PORTFOLIO

S H A Y N A

R Y T T I N G

Shayna Rytting

CONTACT

5113 West 3020 South

Salt Lake City, UT 84120
435.760.9006

shayna.rytting@gmail.com

TABLE OF CONTENTS
Brochure
Montage

Event Ad
Logos

Photo Design
Stationery
Flier

Website

Instructor: Emily Kunz

Course: COMM 130
Date: March 28, 2015

BROCHURE
Programs Used: Illustrator, Photoshop,

and InDesign

Description: Create a brochure for a company

including original body copy and a logo.
Objectives:

Set up and align a two-sided, folded document.

Create an original, new logo and use it in a brochure.
Incorporate quality images.
Write at least 250 words of original body copy.

Process:

I started by deciding which layout I

wanted my brochure to have. I chose to do an offset
layout. Once I had the layout I set up margins and a
grid to begin my design. I was then able start finding
my images and added them into my layout. I used tools
in Photoshop to clip a couple of my images so that I
could use text wrap in InDesign. I used tools like the
quick selection to select the part of the image I wanted
and then used the refine edge in Photoshop to change
the smoothness, feather, and contrast of the edge of
my selection.
I used Illustrator to create my logo. I used the pen tool
to create the outline of the elephant and then used
the ellipse tool to put an ellipse around the elephant
and then found fonts that I felt went well with the logo
design and worked for the company I was designing
it for.

Instructor: Emily Kunz

Course: COMM 130
Date: February 14, 2015

MONTAGE

Program Used:

Photoshop

Description: Create a montage in Photoshop

using at least two pictures and text to create a
spiritual message.
Objectives:

Unify a layout with a consistent theme and dominant

spiritual message
Learn to blend two or more images together gradually,
using masks
Demonstrate more advanced Photoshop skills for
layout with multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles
Select good quality images

Process: I first selected my background image. I

loved the colors and how strong of an image it was. I
then found my second image of the Saviors hand, which
originally had similar yellow/golden colors in it, which I
felt would blend well with the sunset in my background
image. I then found text to add. However, the first text
I found was a bit too lengthy and was not quite working
with the rest of the composition. So I searched for new
text that would still fit with my design, worked with the
alignment, size, and variations within the text. I feel that
there is a great focal point created by the path, light, and
Saviors hand.

Instructor: Emily Kunz

Course: COMM 130
Date: January 31, 2015

EVENT AD

Program Used:

Microsoft Word

Description: Create a full color event ad flier

for a benefit fundraiser.
Objectives:

Find, scan and import a high-quality image.

Create a full-bleed design.
Choose a color scheme and typeface(s) that work for
your message and audience.
Learn to use only Word design features without using
any Adobe programs, including Photoshop.

Process: For this project we were only allowed to

use a scanner for our image and Microsoft Word for
designing. I was able to focus on repetition through
repeating design elements and colors. I also used the
principle of contrast with the fonts. The principle of
simplifying the design using elimination was used a lot
from my draft to my final.

Ever yon e n eeds a

best friend!
Best Friends
Animal Society-Utah
Adoption Fundraiser
Help us in our effort to make
Utah a no-kill state by coming
to support us and adopting a
best friend. Adoption fees
will vary depending on the
desired pet.
All proceeds will go
to Best Friends-Utah.

Saturday, June 27, 2015

11am 7pm
The Best Friends Pet
Adoption Center
2005 South 1100 East
Salt Lake City, UT 84106

Instructor: Emily Kunz

Course: COMM 130
Date: February 21, 2015

LOGOS

Program Used: Microsoft Word

Description: Create three logo variations for

the same company.

Objectives:

Create three completely different, original logos to fit

a company or personal image that will appeal to
the audience.
Use only the Illustrator tools to create and draw
your logos.

Process: I created these logos using Illustrator. I

used the pen tool to draw the ice cream cone for the
middle logo and changed the stroke on it to make it
look more hand drawn. I used the ellipse tool to create
the scoops of ice cream in the top logo and used the
paintbrush tool to create the bowl. I also used the ellipse
tool for the outline of the bottom logo. I tried to create
some visual hierarchy with the typography by changing
the size and colors of the words.

Scoops Ice Cream

Sc

ps

SCOOPS
ICE CREAM

Scoops
ICE CREAM

PHOTO
DESIGN

Instructor: Emily Kunz

Course: COMM 130
Date: February 7, 2015

Program Used: Photoshop

Description: Create a Photodesign project in
Photoshop using a photo that you have taken with
incorporated color scheme.
Objectives:

Choose a color scheme, take a photo to match those

colors, then incorporate the colors into the layout.
Adjust image levels, saturation, color balance, sharpen
tool on separate layers for NDE (non-destructive
editing.)

Process: I used Photoshop to create this design. I

first took the photo of the childrens play set and then
edited that photo in Photoshop. After I edited the photo
I then created a fun, playful design with color scheme.

Instructor: Emily Kunz

Course: COMM 130
Date: February 28. 2015

STATIONERY
Programs Used:

Illustrator and InDesign

Description: Create a new logo for a company

and design a letterhead and business card for them.

Objectives:

Create a new logo to fit a company or personal image.

Use the new logo to design consistent layouts for a
business card and letterhead.

Process: My first page is the letterhead I created for

AW Massage. I started by creating the logo in illustrator
and placed it near the top of my letterhead. I placed it on
the right side of the page so that text would flow better
in relation to the logo. I then created the grey rectangle
at the bottom of the page and added in the contact
information. I felt that having the lines in between the
text helped to separate them and make it easier to
understand.

massage

Ashley Wall

awmassage.com

555.123.4567
a.wall@gmail.com

1321 South 1200 West

Salt Lake City, UT 84199

Instructor: Emily Kunz

Course: COMM 130
Date: February 28. 2015

BUSINESS
CARD

Programs Used:

Illustrator and InDesign

Description: Create a new logo for a company

and design a letterhead and business card for them.
Objectives:

Create a new logo to fit a company or personal image.

Use the new logo to design consistent layouts for a
business card and letterhead.

Process: I took the design elements from the

letterhead and added them into the business card, I

added an extra light grey light to the business card,
which I later also added to the letterhead. I tried creating
a vertical business card, but felt that the horizontal
layout felt more balanced and united with the letterhead.
I added the image into both last. Making the flower a
watermark image in the background of the letterhead
and then adding the image to the back of the business
card. I did this to add a better design element that unites
both stationery layouts.

Ashley Wall
massage

555.123.4567
a.wall@gmail.com
1321 South 1200 West
Salt Lake City, UT 84199
awmassage.com

Instructor: Emily Kunz

Course: COMM 130
Date: January 24, 2015

FLIER

Program Used:

InDesign

Description: Create a black and white flier for

a Graduate Leadership Conference.
Objectives:

Incorporate basic InDesign skills to improve basic flier

layout.
Retrieve image and logo from links on this page.

Process: I started this project by creating sketches

of layout options. I then took a couple of those sketches

and created digital sketches of the layouts in Adobe
InDesign. I chose the best layout and then using the
information and images created a unified layout. I made
the word graduate in the title stand out by increasing
the font size and adding a slight drop shadow. The date,
time, and place was placed in a right alignment on the
right of the page so that it would be easy to find. I also
wanted good use of white space, but did not want it to
be white, so I changed the boxes to black and different
shades of gray, colors taken from the image to help keep
the whole composition unified.

GRADUATE
LEADERSHIP

CONFERENCE

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted to helping tomorrows leaders
gain essential leadership skills in the workplace.
During this dynamic three day seminar, attendees will meet with top
executives of Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes of leadership that
will market to any employer.
Conference is available to graduating seniors. Space is limited.
Registration and more information available at http://www.vouantcomm.com/ leaders

October 21

8 a.m. 5 p.m.
Lincoln Convention Center

Instructor: Emily Kunz

Course: COMM 130
Date: March 14, 2015

WEBSITE

Program Used:

Textwrangler

Description: Create a web page to showcase a

personally designed logo.
Objectives:

Size and optimize an original logo as a .png for a web

page so the long side is 300 500 pixels.
Write content to describe the process of creating your
logo and how it appeals to a target audience.
Acquire a working knowledge of HTML.
Acquire a working knowledge of CSS.
Identify hex colors to match logo, using Photoshop
color picker.

Process: I used Textwrangler to create my html and

css files. I used Photoshop to color pick the exact colors
used in my logo and used them for my color scheme in
my web page. I changed the font to match one of the
fonts used in my logo and changed the alignment of the
image and the padding around different elements on the
page.