InsightXplorer Biweekly Report - 20150331

20150331
ARO / MMX
3 ARO / MMX
IX Survey
15
2015 03 31
I
X
ARO / MMX
2015 03 31
A
R
O
2015 03 31
Market
comScore MMX20152Retail
(93.6%)(88.5%) (87.7%)
(80.4%)
(83.9%)
EC
Multi-country15MMX6+
Multi-countryMMX
2015 03 31
Canada
Germany
United States
Netherlands
United Kingdom
Poland
France
New Zealand
Italy
Spain
Brazil
Taiwan
Turkey
Australia
Japan
Sweden
Austria
China
Belgium
Norway
Finland
Switzerland
Ireland
Hong Kong
Uruguay
Asia Pacific
Worldwide
Singapore
Denmark
Russian Federation
% Reach
93.6
88.5
87.7
87.0
85.9
85.2
84.3
83.9
82.5
81.2
80.5
80.4
80.4
79.3
78.3
78.1
77.7
77.3
77.0
76.7
75.8
75.1
74.7
74.7
73.6
72.7
72.4
72.1
71.9
69.9
Average
Average Pages
Minutes per
per Visitor
Visitor
105.7
174
194.1
355
115.1
178
133.1
237
167.5
273
91.9
168
86.2
182
94.4
198
73.8
135
68.6
126
58.5
115
115.8
260
65.6
133
70.9
108
79.1
161
56.4
96
59.2
109
101.9
176
40.0
83
47.5
78
48.9
83
43.8
89
52.8
84
77.8
139
79.3
143
83.7
150
83.4
146
38.7
77
59.8
105
48.4
102
comScore MMXARO 2015

2
A
R
O
201532015169
20141420161220171120152
comScore MMXRetail78.8%1053
1112488
(
14000
11277
12000
10000
8833
+14%
10069
+11% 12515
11,400
Total&Unique&Visitors&(000)
180,000
160,000
11,200
+12%
Total&Visits&(000)
140,000
11,000
120,000
8000
10,800
100,000
6000
10,600
80,000
4000
10,400
2000
10,200
10,000
2014
2015?(est)
2016?(est)
1,600
2015&
39%
61%
B2C
C2C
60,000
20,000
0
Total&Minutes&(MM)
2015 03 31
Aug+14 Sep+14 Oct+14 Nov+14 Dec+14 Jan+15 Feb+15
3,500
1,400
3,000
1,200
2,500
1,000
Total&Pages&Viewed&(MM)
2,000
800
1,500
600
1,000
400
, 3/3/2015
40,000
2017?(est)
A
R
O
200
500
0

2
comScore MMXYahoo!
Yahoo!
Retail
Yahoo%Taiwan%Buy
Yahoo%Taiwan%Mall
BOOKS.COM.TW
MOMOSHOP.COM.TW
TAOBAO.COM
Pchome Shopping%24H
GOHAPPY.COM.TW
PCSTORE.COM.TW
RAKUTEN.COM.TW
7NET.COM.TW
HERBUY.COM.TW
UEMALL.COM.TW
KINGSTONE.COM.TW
MOMOMALL.COM.TW
TMALL.COM
ETMALL.COM.TW
Yahoo!
Yahoo!
momo
PChome24h
GOHAPPY
PChome
7net
HerBuy
momo
ET Mall
2015
2015 03 31
Total
Average Average
Average Average
Unique
Daily
Minutes
Pages per Minutes
% Reach
Visitors
Visitors
per
Visitor per Visit
(000)
(000)
Visitor
10,532
78.8
2,497
110.8
248
8.4
4,894
36.6
576
19.9
27
4.6
3,351
25.1
338
25.0
24
7.0
2,525
18.9
211
9.4
45
3.0
2,358
17.6
234
11.0
29
2.9
2,208
16.5
184
14.2
42
4.1
2,141
16.0
181
11.5
35
3.8
1,609
12.0
106
7.1
15
3.3
1,547
11.6
107
8.8
25
3.4
1,245
9.3
69
6.0
12
3.3
770
5.8
48
8.7
24
4.2
770
5.8
36
0.8
2
0.6
719
5.4
46
7.8
20
3.6
608
4.5
38
7.0
28
3.2
571
4.3
30
2.8
11
1.7
532
4.0
38
6.0
10
2.3
525
3.9
39
9.4
35
3.7
momo
6
25-34
25%momo
Pchome 24h
GOHAPPYPchome
momo
ET Mall
35-4425-34
()
500,000
2
A
R
O

100%
51.1
55.4
54.8
55.9
51.9
48.4
58.2
46.6
59.4
59.6
47.5
55.5
61.1
66.0
56.4
53.6
50%
90%
80%
70%
60%
6.0
6.8
7.4
7.3
15.5
15.6
14.1
17.9
12.4
15.3
25.7
25.4
24.7
24.1
30.3
36.3
40.6
40.4
8.8
6.7
6.1
7.9
18.5
16.7
13.7
13.7
31.2
33.3
28.7
26.7
52.5
11.7
14.1
2015 03 31
22.1
7.4
12.1
1.6
11.8
3.9
13.3
3.9
30.5
34.0
7.6
4.0
13.9
19.3
43.6
7.3
10.6
23.7
24.7
21.6
4.4
19.5
1.7
13.6
4.5
8.6
4.2
22.0
6.3
21.5
55+
45-54
32.6
23.3
Males
8.1
37.5
28.8
21.9
46.4
28.0
25.5
HerBuy
4.2
26.1
PChome
4.7
14.4
4.4
25.8
GOHAPPY
5.6
23.9
29.7
PChome24h
0%
21.9
Yahoo!
10%
18.4
Yahoo!
20%
25.5
7net
25.5
30%
38.9
31.5
26.2
26.9
momo
27.0
26.5
10.2
27.4
50%
40%
44.5
A
R
O
ET Mall
momo
7.8
4.9
53.4
35-44
25-34
28.8
15-24
19.6
13.9
19.9
7.0
5.4
6-14
9.3
3.9
ET Mall
100%
PChome24h
0%
41.8
momo
51.6
momo
48.1
HerBuy
44.1
7net
Yahoo!
45.2
PChome
44.6
GOHAPPY
48.9
Yahoo!
Females

2
(100)
(100)
Yahoo!
Yahoo!
PChome
momo
35-44
PChome24h
15-247net GOHAPPY
25-34
PChome
45-54
HerBuy55
7net
107
116
Yahoo!
115
Yahoo!
114
113
115
momo
117
111
109
PChome24h
102
163
GOHAPPY
122
102
140
PChome
149
127
7net
125
100
100
HerBuy
146
116
momo
UV
154
ET Mall
113
0
2015 03 31
momo
139
118
100
111
128
Composition Index
100
129
125
HerBuy
A
R
O
136
Females
15-24
25-34
146
35-44
126
Males
ET Mall
45-54
168
6-14
55+
100

2
2Yahoo!
Yahoo!momo
Total'Unique'Visitors'(000)
6,000
Average'Visits'per'Visitor
6.0
5,000
5.0
4,000
4.0
3,000
3.0
2,000
2.0
1,000
1.0
A
R
O
0.0
Aug,14
Sep,14
Oct,14
Nov,14
Dec,14
Jan,15
Feb,15
Average'Minutes'per'Visitor
35.0
Aug,14
60
25.0
50
20.0
40
15.0
30
10.0
20
5.0
10
0.0
0
Sep,14
Oct,14
Nov,14
2015 03 31
Dec,14
Jan,15
Feb,15
Oct,14
Nov,14
Dec,14
Jan,15
Feb,15
Average'Pages'per'Visitor
70
30.0
Aug,14
Sep,14
Yahoo!
Yahoo!
momo
PChome24h
Aug,14
Sep,14
Oct,14
Nov,14
Dec,14
Jan,15
Feb,15

2
SOGIePrice3CFindPriceFeebeeEZprice
FindPrice25-44
Total
Average Average
Average Average
SOGI.COM.TW
EPRICE.COM.TW
FINDPRICE.COM.TW
FEEBEE.COM.TW
EZPRICE.COM.TW
Unique
Daily
Minutes
Pages per Minutes
% Reach
Visitors
Visitors
per
Visitor per Visit
(000)
(000)
Visitor
603
4.5
47
3.8
10
1.3
560
4.2
43
11.9
19
3.9
519
3.9
26
2.2
6
1.5
516
3.9
25
2.4
3
1.6
480
3.6
25
53.5
175
21.6
SOGI
ePrice
FindPrice
Feebee
EZprice
100%
100%
90%
40.7
41.1
54.2
46.7
80%
49.5
70%
60%
50%
Females
59.3
0%
SOGI
58.9
ePrice
Males
45.8
FindPrice
2015 03 31
53.3
Feebee
50.5
EZprice
16.3
5.8
12.1
26.4
29.4
6.2
14.9
30%
28.2
7.3
8.7
24.1
25.6
29.4
35.4
24.4
20%
10%
19.5
0%
3.2
2.7
ePrice
35-44
25-34
21.1
SOGI
45-54
30.5
19.7
55+
32.5
50%
40%
13.9
14.3
3.4
FindPrice
12.2
2.8
Feebee
17.9
A
R
O
15-24
6-14
10.3
2.2
EZprice

2
(100)
(100)
SOGIePrice
FindPrice
EZprice
3C
SOGIePrice
35-44
FindPrice55
Feebee
EZprice45-54
113
SOGI
SOGI
113
ePrice
118
ePrice
A
R
O
132
FindPrice
FindPrice
114
174
102
Feebee
Feebee
157
15-24
Composition Index
25-34
UV
35-44
EZprice
EZprice
104
100
Males
167
100
45-54
55+
Females
2015 03 31
6-14
100

2
comScore Segement MetrixSOGIePrice

FindPriceFeebee
EZprice
(100)
A
R
O
450
400
350
300
250
200
150
100
50
0
[P] SOGI.COM.TW
[P](U) EPRICE.COM.TW
[P] FINDPRICE.COM.TW
[P] FEEBEE.COM.TW
[P] EZPRICE.COM.TW
Composition Index UV
_
100
2015 03 31
comScore Segment MetrixARO 2015

1

20152Retail
EC
SOGIePrice
3CFindPrice
FeebeeEZprice
20152Retail78.8%
111248
8
Yahoo!Yahoo!
25-3425%
PChome
35-44
2015 03 31
A
R
O
FindPrice
25-44
FindPriceEZprice
comScore Segement Metrix

SOGIePrice
FindPrice
Feebee
EZprice
IX

2015 03 31
201521719
2,490
2015 03 31
I
X
Key Findings
(85.2%)1.56
(72.1%)
0.89
(56.9%)
(60.8%)
(53.6%)(49.0%)
86.4%
(40.2%)Yahoo!(35.5%)
PChome24h(30.3%)
2,539
2015 03 31
90.1%35.3%
17.7%
I
X

10.8%
17.5%
85.2%
18.9%
72.1%
16.6%
7.9%
0%
15% 30% 45% 60% 75% 90%

Base:
N=2490
Feb 2015
(85.2%)
(72.1%)
25-39
2015 03 31
16.7%
Base:7
30.3%
23.1%
23.3%
17.9%
16.9%
11.8%
7.7%
5.1%
1~3
N=1796
N=2121
Feb72015
(23.1%)
1.56
(30.3%)
0.89
I
X

35.7%
34.5%
33.5%
33.2%
32.6%
-DM
-
60.8%
53.6%
49.0%
56.9%
35.8%
27.9%
22.3%
16.9%
16.6%
15.0%
14.3%
12.0%
-POP
0%
20%
Base:7
)
PTT-BBS
16.6%
14.0%
13.6%
40%
0% 10% 20% 30% 40% 50% 60% 70%
60%
N=2490
Feb72015
(56.9%)
(35.7%)
(34.5%) DM(33.5%)
(33.2%)
(32.6%)
2015 03 31
I
X
20.0%
Base:7
N=1417
Feb72015
(60.8%)(53.6%)
(49.5%)
20-29

81.5%
39.2%
13.2%
13.6%
9.0%
86.4%
18.3%
12.7%
7.7%
56.3%
54.8%
53.1%
I
X
47.8%
43.5%
0% 15% 30% 45% 60% 75% 90%

Base:
N=2490
Feb 2015
(86.4%)
(13.6%)
2015 03 31
Base:6
N=2151
Feb 2015
(81.5%39.2%)(56.3%1
3.2%)(54.8%9.0%)
(53.1%18.3%)

2.2%
2.1%
23.3%
20.9%
33.6%
39.8%
43.1%
34.9%
Base:
N=1512
Feb 2015
(39.8%)
(34.9%)
2015 03 31
Base:
I
X
N=1512
Feb 2015
(43.1%)
(33.6%)
24
(23.3%)
30-34
DIY
DVD
GPS
57.3%
54.1%
51.2%
47.7%
45.4%
44.8%
42.8%
40.7%
39.9%
39.7%
39.2%
38.3%
34.5%
31.3%
30.1%
26.1%
25.9%
24.7%
17.7%
9.0%
42.7%
45.9%
48.8%
52.3%
54.6%
55.2%
57.2%
59.3%
60.1%
60.3%
60.8%
61.7%
65.5%
68.7%
69.9%
73.9%
74.1%
75.3%
82.3%
91.0%
Base:9
I
X
N=1512
Feb92015

2015 03 31

40.2%
35.5%
16.5%
Yahoo!
11.6%
PChome624h
30.3%
10.7%
Yahoo
29.6%
9.3%
Yahoo!
28.6%
8.1%
momo
10.2%
PChome
3.9%
PChome
2.8%
GOHAPPY
4.4%
0%
I
X
25.3%
20.8%
15.7%
15.7%
6.0%
15.2%
10%
20%
Base:6
30%
40%
50%
N=1796
Feb 2015
(40.2%16.5%)
Yahoo!(35.5%11.6
%)PChome24h(30.3%10.7%)
2015 03 31
2,5391001-3000
(35.9%)
501-1000(30.1%)

40.7%
33.8%
32.1%
24.5%
24.0%
23.1%
23.1%
Yahoo!
22.5%
22.0%
16.3%
14.2%
0%
10%
20%
Base:2
30%
40%
50%
N=1796
Feb 2015
(40.7%)
(33.8%)
19
(32.1%)
2015 03 31
PChome 24h
43.4%
35.6%
28.8%
43.9%
33.7%
29.8%
5.3%
29.8%
18.3%
23.6%
33.8%
23.4%
7.1%
30.3%
56.8%
Base:2
N=1796
Feb22015
Yahoo!
PChome24h
I
X
I
X
(44.3%)
(34.7%)

2015 03 31
(57.2%)(49.0%)

71.3%
26.8% 1.9%
90.1%
60.2%
35.7%
4.1%
35.3%
66.1%
30.8%
3.1%
I
X
17.7%
0%
0%
20%
40%
60%
Base:3
80%
100%
N=1796
Feb 2015
(90.1%)
35.3%19
30-34
17.7%
2015 03 31
Base:
20%
40%
60%
80%
100%
N=1618
N=635
N=317
Feb 2015
(71.3%60.2%66.1%)

58.7%
60.3%
38.7%
48.5%
36.5%
27.0%
31.9%
App
25.8%
/App
27.2%
27.1%
I
X
20.1%
/App
25.4%
15.9%
25.4%
0%
0% 10% 20% 30% 40% 50% 60% 70%

Base:9
N=750
Feb 2015
(60.3%)
(38.7%)(36.5%)

2015 03 31
Base:
20%
40%
60%
N=1046
Feb 2015
(58.7%)(48.5%)
(27.0%)/App
(25.8%)
Yahoo!
PChome24h

/(90.1%)
(60.3%)
(58.7%)(48.5%)
2015 03 31
I
X
1253
50.3%
1237
49.7%
19
401
16.1%
20-24
251
10.1%
25-29
240
9.6%

(IX Survey)

CyberPanel
2015/02/172015/02/19
N=2,490
95%,1.96%
201501
2015 03 31
30-34
303
12.2%
35-39
291
11.7%
40
1005
40.3%
1196
48.0%
620
24.9%
674
27.1%
I
X
marcom@insightxplorer.com

InsightXplorer Biweekly Report - 20150331

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20150331

comScore MMXARO 2015

Aug+14 Sep+14 Oct+14 Nov+14 Dec+14 Jan+15 Feb+15

Aug+14 Sep+14 Oct+14 Nov+14 Dec+14 Jan+15 Feb+15

Aug+14 Sep+14 Oct+14 Nov+14 Dec+14 Jan+15 Feb+15

comScore MMXARO 2015

comScore MMXARO 2015

comScore MMXARO 2015

comScore MMXARO 2015

comScore MMXARO 2015

comScore MMXARO 2015

comScore Segement MetrixSOGIePrice

comScore Segment MetrixARO 2015

comScore Segement Metrix

15% 30% 45% 60% 75% 90%

0% 10% 20% 30% 40% 50% 60% 70%

0% 15% 30% 45% 60% 75% 90%

0% 10% 20% 30% 40% 50% 60% 70%

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