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International Herald Tribune International Herald Tribune
14 Saturday-Sunday, September 29-30, 2007 Fashion Fashion Saturday-Sunday, September 29-30, 2007 15
Les Copains Tod’s takes Luxury market lures ‘second careerists’ of many stripes
offers intrigue the high road By Natasha Fraser-Cavassoni
t is one thing to be a fashion house with an artistic vision nder a video sky filled with swaying trees or winging ome days it seems like just about everyone in the luxury busi-
I U
and wildly creative clothing whose impact can be seen for
years to come.
But it is no less important to be able to create clothing that
can sell, and sell well. That elusive formula was found at Les
Copa ins, where well-cut clothing and interesting knits
birds, Tod’s accessories were presented with a hint of
romance to their sporty spirit. And so it was with the clothes
collection of special pieces from the American designer
Derek Lam.
A brief polo shirt grown down as a cute dress was matched
S ness attended design college, followed by internships or starter
jobs with a major brand. But often, finding another way into the
industry, with a background in something entirely different, can
be a real bonus. Enter the ‘‘second careerists,’’ people who are tapping
into their training in other professions and bringing it into play in the
combined to form a show full of wearable yet intriguing by a version with a more feminine shape to the collar. That luxury marketplace.
clothing. The collection kept to an overall palette of neutral essential street wear, the trench coat, was chopped at the
colors with a bit of orange sherbet and shimmering gold hemline and named ‘‘Corso,’’ or ‘‘street’’ in Italian. Among aryann Mihalopoulos, a 47-year-old mother of three, he shoe designer Tiffany Tuttle learned about what she Jacqueline Miller
mixed in to spice things up.
The clothing focused on the graphic impact and power of
the standout pieces was a fitted denim jacket to go with
shorts or Tod’s shapely jeans.
M divides her time between running her law firm in Dal-
las — ‘‘we do business litigation and divorce” — and her
T calls “the line of the foot” and “how to complement the
leg” from her career as a professional dancer. “By the age of
Stewart and
Highland Park
sharp lines. They were seen in a patchwork quilt effect on Bag companies have taken to baptizing their latest deliver- company Xela Aromasticks (www.xelaaromasticks.com). 10, ballet was what I wanted to do.” Village in Dallas.
white pantsuits, black-and-white zebra stripes on tops or by ies, so a new, soft and squishy shape in python or calf and The product is an ancient way of introducing fragrances in While at high school in Los Angeles, she used to do four
mixing opaque and transparent fabrics on a sundress. with braided handles is called ‘‘Goa.’’ If there is a touch of the the air: long bamboo reeds are placed into bottles of essen- hours of training after school and all day on the weekends.
The daywear was the real winner in this show, while the hippie in the ruched sides, this Indian inspiration was hippie tial oils and, because the reeds are porous, the oils are drawn “Ballet has to be your 100 percent focus,” the 30-year-old Cali-
finale of black dress and harsh gold knits took a wrong turn de luxe. up into them and scent the surrounding air. fornian says.
by moving away from the distinctive style of the rest of the A general upgrading offered the iconic Tod’s pebble sole What started as a tiny backyard operation — ‘‘I used to But while she was working for the Nevada Ballet Theatre
collection and turning it into something a bit more . . .well, loafers in crocodile and in a rainbow of colors. An accent on pay my hair stylist by the hour to investigate the oils,” she in Las Vegas, she suddenly “felt stifled, as if I was missing
generic. purple this season went from glamorous little clutches to says — now employs seven people and has annual sales of someth ing.”
— Jessica Michault roomy bags. And to prove that Tod’s is moving upscale — so $1.5 million. “It was my turning point,” she says. She stopped dancing
are the heels. A company known for its sporty flatties put a She began Xela, which is Greek for ‘‘wooden stick,’’ in to study European history at Princeton; making handbags
thick high-ish heel on display, but still, as Tod’s president, 2000. “It was the Internet boom” and Mihalopoulos, born in and poring over fashion magazines then took her to the Fash-
Diego Della Valle, put it: ‘‘In our spirit.’’ Galveston, Texas, said she had “an itch to do something on ion Institute of Technology in New York. She worked for Al-
— Suzy Menkes the side.” Attracted to personal beauty products, she dis- Davide Dainelli exander McQueen at Givenchy in Paris and Rebecca Taylor
covered the method while she was on vacation in Greece. in New York, both experiences that gave her an idea of fash-
(Both Mihalopoulos and her husband are Greek and make Michael Teperson and ion as a business. “You can study books but you need to dis-
annual trips to see family.) his Opera Gray cover what makes things successful,” she says.
Keen to differentiate the brand, Mihalopoulos uses only Alligator bracelet After deciding to focus on shoes, Tuttle attended the shoe-
high-grade aromatherapy oils and produces the product in handbag. making school Ars Sutoria in Milan, and in 2005 she and her
Dallas. Some challenges — she dislikes the word ‘‘draw- husband, Richard Lindinsky, started her company, based in
back’’ — have been dealing with competitors who are “doing Los Angeles (www.ldtuttle.com). Speaking only “shoe Itali-
a cheaper version via China,” the problems of packaging and a n,” they spend six months or more at the factory in Vi-
convincing “big chains that we’re for real and can deliver.” gevano, in northern Italy, where the most exciting part of the
As an attorney, she said, exposure to a variety of business process, Tuttle says, is “seeing the first prototype.”
transactions and disputes has helped her “to recognize and With names like the Dilettante, the Dandy and the De-
avoid a lot of common pitfalls” like “avoiding one-sided con- butante, Tuttle’s work is architectural in look but “works
tracts” and “taking actions with employees without an un- he Florence-based handbag designer Michael Teperson with your foot.” Tuttle’s designs are sold in stores like
derstanding of the legal consequences.” T always wanted to sculpt. “I liked the material, the build-
ing, getting the movement and the three-dimensional side,”
Matches in London, Satine in Los Angeles and Adelaide in
Japan. Her ankle boots remain her best seller.
the 31-year-old says. But after doing his military service in acqueline Miller Stewart is the landlady at Highland Park
MAX MAR A Israel — he was born in Kfar Shemaryahu, near Tel Aviv —
he stopped. “I didn’t think I could earn my keep,” he says.
J Village in Dallas. Hailed as the “genesis of the modern
ma ll” by the International Council of Shopping Centers, it
Now he hopes to make a success of fashion and eventually operates both as luxury central, with boutiques by Hermès,
return to art. “I think you can see with my bags that I did Chanel and Harry Winston, and as a neighborhood center,
Risks pay off sculpting,” he says, referring to the folds in the leather and
varied textures. Having squeezed clay also came in handy
with a shoe repair shop, Pinkberry, frozen yogurt and a
movie theater (www.hpvillage.com).
The Tod’s designer when working with his soft leather bags. “I knew how to Stewart, a youthful 57-year-old mother of four, is the
at Max Mara Derek Lam offers
the ‘‘Corso’’ short
squish them right,” he says.
After graduating from Central St. Martin’s, he designed
daughter of the Dallas real estate legend Henry Miller and a
cousin of the fashion legend Stanley Marcus of Nieman Mar-
trench, right, and women’s wear in Milan. Handbags happened when he was cus. From the age of 8, she wanted to be an actress, and after
ax Mara, stalwart standby for well-made coats and the squashy ‘‘Goa’’ Mar yann horrified by another designer’s efforts. His first sketch was some early jobs in fashion and film production, she spent 17
M tailored suits, decided to take some risks with its
spring/summer 2008 show. Taking a page from the Japanese
handbag, below,
with braided
BR IONI Mihalopoulos and
her English
his Opera Bag, a portfolio shape on a bracelet, which remains
his best seller. And a lilac lining is Teperson’s signature, “a l-
years teaching acting and directing at the Booker T. Washing-
ton High School for Performing and Visual Arts in Dallas.
handbook of deconstructing wardrobe staples, the design handles. Garden scent. lowing clients to see inside,” he says. Stewart says she would have stayed there had it not been
team turned traditional men’s suiting and the iconic trench Proportion remains the hardest element to achieve. “You for her father’s retirement in 2003, her brother’s turn to de-
coat into form-fitting bustiers, voluminous handkerchief-
hem skirts and strapless asymmetrical dresses.
Brioni’s can lose a good bag because of proportion,” he says. “It’s not
unlike sculpting in that way.” However, the big difference be- Monique Perrault, Ramona Rosales
velopment and their desire for a family member to join the
team. All her careers have paid off.
Other Asian inspiration included oversized koi fish out- tween the two is that “sculptures stand on their own and “Releasing a property in a mall is like being a director,’’
lined in sparkles across roomy translucent T-shirts, and the
‘‘a rms’’ of the trench coats wrapped tight around outfits’
womanly grace handbags have to be held.”
Teperson and his partner started his line (www.michael-
Tiffany Tuttle and
the Dandy Ink.
she says. ‘‘You have to have a concept because it’s a con-
stantly moving jigsaw puzzle.”
waists to form modern-day obi. teperson.com) in 2003. During that first season, 12 stores Catering to the younger Chanel client who “ca n’t always
Picking up on this season’s love of all things plastic, Ma x mong all the prints and drapes on the Milan run- took his bags; he is now up to 70 including Forty Five Ten in afford the entire suit,” Stewart was responsible for adding
Mara also showed both a raincoat and skirts in a transpar-
ent Saran Wrap-like material. While evening wear stayed
A ways, there was an underlying sense of simplicity.
Br ion i picked up that vibe in an all-white collection,
Dallas and Isetan in Tokyo.
“Our prices are expensive because 90 percent of the metal
Scoop NYC, Jimmy Choo, Calypso and Tory Burch to the
mix of stores in the mall.
sporty, its only nod to femininity was the cloying satin col- where a simple dress with a pleated skirt that is eleg- work is custom made and everything is handmade in Italy,” “What I realize is that you can’t take your eyes off the ball
ors of sugar-sweet pink and a frosting-ice blue on boxy pa- antly tucked though the waistband expressed the wo- he said. Yet in spite of the complaints from certain U.S. de- for one minute,” she says. “But that applies to every industry
jama suits worn with clunky rubber-heeled shoes in a manly grace that is taking over from girly looks for partment stores — “They keep on telling us to make our bags I’ve worked in.”
matching satin fabric. spring/summer 2008. — Suzy Menkes in China, so they’ll be able to carry them” — Harrods sold
LES COPAINS — Jessica Michault Carol Hensley out of his $5,000 Crocodile Opera bag in five days.
Photographs by Chris Moore/Karl Prouse

Department store shopping Long road to a Milan debut


By Eric Sylvers Cruz worked five years for Donna The designers also receive consulting
Karan and also designed for Ann services, including advice like how to
By Robert Galbraith MILAN Taylor. But her path to Milan began two chose fabrics and how to make samples.
or Denise Cruz, a fashion de- years ago in Colombia. Cruz, who sells They also get help with their business

A
MILAN
fter years of tough trading, de-
partment stores are begin-
ning to reap the benefits of re-
structuring and a tighter
F signer born in New York to
Ecuadorian parents, it took
years of work, a pinch of luck
and some old-fashioned nerve to get
her first fashion show in Milan this
in dozens of boutiques in the United
States as well as Nordstrom depart-
ment stores, noticed that she and Mario
Boselli, the chairman of the Camera
Nazionale della Moda Italiana, were
plans as well as advice on financing,
marketing and administrative issues.
Ten winners were chosen from more
than 150 applications for Fashion In-
cubator, which culminated in the fash-
focus on the luxury end of the market. week. staying at the same hotel during a fash- ion shows this week. Of the 10, 8 were
And one of those benefits has been an That was the easy part. Now the de- ion show in Medellín. Italian, 1 Argentine and 1 Brazilian. A
increased interest from prospective signer, 34, has to draw the attention of “I wanted to meet him because he in- new group will soon be selected to be-
buyers. buyers to her line of casual blouses and troduced a Colombian designer to the gin the program early next year.
‘‘Many department stores are find- dresses that distinguish themselves Milan shows who has since become While Milan is the heart of Italy’s
ing ways to reinvent themselves to be- through a liberal use of lace. world famous, but I was too shy to act,” fashion world, there are other initia-
come more compelling to consumers,’’ “It was a big accomplishment to have said Cruz, referring to the designer tives throughout the country to pro-
said Darrell Rigby, head of the Global a fashion show, but that’s not enough to Silvia Tcherassi. mote young designers. For example, In-
Retail practice for the Boston-based make this a success — I also need some “I called my mom because she always ternational Talent Support holds a
consulting firm Bain & Co. ‘‘Those sa les,” Cruz said. “I guess that is my pushes me and she told me to introduce yearly competition in Trieste for
chains that have not yet made the tran- American side speaking, but that’s the myself to Boselli,” Cruz said. “I did and emerging designers. It is not Milan, but
sition are seen as improvement oppor- truth. I know it will be difficult because asked if he had five minutes to see if my it is Italy and for some designers the
tunities and potential acquisitions.’’ there is so much competition. To collection could be suited for the Euro- country has a special draw that goes
Macy’s, the biggest U.S. department emerge you have to be extremely creat- pean market. We ended up speaking for beyond the fashion world.
store operator, is being perceived as ive and you have to differentiate your- an hour. I guess he didn’t have his cell- The Indian designer Bahl, whose
one such target. Its attempt to integrate holding company and the French su- self. That’s my goal.” phone ringing all the time because he creations mesh Western styles with his
the Marshall Field’s chain, which it permarket group Auchan to take con- Just getting a slot to show a new line was in Colombia.” Boselli invited Cruz Indian heritage, including an extensive
bought last year, may not be working, trol of the La Rinascente chain. of women’s clothing is a challenge at to come to Milan to visit the shows and use of hand embroidery, said that
and its recent sales figures have not At both chains, Borletti intends to Mila n’s twice-yearly fashion week, now she has her own slot. someday he would like to move to Italy,
been strong. In May, for example, emulate the success that he believes the which crams about 100 shows into Another program to help young de- but not now because he has to be near
Macy’s sales dropped 3.3 percent; other British department stores like Harrods, eight days, and actually getting noticed signers, Fashion Incubator, is run by the his production facilities in India.
chains had increases. Selfridges and Harvey Nichols have can be a mighty undertaking, even for fashion chamber of commerce and fi- “Italy is my first love — I think I was
On Sept. 14, the company share price had, even to the appointment of the the most promising young designers. nanced by the city of Milan, which has Italian in my last life,” Bahl said. “The
rose 4 percent following rumors that former Selfridges chief executive, Vit- “Being at Milan’s fashion week is invested ¤800,000 over two years. The moment I land every six months in Mi-
private equity firms were interested in torio Radice, to manage Rinacente. “De- great, but if you put all the shows to- participants, who have to be younger lan I send a text message to my friends
buying it. partment stores are no longer just about gether, it’s the toughest,” said Varun than 40 and have to agree to establish and say, ‘Thank God I’m home.’ That’s
In contrast, the recent story of the product,’’ Borletti said. ‘‘The sur- Bahl, 31, of New Delhi, who has had two their companies in Milan, are given of- why I’d really like to make it in Italy.
Barneys New York, the prestigious de- roundings, service and creating a shop- shows in Milan. “Paris, New York and fice space in the city center as well as With Milan, you have to try, try, try and
partment store brand that began life as ping experience is very important.” London are easier. Nobody goes to Lon- material and tools like sewing machines. hope you succeed.”
a cut-rate men’s store in 1923, has been Alessandra Gritti, managing director don. Nobody from Europe goes to New
very different. at the Milan-based Tamburi Invest- York. The whole world comes to Paris
In 2004 the Jones Apparel Group ment Partners, one of the financial and Milan, but especially Milan. Every-
bought Barneys for $397 million; on partners in the Printemps acquisition, body is in Milan.”
Sept. 7, it sold the 25-store chain for points out that part of the interest in The Camera Nazionale della Moda
$942.3 million — much more than the store was its real estate holdings, Italiana, Italy’s chamber of commerce
twice what it originally paid — to not just its potential retail successes. in charge of the fashion industry, chose
Istithmar, an investment company con- ‘‘Trying to get more value out of the Bahl two years ago for reGeneration, a
trolled by the Dubai government. The real estate was part of the reason for in- program that partially finances the
transaction was the culmination of a vesting in the deal,’’ she said. fashion shows of promising, young, for-
late summer bidding war that also in- Gritti says it also was the prospects eign designers. Another program, Next
volved the Japanese clothing retailer Two of Europe’s largest department for developing luxury in the stores that Generation, selects about five design-
Fast Retailing. stores, Printemps in Paris, top, and La appealed to her firm. “We could see ers younger than 30 and then arranges
Istithmar has said it sees Barney’s as Rinascente in Italy, have been taken over that in a short time it would be possible to have their clothing line manufac-
a “unique global asset” and that it in- by the Borletti Group, which hopes to to reallocate the spaces and focus on tured and fashion show slots reserved,
tended “to grow the company in inter- capitalize on their luxury reputations. luxury. In such a prime location, that is all at no cost.
national markets.” very important,” she said. “It is much more difficult to emerge
Rigby says the U.S. Census retail fig- one,’’ he said. ‘‘But hypermarkets and ‘‘Luxury department stores have ten- now than it was 25 to 30 years ago when
ures offer a snapshot of what the global specialty stores soon took over many ded to do better than traditional ones,’’ there were so many fewer fashion de-
department store sector has faced in areas of their business. That is why the Rigby said. ‘‘The key to success is con- signers in Italy and the rest of the
recent years. department stores have had to rethink stant innovation — improving not just world,” said Giulia Pirovano, the gener-
In 1992, U.S. department store sales their strategy.” the merchandise, but the information al director of the Camera Nazionale
totaled $177 billion, or 11 percent of all In 2006 the French retail giant PPR systems, merchandise flows and store della Moda Italiana.
non-automotive retail sales. Sales sold Printemps’s 18 stores, including experience to sell the lifestyle prom- “Nowadays, it’s extraordinarily diffi-
peaked at $232 billion in 2000 but, by the flagship on Paris’s Boulevard ised by the brand.’’ cult for a young designer to get no-
2006, they had fallen to $212 billion — Haussmann, to the Borletti Group and Also, he added, stores must be able to ticed,’’ she added. ‘‘There are a lot of
just 6 percent of all non-automotive re- Rreef, a Deutsche Bank real estate distinguish themselves from their com- great designers out there who aren’t
tail sales and a decline of $20 billion. management company, for ¤1.075 bil- petitors, saying that Neiman Marcus is getting discovered because a young de-
Where did those sales go? From 2000 lion, or $1.52 billion. an example of such a success. signer needs to have access to a large
to 2006, specialty clothing and accessor- “PPR has concentrated its energies While the new owners of Barneys initial sum of money so they can cover
ies stores grew from $168 billion to $215 on the luxury brands of the group. It have said they are planning to expand the costs of promotion.”
billion, an increase of $47 billion. was happy to sell to us because it abroad, Borletti said is not ruling out The minimum cost for running a
Maurizio Borletti, part owner and knows we will be able to focus more ef- such expansion for Printemps or Rinas- fashion show, including promotion, is
manager of two European chains, Prin- fectively on Printemps retail strategy cente but added that he is aware of the about ¤80,000, or almost $113,000, al-
temps in France and La Rinascente in and repositioning the department risks. “It is not easy to extend the brand Sold exclusively in Louis Vuitton stores. www.louisvuitton.com though many companies spend as much
Italy, says that department stores must stores,” Borletti said. outside the home market,” he says. as ¤400,000 and the big names often ex-
forget their past if they are going to Earlier, in March 2005, Borletti’s “The risk is that you adapt to the local ceed even that amount, Pirovano said.
prosper. “The traditional department group and its real estate partner, Pirelli environment so much that you lose Some designers, like Cruz, take part in Inset, Thierry Belliard; Giannoni Giovanni
store tried to sell everything to every- RE, had paid ¤888 million to the Fiat your identity and damage the image.” joint shows to keep costs down. After years of work, Denise Cruz, inset, had her first show in Milan on Friday.

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