Professional Documents
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HOUSING MARKET
Presented by
Carmen Hirciag, MBA
Senior Research Analyst
Survey Methodology
379 online surveys conducted in February-March 2015
Respondents: REALTORS who have worked with investors in
past 12 months (February/March 2014 February/March 2015)
REALTORS GENERAL
INVESTOR BUSINESS
Investor Market Overview
47%
41%
34%
2013
2014
2015
6.4
4.9
4.0
4
# of
Transactions 3
2
1
0
2013
2014
Q: How many investor transactions did you close in the past 12 months?
2015
Number of Transactions
16.0
14.0
12.0
10.0
Investor Transactions
8.0
6.0
4.0
4.0
2.0
0.0
Q: How many investor transactions did you close in the past 12 months?
Q: How many transactions did you close in the past 12 months?
39%
35%
32%
30%
26%
25%
20%
15%
10%
5%
0%
2013
2014
Q: How many investor transactions did you close in the past 12 months?
Q: How many total transactions did you close in the past 12 months?
2015
o
6
f
5
C
4
l
i 3
e
2
n
t 1
s
0
5.2
2013
Q: How many investor clients do you currently have?
2014
5.4
2015
Yes 34%
No 66%
Q: Have you been contacted by any previous investment buyers who will be ready to sell in the near future?
21%
24%
11%
35%
Both
60%
Sellers
50%
40%
30%
Buyers
56%
54%
20%
10%
0%
2014
Q: Who did you represent?
2015
MoreTransactionsConducted in SouthernCA
100%
1%
0.4%
40%
46%
90%
80%
70%
50%
60%
Another State
50%
Southern CA
40%
30%
27%
45%
30%
20%
10%
23%
15%
24%
0%
2013
2014
2015
Other CA
Northern CA
Suburban 46%
Urban/city
center 40%
78%
73% 72%
70%
60%
50%
2013
2014
40%
2015
30%
19% 21%
20%
14%
7.2% 6.7% 7.0%
10%
1.1% 0.9%0.9%
0%
Single family home
Multifamily
Bulk sale
Other
# of Units
4.0
3.8
3.5
4.0
3.0
2.0
1.0
0.0
2013
2014
Q: How many units did the property have in your last investor transaction?
2015
18%
7%
13%
12%
70%
Short sale
60%
Foreclosure
50%
40%
70%
80%
30%
20%
10%
0%
2014
Q: Was the property a(n)?
2015
Equity
$307,500
$322,500
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
2013
Q: What was the initial listing price?
2014
2015
$400,000
$350,000
$292,000
$320,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
2013
Q: What was the final sale price?
2014
2015
$375,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Listing
Sale
TransactionCost Rising
Median Cost
$15,000
$16,000
$12,000
$14,000
$12,000
$9,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
2013
Q: How much did it cost to purchase the property?
2014
2015
Minor cosmetic
9%
22%
60%
40%
20%
51%
18%
0%
2013
Major cosmetic
Major remodeling
17%
12%
22%
18%
39%
39%
22%
30%
2014
2015
$10,000
$10,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
2013
2014
2015
Rehabilitation
Cost $10,000
(3%)
Purchase Price
$375,000
Average
17%
20%
18%
16%
13%
14%
12%
10%
8%
6%
4%
2%
0%
2013
2014
2015
7%
14%
20%
28%
70%
9.7%
26%
60%
Other
50%
40%
30%
Flip
73%
58%
65%
20%
10%
0%
2013
Q: What was the intended use of the property?
2014
2015
Rental
39%
location
38%
8.8%
Other
6.9%
Size
6.9%
0%
8.0
7.0
90%
8.3
83%
6.5
83%
90%
6.4
80%
6.0
70%
1.0
W O
60% h t
50% o h
e
40%
30% O r
20% w
n
10%
0.0
0%
5.0
4.0
3.0
2.0
2013
2014
2015
P
r
o
p
e
r
t
i
e
s
Southern CA
Northern CA
60%
50%
40%
50%
44%
30%
29%
20%
21%
41%
42%
33%
20%
21%
10%
0%
2013
Q: Where are those properties located?
2014
2015
average: 1.8
# other properties
purchased within
past year
Minimum: 0
Maximum: 30
Q: How many other properties did your last investor client purchase within the past 12 months?
65%
15%
My listing
Directly from seller
5.8%
5.2%
2.6%
5.2%
Other
0%
20%
40%
60%
80%
5%
13%
80.0%
Don't know
60.0%
70%
Up
75%
40.0%
20.0%
0.0%
25%
0.6%
In 1 year
Flat
Down
10%
1.9%
In 5 years
Q: Do you think real estate prices in the neighborhood where the property is located will go up, down or stay
flat?
7.9
# 8
8.0
6.1
o
6
f
5
Y
e
a
r
s
4
3
2
1
0
2013
2014
Q: How many years does your client intend to keep the property?
2015
8%
11%
10%
27%
22%
24%
70%
60%
Other
50%
Property manager
40%
30%
67%
69%
66%
2013
2014
2015
20%
10%
0%
Owner
# of Weeks
10.0
9.9
8.0
6.8
7.0
2014
2015
6.0
4.0
2.0
0.0
2013
Q: How many weeks did you spend looking for a property with your client?
11.1
# of Properties
10.0
8.7
8.0
6.9
6.0
4.0
2.0
0.0
2013
2014
Q: How many properties did you view with your client prior to the client making a purchase?
2015
Fewer MultipleOffers
% Multiple Offers
4.2
90%
4.0
80%
3.5
70%
2.7
3.0
2.5
2.0
60%
2.0
79%
63%
1.5
1.0
54%
50%
40%
30%
20%
0.5
10%
0.0
0%
2013
2014
2015
% Multiple Offers
# of Offers
4.5
Average # of Offers
3.3
3.3
2014
2015
3.0
# of Offers
2.5
2.0
1.5
1.0
0.5
0.0
Q: How many offers did the property purchased by your last investor client receive, including that of your
buyer?
FINANCING
33%
33%
34%
70%
60%
50%
Financing
40%
Cash
30%
67%
67%
66%
2013
2014
2015
20%
10%
0%
49%
Personal savings
42%
20%
Private investors
0%
10%
20%
Q: What was the source of the cash funds in your last investor transaction?
30%
40%
50%
Bank loan
23%
Private investors
1031 exchange
Other
6.3%
4.2%
CLIENT AGENT
RELATIONSHIP
Previous client
17%
Refferal
Client found me online
11%
Friend
11%
7.5%
Other
5.5%
Relative
Prior dealings with my brokerage
4.1%
4.1%
3.4%
Client responded to my ad
0%
Q: How did you establish a relationship with your last investor client?
ROI
Transaction terms
5%
Price
5%
3%
Transaction costs
0%
5%
10%
15%
20%
25%
30%
Profit driven
21%
Less emotional
7.3%
More knowledgeable
Less picky
4.9%
Easier transaction
4.9%
Faster decision
3.7%
Calculating ROI
3.7%
2.4%
Financing
0%
5%
10%
15%
20%
25%
Q: What is the biggest difference in working with investor clients compared to residential clients?
30%
Comps/CMA
3.7%
Cap rate
0.7%
GRM
0%
1%
2%
3%
4%
5%
6%
7%
Q: How did you and your client analyze the investment return potential of the property the client purchased?
23%
ROI
15%
Price
15%
15%
Comps
Other
13%
Market rent
10%
Property condition
5.6%
Rental restrictions
2.8%
0%
5%
10%
15%
20%
Q: What information was essential to your client in his/her decision to purchase that particular property?
25%
Online 34%
Q: What kind of marketing do you do to attract investor clients? Please select all that apply.
INVESTOR DEMOGRAPHICS
72%
70%
60%
50%
40%
30%
22%
20%
10%
2.3%
0%
Individual
LLC
Corp
0.8%
LLP
3%
Other
55%
Asian
19%
Hispanic/Latino
13%
Other
9.5%
3.6%
African American/Black
0%
10%
20%
30%
40%
50%
60%
49%
60%
55%
60.0%
40.0%
20.0%
0.0%
Caucasian/White
Asian
Hispanic/Latino
Other
29%
17%
14%
11%
7.9%
9.7%
2013
2014
19%
13%
2015
African American/Black
5% Foreign Investors
Foreigner 5%
U.S.A. 95%
$200,000
$160,000
$150,000
$150,000
$100,000
$50,000
$0
2013
2014
2015
RECAP
Less emotional
Less picky
More affluent
Need property
managers
Own other
properties
More
knowledgeable
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QUESTIONS?
carmenh@car.org