ISSN 0976 0911

e-ISSN 2249 8818

Media Watch

www.mediawatchglobal.com

An Internaonal Peer Reviewed Research Journal in Communicaon and Media

Volume 4 | Number 3 | September 2013

Indexing & Citaons

EBSCOhost
EBSCO Communicaon and Media Index
MIAR
Ulrichsweb
J-Gate
Google Scholar
ResearchBib
Indian Citaon Index

Editor-in-Chief: Dr. Sony Jalarajan Raj

Editor: Dr. R C Pattnaik

Editorial Board
Prof. Jyotika Ramaprasad
Knight Center for International Media , School of Communication,
University of Miami, Florida, USA
Prof. Bill Edwards
Communication Department, Columbus State University,
Georgia, USA
Prof. Daya Thussu
Indian Media Centre Communication & Media Research Institute,
University of Westminster, United Kingdom
Prof. Gloria P. Ruiz
Institute for Communication, Entertainment & Media School of
Leadership Studies, St. Thomas University, Florida, USA
Prof. Sree Sreenivasan
Columbia Journalism School, Columbia University, USA
Prof. Mark Goodman
Department of Communication, Mississippi State University,
USA
Dr. Sundeep Muppidi
School of Communication, University of Hartford, USA
Dr. Nina Weerakkody
School of Communication and Creative Arts, Deakin University,
Australia
Dr Usha M Rodrigue
School of Communication and Creative Arts, Deakin University,
Australia
Dr. Sukhmani Khorana
School of Social Sciences, Media & Communication, University
of Wollongong, Australia
Prof. Zakir Hossain Raju
School of Liberal Arts & Social Sciences, Independent University,
Bangladesh
Dr. Callum Gilmour
School of Arts & Social Sciences, Monash University, Malaysia
Prof. Vijay Devadas
School of Media, Film & Communication, University of Otago,
New Zealand
Prof. Vijay Mishra
Faculty of Arts, Murdoch University, Perth, Australia
Prof. Radhika Gajjala
School of Media and Communication, Bowling Green State
University, USA
Prof. Kiranjit Kaur
Faculty of Communication and Media Studies, University
Technology Mara, Malaysia
Prof. Lynn Schofield Clark
Estlow International Center for Journalism & New Media,
University of Denver, USA
Dr. N. V. Prasad
School of Communication, University Sains Malaysia
Dr Monia Acciari
College of Arts and Humanities Swansea University, UK
Dr. Madhavi Mallapragada
Department of Radio-TV-Film, University of Texas at Austin,
USA
Dr. Aurogeeta Das
School of Humanities, University of Hertfordshire, Hatfield, UK
Dr. Afsar Mohammad
Department of Asian Studies, College of Liberal Arts, University
of Texas, Austin, USA

Dr. Sarita Malik

School of Social Sciences, Brunel University, Middlesex, UK
Dr. Manisha Pathak-Shelat
School of Journalism & Mass Communication, University of
Wisconsin-Madison, USA
Dr. Nathan Rambukkana
School of Communication Studies, Wilfrid Laurier University,
Waterloo, Canada
Dr. Vinita Srivastava
School of Journalism, Ryerson University, Canada
Prof. J S Yadav
Former Director, IIMC, New Delhi
Prof. B K Kuthiala
Vice-Chancellor, Makhanlal Chaturvedi National University of
Journalism & Communication, Bhopal, India
Prof. M R Dua
Former Professor, IIMC, New Delhi
Prof. Jayashree Jethwaney
Indian Institute of Mass Communication, New Delhi
Prof. J V Vilanilam
Former Vice-Chancellor, University of Kerala, India
Prof. M Sarngadharan
Director, SNES Institute of Management Studies & Research,
Calicut, India
Dr. T. T. Sreekumar
Mudra Institute of Communications, Ahmedabadm, India.
Prof. Suresh Jnaneswaran
Department of History, University of Kerala, India
Prof. Kiran Thakur
Adjunct Faculty, Department of Communication & Journalism,
University of Mumbai, India
Prof. T. S. GirishKumar
Department of Philosophy, MS University, Baroda, India
Prof. J S Giri Rao
Department of Mass Communication, Berhampur University,
India
Prof. Sreedharan Josh
School of English & Foreign Languages, Kannur University,
Kerala, India
Prof. Anjali Monteiro
School of Media and Cultural Studies, Tata Institute of Social
Sciences, Mumbai, India
Prof. K.P. Jayasankar
School of Media and Cultural Studies, Tata Institute of Social
Sciences, Mumbai, India
Prof. Anjali Gera Roy
School of Humanities & Social Sciences, Indian Institute of
Technology, Kharagpur, India
Prof. Kiran Prasad
Sri Padmavati Mahila University, Tirupati, India
Dr. Siby K George
School of Humanities, Indian Institute of Technology, Mumbai,
India
Prof. Manish Verma
Assistant Vice President, Amity University, Rajasthan, India
Dr. Baliram N. Gaikwad
Department of English, Acharya and Marathe College, University
of Mumbai, India

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About the Journal

Media Watch is a peer reviewed and refereed international journal on mass communication, media,
journalism, cinema, ICT, advertising and public relations. Media Watch publishes three issues in a year
(January, May and September). The journal is indexed and cited in major national and international
research database. The main thrust of the journal is to publish original methodological/scientific/theoretical
research papers and reports, book reviews, critical essays on various fields of media, communication, film
studies for the benefit of the academic community and researchers worldwide. Media Watch is refereed
as a trusted source for wide range of high quality research by the leading international universities and
academic research centers. Published research articles in Media Watch enjoy very high impact and major
citations. Media Watch is supported by strong international editorial advisory support from leading
academicians in the world. Detail information regarding manuscript submission information, guidelines
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