Portfolio

Katie Anderson

Contact Me
Katie Anderson
541.974.4507

1922 NW Cascade Heights Dr.

Albany, OR 97321
katemande.wordpress.com
vsco.co/katemande

Table of Contents
Brochure
Montage
Letterhead
Business Card
Event Ad
Webpage
Photodesign
Logos
Flier

Brochure

Description

An informational brochure to interest college students in an 8-week study

abroad trip to Marseille, France.

Programs Used
Adobe InDesign, Illustrator, and Photoshop

Date
3.28.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Set up a brochure of any topic, creating a new logo and incorporating all
three Adobe programs. Use at least four images and one clipped image from
Photoshop. Full bleed, front and back, and at least 250 words of body copy in
separate paragraphs and titles.

Process
I decided to go with a trifold layout brochure, and sketched out each
thing I wanted on each panel. I edited the woman with the suitcase in
Photoshop, using a brush and coverup to make her dress longer. I clipped
her out of the full image. I used InDesign to design the brochure, and
used a triadic color scheme throughout the design. I chose 7 different
images of Marseille. I used the rule of thirds to break up each category
on each panel. I created the program Le Bon Sense and designed a
simple logo using Illustrator.

Montage
Description

A spiritual montage involving three different images masked together with text
and layering.

Programs Used
Adobe Photoshop

Date
2.15.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Unify a layout with a consistent theme and dominant spiritual message.
Learn to blend two or more images together gradually, using masks.
Demonstrate more advanced Photoshop skills for layout with multiple elements.
Use a mask to apply a filter to one part of the image. Apply typography principles.
Select good quality images.

Process
I began my finding my pictures from websites online linked to pinterest and
google. I started with an 11 x 8.5 document and put on my picture of Christ. I
brought the saturation down to bring in neutral tones and lighter colors. I then cut
out the scripture block and brought it over, masking it and outlining around Christ
so it seemed as though a background of Him. I faded it at the bottom to look
more professionally masked. I added one texture with a rust look to it, and I put it
over the entire design and brought the opacity down and left the edges harder to
give a vignette feel. I then added in my text and brought it down in the left corner
to play off the rule of thirds.

Letterhead
Description

A letterhead design for a cosmetics company, Katemay.

Programs Used
Adobe Illustrator and InDesign

Date
2.28.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company
or personal image, not imitating any old logos created.
Use the new logo to design consistent layouts for a letterhead. Letterhead
should be 8.5 x 11, full-bleed optional, but trim only .125. Apply typography
rules, keeping small copy. Keep designs simple with light watermarks and drop
shadows and plenty of white space. Include contact information.

Process
I went for repeating circles in threes to appeal to the eye. I put an
asymmetrical pattern on the letterhead. I chose a complimentary color
scheme and chose a hue of pink and lighter green. I created a watermark
on my letterhead of the logo and brought the opacity down to 4%.

Katemay Cosmetics

151 Viking

208.641.0864

katemay.cos@gmail.com

Business Card
Description

A business card design for a cosmetics company, Katemay.

Programs Used
Adobe Illustrator and InDesign

Date
2.28.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Use the new logo to
design consistent layouts for a business card. Business card should be 3.5 x 2 and
printed above center on a vertical page. Apply typography rules, keeping small
copy. Include contact information.

Process
I used Adobe Illustrator to create my logos and pictures, and then copied them
over and placed them in Adobe InDesign. I went for repeating circles in threes
to appeal to the eye. I put an asymmetrical pattern on the letterhead. I brought
each of the longer portions of the letters down onto the other side of my business
card and brought the opacity down to 15% to make it look like the letters
continuously go through. I chose a complimentary color scheme and chose a
hue of pink and lighter green. I created a watermark on my letterhead of the
logo on the front of the business card and brought the opacity down to 4% to
make it readable.

Katemay Cosmetics
208.641.0864

151 Viking Dr.

katemay.cos@gmail.com

Event Ad
Description

Ad to promote the annual Model Runway Event for East Idaho.

Programs Used
Microsoft Word

Date
1.31.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Comprehend image sizing (how pixels and inches work together). Find,
scan and import a high-quality image. Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and
audience. Learn to use only Word design features without using any Adobe
programs, including Photoshop.

Process
I scanned in a picture from Time Magazine of Jessica Alba at 300
pi/in. I went with a blue monochromatic color scheme and chose to
create a circle on the right side to bring in some shape in the picture. I
put most of the information in alignment on the circle and created two
rectangles at the bottom- one dark blue and one transparent blue over- to
bring in another shape and more information regarding the event.

GRAND TETON
MALL PRESENTS:

W A L K

WITH
FL AI R

2015
East Idahos annual
r u n w a y
e v e n t
Saturday april 11th 2:00pm
PARTICIPANTS 16 OR OLDER.
$15 per ENTRY.

Information and registration:

www.eastidahofashion.com
(applications due march 3rd)

Webpage
Description

A webpage designed to describe my process of creating a logo.

Programs Used

Notepad++, CSS, Adobe Photoshop

Date

3.14.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Size and optimize an original logo as a .png for a web page.
Write content to describe the process of creating your logo and how it
appeals to a target audience. Acquire a working knowledge of HTML.
Include all required tags. Acquire a working knowledge of CSS. Change at
least the following: The h1 text color & h1 background color, font colors for
the paragraphs & list items, the background color, font families and add at
least one css comment. Identify hex colors to match logo, using Photoshop
color picker.

Process
I chose to keep the exact color scheme of the teal and pink and light grey
that I have in my logo. I used Notepad++ to code out the entire HTML and
CSS. I created a table with the logo on the left and my first description
on the right, and then in HTML I created a new class within the table. This
allowed me to be able to put an outline around just the description on the
right and not on my logo. I chose to do the dotted border to add to the
repetition of the circles in my logo. I used Adobe Photoshop to pick the
colors directly from my logo using the eyedrop tool and took the code of
those colors to put into the CSS style.

Photodesign
Description

A photodesign project incoporating both photography skills and skills in

Photoshop and with color schemes.

Programs Used

Adobe Photoshop

Date

2.10.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Learn basic photography skills. Choose a color scheme, take a photo to
match those colors, then incorporate the colors into the layout. Use a digital
camera to take a quality image, then download it. Adjust image levels,
saturation, color balance, sharpen tool on separate layers. Size and crop
the image, then place on an 8.511 page layout. Use layers to design text,
and repeating graphic elements in Photoshop.

Process
I captured a long-distance shot of the piano keys with cut up hearts that
I placed on different keys. I played around with the levels in Photoshop to
bring in more contrast and lighten the keys and darken the black piano.
I changed the color of the reflections of the window so it fit with my color
scheme more. I chose one of my favorite piano quotes to go along with the
photograph, and I created different sized rectangles to add shapes to put
with my caption. I decided to do my color scheme in the upper right hand
corner of the piano, so all the colors could be seen against the black.

Logos
Description

Three logos promoting Katie Anderson Photography.

Programs Used
Adobe Illustrator

Date

2.21.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Create three completely different, original logos to fit a company or
personal image that will appeal to the audience. Do not imitate existing
logos or use previous designs.
Use only the Illustrator tools to create and draw your logos.

Process
I began by sketching out different designs and picking my favorite ones to
play around with. I chose to do three separate target audiences for each
of my logos, and based on that I picked coordinating color schemes and
fonts. I wanted the word photography incorporated in each of my designs.
I then decided to create shapes in the form of initials for my last design,
and separated the shapes out by the divide and minus tool under the
pathfinder window. I used the eyedrop tool to bring in all the same colors so it
all matched up.

Flier
Description

A black and white flier to promote students graduating to attend the Graduate
Leadership Conference.

Programs Used
Adobe InDesign

Date

1.24.2015

Course Number & Section

Communication 130 Section 5

Instructor
Ben Pingel

Objective
Apply the design principles and use appropriate typography Incorporate
basic InDesign skills to improve basic flier layout. Retrieve image and logo
from links on this page. Create a project folder with image, logo and
InDesign document to keep links in InDesign intact.

Process
I sketched out four possible designs with differente emphases on certain
messages of the flier. I went with a rectangular repetition scheme, bringing out
more black squares and rectangles through borders of pictures and words. I
contrasted white letters with black backgrounds to put more emphasis on the
title of the flier. I focused on the word leadership on my title by spreading
out the letters and spacing differently between the rest of the words. I kept
a small body copy and made the date, time, and place a larger font size to
catch the eye of the reader to know the information.

Graduate Leadership

Conference
Do you want to have the competitive edge in business?
Come learn how at Vouant Communications
annual Graduate Leadership
Conference. Vouant
Communications is devoted to
helping tomorrows leaders gain
essential leadership skills in the
workplace. During this dynamic
three-day seminar, attendees
will meet with top executives of
Vouant Communications to discuss
breakthrough leadership techniques,
while cultivating attributes of
leadership that will market to any
employer.

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

Conference is available to
graduating seniors.
Space is limited.
Registration and more information
available at:
http://www.vouantcomm.com/ leaders