IMPACT OF EMAIL ON CONSUMERS

Based on a study of different ages email users activities

University of Liberal Arts Bangladesh

University of Liberal Arts Bangladesh

Report on
Impact of email on consumers
BUS 206- Business Communication
Submitted to:
Perveen Huda
Lecturer
University of Liberal Arts Bangladesh

Submitted by:
Name

ID

MD.SHAMSUL HOQUE

Sanjida Akter Tilma

Manjurul Karim Khan

102011011
102011025
102011095

Section: 04
Semester: Fall, 2011
Due Date: 27thDecember, 2011

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Letter of Transmittal
December, 27th 2011
To
Perveen Huda
Lecturer
University of Liberal Arts Bangladesh (ULAB)

Subject: A report on Impact of email on consumers

Dear Madam,
We are in a course under in guidance and teaching, which is Business communication.
With your great ability to teach in this course we are enjoying it and it is a partial
requirement of this course to present a research work. According to your teaching and
course requirements we have chosen a research work on Impact of email on
consumers
The report attempts to describe our observation, learning & experience gained during
the two months research experience where my major research was identify the impact
of email on consumers.
We would like to thank you for giving us the opportunity to interact with the real world
and find out what is really happening to enrich our practical knowledge.

University of Liberal Arts Bangladesh

Sincerely
MD. Samsul Hoque
102011011
Sanjida Akter Tilma
102011025
Manjurul Karim Khan 102011095

Declaration
We undertake that all materials presented for report is our own work and has not been
written for others, in whole or in part, by any other person(s). We also undertake that
any quotation or paraphrase from the published or unpublished work of another person
has been duly acknowledged in the work, which we present for report.

MD.Samsul Hoque
102011011

..

Sanjida Akter Tilma

102011025

Manjurul Karim Khan

102011095

ULAB School of business

University of Liberal Arts Bangladesh

Acknowledgement
First of all, we would like to express our gratitude to Almighty Allah for His blessings that help us to
complete this project. We are very much grateful to our respective Business Communication teacher
Perveen Huda to approve this real life project on Impact of email on consumers as a requirement of
the course. She always guided us to finish this task successfully. Without her help it was quite
impossible to finish this project properly in time.

At all we are greatly thanking to the persons whose enrich books, journals and working
papers have provided a guideline to us in preparing this report. This report would not be
possible without the cooperation of each group members. Finally, we would like to thank all
others whose strong support makes us able to complete this report and We are also owed to
each person who is bothered inside and outside in carrying out this report.

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Table of contents
Page No.
Executive Summary
1
1. Introduction
2-10
1.1

incidentals of Authorization and Submittal

1.2

Report Origin

1.3

Purpose

1.4

Scope of the study

1.5

Methodology

1.6

Limitations

1.7
1.8

Statistical Tools & Techniques

Definition and Acronyms

2. An overview of email

2
2
2-3
3
3-5
5
6
6
7

3. Historical Background of email 7-10

4. Email users

11-14

4.1 Smartphone Owners & Email

12-13

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4.2 Social Media Users & Email

13-14

5. Why consumers uses Email and the impact ..

14-15

5.1 Teenagers (15 to 17-years-old) . 14

5.2 Young Adults (18 to 24-years-old)

15

5.3 Adults (25+)

15

6. Analysis and Interpretation of Data

16-20

7. Key Insights about the Future of Email

21-23

....

8.0 Findings .

23-24

9.0 Recommendation

24-25

10. Conclusion .

25

11. Reference and Bibliography .

26

Questionnaire

..

27
List of Figures

Figure 1: Technology Use over Past one Months

11

Figure 2: Smartphone Users over past one Months 13

Figure 3: Social networks Users over past one Months 14
Figure 4: Percentage of email user at Dhanmondi area 16
Figure 5: Most uses type of email account at Dhanmondi area 17
Figure 6: Reason of using an email account

.. 17

Figure 7:Consumer satisfaction level of using emai

18

Figure 8:Email Brings changes in Consumer lifestyl

18

Figure 9: Percentage of consumers sometimes facing problems of using email... 19

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Figure 10: Percentage of email helps Consumers to

Make them digital on the bases of
Consumer survey at Dhanmondi area

20

Executive Summary
This study is based on primary data, as no such previous research has been done to
know the change that comes on consumers life after using email. The nature of this
study was a qualitative explorative research, and information was gathered through
extensive one-to-one interviews with respondents. We covered the geographical base
Dhanmondi area in Dhaka city, and samples were selected on a non-probabilistic quota
sampling method.
This study investigates the change that comes on consumers life after using email. On
assessing the level of customer satisfaction, the necessary to improve the customer
satisfaction level, the increasing affect of using email, the level of changes that comes
after using email etc will be given as recommendation.
Supporting these recommendations are the following findings and conclusions drawn
from an observational study of 28 peoples.
The data shown that over the past one months Smartphone user like iphone user uses
email more than often 41%, Blackberry user uses email more than often 43% and social
media users also uses email more .The data also shown that now a days teenagers and
young adult uses this email most for social networking and the adult peoples main
using for their work related activities and also communicate with the colleague and so
on.

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Upon completion of the research analysis, we understood the level of customer

satisfaction of the email consumer. The level of satisfaction varied from 60% to 100%.
All respondents were highly satisfied of using email.45%people sometimes said that
they sometimes facing some problems. The research shown that the main reason of
opening an email account is to using communicates with relatives, friends and so on.
2

1. Introduction

1.1 Incidentals of Authorization and Submittal

This study of impact of email on consumers is submitted to our respected madam
Perveen Huda, lecturer of University of Liberal Arts Bangladesh. As authorization on
30th October, the research was conducted under the direction of Md.Samsul Hoque,
Sanjida akter tilma and Manjurul Karim Khan. We enjoyed preparing this report, which
enriched my practical knowledge of the theoretical concept. We are very much glad that
you have given us the opportunity to prepare this report for you & hope that this report
will meet the standards of your judgment.

1.2 Report Origin

As a mandatory requirement of the Bachelor of the Business Administration (BBA) program
under University of Liberal Arts Bangladesh, this report entitled

"Impact of email on

consumers" - is a connived depiction of the three months long Business communication

course.
The study work started on 25th October and finished on 26th December, 2011.The topic of the
term paper assigned and approved by our respective Business communication teacher & owner
of Renaissance consultant Ltd Perveen Huda.

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1.3Purpose

The purposes of this report cognates the Business communication course purpose. This course
objective is to gather practical knowledge and experiencing the corporate working environment
with the close approximation to the business firm and the experts who are leading and making
strategic decisions to enhance the growth of a financial institution. To this regard this report is
contemplating the knowledge and experience accumulated from this course. With the set
guidelines and proposal by University of Liberal Arts Bangladesh and with the kind advices of
the course teacher.

The prime objective of this study is:

To present the change that comes on consumers life after using email.

Other objectives of project are:

Consumer response of using email.

Why they use e-mail?

What is the customer satisfaction level of using email?

1.4 Scope of the study

Everything has a specific purpose and target. Behind doing this research we also
have our target. After reading this research we hope that everyone will come to know
details about the impact of e-mail on consumers; whom are the e-mail user that use
email for buying something and doing other activities with the help of email. In this
study, scope of the study is very difficult. Because in short time its not possible visit
every industry & home where people use email. But in Dhanmondhi area, there are lots
of School, collage, private universities and many offices. This is our scope of study.

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1.5 Methodology
The methodology used in this study was an observational study of impact of email on
consumers. Specially, the study employed the contrived observational technique, which
is a unique means of observing work performance under real conditions. A detailed
description of this technique is a part of the proposal approved at October and is not
repeated here. Specific item relative to the application of this method in this case
summarized below.
We took 28 people interview by using this methodology:

Sampling Method:

we chose random sampling method for our research or survey

because in this case we cannot identify our every potential customer.

Data Sources &Data Collection: In this report, both types of data have been used
for analysis-

Qualitative data

Quantitative data

Qualitative data - generally used for exploratory purposes - small number of

respondents - not generalize, to the whole population - statistical significance and
confidence not calculated - examples include in-depth interviews

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Quantitative data - generally used to draw conclusions - tests a specific hypothesis - uses
random sampling techniques so as to infer from the sample to the population - involves a
large number of respondents - examples include surveys and questionnaires.

Also we chose Survey with structure questioner to collect data, because our objective is to
know about the change that comes on consumers life after using email in
Dhaka city, Consumer response of using email, why they use e-mail? What is the
customer satisfaction level of using email? At Dhanmondi area in Dhaka city. Thats why

survey technique has been chosen for gathering the data.

Research approach:
On this case our approach is go to the school, collage, university and office and collect the
data.

Contact Method:
For survey we usually go to school, collage, university and office and collect the information
for our report.

Data Analysis:
Standard editing and coding procedures are utilized. Simple tabulation and cross-tabulations
will be utilized to analyze the data. We use Excel software to analyze our data and make our
research report.

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Questionnaire

Design & Research:

On our Questionnaire we include some fixed alternative questions and some scale questions.
On our research we use Microsoft Excel for analysis part. By using Excel we use some chart
for explain the questions answer.

1.6

Limitations

We have only 30 days to complete the report.

We dont have the specific data.

Lack of supervision.

In many cases, up to date information is not published in internet.

Getting Relevant papers and documents were strictly prohibited.

1.7

One of the main barriers in writing this report was the confidentiality of data.

Statistical Tools & Techniques

Some tables and diagrams were used to express information in concise form.

1.8

Definition and Acronyms

POP- Post Office Protocol

Email-Electronic mail

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SNDMSG:
SNDMSG was one component of a mail program written by Ray Tomlinson that was first
used in 1971 for TENEX. The other component was READMAIL. SNDMSG was used for
the purpose of sending Electronic Mail from one user to another; however, it was not
capable of sending to different machines.

2. An overview of email
Email has had a wonderful impact on the amount of information being sent worldwide. It
is now an important method of transmitting information previously sent by regular mail,
telephone, courier, fax, television, or radio. Email has had a major impact on consumers
creating almost instant communications through writing. Previously if you wanted to write
someone you had to buy postage and wait 3 days to 2 weeks for the receiving party to get
your letter. Ninety-seven percent of marketers use email to influence customers. According
to Smith-Harmon, a creative strategy division of Responses, 76 percent of subscribers
from a study said they made purchases as a direct result of receiving an email from a
company. This includes online and offline purchasing. Email marketing also can produce
behaviors companies and organizations don't want, none more fateful than clicking the

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"spam" button. Although consumers have learned to deal with the volume of direct mail-by tossing it in the trash if they don't want it--they can be less forgiving of unwanted
electronic marketing. Although spam is defined as an unknown company you've not had
any contact with sending you unwanted mail, 55 percent of consumers say spam is simply
mail they don't want--even if it's from companies they've previously signed up to receive
mailings from. When they get overloaded with a bunch of emails and the messages come
at bad times and aren't relevant to them.

3. Historical Background of email

Email is much older than Arpanet or the Internet. It was never invented; it evolved from
very simple beginnings. Early email was just a small advance on what we know these days
as a file directory - it just put a message in another user's directory in a spot where they
could see it when they logged in. Simple as that. Just like leaving a note on someone's
desk.
Probably the first email system of this type was mailbox, used at Massachusetts Institute
of Technology from 1965. Another early program to send messages on the same computer
was called SNDMSG.

Some of the mainframe computers of this era might have had up to one hundred users
often they used what are called "dumb terminals" to access the mainframe from their work
desks. Dumb terminals just connected to the mainframe - they had no storage or memory
of their own, they did all their work on the remote mainframe computer.
Before internetworking began, therefore, email could only be used to send messages to
various users of the same computer. Once computers began to talk to each other over
networks, however, the problem became a little more complex - We needed to be able to
put a message in an envelope and address it. To do this, we needed a means to indicate to
whom letters should go that the electronic pasties understood - just like the postal system,
we needed a way to indicate an address.

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This is why Ray Tomlinson is credited with inventing email in 1972. Like many of the
Internet inventors, Tomlinson worked for Bolt Beranek and Newman as an ARPANET
contractor. He picked the @ symbol from the computer keyboard to denote sending
messages from one computer to another. So then, for anyone using Internet standards, it
was simply a matter of nominating name-of-the-user@name-of-the-computer. Internet
pioneer Jon Postel, who we will hear more of later, was one of the first users of the new
system, and is credited with describing it as a "nice hack". It certainly was, and it has
lasted to this day.
Despite what the World Wide Web offers, email remains the most important application of
the Internet and the most widely used facility it has. Now more than 600 million people
internationally use email.

By 1974 there were hundreds of military users of email because ARPANET eventually
encouraged it. Email became the savior of Arpanet, and caused a radical shift in Arpa's
purpose.
Things developed rapidly from there. Larry Roberts invented some email folders for his
boss so he could sort his mail, a big advance. In 1975 John Vital developed some software
to organize email. By 1976 email had really taken off, and commercial packages began to
appear. Within a couple of years, 75% of all ARPANET traffic was email.
Email took us from Arpanet to the Internet. Here was something that ordinary people all
over the world wanted to use. As Ray Tomlinson observed some years later about email,
"any single development is stepping on the heels of the previous one and is so closely
followed by the next that most advances are obscured. I think that few individuals will be
remembered." That's true - to catalogue all the developments would be a huge task. One of
the first new developments when personal computers came on the scene was "offline
readers". Offline readers allowed email users to store their email on their own personal
computers, and then read it and prepare replies without actually being connected to the
network - sort of like Microsoft Outlook can do today.

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This was particularly useful in parts of the world where telephone costs to the nearest
email system were expensive. With connection charges of many dollars a minute, it
mattered to be able to prepare a reply without being connected to a telephone, and then get
on the network to send it. It was also useful because the "offline" mode allowed for more
friendly interfaces. Being connected direct to the host email system in this era of very few
standards often resulted in delete keys and backspace keys not working, no capacity for
text to "wrap around" on the screen of the users computer, and other such annoyances.
Offline readers helped a lot.
The first important email standard was called SMTP, or simple message transfer protocol.
SMTP was very simple and is still in use - however, as we will hear later in this series,
SMTP was a fairly nave protocol, and made no attempt to find out whether the person
claiming to send a message was the person they purported to be. Forgery was very easy in
email addresses. These basic flaws in the protocol were later to be exploited by viruses
and worms, and by security frauds and spammers forging identities. Some of these
problems are still being addressed in 2004.
But as it developed email started to take on some pretty neat features. One of the first good
commercial systems was Eudora, developed by Steve Dorner in 1988. Not long after
Pegasus mail appeared.

When Internet standards for email began to mature the POP (or Post Office Protocol)
servers began to appear as a standard - before that each server was a little different. POP
was an important standard to allow users to develop mail systems that would work with
each other.
These were the days of per-minute charges for email for individual dialup users. For most
people on the Internet in those days email and email discussion groups were the main uses.
These were many hundreds of these on a wide variety of topics, and as a body of
newsgroups they became known as USENET.

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10

With the World Wide Web, email started to be made available with friendly web interfaces
by providers such as Yahoo and Hotmail. Usually this was without charge. Now that email
was affordable, everyone wanted at least one email address, and the medium was adopted
by not just millions, but hundreds of millions of people.

11

4. Email users:
Despite the rapid adoption of emerging media, email usage is still on the rise (Figure
1). In fact, while the majority (65%) of online consumers report their email usage as
staying the same over the past six months, the overall ratio of consumers using email
more often (4:1) is higher than both social media and text messaging (2:1).
And it doesnt look like email is losing any ground to its new channel companions.
Across all four communication channels examined, positive correlations exist
increased use in one channel is linked to increased use in another channel. In other
words, if consumers use social media more, theyre also likely to increase their use of
email, text messaging, or instant messaging.

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Over the past one months

50%
40%
30%
20%
10%
0%
-10%
-20%
-30%

socail networks

Text masages

Email

Instent Massages

-40%

Figure 1: Technology Use over Past one Months

Now that weve examined how email usage trends are on the rise, lets look at who is
using email more often. Our research highlights groups of consumers who are using
email more often and offers insight into why we think email use is on the rise.

12

4.1 Smartphone Owners & Email

Those who own a Smartphone are significantly more likely to increase email usage
than those who dont (Figure 2). The reasons for increased email usage among
Smartphone owners are somewhat unclear. Are people using email more because of
Smartphones, or are the people who own Smartphones simply more likely to use
email more often?
We read an article of Professor Mike Handley, director of the Institute for Mobile
Media Research at Ball State University, to find out what could account for this
increase. Mike has been tracking mobile phone usage among college students for the
past five years, and explains:

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The Smartphone is becoming a game changer for college students mobile usage,
including email. As of September 2009, 38% of students of a University said they use a
Smartphone, up from 27% in February. And one of the biggest winners is email. Twothirds of Smartphone owners say they use email on their phone, a 5% increase since
February. Only 9% of feature phone owners use email. The increased use of mobile
email is significant because computer email use by college students has declined over
the past five years. The ability for students to have email on their smart phones fits their
mobile lifestyles perfectly. Students on campus rely on email for personal and academic
needs. Mobile email unfetters them from a computer and a Smartphone gives them
email access everywhere. I expect to see Smartphone email uses continue to grow.

Exact Target Insight: In addition to college students, many business

professionals own Smartphones as well. And although it makes sense
to assume Smartphone owners use email more as a result of business
needs, our data suggests otherwise. 71% of Smartphone owners
report sending and receiving more personal emails as opposed to
work-related emails.

Impact of smartphone ownership on Email use over the past one months
50%
40%
30%
20%
10%
0%

Blackberry

iphone

Other smartphone No smartphone

-10%

Figure 2: Smartphone Users over past one Months

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13

4.2 Social Media Users & Email

Overall, individuals who have increased their usage of social networks over the past six
months are also using email more by a ratio of 11:1. Additionally, heavy Twitter users
are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users
are more likely to increase email usage by a ratio of 4:1.

Exact Target Insight: Social networks have contributed to increased email usage,
but this number is significantly skewed by heavy social media users. Social media is
only one factor among many when it comes to why people are using email more often.
Once we account for moderate and light social media users, theres no significant
difference in the percentage of individuals using email more or less based on whether
or not they use social media.

Impact of socal networks on email use in the past one months

Email:using Less

Email:using the same

76%

52%44%
4%

5%

18%

Email:using more
71%

60%

12%

28%
7%

22%

Figure 3: Social networks Users over past one Months.

5. Why consumers uses Email and the impact:

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14

Life stage or age also impacts how consumers use email. There are three critical life
stages that impact email usage trends.

5.1 Teenagers (15 to 17-years-old)

Infrequent email use among teens is well documented. Only 20% of teens report using
email more often, while 16% report using email less often. Overall, only 18% of teens
prefer to use email when communicating with friends.
Teens are the only exception to the positive correlation between email and increased
channel usage that we highlighted earlier. As teens increase their use of text messaging
by a ratio of 6:1 and social networks by a ratio of 3:1, their email usage has neither
increased nor decreased.
15

Exact Target Insight: The lack of email use by teens appears to be a life stage
phenomenon, not a generational one. During this highly social period of human
development, teens prefer channels that are suited toward interpersonal communication.
The majority arent concerned about interacting in the adult world of bills and
business, so email use simply hasnt become a necessity. Email use among teenagers
has been low for several years and this isnt likely to change.

5.2 Young Adults (18 to 24-years-old)

38% of college students report using email more often, the most significant uptick in
email usage observed in our study. Increased email usage continues for college students
after graduation, when many enter their professional careers.

Exact Target Insight: This life stage carries major changesadulthood officially
begins at age 18, and many children move away from home, inheriting adult
responsibilities such as opening a checking account or paying rent. In order to fulfill
these responsibilities, young adults must interact with companies, often doing so via
email. Another reason for this increase? Individuals within this demographic are more

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likely to own Smartphones and use social media, which both positively correlate with
increased email usage.

5.3 Adults (25+)

From age 25 on, online consumers are using email more often by a ratio of at least 5:1
across every age category. While these figures are still positively correlated, adults are
only increasing text messaging by a rate of 2:1 and their use of social media by 3:1.
Even among this group, social media doesnt solely account for the increase in email
usage.

Exact Target Insight: The prevalence of email is not only increasing consumer
email usage in this age bracket, but across the board as well. Banks encourage paperless
statements, friends deploy social invitations via email, and virtually all marketers
encourage their consumers to subscribe to email programs. Overall, digital mediums
are more heavily relied upon, and email remains the foundation of the communications
landscape.

6. Analysis and Interpretation of Data

Analysis:
For analysis part we took respondents from Dhanmondi area. We have conducted our
report to identify the consumers Attitude about the entire available paint and adhesive
in Bangladesh. Though we have a small sample size Dhanmondi but we believe it
represents our population of interest.
The finding of our study is shown in the following:

6.1 Email user at Dhanmondi area:

Percentage Email user at Dhanmondi area is shown below:

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16

Email User at Dhanmondi Area

Yes

No

35%
65%

Figure 4: Percentage of email user at Dhanmondi Area.

Based on the Email user figure above it can be seen that 65 percent people told that
they have an email account and 35 percent people told that they dont have an email
account at Dhanmondi area.
17

6.2 Uses Type of email accounts:

Consumers use this type of email account at Dhanmondi area:

Uses type of email account

Yahoo mail

Gmail

10%

30%

Hotmail

Others

5%

55%

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Figure 5: Most uses type of email account at Dhanmondi area.

Based on the figure above it can be seen that 55 percent use Yahoo mail, 30 percent
uses Gmail and 10 percent use Hotmail and 5 percent use others email.
6.3 Reason Behind opens an email account:
Reason behind open an email account is shown below:

Reason of open an email account

For buying something

For communicate with the people

Other purpose

15% 5%

80%

Figure 6: Reason of using an email account

Based on the figure above it can be seen that 55 percent use Yahoo mail, 30 percent
uses Gmail and 10 percent use Hotmail and 5 percent use others email account.
6.4 Consumer satisfaction level of using email:
Consumer satisfaction level of using email is shown below:

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18

Consumer satisfaction level of using email

yes

No

25%

75%

Figure 7:Consumer satisfaction level of using email.

Based on the Email user satisfaction figure above it can be seen that 75 percent people told
that they are satisfied in using email and 25 percent people told that they are not satisfied
in using email
6.5 Email brings changes in Consumer lifestyle:
Percentages of email bring changes in consumers lifestyle is shown below:

Email brings Changes in Consumer life style

yes

No

25%

75%

Figure 8:Email Brings changes in Consumer lifestyle

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19

Based on the figure above it can be seen that 75 percent people told that email brings
changes in their lifestyle and 25 percent people told that email doesnt brings changes
in their lifestyle.
6.6 Consumer facing problem of using email:
Percentage of consumers sometimes facing problems of using email is shown below:

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Consumer sometimes facing problem of using email

YES

NO

45%
55%

20
Figure 9: Percentage of consumers sometimes facing problems of using email.

Based on the figure above it can be seen that 45 percent people told that sometimes
they facing some problem of using email and 55 percent people told that they never
face any problem of using email.

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6.7 Email contributed to make our country digital:

Percentage of email helps users to make them digital on the bases of consumer survey
at Dhanmondi area is shown below:

Email help users to make them digital

Strongly Agree

25%

Agree

Disagree

30%

45%

Figure 10: Percentage of email helps Consumers to make them digital on the bases of
consumer survey at Dhanmondi area.
Based on the figure above it can be seen that 25 percent people strongly agree that
email can help us to make our self digital, 45 percent people agree that email can help
us to make our self digital and 30 percent people strongly believe that email never help
to us to make our self Digital.

7. Key Insights about the Future of Email and email consumers

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21

Our data indicates that the use of email is increasing despite perceived threats from the
rise of social networking sites and increased use of text messaging among consumers.
Marketers investing in their email efforts should proceed with confidence for the
following reasons:
1. Email and social media are interdependent
The interdependence of email and social media is the most commonly referenced
reason explaining the increased use of email over the past year. And while our data
supports this hypothesis, this interdependence only explains a portion of why email use
is on the rise. We expect the social media phenomenon to continue for the foreseeable
future, and as it continues, increased email use will continue as well.
2. People rely on digital communication MORE and call LESS
No matter how we sliced the data, increased use of one digital communication channel
is positively correlated with the increased use of all other digital communication
channels we studied. In short, people who use one channel more often tend to use all
channels more often. Additionally, as overall internet use increases, so too does email
use.
What accounts for these positive correlations? Part of the reason lies in the fact that
people are simply writing more and calling less. Another factor is likely the reality that
people are communicating with more people. In the past, catching up with high school
friends was restricted to reunionstoday, individuals can be in regular contact through
social networks.
3. Companies are promoting email and consumers are responding
Banks and credit card companies promote paperless statements in order to cut down on
expenses, but it works for consumers as well email is how the overwhelming majority
of consumers prefer to receive this communications.
And consumers arent limiting their preference for email to essential communications
from banks or travel companies. This commonality exists across all marketing
communications email is a highly efficient and effective channel for marketers, and

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22

consumers increasingly want and expect to receive email promotions from companies.
75% of consumers would prefer to receive permission based promotions through email,
and 93% of online consumers have provided companies with permission to send them
information through email. Only 25% of consumers have provided companies with
permission to contact them via text messaging and only 12% say they have provided
permission for companies to contact them through social networks.

4. Life stage impacts how consumers respond to email

Life stage impacts how much consumers use email, especially when consumers reach
young adulthood. As banks and credit card companies push paperless statements and
rent and tuition bills can only be paid online, young adults are forced to interact via
email. Based on the increased amount of email consumers receive, this trend doesnt
appear to be slowing down anytime soon.
5. Email has become the foundational channel for marketing communications, upon
which other mediums can build
Many marketers are finding that the combination of email and other channels pack a
powerful punch. Through these combinations marketers can embed and distribute video
through email, notify consumers of when a catalog will arrive by mail in an effort to
boost response, and even enlist subscribers as advocates by allowing them to share
email content through social networks. Email is an integrated component of other
channels, and is becoming more integrated as new technologies emerge.
6. Email continues to evolve and present new technologies of its own
While emerging media such as text messaging and social media continues to create
excitement, email has evolved through new features and advanced tools that help it
create its own unique appeal. Gmail recently introduced new features designed for
technologically savvy users, such as advanced filtering capabilities through an easy-touse interface. Gmail users are increasing their use of email by a ratio of 6:1. Compare
this to the increase among Yahoo users (2:1), where email innovations have typically

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been slower. New tools and features for email are contributing to increased email
usage.

7. Email still has clear advantages when compared to other communication

channels
Obviously, all communication channels have their strengths and weaknesses. However,
email has some advantages over text messaging and social network sites which help
contribute to its longevity. These include privacy between sender and recipient, the
ability to send messages of any length, message formatting flexibility, the ability to
include attachments with messages, and a mature protocol (SMTP) that works across
the entire internet (e.g., one doesnt need a Gmail account to send email to a Gmail
address).

8.0 Findings
The objective of the study is to know about the change that comes on consumers life
after using email. In Dhanmondi area, Email changes consumers daily lifestyle. In
Dhanmondi area, Most of the Email consumers use Yahoo mail .The other findings that
are found during the period are stated below:

Dhanmondi area 65% people use email (on the bases of our survey).

In Dhanmondi area, 55 percent people use Yahoo mail, 30 percent uses Gmail and 10
percent use Hotmail and 5 percent use others email.

80% email consumer open their email account only for communicating with the
friends, relatives etc.

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Most of people in Dhanmondi area are satisfied in using email. But they sometimes
facing some Problem, this problem occurring is less than the consumer satisfaction
level.

75% consumers of email told that email brings changes in their lifestyle.

Day-by-day, Smartphone user increasing they are mostly the email user.

Past six months 65% online email consumer are increased.

Social medial user like Facebook, Twitter etc are increasing, So the email
consumer is increasing day by day.

Most of the people think that the use of email help consumer to make them digital.

9.0 Recommendation

On the basis of my survey, the following recommendations can be draw for the future
email consumers

As teenager is also a email user so need to more security system to using email.

Must be developing webmail facilities so those consumers never face any

problems.

Different webmail should concentrate on complaint against their services.

Webmail Company must take strong strategy to improve email facilities for
consumers.

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In our country, many shopping malls should start their e-marketing system so that
email consumer use their email account to buying something.

Webmail should always maintain its promotional activity so that its growing their
popularity to the email consumers.

Webmail Company must concentrate about the demand and want of consumer
more consciously.

Webmail should recruit more end user activist.

10. Conclusion
For better or worse, email has revolutionized the nature of business
and personal communication around the world. No longer is it
necessary to place a long distance phone call, meet face to face, or
write a letter to initiate a conversation. With email you simply press a
button and your message can be sent to any number of people
anywhere in the world. Like most things in life, email has the
potential to be very beneficial and useful and, at the same time, it
has the potential for danger and harm. These web pages are
dedicated to helping you maximize the opportunities of email and
minimize the dangers.

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11. Reference and Bibliography

Book of Business Communication-Lesikar/Flatley/Rentz-Eleventh Edition

An article of Professor Mike Handley, director of the Institute for Mobile Media
Research at Ball State University
http://wiki.answers.com
http://www.nethistory.info/History%20of%20the%20Internet/email.html
http://dictionary.sensagent.com/sndmsg/en-en/
http://en.wikipedia.org/wiki/Email
http://www.maximumadvantage.com/impact-of-email.html

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Questionnaire:
Name: .
Gender:
Age:
..
1. Do you have any Email account?
a) Yes

b) no

2. In which Webmail u have an account?

a) Yahoo

b) Hotmail

c) Gmail

d) other

3. The reason behind to open email account?

a) For buying something through this.
b) For communicate with the people.
c) Other purpose.
4. Do you satisfy of using an email?
a) Yes

b) No

5. Does email bring any changes in your lifestyle?

a) Yes

b) No

6. Do you face any problem using email?

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a. Yes

b. No

7. Do u think using email help us to make digital?

a.
b.
c.

Strongly agree
Agree
Disagree
Thanks for your co-operation

University of Liberal Arts Bangladesh