Ten Principles of Economics

Principle 1: People Face Trade-Offs

The idea of there is no free lunch refers to the fact that to get
something we like, we usually have to give up something we also like.
The classic trade off is between guns and butter. This means the
more we spend on national defense to protect ourselves from foreign
aggressors, the less we can spend on consumer goods to raise the
standard of living. Another trade-off we face is between efficiency and
equity, which are the two conflicting goals for the majority of designed
government policies. In essence, when the government tries to cut the
economic pie into more equal slices, the pie gets smaller.
Acknowledging lifes trade-offs is important in developing decisionmaking skills and understanding available options.
Principle 2: The Cost of Something Is What You Give Up to Get
It
The cost of some action is not as obvious as it might first appear. The
opportunity cost is what one gives up to get what they want. In the
example of going to college, the benefit is the education but the cost is
the loss of the opportunity of making money at a job instead of sitting
in class. The wages given up to attend school are the largest single
cost of the education of most students. In the example of college
athletes who can earn millions if they drop out of school and play
professional sports, they are well aware that their opportunity cost of
college is very high, but they often decide that the benefit is not worth
the cost.
Principle 3: Rational People Think at the Margin
Rational people systematically and purposefully do the best they can
to achieve their objectives, given the opportunities they have. They
know that their decisions in life are rarely black and white but usually
involve mixing of the two. Economists use the term marginal
changes to describe small incremental adjustments to an existing
plan of action. In the example of standby airplane passengers, selling
tickets above the marginal cost is profitable. Thinking within the
margins is essentially believing in net benefits and focusing on the best
thing possible. Rational people think within the margins.
Principle 4: People Respond to Incentives
An incentive is something that induces a person to act. Incentives are
crucial to analyzing how markets work in many ways. The effect of a
goods price on the behavior of buyers and sellers in a market is crucial
for understanding how the economy allocates scarce resources.
Incentives arent necessarily selfish in the traditional sense, but they
all appeal to our values: whether conscious or subconscious. Examples

would be accepting a job to make money, donating to charity to help

the poor, going to church to learn about God, or anything where we
essentially do what we want. When analyzing any policy, we should
consider not only the immediate effects but also the indirect and less
obvious effects that are consequences of incentives. People will alter
their behavior if the policy changes their incentives, which is also
crucial matter.
Principle 5: Trade Can Make Everyone Better Off
Trade between two countries can make each country better off. Trade
allows each person to specialize in the activities he or she does best,
whether it is farming, sewing, or home building. Not only families, but
countries, too, can benefit from trading. People can buy a greater
diversity of goods and services at a lower cost thanks to trade.
Although some countries such as Japan, France, Egypt, and Brazil are
our strongest competitors, they are as much as our partners, too.
Principle 6: Markets Are Usually a Good Way to Organize
Economic Activity
In a market economy, the decisions of a central planner are replaced
by the decisions of millions of firms and households. Adam Smiths
Wealth of Nations made the very famous observation of the invisible
hand. Smiths great insight was that prices adjust to guide individual
buyers and sellers to reach outcomes that maximize the welfare of
society as a whole. Although, when the government prevents prices
from adjusting naturally to supply and demand, it impedes the invisible
hands ability to coordinate the households and firms that make up the
economy. This explains why taxes distort prices and thus the decisions
of households and firms.
Principle 7: Governments Can Sometimes Improve Market
Outcomes
One reason we need government is that the invisible hand can work its
magic only if the government enforces the rules and maintains the
institutions that are key to a market economy. The invisible hand is
powerful, but now omnipotent. Economists use the term market failure
to refer to a situation in which the market on its own fails to produce
an efficient allocation of resources. Market power refers to the ability of
a single person to unduly influence market prices, which is another
possible cause of market failure. Also, externality, which is the impact
of one persons actions on the well-being of a bystander, is an
additional cause of market failure. Many public policies aim to achieve
a more equitable distribution of economic well-being.
Principle 8: A Countrys Standard of Living Depends on Its
Ability to Produce Goods and Services

Almost all variation in living standards is attributable to differences in

countries productivity. Productivity is the amount of goods and
services produced from each hour of a workers time. The relationship
between productivity and living standards has profound implications
for public policy. When thinking about how any policy would affect
living standards, the underlying concept is how it will affect our ability
to produce goods and services. Thus, to boost living standards,
policymakers need to produce goods and services and have access to
the best available technology.
Principle 9: Prices Will Rise When The Government Prints Too
Much Money
Inflation is an increase in the overall level of prices in the economy.
Because high inflation imposes various costs on society, keeping
inflation at a low level is a goal of economic policymakers around the
world. The core reason of inflation is growth in the quantity of money.
When a government creates large quantities of the nations money, the
value of the money goes down. The high inflation of the 1970s was
associated with rapid growth in the quantity of money while the low
inflation of the 1990s was associated with the slow growth in the
quantity of money.
Principle 10: Society Faces a Short-Run Trade-off between
Inflation and Unemployment
Many economics policies push inflation and unemployment in opposite
directions. Policymakers face this trade-off regardless of whether
inflation and unemployment both start out at high levels, low levels, or
some place in between. This plays a major role in the business cycle.
The business cycle is the irregular and largely unpredictable
fluctuations in economic activity, as measured by the production of
goods and services or the number of people employed. By changing
the amount that the government spends, the amount it taxes, and the
amount of money it prints, policymakers can influence the combination
of inflation and unemployment that the economy experiences.