competition from HLL and carved a niche for itself in the lowerend of the detergents and toilet soap market. The brand name became almost synonymous with
low-priced detergents and toilet soaps. However, Nirma realized that it would have to launch
products for the upper end of the market to retain its middle class consumers who would
graduate to the upper end. The company launched toilet soaps for the premium segment.
However, analysts felt that Nirma would not be able to repeat its success story in the premium
segment.
In 2000, Nirma had a 15% share in the toilet soap segment and more than 30% share in the
detergent market. Aided by growth in volumes and commissioning of backward integration
projects, Nirma's turnover for the year ended March 2000 increased by 17% over the previous
fiscal, to Rs. 12.17 bn.

Nirma Limited CEO, CFO, Executives & Contacts

1. ShrenikbhaiLalbhai
Non-Executive Independent Director Shri. Shrenikbhai K. Lalbhai is Non-Executive
Independent Director of Nirma Ltd. Shri. Shrenikbhai K. Lalbhai is an industrialist.
2. Rakesh Patel

Non-Executive Vice Chairman of the Board Shri. Rakesh K. Patel is Non-Executive Vice
Chairman of the Board of Nirma...

Products:

Consumer products:

Soaps

Salt

detergents

sourcing products

Soaps:
Nirma Bath Soap ::...
Toilet soap market in India was dominated by a very few MNCs which could monopolistically
price their product. In 1992, sensing a strong need to expand the market through Penetrative
Pricing, Nirma entered this market with the launch of Nirma Bath Soap, which is a carbolic
(Red) soap. Although the carbolic soap segment is on decline, Nirma Bath has generated larger
volumes each year. Packed in a red colour wrapper and available in 75 gram and 150 gram pack
sizes, this soap has a Total Fatty Matter (TFM) of 60 %.