ESPN Logs Best Month Ever Across Multiple Platforms In

September

Posted October 20, 2009

September was a big month for ESPN with milestones across multiple platforms. In the month that ESPN
turned 30, sports fans tuned in, logged on and listened to content from television, online, mobile and
digital audio at record levels.

The cross-platform growth momentum continued into early October, when ESPN’s Monday Night Football
between the Minnesota Vikings and Green Bay Packers delivered the biggest audience in the history of
cable television (over 15 million homes) and the highest rating (15.3) in ESPN’s 30-year history. Online,
ESPN.com had more than 110 million page views to NFL content accessed via computers and mobile
devices for Monday through Tuesday at noon – up 47 percent from the comparable time period last year.
Specifically, page views for the NFL section on computers and mobile were up 44 percent from last year.
Additionally, ESPN.com streamed 3.7 million NFL related videos.

Highlights from ESPN’s record September:

Television
September was the most-viewed month in the history of both ESPN and ESPN2, helping lift the combined
audience for those nets plus ESPNEWS and ESPN Classic to new highs on a total day basis for the
month. The networks set a mark for September with 1,654,000 homes, up 12 percent from the previous
high, 1,481,000 in 2008. Other highlights:
• In September, ESPN averaged an all-time high for any month (1,164,000 HHs). The audience
was 7 percent larger than last year, a then-record 1,092,000 households.
• ESPN2 averaged 33 percent more homes for the month than a year ago (396,000 HHs, up from
298,000), its best ever, breaking the record for the month set in 2007 (343,000 HHs) and the
record for any month set in June 2006 (358,000 HHs).
• ESPNEWS averaged 65,000 homes in September, up 12 percent from 2008 (58,000).

ESPN360.com
ESPN360.com's rapid distribution growth – which has doubled in the past year to more than 50 million
households nationwide – is being outpaced by its usage growth, setting records in the process.
According to Move Analytics, ESPN360.com had its most viewed month ever in September, with more
than 250 percent growth in total hours of viewing and more than 180 percent increase in viewers,
compared to 2008.

ESPN.com
ESPN.com also logged its best month ever in September. According to comScore, ESPN.com generated
nearly 2.2 billion total minutes and 28.8 million unique visitors, up 54 percent and 21 percent respectively
compared to the same month last year and surpassing their previous all-time highs by 52 percent and 19
percent.

ESPN.com remained number one in category share of minutes for the tenth consecutive month with more
than a quarter of total minutes in the sports category. The site also topped all others in average minutes
per visitor with 75.5 minutes.

Additionally, ESPN.com had more viewers of online video in September than ever, with 9.3 million
viewers logging nearly 196 million minutes of video viewing, making it top among sports sites, accounting
for nearly 34 percent of all time spent with sports video online.

ESPN Mobile
Visits in September on the ESPN mobile Web site were up 82 percent compared to last year, according to
Omniture measurments. Additionally, ESPN's mobile Web site logged its then-record day with 8.1 million
visits. That record has sense been broken (on October 11 the site logged 8.5 million visits).

Additionally, ESPN's ScoreCenter application for the iPhone and iPod has now been downloaded more
than 3 million times and in September logged more than 2 million unique users, with more than 50
percent of the app users using it at least weekly.

ESPN Digital Audio

Streaming audio on ESPNRadio.com reached an all-time high in September. Sports fans listened to
nearly 8 million total hours, up nearly 61 percent compared to the same month in 2008 and beating its
previous record set in May 2009 by nearly 40 percent. Sessions were also up to nearly 4.8 million, an
increase of over 128 percent compared to the same month last year and more than double its previous
all-time record in May 2009.

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