Training Kit

About Batteries
How Batteries Works

Battery is a small power plant that

converts a chemical reaction into
ELECTRICAL energy.
Various dry cell or Alkaline batteries
can differ in several ways but they
all have the same basic component.

Full Alkaline Portfolio

Energizer MAX
Consumer Target
Families who prefer to buy the best
batteries.
Task is to make people who prefer Energizer
Max to purchase Energizer Max

Communication Role
Enhancer with the Power Seal
Technology

Lock in power for up to

10 years

With 10 year shelf life, we can keep at

least 1 pack for EMERGENCY!

Energizer ADVANCED

Consumer Target
Trade up heavy category users

Communication Role
50% Longer Lasting with A POWER
BOOST

+
FOR 50% Longer lasting PLAYING
TIME

Lithium Upgrade

Improved Construction
Improved Performance

We continue to surprise & delight consumers

with the Worlds Longest Lasting Battery.
Improved once again, so theres no doubt
which Lithium battery is truly the Ultimate.

Energizer LITHIUM

Consumer Target
Those who want the best and are willing to
pay for it

Communication Role
5% upgrade.
Energizer Ultimate Lithium is the Worlds
Longest Lasting Battery.
Up to 9x Longer Lasting, Less Waste vs.
Energizer Max.

New Chargers
&
Rechargeable

Energizer RECHARGE

Consumer Target
Families looking for performance and
value.

Heavy users of power hungry devices

Communication Role

Worlds No.1 Rechargeable Brand

Up to 6X Longer Lasting

New Chargers:
To redefining & New Look
The 3 Key Drivers of Rechargeable battery purchased

Cycle
Life
The number of times
the cell can be charged

Charge
Retention
The ability of cell to hold
Its charge when not in use

SELLING POINTS:

Engineered to hold charge up to 1 Year*

Ready to Use
6 x longer lasting with ONE charge

Capacity

The amount of run time

a cell can provide per single charge

RECHARGE Universal

CHOOSE UNIVERSAL

Multi-Purpose
Engineered to hold
charge up to 1 Year*
Rechargeable up to 1200 times
1200 Times
*while not in use

RECHARGE Extreme

CHOOSE EXTREME

Long Run Time

Last up to 6X longer in DSC*
Holds charge up to 1 year**
*in Digital Still Camera, vs.
Energizer standard alkaline.
Results vary by device.
** while not in use

RECHARGE mini
(CH2PC3)
Whats New:
Trapped Blister Packaging
40% less plastic used.
New Top and Front face
design
Packed with 2 new Standard
Recharge Batteries

RECHARGE Smart
(CHP42)
Whats New:
Premium Charging information
Indicates time left to
Charge
Battery Charge Fuel
Gauge
Built in over charge
protection
Increased Charge speed with
4 hour (for AA1400mAh), and
5 hours (for AA2300mAh).
Packed with 2pcs. new
Universal Ready to Use
Recharge Batteries

RECHARGE Compact
(CHCC)
Whats New:
Call out of key features :
Automatic Shut Off
Bad Battery Detection
LED Charging status
indicators
Packed with 2 new
Universal Ready to Use
Recharge Batteries

Shorter Charge time with

Universal Batteries (5
hours) vs 2450mAh (7
hours)

RECHARGE 1 Hour
(CH1HR3)
Whats New:
New design with enhanced
Charging information (LED
Fuel Gauge):
Indicates Time left to
Charge
Indicates Charging
progress
Indicates if individual
battery can still be
charged
Built in overcharge
protection with auto shut
off sensor

Packed with 2pcs. new

Extreme Ready to Use
Recharge Batteries

Energizer RECHARGE
IN A NUTSHELL
Target consumers

Recommended batteries

Common devices used

Packed with these Chargers

In a hurry

Compact Smart
The Techies

1-Hour

Mini

Energizer RECHARGE

CH2PC3 CHCC
9 hours 65 hours
Universal 1400mAh
or Less or Less
7
12
8
Extreme 2300mAh Hours Hours
or Less or Less

CHP42
43
Hours
or Less
5
Hours
or Less

CH1HR2
1 Hour
or Less
1 Hour
or Less

&

Lighting Products

Headlight Repackaging

Improved lumens
More light modes
(3 modes)
Wider headstrap

more
comfortable,
stylish headstrap

NOW easier to shop for the right Energizer

headlight for specific tasks/activities
prominent call-out of key product benefits on front of pack eg runtime, light output.

Key product
highlight

Number of
light
modes

improved 3LED Headlight

Pivoting head to direct
the light to where you
need it.

Battery compartment
Easy to open and lock.

more
comfortable,
stylish headstrap

Elastic headstrap for a

comfortable fit.
New stylish design.

Large, slide switch for

easy control between
light modes

3 LED bulbs that are:

- Virtually unbreakable
- Practically never needs replacing
- Energy saving, ie, longer runtime per
battery change
FLOOD
2 white LEDs

NIGHT VISION
1 red LED

Lumens

30

Runtime

28 hours

58 Hours

Light Mode

All performance claims tested using 3 x Energizer Max AAA batteries (ANSI)

improved 4LED Headlight

Large, soft push button
for easy on/off even with
gloves on

Improved lumens
More light modes
Wider headstrap

Pivoting head to direct the light to

where you need it.

Battery compartment
with flip latch. Easy to
open and lock.
No tools required.

4 LED bulbs that are:

Removable, wide
headstrap for a
comfortable fit.
Stylish new design.

- Virtually unbreakable
- Practically never needs replacing
- Energy saving, ie, longer runtime per
battery change

HIGH
3 white LEDs

LOW
3 white LEDs

Lumens

80 lumens

20 lumens

Runtime

8.5 hours

40 hours

Light Mode

NIGHT VISION
1 red LED

66 Hours

All performance claims tested using 3x Energizer Max AAA batteries (ANSI)

IPX4 Weatherproof,
suitable for all weather
use

Selling Point

Selling points for EN

SHELF LIFE up to 10 YEARS if not in use.
Now you can get keep a pack for EMERGENCY

50% LONGER LASTING vs. MAX

With a POWER BOOST

New Upgraded to 5%
From 680 shots to 720 shots
9x Longer Lasting vs. MAX

Improved batteries to suit all kind of

EN Chargers
Extreme rechargeable is 6x LONGER
vs. MAX
Engineered to hold charge up to 1
Year*
Ready to Use

Selling Point Energizer Lighting Products

2. LED
Nichia LED Made in JAPAN not CHINA (assembled in
CHINA)
Include SEMI CONDUCTOR that control the power into the
LED.
To prevent the LED to blow can last a lifetime .
To prevent the battery to drain faster last longer.
Averagely : AAA, can last up to 70hours (approximately 3days)
AA, can last up to 164 hours (approximately 1 week)
ENERGIZERs Lighting Products are made for : Longer Lasting
Less Waste
Never need replacing of LED
Lifetime Guaranteed

Thank you