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THE IMPACT OF INVESTORS ON CAS

HOUSING MARKET
Presented by
Carmen Hirciag, MBA
Senior Research Analyst

Survey Methodology
379 online surveys conducted in February-March 2015
Respondents: REALTORS who have worked with investors in
past 12 months (February/March 2014 February/March 2015)

REALTORS GENERAL
INVESTOR BUSINESS
Investor Market Overview

More REALTOR Respondents HaveWorkedWith


Investor Buyers During the PastYear
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

47%

41%
34%

2013

2014

2015

Number ofTransactions Declining


Average Investor Transactions
7

6.4

4.9

4.0

4
# of
Transactions 3
2
1
0
2013

2014

Q: How many investor transactions did you close in the past 12 months?

2015

InvestorsAccount for 26% of Business


Average
15.2

Number of Transactions

16.0
14.0
12.0

Total Closed Transactions

10.0

Investor Transactions

8.0
6.0

4.0

4.0
2.0
0.0

Q: How many investor transactions did you close in the past 12 months?
Q: How many transactions did you close in the past 12 months?

Investor Business Declining


45%
40%

39%

35%

32%

30%

26%

25%
20%
15%
10%
5%
0%
2013

2014

Q: How many investor transactions did you close in the past 12 months?
Q: How many total transactions did you close in the past 12 months?

2015

Number of InvestorClients Stable


Average
#
7

o
6
f
5
C
4
l
i 3
e
2
n
t 1
s
0

5.2

2013
Q: How many investor clients do you currently have?

2014

5.4

2015

1/3 REALTORS Have BeenContacted by Previous


Clients Ready to Sell

Yes 34%

No 66%

Q: Have you been contacted by any previous investment buyers who will be ready to sell in the near future?

LAST INVESTOR BUYER


TRANSACTION

Buyers Dominate InvestmentTransactions


100%
90%
80%
70%

21%
24%

11%
35%
Both

60%

Sellers

50%
40%
30%

Buyers
56%

54%

20%
10%
0%
2014
Q: Who did you represent?

2015

MoreTransactionsConducted in SouthernCA
100%

1%

0.4%

40%

46%

90%
80%
70%

50%

60%

Another State

50%

Southern CA

40%
30%

27%

45%

30%

20%
10%

23%

15%

24%

0%
2013

2014

Q: Where was the property located in your last investor transaction?

2015

Other CA
Northern CA

Nearly Properties in Suburban Location


Other 1.5%
Rural 13%

Suburban 46%

Urban/city
center 40%

Q: How would you describe the location of the property purchased?

Multifamily Purchases Increasing


90%
80%

78%
73% 72%

70%
60%
50%

2013
2014

40%

2015

30%
19% 21%

20%

14%
7.2% 6.7% 7.0%

10%
1.1% 0.9%0.9%

0%
Single family home

Multifamily

Q: What type of property did your investor client purchase?

Bulk sale

Other

Slightly More Property Units PerTransaction


Average

# of Units

4.0

3.8

3.5

4.0

3.0
2.0
1.0
0.0
2013

2014

Q: How many units did the property have in your last investor transaction?

2015

MajorityTransactions Not Distressed


100%
90%
80%

18%

7%
13%

12%

70%

Short sale

60%

Foreclosure

50%
40%

70%

80%

30%
20%
10%
0%
2014
Q: Was the property a(n)?

2015

Equity

Initial Listing PriceGrowing


Median List Price
$381,500
$400,000
$350,000

$307,500

$322,500

$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
2013
Q: What was the initial listing price?

2014

2015

Final Sale PriceGrowing


Median Sale Price
$375,000

$400,000
$350,000

$292,000

$320,000

$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
2013
Q: What was the final sale price?

2014

2015

Listing Price 1.7% > Sale Price


Median
$381,500

$375,000

$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Listing

Sale

TransactionCost Rising
Median Cost
$15,000
$16,000

$12,000

$14,000
$12,000

$9,000

$10,000
$8,000
$6,000
$4,000
$2,000
$0
2013
Q: How much did it cost to purchase the property?

2014

2015

Most Investors Made Minor or No Repairs


None
100%
80%

Minor cosmetic
9%
22%

60%
40%
20%

51%

18%

0%
2013

Major cosmetic

Major remodeling

17%

12%

22%

18%

39%

39%

22%

30%

2014

Q: What type of rehabilitation/remodeling was done to the property?

2015

Median RemodelingCost Declined


$15,000
$16,000
$14,000
$12,000

$10,000

$10,000

$10,000
$8,000
$6,000
$4,000
$2,000
$0
2013

2014

Q: How much did your client invest in rehabilitating/remodeling the property?

2015

InvestmentCost is 7% of Sale Price


Transaction cost
$15,000 (4%)

Rehabilitation
Cost $10,000
(3%)

Purchase Price
$375,000

Expected Rate of Return Down


19%

Average
17%

20%
18%
16%

13%

14%
12%
10%
8%
6%
4%
2%
0%
2013

2014

Q: What is the expected rate of return on the property investment?

2015

Majority Investors Rented Properties


100%
90%
80%

7%

14%

20%
28%

70%

9.7%
26%

60%

Other

50%
40%
30%

Flip
73%
58%

65%

20%
10%
0%
2013
Q: What was the intended use of the property?

2014

2015

Rental

Top Reasons for Buying Now


good price

39%

location

38%

Future development potential

8.8%

Other

6.9%

Size

6.9%
0%

5% 10% 15% 20% 25% 30% 35% 40% 45%

Q: What motivated your client to buy now? (multiple response)

InvestorsOwn Fewer Properties


% who own other properties
9.0
P
r
o
# p
e
o r
f t
i
e
s

8.0
7.0

90%

Average # of other properties


100%

8.3
83%

6.5

83%

90%

6.4

80%

6.0

70%

1.0

W O
60% h t
50% o h
e
40%
30% O r
20% w
n
10%

0.0

0%

5.0
4.0
3.0
2.0

2013

2014

Q: How many other investment properties does your client own?

2015

P
r
o
p
e
r
t
i
e
s

2/5Other Investments Located inCentral &Other


Parts ofCA
Other CA

Southern CA

Northern CA

60%
50%
40%

50%
44%

30%

29%

20%

21%

41%

42%
33%

20%

21%

10%
0%
2013
Q: Where are those properties located?

2014

2015

average: 1.8

47% investors purchased other


properties within past year

# other properties
purchased within
past year

Minimum: 0

Maximum: 30

Q: How many other properties did your last investor client purchase within the past 12 months?

65% of PropertiesWere Found on MLS


MLS

65%
15%

My listing
Directly from seller

5.8%

Client found property

5.2%
2.6%

Another agent's private listing

5.2%

Other
0%

Q: How did you find the property for your client?

20%

40%

60%

80%

Future Price Predictions Positive


120.0%
100.0%

5%

13%

80.0%
Don't know

60.0%

70%

Up

75%
40.0%
20.0%
0.0%

25%
0.6%
In 1 year

Flat
Down

10%
1.9%
In 5 years

Q: Do you think real estate prices in the neighborhood where the property is located will go up, down or stay
flat?

Intended Length of Ownership Declined


AverageYears
9

7.9

# 8

8.0

6.1

o
6
f
5
Y
e
a
r
s

4
3
2
1
0
2013

2014

Q: How many years does your client intend to keep the property?

2015

2/3 Properties Managed by Owner


100%
90%
80%

8%

11%

10%

27%

22%

24%

70%
60%

Other

50%

Property manager

40%
30%

67%

69%

66%

2013

2014

2015

20%
10%
0%

Q: Who will manage the property?

Owner

19% of Investors Didnt HaveAny Concerns


Profitability (11%)
Closing (8.2%)
Renovation/repair costs, price (7.2%)
1031 exchange, future value (5.2%)
Finding tenant, property condition, financing (4.1%)

Q: What were your clients biggest concerns during the transaction?

Investors Finding Property as Fast as LastYear


Average
12.0

# of Weeks

10.0

9.9

8.0

6.8

7.0

2014

2015

6.0
4.0
2.0
0.0
2013

Q: How many weeks did you spend looking for a property with your client?

InvestorsViewed More Properties


Average
12.0

11.1

# of Properties

10.0

8.7

8.0

6.9

6.0
4.0
2.0
0.0
2013

2014

Q: How many properties did you view with your client prior to the client making a purchase?

2015

Fewer MultipleOffers
% Multiple Offers
4.2

90%

4.0

80%

3.5

70%
2.7

3.0
2.5
2.0

60%
2.0

79%
63%

1.5
1.0

54%

50%
40%
30%
20%

0.5

10%

0.0

0%
2013

2014

Q: How many offers did your client make on other properties?

2015

% Multiple Offers

# of Offers

4.5

Average # of Offers

Sellers Received 3.3 Offers on Average


Average
3.5

3.3

3.3

2014

2015

3.0

# of Offers

2.5
2.0
1.5
1.0
0.5
0.0

Q: How many offers did the property purchased by your last investor client receive, including that of your
buyer?

FINANCING

Majority InvestorsContinue Paying Cash


100%
90%
80%

33%

33%

34%

70%
60%
50%

Financing

40%

Cash

30%

67%

67%

66%

2013

2014

2015

20%
10%
0%

Q: How did your client pay for the property?

Most Cash Funds from Previous Investment


Proceeds from previous investment

49%

Personal savings

42%

20%

Private investors

0%

10%

20%

Q: What was the source of the cash funds in your last investor transaction?

30%

40%

50%

Majority Financing from Bank


75%

Bank loan

23%

Private investors

1031 exchange

Other

6.3%

4.2%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%


Q: What was the source of the financing in your last investor transaction?

CLIENT AGENT
RELATIONSHIP

Many REALTORSGetting Repeat Business


36%

Previous client
17%

Refferal
Client found me online

11%

Friend

11%
7.5%

Other

5.5%

Relative
Prior dealings with my brokerage

4.1%

"For Sale" sign

4.1%
3.4%

Client responded to my ad
0%

5% 10% 15% 20% 25% 30% 35% 40%

Q: How did you establish a relationship with your last investor client?

GreatestChallenges inWorking w/Investors


27%

Finding the right property


10%

ROI
Transaction terms

5%

Price

5%
3%

Transaction costs
0%

5%

10%

Q: What was your greatest challenge in working with an investor buyer?

15%

20%

25%

30%

Biggest Difference inWorking w/Investors


27%

Profit driven
21%

Less emotional
7.3%

More knowledgeable
Less picky

4.9%

Easier transaction

4.9%

Faster decision

3.7%

Calculating ROI

3.7%
2.4%

Financing
0%

5%

10%

15%

20%

25%

Q: What is the biggest difference in working with investor clients compared to residential clients?

30%

55% Investors DidntAnalyze Return Potential


6.6%

Comps/CMA

3.7%

Cap rate

0.7%

GRM

0%

1%

2%

3%

4%

5%

6%

7%

Q: How did you and your client analyze the investment return potential of the property the client purchased?

Most Essential Info to Investors


Location

23%

ROI

15%

Price

15%
15%

Comps
Other

13%

Market rent

10%

Property condition

5.6%

Rental restrictions

2.8%
0%

5%

10%

15%

20%

Q: What information was essential to your client in his/her decision to purchase that particular property?

25%

Marketing to Attract Investors


Print 2%
Other 18%
None 46%

Online 34%

Q: What kind of marketing do you do to attract investor clients? Please select all that apply.

INVESTOR DEMOGRAPHICS

Most Investors are Individuals


80%

72%

70%
60%
50%
40%
30%

22%

20%
10%

2.3%

0%
Individual

Q: Was your client a(n)?

LLC

Corp

0.8%

LLP

3%

Other

Over Half of Individual Investors areWhite


Caucasian/White

55%

Asian

19%

Hispanic/Latino

13%

Other

9.5%
3.6%

African American/Black
0%

10%

Q: How would you describe your clients ethnic background?

20%

30%

40%

50%

60%

More Minority Investors in 2015


120.0%
100.0%
80.0%

49%

60%

55%

60.0%
40.0%
20.0%
0.0%

Caucasian/White
Asian
Hispanic/Latino
Other

29%

17%

14%

11%

7.9%

9.7%

2013

2014

Q: How would you describe your clients ethnic background?

19%
13%

2015

African American/Black

5% Foreign Investors
Foreigner 5%

U.S.A. 95%

Q: What is your clients country of permanent residence?

Annual Income/Revenue 25% Lower


Median
$200,000

$200,000
$160,000
$150,000

$150,000

$100,000
$50,000
$0
2013

Q: What is your clients annual income/revenue?

2014

2015

RECAP

Investor Market Shrinking

The Bright Side

The Bright Side

Investors are Good Clients


Pay cash

Less emotional

Less picky

More affluent

Need property
managers

Own other
properties

More
knowledgeable

Join us for our next webinar

Understanding California Home


Sellers
Thursday, April 30, 2014
2:00 PM 2:30 PM
To register:

WWW.CAR.ORG/MARKETDATA/VIDEOS

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