SEMINAR

INTERACTIVE ARCHITECTURE
(MEDIA FACADES)

TLVS MURTHY
1100100195
SECTION-B

ABSTRACT
Interactive Architecture is a processes-oriented guide to creating dynamic spaces and
objects capable of performing a range of pragmatic and humanistic functions. These
complex physical interactions are made possible by the creative fusion of embedded
computation (intelligence) with a physical, tangible counterpart (kinetics). A uniquely
twenty-first century toolbox and skill set virtual and physical modeling, sensor
technology, CNC fabrication, prototyping, and robotics necessitates collaboration across
many diverse scientific and art-based communities. Interactive Architecture includes
contributions from the worlds of architecture, industrial design, computer programming,
engineering, and physical computing.

INTRODUCTION
The term Media Facade is often associated with over-dimensional screens and
animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas
and Hong Kong are trailblazers for this media architecture. The faade itself is
dematerialized and turned into one huge advertising medium for sending messages. At
the onset of dusk the building moves into the background and serves only as a
backdrop for the light show which then becomes the main attraction. Media facades can
evoke the most diverse emotions, from a big city feeling to annoyance at light pollution.
They are also seen as tourist attractions, Pop Art or as eye sores.
Architecture tends to use media facades more and more as a stylistic feature. What
used to be applied to facades after construction more in the way of a blemish is now
part of the planning process and offers new scope for visionary design which coined the
term 'Mediatecture'.

OBJECTIVES

Designing interactive applications for Media Facades is a challenging

task. Architectural sized large scale screens can result in unbalanced
installations, and meaningful interaction is easily overshadowed by the
drastic size of the display.
The objective of this research is Studying patterns of human
interaction with the built environment to create a level of interaction in
conjunction with an interdependent relationship between humans and
the spaces they inhabit, or between these spaces and nature itself.

To make a space adapting to its environment to optimize both the

experience and the efficiency of the space.

THE DIGITAL CITIES

The Digital Cities looked at how digital technology helps us understand and improve the
planning and experience of our city. These also looked at the impact on movement in
cities: how communication and information technologies enhance a person's experience
of place; how people interpret cities with the use of technology; and how mapping
influences the design and planning of cities. It also foregrounded issues such as privacy
and security.
Followers of energy efficiency and sustainability in the built environment have always
understood the importance of the facade as a key element for a building to achieve
these aims. In recent times the multiple roles played by the facade in providing natural
light, enhancing visual amenity and improving thermal comfort has come to the fore.
This is in no small measure due to improvements in technology being achieved at low
costs. A number of international and local buildings have demonstrated the
effectiveness of a facade to resolve aesthetic priorities against performance
requirements. These buildings stand apart from others in part because of the level of
detail in the resolution of the facade, and its integration with the other building systems.
Research on public digital displays has recently started shifting its focus from single
purpose public displays that are developed with a single task or application in mind to
general-purpose displays that can run several applications, developed by different
vendors. Display applications stores, privacy, user generated content, application and
content scheduling, interaction mechanisms, and interaction abstractions have been the
focus of recent research.
This recent shift is analogous to what happened in the smartphone market when
phones became open to applications from third parties and can have a similar impact on
the public display market. However, for this to happen, we need a better understanding

of what a public display application is: what types of applications can be developed, how
and what resources are guaranteed by the display system and which are not, how the
display system manages the various applications that may be running and the
resources assigned to each application, how users interact with an application, etc.

Through experimentation architects are coping with questions of changeability,

adaptability, and interaction. However, there are no comprehensive design
methods to support this type of architecture. In this paper i aim to bring together
methods that can support the design of interactive architecture and making
spaces more interactive and responsive to humans with the help of Technology in
context to Vijayawada.

METHODOLOGY
Survey will be carried in vijayawada, in locations having digital displays in facades.

ASPECTS TO BE SURVEYED ARE

The impact of the digital display will be studied to analyze both positive and
negative impacts on people.
Study the behavior patterns of people in response to the displays.
Study of the role of digital displays plays in that particular location.
Analyzing the locations for digital displays.
After the completion of the survey , analysis on Vijayawada is compared with
other developed cities to
SHOPPERSTOP
(SHOPPING COMPLEX) in
Vijayawada