Course Overview Course Overview Course Overview Course Overview Course Overview

Grade 11 English- Media Studies

Course Code: EMS 3O Teacher: Ms. Barker

Decsription Course Decsription Course Decsription Course Decsription Course

This course emphasizes knowledge and skills that will enable students to understand
media communication in the twenty-first century and to use media effectively and
responsibly. Through analysing the forms and messages of a variety of media works and
audience responses to them, and through creating their own media works, students will
develop critical thinking skills, aesthetic and ethical judgment, and skills in viewing,
representing, listening, speaking, reading, and writing. Prerequisite: English, Grade 10,
Academic or Applied

Major Units of Study Major Units of Study* Major Units of Study Major Units of
1. This is how we do it in the O.C.- Pop Culture 2010
2. Quiet on the Set!- Creating A/V Media
3. Stop the Presses!- Looking at News, Print Media, and Advertising
4. Hot Topics- Social Issues and the Media
5. All my people, are you with me?- The Importance of Audience
6. Celebrity- Myth or Reality?
*Subject to change

tial Resource Materials Essential Resource Materials Essential Resource Materials

This course will be held in a computer lab and students are expected to adhere to the
expectations outlined in their computer use agreement form. Most handouts and notes
will be posted online and are available at www.danikabarker.com. Students are
responsible for keeping track of their notes and assignments.

essment and Evaluation Assessment and Evaluation Assessment and Evaluation

Opportunities for assessment and evaluation are frequent, and are designed to guide the
student towards the acquisition of skills and knowledge necessary to meet course
expectations. Formal and informal assessment and evaluation tools will be utilized
throughout the course including (but not limited to) the following: think-aloud, modeled
writing, debate, cooperative learning, interactive lectures, blogging (reflective writing),
group discussion, independent and collaborative research, multi-media projects,
reciprocal teaching

ation Structure Evaluation Structure Evaluation Structure Evaluation Structure

Term Work (70% of overall grade)

Term work will include a variety of diagnostic, formative, and summative assessment strategies.
Wherever possible, choice will be provided to support students with diverse learning styles and
needs. The four categories of knowledge and skills (Knowledge/ Understanding, Thinking,
Communication, Application) will be weighted equally.

Final Evaluation (30% of overall grade)

The final evaluation will be based on the essential understandings that have been practised
during the course. It will consist of a Course Culminating Activity (15%) and a Final Exam (15%).

EMS3O Course Outline continued>

 The four categories of knowledge and skills will be weighted equally in the final evaluation as
well.

Overall Expectations
Understanding and Interpreting Media Texts Understanding and Interpreting Media
Understanding and Responding to Media Texts: demonstrate understanding of a variety of
media texts;
Deconstructing Media Texts: deconstruct a variety of types of media texts, identifying the
codes, conventions, and techniques used and explaining how they create meaning.

Media and Society Media and Society Media and Society Media and Society Media and
Understanding Media Perspectives: analyse and critique media representations of people,
issues, values, and behaviours;
Understanding the Impact of Media on Society: analyse and evaluate the impact of media on
society.
The Media Industry The Media Industry The Media Industry The Media Industry The
Industry and Audience: demonstrate an understanding of the ways in which the creators of
media texts target and attract audiences;
Ownership and Control: demonstrate an understanding of the impact of regulation, ownership,
and control on access, choice, and range of expression.
Xts Producing and Reflecting on Media Texts Producing and Reflecting on Media
Producing Media Texts: create a variety of media texts for different audiences and purposes,
using effective forms, codes, conventions, and techniques;
Careers in Media Production: demonstrate an understanding of roles and career options in a
variety of media industries;
Metacognition: demonstrate an understanding of their growth as media consumers, media
analysts, and media producers.

The
"I believe in The media's the most
medium is powerful entity on
equality for
the earth. They have the
everyone, except power to make the
message.
reporters and innocent guilty and to
- Marshall make the guilty
photographers."
McLuhan innocent, and that's
-Mahatma Gandhi power. They control the
minds of the masses.
-Malcolm X
Why
experience What the mass media
life when you offers is not popular art,
but entertainment which The media doesn’t
can watch it? is intended to be
consumed like food,
reflect reality: it
creates reality.
forgotten, and replaced
by a new dish.
-WH Auden