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Decision
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Average demand
=13000
Probabilistic forecast based on five years historical data,
current economic conditions and other relevant factors
Additional Information
Fixed production cost: Rs.100,000
Variable production cost per unit: Rs. 80.
During the summer season, selling price: Rs.
125 per unit.
Salvage value: Any swimsuit not sold during
the summer season is sold to a discount store
for Rs. 20.
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Important decisions
Though average demand is 13000 but there is
a probability that demand will be either larger
than average or smaller than average.
What should be the production quantity?
Relationship between production quantity,
customer demand and profits
Two Scenarios
Manufacturer produces 10,000 units while demand
ends at 12,000 swimsuits
Profit
= 125(10,000) - 80(10,000) - 100,000
= Rs. 350,000
Manufacturer produces 10,000 units while demand
ends at 8,000 swimsuits
Profit
= 125(8,000) + 20(2,000) - 80(10,000) - 100,000
= Rs. 140,000
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Can you make out risk reward tradeoff in the previous example?
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Newsvendor strategy
Consider the qth unit purchased by a
newsvendor. The newsvendor will be able to
sell qth unit if and only if
The total demand, d >=q
By buying and then making the qth unit available
to the customer, newsvendor have avoided
underage cost
Otherwise, an overage cost will be incurred for
the qth unit
Newsvendor strategy
The last unit q (or optimal quantity Q* ) we
would want to acquire is one where the
expected overage cost incurred exactly
equaled the expected underage cost saved.
< =
,
,
< =
+
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Notations
25
Newsvendor model
< =
26
13
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28
14
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29
15