What are the keys to marketing success?

Keys to marketing success can be summarized in below mentioned points:

a. the foremost important point is to satisfy the customer.
b. A company should have a clear image in order to achieve marketing success.
c. Thirdly work should be clearly distinct from other business activities in an organization. It should be central to the entire organization.
d. Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.

Mention the various components of marketing management

Marketing management components can be divided into following points:
a. Corporate level : It consists of companys mission and objectives.
b. Functional level : Non marketing and marketing institutions are included in it.
c. Marketing level : It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.

What were the different approaches used in marketing earlier?

There were three marketing approaches used earlier:
a. Production orientation: An organization which focuses on production specializes in producing most of the given services and products
without considering the quality.
b. Product orientation: An organization which focuses on product orientation is mainly concerned with the quality of the products.
c. Selling orientation: An organization which uses sales orientation mainly focuses on the selling or promoting a particular product, and
not determining new consumer desires as such.

Explain Service marketing. Also explain what is a service

a. Service marketing can be defined as marketing of services. Its not same for tangible products. Services if compared with goods then
neither all products are purely goods nor services. In more clear words service can be defined as
b. use of the service is not separated from its purchase.
c. A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
d. The use of a service is inherently subjective, i.e. if many people are experiencing services then each of them will experience it
uniquely.

What are the current approaches used for marketing?

Current approaches used for marketing can be categorized in four categories:
a. Relationship marketing: This approach basically deals with customer satisfaction. The whole emphasis is done on the relationship
between the suppliers and customers.
b. Business Marketing: It does not focuses on consumer products rather it focuses on industrial goods. All sort of marketing techniques
are like promotion, advertising, etc are used.
c. Social marketing: It focuses on marketing a product socially i.e. online.