One  World  One  Cause  
Business  Plan  
 
 
Ania  Garcia  
Agathe  Turpin  
Ahmed  Ashraf  
Jorge  Schnura  
Leonard  Wein  
 
 
 
 
 
  

Contents  
 
Executive  Summary   4  
 
Business  Description   8  
 
Industry  Description,  Market  Research   14  
 
Growth  Targets  &  Survey   19  
 
Marketing  Plan   23  
 
Operations  Plan   28  
 
Economics  of  the  Business   30  
 
Financial  Statements   32  
 
Management  Team  &  CVs   39  
 
 
 
 
 

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Executive  Summary  
 
 
One   World   One   Cause   is   a   non-­‐profit   company   that   re-­‐thinks   the   way   social   progress  
can   be   achieved   through   engagement   and   volunteerism.   We   have   identified   three  
main  components,  which  need  to  work  together  efficiently  in  order  to  achieve  social  
goals  effectively:  
 
1. NGO’S  &  individual  projects  
2. Volunteers    
3. Donations  and  financing  
 
One   World   One   Cause   is   responding   to   an   existing   need.   In   order   to   be   effective,  
those  three  components  have  to  come  together;  unfortunately  this  is  not  as  easy  as  
it   sounds.   There   is   no   central   platform   where   all   three   (NGOs,   volunteers   and  
donators)   can   find   information   and   search   for   the   best   match   according   to   their  
preferences.   So   far,   it   is   a   very   fragmented   market,   which   does   not   offer   collected  
and  evaluated  information.  Nevertheless  it  is  a  high  growth  market.  The  number  of  
international   volunteers   as   well   as   the   number   of   international   NGOs   increased  
significantly   and   constantly   throughout   the   last   15   years.   Moreover   the   amount   of  
both  private  and  corporate  donations  worldwide  for  good  causes  grew  enormously.  
In   the   context   of   increased   public   awareness   towards   correct   corporate   behavior,  
especially   for   the   highly   surveyed   multi-­‐national   companies,   the   topic   Corporate  
Social  Responsibility  has  gained  utter  importance.  
   
The   triangular   interconnectedness   forms   the   core   of   our   business   since   it   also  
constitutes   the   value   we   affix   to   the   market.   Furthermore,   One   World   One   Cause  
assumes   the   responsibility   of   becoming   leaders   in   promoting   social   engagement  
worldwide  providing  a  positive  contribution  to  society.  

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One  World  One  Cause  holds  two  essential  qualities:    
 
• Intermediary  function  
• Promoting   transparency   with   the   potential   to   remodel   the   volunteer  
environment  on  the  long  term  
 
 
One  World  One  Cause  provides  an  online-­‐based  platform  for  NGOs,  volunteers  and  
donators   to   come   together.   After   signing   up   NGOs   will   be   able   to   post   their   projects  
in   a   standardized   multi-­‐media   format   to   compete   for   potential   volunteers.  
Motivated   potential   volunteers   from   all   over   the   world   will   find   evaluated   and  
detailed   information   on   our   platform   and   will   be   able   to   compare   different  
opportunities  without  big  efforts  and  thus,  making  it  easy  to  find  the  best  match.    
Furthermore   we   realized   that   the   best   project   ideas   and   the   most   motivated  
volunteers   would   not   be   able   to   work   effectively,   if   they   do   not   have   sufficient  
funding.   Therefore   the   third   element   of   One   World   One   Cause   is   donations.   Once  
there   is   a   volunteer   registered   at   One   World   One   Cause   working   in   one   of   the  
projects,   either   the   NGO   or   the   volunteer   will   be   able   to   post   current   plans   for  
actions,  projects  and  events,  which  require  funding.  This  will  appear  immediately  in  
the  live-­‐stream  of  One  World  One  Cause  and  enable  fund  raising.  Donations  will  be  
processed,   gathered   and   transferred   directly   by   One   World   One   Cause,   which   as   a  
non-­‐profit  organization  holds  the  required  credibility.  
 

 
 
Thanks   to   a   mutual   checks   and   balances   process   with   NGO   and   volunteer,   we   can  
make  sure  that  the  money  is  exclusively  used  for  the  proposed  purpose  and  report  
exactly  what  has  been  achieved  with  it.  This  will  allow  donators  to  see  exactly  what  
impacts  their  donations  have  and  will  radically  improve  transparency  of  participating  
projects.    
 
By   rethinking   how   these   three   elements   can   come   together   effectively   One   World  
One   Cause   will   create   a   new   environment   for   NGOs.   We   will   be   the   first   to  

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implement  such  an  innovative,  demand-­‐based  approach,  and  therefore  we  aim  at  
attaining   and   maintaining   a   leading,   dominant   position   in   the   market   according   to  
our  Vision  to  be  the  leader  in  promoting  social  engagement  worldwide.  
 
This   offers   a   unique   opportunity   since   we   can   acquire   customer   loyalty   and   set   a  
benchmark   for   future   entrants.   Since   we   are   a   non-­‐profit   organization   our  
competition  is  based  on  this  singular  aspect,  customer  satisfaction  and  loyalty.  Being  
the  first  mover,  marketing  our  service  is  of  crucial  importance.  
 
Our  growth  will  be  driven  by  the  three  identified  elements  to  social  engagement  in  
the  following  ten  steps:    
 
1. Bringing  a  broad  and  diverse  basis  of  NGOs  and  projects  on  our  platform  
2. Getting   volunteers   on   our   platform   and   match   them   with   the   offer   of  
organizations  
3. Get  the  review  and  feedback  process  started  
4. Acquire  advertisements  for  the  website  
5. Get  private  and  corporate  donators  on  the  platform  
6. Get   more   and   more   volunteers   and   NGOs   on   our   platform   and   make   it   a  
matter  of  course  to  be  represented  on  One  World  One  Cause  
7. Increase  the  donations  turnover  
8. Initiate  further  long-­‐term  agreements  with  companies  and  institutions  
9. Provide  Corporate  Social  Responsibility  services  for  companies  and  sell  ready-­‐
to-­‐publish  PR-­‐material  about  company’s  commitment.  
10. Breakeven   and   become   profitable   (in   order   to   expand   further   and   donate  
surpluses)  
 
According   to   our   surveys   and   market   analysis   we   calculate   to   have   a   minimum   of  
about  250  NGOs  on  our  platform  by  2015.  By  then  we  will  have  about  280  volunteers  
working  in  projects  through  our  platform  per  year.  Therefore  we  are  looking  towards  
breaking  even  by  2015.  
 
Apart   of   the   capital   that   we   bring   in   the   venture,   we   are   already   negotiating  
sponsorships.   It   is   most   likely   that   we   will   reach   an   agreement   with   IE   as   our   first  
sponsor   soon   in   2010.   Nevertheless   in   order   to   ensure   the   steady   growth   of   One  
World   One   Cause,   we   will   need   more   capital   to   expand   our   network   and  
infrastructure  until  One  World  One  Cause  will  be  self-­‐sustaining  from  operations.  
 
 
 
 

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Our  Mission  
 
One   World   One   Cause   is   creating   a   platform  
where   NGOs,   Volunteers   and   Donators   can  
cooperate  easier  than  ever  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our  Vision  
 
To  be  the  leader  in  promoting  social  engagement  
worldwide  

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Business  Description  
 
The  idea  
We  have  identified  three  trends  on  which  we  base  our  business:  
 
1. There   is   a   increasing   number   of   great   non-­‐profit   organizations   all   over   the  
world  
2. More   and   more   people   all   over   the   world   but   especially   in   developed  
countries  are  willing  to  engage  in  projects  voluntarily  
3. More  and  more  people  are  willing  to  donate  money  to  good  causes,  but  they  
want   to   know   what   is   done   with   the   money   and   they   want   flexibility   with  
their  donations  
 
The  Problem  today  is,  that  it  is  hard  for  these  three  parties  to  find  together.  Projects  
need   motivated   volunteers   and   funding   to   realize   their   ideas   in   form   of   concrete  
actions.   Imagine   a   small   cooperative   in   Africa,   a   reforestation   project   in   China,   a  
center   for   disabled   persons   in   North   America,   an   educational   project   in   India,   a  
cultural  project  in  Latin  America  or  even  a  great  project  in  your  own  neighborhood.    
How  can  all  those  great  projects  find  matching  volunteers?  How  can  they  find  people  
willing   to   donate?   How   can   they   tell   all   the   interested   people   out   there   that   they  
even  exist?  And  on  the  other  hand,  how  can  the  motivated  university  student  or  gap  
year  taker  or  any  other  motivated  person  hear  about  this  one  great  project?  Or  think  
about   the   persons   and   companies   who   want   to   donate   for   a   good   cause   how   can  
they  find  the  specific  projects  that  they  want  to  support?    
Of  course  all  those  projects  have  their  proper  homepages,  but  there  are  thousands  
of   those   homepages   and   it   is   hard   to   get   an   overview   and   compare   different  
organizations.   Based   on   our   own   experience   and   grounded   by   the   experiences   of  
many   other   volunteers,   organizations   and   donators,   it   is   true   that   matching   these  
three  parties  is  difficult  and  complicated.    
There  is  an  absence  of  a  market  with  mechanisms  to  effectively  match  demand  and  
supply.   And   this   is   an   opportunity.   One   World   One   Cause   fosters   a   non-­‐for   profit  
business   for   these   three   parties   to   find   together   quickly   and   generate   more   social  
welfare.  Hence,  we  create  a  market.  
 
How  it  works  
One   World   One   Cause   is   an   online   platform   where   organizations   can   introduce  
themselves   to   the   world   and   post   specific   volunteering   possibilities   and   planned  
actions  for  which  they  need  funding  in  forms  of  donations.  Potential  volunteers  are  
able   to   research   a   grand   number   of   organizations   all   on   one   platform   and   in   one  
format.   They   can   compare   different   projects   and   find   exactly   what   matches   best  
with  their  individual  preferences  out  of  the  huge  offer.  
Potential   donators   can   chose   the   projects   they   consider   worth   supporting   in   the  
same  way.    
But  One  World  One  Cause  is  a  lot  more  than  just  a  standardized  list  of  organizations.  
Our   platform   is   running   real-­‐time.   This   means   that   organizations   post   specific  
volunteering   opportunities   and   specific   actions   and   projects   on   our   platform.   They  

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can   post   experiences   and   progress   they   achieve,   upload   pictures   and   videos   and  
run  a  blog-­‐like  journal  of  their  work.    
Thus,   potential   volunteers   see   immediately,   where   the   current   need   for   their   help   is  
and  they  can  see  if  requirements  match  their  own  capabilities.  After  deciding  for  a  
project,   potential   volunteers   create   a   user   profile   on   our   platform   and   send   an  
application  with  all  the  requirements  of  the  organization  through  our  platform  to  the  
organization.   Therefore   the   organizations   can   process   all   application   in   a  
standardized  system  in  the  first  step.  Of  course  they  can  take  all  further  application  
procedures   off   the   platform   to   an   individual,   organization   internal   process.  
Volunteers   also   comment   and   rate   the   organizations   work   in   order   to   increase   the  
quality  of  the  projects  we  support  on  our  platform.  This  means  that  there  will  be  an  
increasing   number   of   third-­‐party   evaluations   that   also   serves   as   an   indication   for  
potential  future  volunteers.  
Volunteer  opportunities  range  from  part  time  work  in  your  local  community  to  full-­‐
time   work   abroad   all   over   the   world   for   varying   periods   of   time   according   to   the  
volunteer’s  preferences  and  the  project’s  needs.  Projects  can  require  special  skills  or  
only  general  knowledge.  
 
We  also  recognized  that  projects  could  be  run  more  efficiently  if  they  have  sufficient  
funding   to   realize   the   actions   they   want.   Often   existing   money   and   especially  
donations  are  not  allocated  efficiently  and  are  not  used  when  needed.  In  addition  we  
recognized  that  money  that  is  available  is  spent  immediately  and,  even  more  severe,  
thoughtlessly  especially  in  developing  countries.    
Thus,   in   analogy   to   the   on-­‐demand   principles   for   volunteers   we   establish   a   new  
traceable   on-­‐demand   mechanism   for   donations.   Donations   are   made   on-­‐demand,  
this   means   in   practice   that   if   an   organization   or   a   volunteer   wants   to   realize   a  
concrete   action   where   money   is   needed,   he   can   post   the   specific   plan   to   the  
project’s  profile  on  One  World  One  Cause.  All  the  current  posts  will  appear  on  our  
main  page  as  well.    
 
This  also  means  that  small  projects  get  access  to  international  funding  sources  that  
they   couldn’t   access   otherwise.   Many   of   those   small   projects   don’t   have   the  
capabilities   to   apply   for   international   or   national   government   funding,   because   the  
application  process  is  too  complex.  Whilst  big  organizations  can  reach  many  people  
because   of   their   brand   the   majority   of   organizations   has   no   comparable   means.   One  
World  One  Cause  offers  a  platform  for  all  those  great,  but  small  organizations.  
 
Now  potential  donators  can  choose  where  exactly  their  money  goes  to.  It  no  longer  
disappears  in  the  general  pool  of  big  organizations.  This  mechanism  also  serves  the  
increasing  want  of  donators  to  see  what  the  money  is  used  for  and  what  impact  they  
have.  It  is  not  enough  for  donators  to  know  that  they  donate  to  an  organization  that  
runs   primary   schools   in   remote   areas   in   the   Brazilian   rain   forest.   They   want   to   know  
that  the  money  they  give  is  used  for  new  schoolbooks  or  blackboards,  etc.    
How  can  we  make  sure  that  the  money  is  used  for  the  claimed  purpose?  
 
For   organizations   in   order   to   access   donations   from   One   World   One   Cause,   they  
must  have  a  volunteer  registered  through  our  webpage  within  the  particular  project.  

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This   volunteer   is   obliged   to   report   any   progress   or   developments   within   the  

project,   respectively   the   particular   action   they   plan   with   donations   through   our  
platform,  on  One  World  One  Cause.  This  can  be  in  the  form  of  texts  or  photos  and  
videos.  All  this  content  is  posted  in  the  project  profile  on  One  World  One  Cause  and  
is  accessible  to  the  donators.  
 

THE  WEBSITE  

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This  means  we  have  a  mechanism  of  checks  and  balances.  The  organization  stands  
up   for   the   credibility   of   the   project   and   the   volunteer   (normally   coming   from  
developed   countries)   is   the   one   to   check   that   no   money   is   abused   for   private  
purposes.  In  addition  the  NGO  and  the  volunteer  report  to  the  donators  as  well  as  to  
our  platform,  so  that  the  donators  is  perfectly  aware  of  what  is  done  with  his  money  
within  the  project  and  the  organization  benefits  of  a  richer  profile  on  our  platform  
which   attracts   more   volunteers   and   donators.   In   case   we   do   not   receive   detailed  
information  about  what  was  done  with  the  money.  The  organization  will  not  be  able  
to   receive   further   donations   and   we   will   report   the   case   in   detail   on   our   website.  
Since  our  website  is  entirely  searchable  with  search  engines  like  Google,  people  who  
want   to   know   more   about   the   specific   organization   will   find   these   very   negative  
information.  
 
Therefore,   this   principle   of   checks   and   balances   and   public   reporting   has   an  
additional   factor:   increased   transparency.   Through   our   website,   the   actions   and  
projects   undertaken   by   an   NGO   become   public   for   the   relevant   target   group,   the  
future   donators   and   volunteers.   We   expect   that   NGOs,   which   “risk”   this   kind   of  
public   reporting,   will   benefit   both   in   attracting   more   and   better   volunteers   and   an  
increasing   amount   of   donations.   The   importance   of   transparency   cannot   be  
underestimated  when  it  comes  to  donations  and  volunteering.  Therefore  the  value  
that   we   provide   with   an   increasingly   voluminous   review   and   evaluation   system   is  
expected  to  meet  high  demand.    
 
We   are   aware   that   it   will   take   some   time   until   the   quality   of   the   projects   on   our  
platform   is   entirely   evaluated,   because   it   will   probably   take   at   least   two   generations  
of   volunteers   per   project   until   the   peer   reporting   effect   unfolds.   Nevertheless   we  
want  to  provide  some  kind  of  external  guidance  and  review  for  the  first  generation  
of  volunteers  using  One  World  One  Cause  as  well.  Therefore  we  will  require  all  NGOs  
registering   with   us   to   name   a   reference,   such   as   a   past   or   current   volunteer   from  
another   country   who   has   to   report   on   his   work   and   experience   with   the   NGO.   In  
addition   all   NGOs   and   projects   will   have   to   publish   all   relevant   financial   and  
organizational   information   concerning   their   activities.   One   World   One   Cause   will  
examine   new   projects   and   NGOs   personally,   which   cannot   provide   a   reference   of   an  
international  volunteer.  
 
The   actions   for   which   the   donations   are   given   can   range   from   buying   new  
schoolbooks   or   renovating   the   toilets   of   an   orphanage,   to   some   10.000   trees   for  
reforestation   up   to   an   entirely   new   school   complex.   Theoretically   there   are   no  
restrictions  to  the  actions  characteristics  or  volume.  Since  it  is  a  market  mechanism  
on  our  platform  through  which  donations  are  allocated,  the  organization  still  needs  
to   show   why   their   project   is   worth   supporting,   show   the   planning   and   convince  
potential  donators.    
We   aim   both   at   private   and   at   corporate   donations.   The   corporate   donations   are  
especially  important  to  our  business  model  (see  economics  of  the  business).  
 
One   World   One   Cause   is   a   non-­‐profit   organization.   We   forward   100%   of   the  
donations  and  don’t  keep  any  money  from  the  donators.  There  is  no  commission  for  

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donations.   Neither   do   we   charge   any   commission   to   organizations   or   volunteers  

for  using  our  services.    
Our  goal  is  to  promote  volunteering  and  donating  for  good  causes  and  to  facilitate  
the  process  of  finding  the  right  match  for  everyone.  
 
To  summarize,  the  two  essential  benefits  that  user  obtain  are:  
 
• Intermediary  between  NGOs,  Volunteers  and  Donations  
• Increased   transparency   for   volunteers   and   donators   and   increased   market  
volume  for  NGOs  
 
Processing  of  donations  
One  World  One  Cause  will  hold  central  bank  accounts  for  donations.  This  means  that  
all   donations   are   received   by   One   World   One   Cause   and   not   directly   by   the  
organization.   This   has   several   reasons:   First,   many   of   the   organizations   we   support  
are   rather   small   and   located   in   all   parts   of   the   world,   mostly   developing   countries.  
Therefore   they   don’t   have   international   offices   and   are   not   able   to   issue   donation  
receipts  valid  in  the  donator’s  home  country.  Furthermore,  since  we  want  to  make  
sure,   that   donations   through   One   World   One   Cause   are   used   properly   in   order   to  
realize   great   projects   (see   mutual   control   of   organization   and   volunteer),   we   don’t  
want  to  give  those  organizations  the  money  just  on  a  general  account.  By  granting  
access  to  the  money  only  when  there  is  a  concrete  action  presented,  we  implement  
a   strong   restriction   to   abuse.   Remaining   money   from   realized   actions   will   be   held   on  
a  virtual  “organization  account”  on  One  World  One  Cause.  Organizations,  donators  
and  volunteers  can  check  the  current  balance  of  the  accounts.  
 

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Since   we   are   a   non-­‐profit   organization   we   are   able   to   issue   donation   receipts.  
Furthermore  we  will  be  registered  in  several  countries,  so  that  we  can  issue  national  
donation  receipts.  The  donators  need  to  pay  for  the  transfer  commissions  of  sending  
the  money.  This  is  especially  significant  for  projects  outside  the  Euro-­‐zone.  
 
It   will   be   able   to   process   donations   to   One   World   One   Cause   through   several  
channels.   According   to   our   online-­‐strategy,   the   large   majority   of   donations   will   be  
received  through  online-­‐payment  services  like  Paypal  and  Moneybookers.  They  have  
several  advantages:    
 
• Easy  to  use:  donations  with  two  clicks  
o No  big  efforts  in  making  a  donation  
o Possibility   to   donate   small   amounts   of   money,   which   is   very  
important  for  us,  when  many  small  donations  accumulate  
• No  need  to  transmit  any  card  information  on  our  website  
• fast  (instant  money  transfer)  
• relatively  cheap  commissions  (1,2-­‐1,9%  +  0,35€  fix)  
Of   course   it   will   also   be   possible   to   donate   via   credit   card   payments   or   bank  
transfers.  
 
For   donators   who   just   want   to   donate   without   looking   for   a   specific   project   we   offer  
to   possibilities.   Of   course   it   is   possible   to   donate   money   to   the   general   donations  
account  of  organizations  through  our  platform  as  well.  So  if  you  just  want  to  support  
an   organization   running   primary   schools,   you   can   do   so.   We   will   still   try   to   inform  
you   about   the   progress   within   that   project   and   what   actions   are   realized.  
Alternatively   you   can   donate   on   One   World   One   Cause’s   donations   account.   This  
money  will  be  gathered  in  our  own  general  pool.  We  will  then  realize  the  selection  of  
the   projects   for   you   and   support   actions   that   will   be   posted   for   fund   raising   in   the  
future   on   our   platform.   Again   we   will   inform   you   about   the   actions   that   we  
supported  with  your  money  if  you  wish  to  know.  

  13  
  

Industry  Description  and  Market  Research    

 
One  World  One  Cause  will  enter  a  market  that  has  been  growing  throughout  the  last  
decades.   The   number   of   volunteers,   NGOs   and   donators   as   well   as   the   amount   of  
donations  increased  significantly  in  the  last  twenty  years.    
Today   there   are   more   than   3,000,000   NGOs   worldwide   working   in   very   different  
fields,  over  100,000,000  volunteers  supporting  them  in  their  efforts  and  millions  of    
donators,  giving  billions  of  Euros  and  Dollars  in  order  to  make  things  happen.  
 
 
NGOs  and  Donations  
 
In  Spain  for  example  “it  is  estimated  that  as  of  2005  there  were  over  five  hundred  
organizations,  which  together  employed  more  than  10,000  full-­‐time  employees  and  
had   approximately   two   million   members.”   Since   the   initial   boom   in   the   mid   1980s  
the   figures   have   been   growing   constantly   to   current   levels.   Especially   the   raised  
awareness   of   social   and   environmental   responsibilities   of   companies   and   the  
resulting  public  image  and  its  consequences  has  risen  significantly  in  recent  years.  
 
Shell-­‐boycotts  after  the  Brent  Spar  scandal  1991  and  the  scandals  in  Nigeria  1995  are  
very  good  examples  on  how  public  images  and  actions  of  companies  can  have  severe  
consequences.   In   this   context   the   theory   of   consumer   choice   provides   the  
theoretical   basis   and   underlines   the   importance   of   a   positive   public   perception   of  
companies’  activities  nowadays.  Corporate  Social  Responsibility  (CSR)  has  become  an  
extremely  important  factor  nowadays.  
 
An   international   study   published   in   December   2003   underlines   the   argument.   In  
“Dual  responsibilities  of  NGOs”1  the  authors  argue  that  the  increase  of  NGOs  and  the  
cut   in   public   funding   has   made   it   inevitable   for   NGOs   to   look   for   cooperation   with  
companies  and  especially  multi-­‐national  companies  worldwide.  This  is  especially  true  
for  southern  NGOs,  which  are  already  higher  involved  in  such  cooperation  and  gain  
less  funds  from  private  donations,  because  of  the  lack  of  access  to  western  funding  
sources2.  
 
This  tendency  is  also  shown  in  figures  from  Germany:    
 
• 57,1%  of  all  German  companies  are  involved  in  some  form  of  sponsoring  of  
social  causes  
• 25%   of   all   asked   companies   believe   that   sponsoring   of   social   causes   as   a  
company  will  be  the  most  important  kind  of  sponsoring  in  the  future  
 
Another  research  paper  on  the  “NGO  of  the  21st  century”3  under  the  supervision  of  
UN   Global   Compact   underlined   the   future   importance   of   the   connection   between  
                                                                                                               
1  http://www.un-­‐ngls.org/orf/cso/cso8/dual.pdf  
2  http://www.sustainability.com/researchandadvocacy/issuebriefs.asp?id=63,  15.01.2010  
3  http://www.sustainability.com/researchandadvocacy/reports_article.asp?id=51  

  14  
  

NGOs   and   business   as   well.   Further   it   is   stated   that   by   developing   closer   ties   to  
businesses,   NGOs   become   more   and   more   transitional   players   in   forming   the  
structures  of  the  world  and  not  only  opposing  them.  Hence  they  have  an  increasing  
impact   on   the   world.   However   both   parties   benefit   of   this   partnership:   Businesses  
gain   access   to   the   valuable   social   capital   that   NGOs   hold   and   as   we   have   seen   above  
this  has  become  increasingly  important.  
 
One  World  One  Cause  offers  exactly  this  link  between  companies  and  NGOs  for  the  
mutual  benefit  of  both  parties.  
 
In   addition   in   the   report   it   is   stated   that   the   value   of   the   overall   NGO   market   has  
reached  US$  1  trillion  a  year  globally.    
 
German   statistical   figures4   will   help   us   to   gain   a   further   understanding   of   how  
important   the   market   is   today.   Germans   have   donated   between   three   and   five  
billion  Euros  in  2004,  where  the  average  donator  gave  108€  per  year.  About  50%  of  
the  German  citizens  donate,  with  an  equal  percentage  of  male  and  female  donators.  
 
Furthermore   it   is   very   interesting   for   One   World   One   Cause   that   an   average   of  
33,16€   was   given   per   donation.   However,   the   average   online-­‐donation   amounted   to  
57,67€   per   donation.   Thus,   the   average   for   online-­‐donations,   our   main   source   for  
donations,  was  24,51€  or  73,9%  higher  than  the  total  average  for  donations.  
 
 
Volunteering  Sector  
 
The  same  applies  for  volunteering.  It  has  become  increasingly  common  within  young  
people  to  volunteer,  both  at  home  and  abroad.  According  to  a  study  by  the  US  Home  
Office5   there   have   been   20.3   million   volunteers   in   2003   (compared   to   18.8   million   in  
2001)   only   in   the   United   States.   Furthermore   it   was   stated   that   benefits   from  
volunteering  not  only  arise  for  the  affected  local  people  but  also  for  the  volunteers,  
both   personally   and   from   an   employment   point   of   view.   83%   of   employers   see  
employees   who   undertake   voluntary   work   as   positive   and   70%   claim   that   those  
employees  were  more  likely  to  earn  higher  salaries  and  gain  promotions  than  those  
who  did  not  show  any  voluntary  commitment.    
 
In   order   to   underline   the   importance   of   volunteer   work   in   other   countries   a   study  
undertaken   by   the   Washington   University   in   St.   Louis   published   2007   on   the  
“Estimated  economic  value  of  an  US  volunteer  abroad”6  can  be  helpful.  According  to  
the  estimates,  the  total  economic  value  of  US  volunteers  abroad  based  on  US-­‐wages  
amounted   to   US$   2.92bn   in   2005.   This   proves   that   volunteering   is   an   extremely  
important   factor   for   developing   countries.   One   World   One   Cause’s   target   is   to   get  
even  more  volunteers  abroad  and  contribute  to  this  awesome  number.  
                                                                                                               
4  http://www.fundraisingverband.de/Statistiken/Spendenaufkommen_insgesamt.html#Anchor-­‐

Wieviel-­‐49425  
5  http://www.timebank.org.uk/mediacentre/research.php  
6  csd.wustl.edu/Publications/Documents/WP07-­‐29.pdf  

  15  
  

 
Targeted  NGO-­‐profile  
 
The   NGO-­‐sector   is   very   complex,   but   to   get   an   overview   over   the   structure   it   is  
helpful  to  classify  the  sector.  Traditionally  there  have  been  a  couple  of  very  large  and  
established   NGOs,   both   associated   with   UN-­‐programs   as   well   as   entirely  
independent.   Organizations   like   UNICEF,   Greenpeace,   WWF   and   some   others   belong  
to   this   group.   Those   big   players   have   established   brands,   an   international  
infrastructure   and   a   professional   organization.   They   also   maintain   established  
donation  channels.  These  large  players  are  not  in  the  focus  of  One  World  One  Cause,  
because   essentially   they   already   have   all   the   benefits   that   we   offer   and   therefore  
don’t  have  an  incentive  to  collaborate  with  us.  
 
On   the   other   hand   there   have   been   millions   of   small   to   medium   sized,   local   NGOs  
formed   worldwide.   Only   in   India   a   study   showed,   there   are   more   than   one   million  
NGOs  in  all  kind  of  activities  engaged.  These  NGOs  are  frequently  supported  by  large  
monetary  programs  of  international  institutions  or  national  governments  and  also  by  
large   companies.   Nevertheless   a   large   proportion   of   these   companies   does   not   have  
access   to   international   private   and   corporate   funds,   because   they   often   lack   the  
necessary   professional   organization   and   knowledge   to   access   them.   Furthermore  
they  do  not  have  the  possibility  to  gain  attention  of  potential  volunteers  worldwide.    
 
These   small   NGOs   and   projects   are   exactly   our   targets.   We   want   to   gather   them  
under   the   name   of   One   World   One   Cause   and   make   them   visible   for   the   world,  
creating  a  market  of  competition  and  allowing  the  access  to  global  resources,  both  in  
monetary  donations  as  well  as  in  terms  of  volunteers.  
 
 
 
Competition  
 
Our  research  revealed  that  there  are  already  a  number  of  umbrella  platforms  in  the  
United  States.  Apart  from  the  large  international  NGOs,  which  represent  competition  
due   to   their   own   donation   and   volunteering   infrastructure,   we   have   identified   the  
following  platforms  as  potential  competitors:  
 
• idealist.org
• Allforgood.org
• Volunteermatch.org
• craigslist.org
• volunteersolutions.org
• meetup.com
 
Those   platforms   all   try   to   bring   people   together,   which   want   to   get   involved   in  
voluntary  work.  However,  the    majority  of  them  have  a  strong  local  or  regional  focus.  
Although   most   also   offer   volunteer   places   abroad,   they   concentrate   on   volunteering  
at   home.   The   only   platform   that   has   a   significant   offer   of   international   projects   is  

  16  
  

idealist.org.  This  platform  already  provides  an  impressive  number  of  projects  and  
listed  NGOs.    
In   addition   to   the   fact,   that   we   are   talking   about   such   a   huge   market   and  
underdeveloped   potential   as   agreed   by   all   experts,   there   are   some   more  
differentiating  arguments  of  One  World  One  Cause:  
• mainly  focuses  on  international  NGOs,  especially  on  developing  countries  
• unique  combination  of  NGOs,  volunteers  and  donations  
• specific-­‐action-­‐principle  combined  with  Volunteer  for  donations  
• based  in  Europe  
• smaller   number   of   associated   NGOs   than   comparable   platforms,   but   in  
contrast   to   others   an   extensive   review   and   quality   system   that   will   provide  
extra-­‐value  for  all  parties  
• extensive  and  complete  profile  space  for  NGOs  to  present  their  activities  with  
a   growing   amount   of   content   over   time   due   to   reports,   photos   and   videos  
provided  by  volunteers  
 
 
Donator  Profile  
 
Of  course  we  welcome  donations  from  all  possible  and  thinkable  groups  of  persons,  
nevertheless  we  have  developed  an  average  profile  of  our  private  donators.  Due  to  
our   Internet   focus,   we   expect   that   we   will   not   reach   many   senior   donators   of   60  
years  and  above,  because  we  assume  little  familiarity  in  the  use  of  the  Internet  and  
especially   with   online   payment   methods   like   Paypal.   Furthermore   various   studies  
reveal   that   especially   older   people   when   donating   prefer   established   and   large  
organizations   where   they   are   often   even   members.   In   contrast,   since   we   also  
welcome   small   donations   via   internet,   we   also   target   the   group   of   young   18   to   27  
year   old,   socially   engaged   persons.   Frequently   those   people   are   students   in   higher  
education.  Although  this  group  is  relatively  not  liquid,  they  are  willing  to  donate  for  
good   causes   in   relation   to   their   wealth.   Thanks   to   small   donations   with   two   clicks,  
One   World   One   Cause   will   open   possibilities   to   this   large   and   therefore   interesting  
group.    
 
However  we  expect  the  majority  of  donators  to  be  between  27  and  about  55,  that  is  
already   working   and   earning   regular   salary,   but   also   young   and   curious   enough   to  
use  the  internet  and  to  be  willing  to  pay  via  internet.    
 
Donators   from   both   groups   are   extremely   interesting   for   companies   as   a   target  
group   for   advertisement,   because   they   often   show   high   sensibility   towards  
companies’   social   behavior   and   react   quickly   when   misbehavior   of   a   company  
occurs.   Due   to   their   high   connectedness   on   online   social   platforms   a   negative   public  
image  within  this  group  of  people  can  have  severe  consequences  for  companies.  
 
 
 
 
 

  17  
  

Volunteer  profile  
 
One   World   One   Cause   volunteers   form   a   highly   attractive   target   group.   We   have  
identified   the   following   characteristics   of   our   volunteers.   We   base   our   volunteer  
profile   analysis   mainly   on   our   own   experience,   since   we   have   all   been   working   in  
volunteer   projects   and   meeting   many   other   volunteers   during   our   engagements  
worldwide.  
 

 
This   table   represents   the   typical   volunteer   user   of   our   platform.   Taking   this   into  
consideration   our   platform   has   a   strong   selling   proposition.   It   is   vey   interesting   to  
reach  this  target  group  at  this  point  of  their  life  in  the  context  of  social  commitment.  
We   think   it   is   the   perfect   place   for   companies   to   promote   their   CSR   to   the   new  
generation  of  performers.  Therefore  we  are  convinced  that  we  can  create  value  for  
our   customers   that   wish   to   have   advertisements   on   our   webpage   as   well   as   for  
companies  that  want  to  get  involved  and  donate,  since  their  commitment  will  also  
foster  a  great  public  perception  of  the  company  through  the  volunteers.  
 
 

  18  
  

 Growth  targets  
 
Based  on  the  market  research  and  our  surveys  we  established  growth  targets  for  
One   World   One   Cause.   They   show   our   targeted   development   from   2010   until  
2015.  
 
For  the  number  of  NGOs  that  will  work  together  with  us,  we  expect  the  following  
development:  

 
Because   the   One   World   One   Cause   management   team   has   already   gained  
experience   volunteering   in   the   following   geographic   areas,   we   already   have  
contact  to  several  NGOs  in  those  areas.  Thus,  we  will  focus  in  the  beginning  and  
have  a  larger  number  of  NGOs  from  the  following  regions.    
 
 
 
 
 
 
 

  19  
  

According   to   the   growing   number   of   NGOs   working   with   and   one   One   World  
One  Cause,  we  expect  the  following  development  of  volunteers  joining  projects  
through  One  World  One  Cause.  Our  estimation  takes  into  account,  that    
• one  NGO  usually  offers  one  to  three  projects    
• each  projects  needs  one  to  five  volunteers  
• a  volunteer  can  join  a  project  just  for  one  or  a  few  months,  so  that  there  
can  be  more  than  one  volunteer  on  one  place  during  an  entire  year  
• there  will  be  projects  which  will  not  be  demanded  by  volunteers  
• not  every  place  will  be  occupied  during  the  entire  year  

 
 
One   World   One   Cause   will   first   have   to   get   a   variety   of   NGOs   and   following   a  
growing   number   of   volunteers   going   in   the   projects   and   enriching   our   website.  
The   last   element,   the   donators,   will   start   joining   with   a   growing   number   once  
there   is   frequent   traffic   and   content   on   our   webpage   thanks   to   our   NGOs   and  
Volunteers.  Therefore  the  number  of  donators  will  start  growing  with  a  delay  in  
comparison  to  NGO  and  Volunteer  growth.  We  expect  the  following  development  
from  2010  to  2020:  

  20  
  

Survey:  What  do  our  target  groups  think  about  our  idea?  
 
Throughout  the  development  of  our  business  idea,  we  asked  different  people  from  
family  and  friends  to  the  extended  circle  of  acquaintances  of  what  they  think  of  our  
idea.  We  asked  them  if  they  understand  the  idea,  if  they  agree  with  our  analysis  of  
the  situation  and  about  their  conclusion  on  the  market  potential.  We  further  asked,  
whether  they  would  use  such  a  platform  (in  their  respective  role).  
Below  you  find  some  of  the  answers  ordered  by  target  group.  
 
 
Volunteers  
• “  Your  platform  will  make  my  life  much  easier”  J.  Gandhi  
• “I  haven’t  volunteered  yet,  because  I  thought  it  is  just  so  difficult  to  find  the  
right   project   out   there.   Now   that   I   hear   of   One   World   One   Cause,   I   might  
eventually   go   for   volunteer   and   experience   another   country”   flat   mate   in  
Spain  
• “When   I   browse   the   Internet,   I   find   thousands   of   projects   where   I   could  
volunteer,  but  the  quality  of  information  provided  by  NGOs  is  often  uncertain  
and   insufficient.   One   World   One   Cause   provides   an   external   feedback   and  
review   based   system,   by   past   and   present   volunteers,   so   that   I   can   really   see  
what  kind  of  project  I  would  face”  T.  Bertlisch  
• “When  I  went  to  Nigeria  for  two  months  last  year,  I  wasn’t  aware  of  what  was  
awaiting   me,   the   information   provided   by   the   organization   where   very  
inaccurate  and  often  wrong.  A  peer  review  by  a  former  volunteer  would  have  
helped   me   tremendously   overcome   issues   in   the   beginning   and   decrease  
dissatisfaction”  M.  Köler  
• “The   possibility   to   compare   key   information   about   several   projects   on   one  
website  sounds  extremely  helpful  in  finding  the  best  match”  L.  Ellins    
 
 
NGOs    
• “  This  might  increase  our  number  of  volunteers  and  god  knows  how  much  we  
need  it  in  INDIA”  NGO  save  the  children  in  India,  Mumbai  
• “One   World   One   Cause   sounds   like   an   excellent   idea.   We   have   always  
problems   assessing   the   many   applicants   on   a   standardized,   digital   format.  
One  World  One  Cause  makes  this  possible”  Experiment  e.V.,  Germany  
• “One   World   One   Cause   is   very   attractive   for   us,   because   it   can   give   us   access  
to  a  broad  volunteer  and  funding  pool,  which  we  can’t  access  as  a  small  NGO  
from  a  development  country”  Cacao  para  salvar  la  selva,  Ecuador  
• “Our   diverse   partner   organizations   worldwide,   which   are   implementing  
Aflatoun   need   qualified   help   by   educated   young   people,   who   can   really  
communicate  the  energy  of  our  program”  Aflatoun,  The  Netherlands  
• “One  World  One  Cause  gives  us  the  opportunity  to  look  for  volunteers  when  
we  need  them”  Berliner  Suppenküche,  Germany  
• “There   are   enough   young   people   out   there   who   are   very   motivated   to  
become   engaged,   you   just   have   to   make   them   aware   of   your   projects,   One  

  21  
  

World   One   Cause   could   make   a   great   contribution   to   this   issue”  

Kindertagesstätte  Kladow,  Germany  
• “The   increased   transparency   and   competition   is   very   important   in   order   to  
reassess   our   actions   and   become   more   effective   in   what   we   do,   therefore  
One  World  One  Cause  can  also  have  benefits  to  our  quality  improvement  and  
evaluation  process”  REDDES,  Mexico  
 
 
Potential  Donators  
• “  I  never  wanted  to  give  donations  since  I  was  not  sure  whether  the  money  
was   used   efficiently   or   not.   But   with   your   platform   I   will   be   able   to   be   part   of  
the  project  and  see  the  evolution  of  it  ”  R.  Koch  
• “The   increased   transparency   is   really   great.   Now   that   I   get   some   personal  
feedback   of   what   is   done   with   my   money,   it   all   becomes   so   much   more  
tangible,  although  it  takes  place  far  away”  R.  Kuntermann  
• “I   think   linking   donations   to   specific   actions   and   to   the   presence   of   a  
volunteer  is  an  excellent  idea”  A.  Recalde  
• “I   would   like   to   donate   to   a   local   cause   without   searching   for   hours   just   in  
order   to   know   why   the   organization   actually   needs   my   money”   A.   Benito,  
landlord  
 
 
Sponsors/Companies  
• “IE   would   definitely   be   willing   to   be   part   in   this   innovative   project”   Amy  
Kellehar  
• “We  as  Arabic  International  Bank  would  be  happy  to  contribute  to  this  great  
project”  Mohammed  Abdulajawad,  CEO  
• “The   Asian   Development   Bank   would   welcome   this   new   approach   and  
support   One   World   One   Cause   with   all   available   resources”   T.   Bieling,   The  
Philippines  
• “A   positive   public   perception   of   our   company   within   such   a   relevant   target  
group   is   very   interesting   for   us.   We   would   be   glad   to   help   One   World   One  
Cause  to  get  started  in  Ecuador.”  Pyganflor,  Ecuador  

  22  
  

Marketing  Plan  
 
Our  marketing  plan  divides  into  three  categories:  
 
-­‐  Internet  campaign  
-­‐  Personal  treatment  campaign  
-­‐  Direct  marketing  campaign  
 
With  which  our  goal  is  to  achieve  publicity  in  a  short  period  of  time  and  to  make  our  
users  feel  comfortable  collaborating  with  us.  
 
 
8.1  –  Internet  Campaign:  
 
Our  internet  campaign  consist  majorly  of  getting  in  touch  with  people  through  all  the  
social  web  services  like  Facebook,  Twitter,  Tuenti,  Orkut,  etc.  We  want  to  join  every  
single  social  web  service  so  that  our  collaborators  can  be  in  touch  with  us  at  any  time  
and   follow   our   progress   not   only   through   our   website   but   also   through   photo  
uploading  and  information  posting  in  other  services.  
 

 
 
Another   part   of   our   Internet   campaign   is   the   classic   circular   mail,   which   is   a   cheap  
try-­‐and-­‐true   option.   Through   mailing   we   will   not   only   get   in   touch   with   potential  
donators   and   volunteers   but   also   with   the   NGOs.   The   goal   is   to   get   the   attracted  
NGOs  registered  or  at  least  in  touch  with  us  on  the  first  visit.  We  will  provide  diverse  

  23  
  

material   on   our   website   that   will   illustrate   the   way   NGOs   benefit   from   our  
platform.  This  includes:  
• Easy  and  standardized  approach  in  attracting  Volunteers  and  Donators  
• Personalized   information   in   standardized   formats   in   order   to   assess  
applications  from  volunteers    
• Potentially   better   volunteers,   since   they   actively   preferred   a   particular  
organization  over  the  rest  of  the  competition  
• More  effective  funding  on  the  spot  for  specific  actions  
• Entirely  free  services  
 
 
We   will   implement   a   tell-­‐your-­‐friends-­‐button   in   our   website   for   people   who   want  
their  relatives  to  get  to  know  us.  
Last  but  not  least  we  will  implement  an  online  survey,  which  will  pop  up  every  time  a  
user   donates,   finishes   a   volunteering   project   or   creates   a   project   on   our   webpage  
measuring  his  satisfaction  degree  in  order  to  improve  our  future  results.  
 
 
8.2  –  Personal  Treatment  Campaign:  
 
Going  abroad  to  do  some  volunteering  is  difficult  for  some  people  because  they  are  
scared  of  living  in  an  unknown  country  alone  and  that  is  a  big  problem.  As  to  many  
other  problems  in  volunteering  we  are  the  solution  for  this  one.  It  will  be  possible  to  
call  us  via  Skype  or  conventional  phone  in  order  to  resolve  any  doubts  or  help  with  
any   other   problem.   We   will   also   send   emails   from   time   to   time   to   check   the  
wellbeing  of  our  volunteers.  
 
It   will   be   possible   to   send   emails   to   volunteers   already   working   in   our   projects  
through   the   One   World   Once   Cause   webpage   in   order   to   get   more   specific  
information  and  help  (the  email  address  will  not  be  published).  Volunteers  can  also  
offer  other  contact  possibilities  like  Skype  or  conventional  phone.  Certainly,  we  will  
not  publish  any  personal  information  without  the  agreement  of  the  volunteer.  
 

  24  
  

 
One  World  One  Cause  will  only  use  email  and  Skype.  This  has  several  reasons:  It  is  
the   cheapest   way   to   interact   with   the   market,   both   for   us   and   for   our   customers.  
Basically  everybody  who  is  interested  in  using  One  World  One  Cause  will  be  familiar  
with   emails   and   the   majority   of   our   target   group   even   uses   Skype.   We   will   provide   a  
Call-­‐in  number  for  Skype  as  well,  so  that  existing  and  potential  customers  will  be  able  
to  contact  us  from  conventional  phones  as  well.  Sine  we  are  aiming  at  direct  contact,  
we   will   not   use   automated   customer   service   systems   but   always   offer   personal  
contact.    
 
8.3  –  Direct  Marketing  Campaign:  
 
Since   we   are   a   non-­‐profit   company   and   our   start   budget   is   limited,   it   will   not   be  
possible  to  spend  a  lot  in  traditional  marketing  campaigns.    
In   our   effort   to   become   a   known   brand,   we   will   rely   on   our   service   qualities   and  
therefore   on   the   word   of   mouth.   In   today’s   world   this   is   more   valuable   than   ever,  
because  especially  our  highly  connected  customers  will  be  able  to  spread  the  word  
extremely  fast  through  their  networks,  creating  multiplier  effects.  
 
But   especially   for   the   first   three   to   four   years   we   will   still   have   to   make   big   efforts   in  
raising  awareness  of  our  platform.    
 
We  will  put  up  stands  in  social  events  regarding  young  people  (potential  volunteers),  
upper   class   society   (potential   donators)   and   charity   events   (catch   attention   of  
NGOs).  In  this  stands  we  will  distribute  brochures  and  provide  information  about  the  
concepts  and  associated  projects.    
 
During   these   occasions   we   will   also   make   surveys   and   get   some   direct   market  
feedback   from   potential   volunteers,   donators   and   NGOs.   This   will   also   help   us  
improve  our  profile  according  to  market  demands.  The  gained  information  about  the  
volunteer  and  donator  market  will  also  be  used  as  an  additional  marketing  element  
to  bring  more  NGOs  on  our  platform.    
 
We   will   send   information   packages   with   flyers   and   posters   to   key   institutions   like  
universities   and   companies   worldwide.   Since   we   are   a   non-­‐profit   organization   and  
universities   and   companies   are   both   eager   to   promote   social   engagement   to   their  
students  and  employees,  based  on  our  survey,  we  estimate  that  we  will  not  face  any  
resistance   or   additional   costs   in   putting   up   information   about   One   World   One   Cause  
in  these  institutions.  Other  interesting  places  for  us  are  concerts  and  sports  events.  
 
We   will   also   try   to   go   to   universities   and   other   relevant   events   to   have   a   speak  
corner  and  to  hold  speeches.  
Being  so  close  to  IE  University  gives  us  the  opportunity  of  asking  them  for  support.  
They   could   recommend   our   service   for   students   looking   for   a   place   to   go   for   their  
internship  in  the  second  semester.  
 
 

  25  
  

8.4  –  In  the  media  

 
For   a   start-­‐up   like   One   World   One   Cause,   external   publicity   is   very   important.  
Therefore  we  will  aim  to  get  into  as  many  medias  as  possible.  One  way  in  achieving  
this   is   participating   in   business   competitions   and   other   events   with   high   publicity  
potential   to   raise   public   awareness.   The   second   way   is   to   contact   media,   print,   radio  
and  digital  directly  and  ask  whether  they  want  to  write  an  article  about  our  project.  
Again  our  non-­‐profit  and  “good  cause”  qualities  will  help  here.    
 
8.5  –  Targeting  companies  
 
Since   the   value   of   an   online   platform   depends   on   the   activity   on   it,   it   will   take   us  
some   years   (approximately   until   2014)   until   we   really   have   the   targeted   network  
with  sufficient  users  in  order  to  be  interesting  for  companies.  Therefore  the  crucial  
phase   of   our   marketing   towards   companies   will   start   in   the   second   year.   We   will  
approach   companies   of   different   but   rather   medium   size   in   Europe   on   the   top-­‐levels  
and   on   the   responsible   levels   for   CSR-­‐activities.   We   will   start   approaching   those  
companies   where   we   have   contact   through   our   personal   networks.   Furthermore   a  
sponsorship  agreement  with  Institutor  de  Empresa  will  help  us  here,  since  there  are  
more   than   30,000   alumni   out   there   world   wide   in   top-­‐positions,   that   we   can  
approach   specifically   through   the   IE   alumni   database.   Those   both   factors   will  
facilitate  us  the  first  steps  in  acquiring  paying  customers.  Again  we  will  rely  on  the  
word  of  mouth  and  marketing  by  example:  Once  we  have  some  companies  working  
with  us,  it  will  be  easier  to  demonstrate  potential  new  companies  the  benefits  of  our  
system.  
 
For   our   first   customers   we   have   several   ideas   in   discussion   to   facilitate   them   the  
decision  to  work  with  One  World  One  Cause.  We  will  offer  discounts  and  a  money-­‐
return  guarantee  in  case  the  service  delivered  does  not  meet  the  expectations  of  our  
first  customers.  
 
 
8.5  –  Future  marketing:  
 
Once   we   get   more   money   from   donations   we   will   consider   doing   web,   radio   and  
magazine   advertising.   This   form   of   marketing   will   especially   aim   at   increasing  
donations,   since   studies   revealed   that   consumers   show   an   increased   response   to  
those  medias  in  terms  of  donations.  
 
 
 
 
 
 
 
 
 

  26  
  

 
 

   
 
   

  27  
  

Operations  Plan  
 
 
One   World   One   Cause   has   a   clearly   defined   growth   plan   in   ten   steps.   Our   operations  
will  be  oriented  towards  these  steps:  
 
1. Bringing  a  broad  and  diverse  basis  of  NGOs  and  projects  on  our  platform  
2. Getting   volunteers   on   our   platform   and   match   them   with   the   offer   of  
organizations  
3. Get  the  review  and  feedback  process  started  
4. Acquire  advertisements  for  the  website  
5. Get  private  and  corporate  donators  on  the  platform  
6. Get   more   and   more   volunteers   and   NGOs   on   our   platform   and   make   it   a  
matter  of  course  to  be  represented  on  One  World  One  Cause  
7. Increase  the  donations  volume  through  One  World  One  Cause  
8. Initiate  further  long-­‐term  agreements  with  companies  and  institutions  
9. Provide  Corporate  Social  Responsibility  services  for  companies  and  sell  ready-­‐
to-­‐publish  PR-­‐material  about  company’s  commitment.  
10. Breakeven   and   become   profitable   (in   order   to   expand   further   and   donate  
surpluses)  
 
One  World  One  Cause  is  a  long-­‐term  project  that  will  require  a  considerable  phase  of  
losses  in  the  beginning  before  generating  revenue.  Therefore  the  time  span  between  
investment  and  revenue  is  rather  large.  The  fact  that  the  main  value  that  we  create  
is  through  intangible  services,  it  is  difficult  to  clearly  determine  this  time  span.  Our  
value   is   provided   mainly   through   the   three   parties   that   use   our   network   (NGO,  
volunteers,   donators).   Once   a   company   has   decided   to   donate   through   One   World  
One  Cause,  it  will  take  some  time  until  the  CSR-­‐material  can  be  delivered  of  course,  
since   the   actions   first   have   to   be   realized   in   the   project,   the   material   has   to   be  
collected,   edited   by   One   World   One   Cause   and   then   delivered.   Therefore   revenue  
from  CSR-­‐  services  always  occurs  with  a  certain  delay.    
 
One  World  One  Cause  will  not  need  to  purchase  facilities,  the  advantage  of  a  digital  
product   is   that   tangible   assets   can   be   avoided   in   general.   We   will   externalize   and  
rent   all   physical   assets,   like   servers,   that   will   be   required   to   run   One   World   One  
Cause.   Though   this   strategy,   we   keep   the   business   risk   low,   because   we   do   not   need  
to  finance  those  expensive  assets.  
 
Furthermore  the  use  of  equipment  will  not  be  required.  All  management  members  
and   all   future   associated   interns/employees   will   have   their   own   laptops   to   work   and  
connect  to  the  team  wherever  they  are.  Our  Marketing  material  will  not  be  stored  in  
large  quantities  and  hence  won’t  need  additional  storage  space.  
 
Most  work  will  be  done  by  the  management  team,  once  we  reach  a  crucial  size,  we  
will  start  hiring  additional  employees  to  help  with  routine  tasks  when  our  capacities  

  28  
  

are   not   sufficient.   In   the   beginning   those   employees   will   be   interns   or   part-­‐time  
employees.  
 
 
 
One   World   One   Cause’s   management   team   will   be   located   in   Segovia,   Spain.   We   will  
not   have   a   physical   office   but   share   a   digital   office   connected   through   new  
communication   products   like   Skype,   Etherpad,   Google   Wave,   ordinary   Mail   and  
other   new   collaboration   tools.   This   will   allow   high   productivity   while   keeping   costs  
low.    
 

 
 
Our   NGOs   will   be   located   all   over   the   world   and   we   aim   at   having   an   equal  
representation   of   NGOs   on   all   continents,   in   all   regions   in   most   countries   and   in   a  
grand  variety  of  activities.  Reaching  this  goal  will  be  crucial  for  the  development  of  
One   World   One   Cause   because   we   want   to   have   something   on   offer   for   every  
potential   volunteer   and   for   every   special   requirement   (program   format,   branch,  
duration,  etc.)  
 
One  World  One  Cause  faces  on  legal  challenge:  Since  we  want  to  be  able  to  receive  
donation   from   all   over   the   world,   we   will   have   to   be   registered   as   a   non-­‐profit  
organization   in   several   countries   in   order   to   be   able   to   issue   donation   receipts   for  
our  donator’s  tax  statements.  Therefore  we  will  be  registered  in  Spain  (for  the  EU)  
and   later   in   Germany,   UK,   France,   Italy,   The   Netherlands   and   others   as   well   as   in   the  
USA   and   Canada.   Later   we   will   have   to   analyze   our   donator’s   structure   and  
determine  in  which  countries  we  will  have  to  add  registrations.  

  29  
  

Economics  of  the  business  

 
Revenue-­‐Sources  
 
How   do   we   sustain   our   business?   As   a   social   non-­‐profit   business   our   prime   goal   is  
not  to  increase  shareholder  value.  One  World  One  Cause’s  main  purpose  is  reflected  
in  our  name:  to  help  making  the  world  a  better  place  to  live.  We  believe  in  private  
initiative  and  entrepreneurship.  Therefore  we  are  running  One  World  One  Cause  as  a  
business  that  needs  to  compete  in  a  free  market  environment.    
In  general  the  biggest  challenge  for  an  online  platform  is  to  find  appropriate  revenue  
channels,   since   experience   showed   that   the   Internet   tends   to   eliminate   traditional  
income  sources  like  paid  content.  
 
In   contrast   we   have   developed   a   sustainable   business   model   for   One   World   One  
Cause   that   allows   us   to   cover   all   operating   costs   and   gain   profits,   which   will   be  
reinvested  in  our  platform  or  donated  to  projects  on  One  World  One  Cause.  
Since  we  don’t  charge  any  commission  from  organizations,  volunteers  and  donators  
for  using  our  platform  we  have  developed  three  other  income  channels  in  order  to  
sustain  our  business.    
 
They   are   focused   on   private   companies   and   public   institutions   and   they   are  
especially   designed   to   contribute   to   their   CSR   perception.   One   World   One   Cause   is   a  
valuable  place  to  be  for  companies  and  institutions  that  wish  to  promote  their  CSR-­‐
activities   because   we   gather   a   highly   relevant   target   group.   We   will   have   a   lot   of  
traffic   by   young   motivated   people   who   show   great   awareness   towards   companies’  
behavior   in   their   environment   (see   volunteer   profile   analysis   above).   Even   more  
important,   our   users   are   pro-­‐active   people   who   shape   their   environment   and   have   a  
great   impact   on   society.   Therefore   it   is   very   attractive   for   companies   to   reach   this  
group  in  order  to  promote  the  corporate  image  to  a  wider  public.  
 
1. One  World  One  Cause  will  engage  in  sponsorships  with  companies.  On  the  one  
hand  we  will  receive  a  constant  cash  inflow  on  the  other  hand  we  will  include  the  
companies’   logo   as   a   sponsor   in   our   homepage   and   will   name   if   desired   the  
monthly  payments.  In  addition  we  will  publish  and  promote  the  companies’  CSR  
campaigns   and   projects   and   thus,   contribute   to   a   positive   perception   of   the  
company  or  brand  to  the  public.    
 
2. We   will   feature   advertisement   of   companies   and   institutions   that   want   to  
promote  their  corporate  image  to  the  public  on  a  monthly  basis  and  don’t  want  
to   engage   in   a   long-­‐term   sponsorship   agreement.   We   will   pay   close   attention  
that  those  advertisements  fit  in  the  context  and  are  not  arbitrary  to  our  slim  and  
clear  website  design.  
 
3. As  a  very  important  long-­‐term  part  of  our  business  we  will  offer  CSR  services  for  
companies   (and   institutions).   We   have   designed   two   products   (differentiated  
through   low   and   high   commitment)   for   the   market.   Companies   that   want   to  

  30  
  

engage  in  CSR  activities  or  want  to  make  their  CSR-­‐activities  more  efficient  and  
effective  will  want  to  collaborate  with  us.  
 
a. We   will   sell   information   such   as   text,   photos   and   videos   to   companies  
that   donate   to   projects   through   our   network,   which   they   can  
consequently   use   as   CSR-­‐material   for   their   own   webpage   or   company  
publications,  i.e.  we  sell  the  rights  to  use  the  material  from  our  projects  
for   the   companies’   marketing   and   CSR   promotion.   Companies   choose  
which  projects  in  which  regions  they  want  to  support  and  we  will  deliver  
tailored  material  for  their  own  use.  In  this  case,  the  company  has  typically  
still  an  own  CSR-­‐department  and  other  activities  and  projects,  but  wants  
to  support  specific  projects  through  One  World  One  Cause.  This  product  
fits  the  needs  of  large  companies  as  well  as  of  smaller  companies  that  just  
start  with  their  CSR  engagement.  
 
b. In   the   long-­‐term   we   aim   to   take   over   the   entire   CSR-­‐Management   for  
companies.   This   means,   that   companies   set   an   annual   budget   for   their  
CSR   and   One   World   One   Cause   manages   the   entire   amount.   According   to  
the   company’s   activities   and   locations,   we   will   then   chose   the   best  
projects   to   support   the   company’s   CSR   and   public   image.   Again   we   will  
deliver   ready-­‐to-­‐publish   material   for   publications   and   use   of   the  
company.  This  service  is  especially  valuable  for  companies,  because  they  
can   on   the   one   hand   get   socially   or   environmentally   engaged,   support  
local   causes   in   their   areas   of   activity   and   improve   their   public   perception,  
but   on   the   other   do   not   have   to   devote   too   many   resources   within   the  
company  to  this  task.  
 
To   start   our   business   we   are   looking   forward   to   win   Instituto   de   Empresa   as   our   first  
corporate   sponsor.   This   will   form   our   first   round   funding   and   will   serve   as   the  
starting   point   for   acquiring   further   sponsorships,   advertisements   and   corporate  
client.  
 
 
 
   
   
 
 
 
 

  31  
  

Financial  Statements  
 
Starting  from  solid  ground  is  our  slogan  when  it  comes  to  our  financial  situation.  One  
World  One  Cause  cannot  realistically  expect  to  gain  sufficient  revenues  to  cover  the  
current   costs   and   accumulated   debts   in   just   one   or   two   years,   because   One   World  
One  Cause  derives  its  value  and  therefore  its  revenue  potential  from  the  value  of  the  
online   platform.   In   order   to   be   attractive   for   companies   we   first   need   to   create   a  
large  community  and  a  working  social  network,  which  creates  sufficient  traffic  on  our  
platform.   As   we   saw   in   our   expectations   for   NGO,   Volunteer   and   Donator   growth  
figures,  it  will  take  at  least  three  years  to  get  considerable  traffic  on  our  webpage,  
since   we   are   talking   about   a   rather   long-­‐term   business   of   volunteers   going   abroad  
for   several   months,   so   it   will   take   some   time   for   the   word   of   mouth   to   spread.   Once  
our  platform  is  running  with  significant  traffic  and  activities,  as  we  pointed  out,  it  will  
be  a  valuable  place  to  be  for  companies.  Therefore,  we  are  convinced  that  we  will  be  
able  to  show  profits  from  2017  and  regain  all  investments  by  2020.  Since  we  are  a  
non-­‐profit  company,  our  shareholders  and  investors  are  willing  to  except  this  rather  
long  period  to  break-­‐even,  because  we  will  not  emit  any  dividends  to  our  investors.  
Our   investors   do   not   invest   in   One   World   One   Cause   to   make   profit,   but   to   promote  
private  commitment  and  private  solutions  for  making  the  world  a  better  place.  
 
We  have  estimated  the  financial  situation  for  the  first  six  months.  Furthermore  we  
have  created  a  rough  estimate  of  our  revenue  and  cost  outlook  for  the  next  10  years.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The   Breakeven   chart   shows   us,   that   we   will   face   growing   costs   throughout   the   10  
years,   however   we   can   also   see,   that   due   to   the   mechanisms   explained   above,   we  
will   have   proportionately   higher   growth   in   revenue   especially   from   2014   onwards,  
when   we   expect   our   CSR-­‐services   to   companies   to   take   off.   We   will   have   our  
breakeven   between   2016   and   2017.

  32  
  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
This   chart   shows   the   development   of   our   Net   Income   (the   two   graphs   of   revenue  
and  costs  combined).  We  can  see  the  breakeven  in  between  2016  and  2017  again.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The   balance   graph   shows   the   accumulated   Net   Incomes   over   ten   years.   It   is   very  
important  because  it  shows  our  total  capital  need.  With  the  five  thousand  Euros  paid  
in   capital,   we   will   be   able   to   finance   One   World   One   Cause   for   about   two   years.  
Then,  the  capital  need  exceeds  our  equity  and  we  need  to  get  external  funding.  We  
will  need  supplementary  funding  until  the  point  of  breakeven  when  we  will  be  able  
to   pay   the   bills   with   current   income   and   start   repaying   the   debts.   Once   our   business  
is  running  and  we  can  levy  the  potential  of  our  revenue  sources,  we  will  be  able  to  
regain   the   invested   money   rather   quickly   over   a   period   of   three   years.   This   is  
because  in  relation  to  the  invested  money,  the  value  of  our  online  platform  and  of  

  33  
  

our   services   will   be   very   high   and   therefore   revenue   will   increase   sharply   as   we  
have  seen  in  the  Breakeven  and  Net  Income  chart.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
According  to  our  accumulated  Net  Income  chart,  we  can  derive  our  concrete  capital  
need.   Over   a   period   of   seven   years,   we   will   need   about   23.900   €   to   bring   the  
business  on  a  self-­‐maintaining  level.  The  One  World  One  Cause  management  team  
will  be  able  to  bring  in  5.000  €  equity.  This  will  form  the  basement  of  our  business.  In  
any   case   this   gives   us   a   solid   ground   for   the   first   two   years.   We   aim   at   an   equity-­‐
foreign  investment  ratio  of  roughly  1:3.7.  
   
Hence,  in  order  to  sustain  the  growth  until  2017  we  need  18.900  €  -­‐  not  instantly  but  
in  one  to  three  investment  rounds  over  the  coming  six  years.  
 
 
 

  34  
  

Financial  Estimations  
 
We  base  these  expectations  on  a  series  of  estimated  cost  and  revenue  figures.  This  is  
the   estimate   for   the   next   ten   years.   Keep   in   mind   that   we   are   dealing   with   great  
uncertainty   in   estimating   future   costs   and   revenue,   but   based   on   our   surveys   and  
investigations,  we  are  confident  to  provide  a  conservative  and  realistic  approach  to  
our  cost-­‐revenue  calculations.  
 
Income  Estimations  2010-­‐2020                                      
                           
Revenue  Estimation  2010-­‐2020                      
                           
  2010   2011   2012   2013   2014   2015   2016   2017   2018   2019   2020  
Advertisements   120   180   250   600   700   900   1200   1700   2400   2800   3000  
Sponsorships   600   1200   1800   1800   2500   2500   3000   3500   4000   4000   4500  
Donations   to   One  
World  One  Cause   0   50   80   150   300   500   700   1100   1700   2500   3400  
CSR-­‐Services                          
Ready-­‐to-­‐publish  
material   0   0   260   950   1700   3000   5000   5600   6700   7500   8400  
CSR-­‐Management  
services   0   0   0   390   1000   2500   3420   4600   7000   9500   11500  
Total   720   1430   2390   3890   6200   9400   13320   16500   21800   26300   30800  
                           
                           
Cost  Estimation  2010-­‐2020                      
                           
Communication   160   160   160   160   160   160   160   160   160   160   160  
Travel   500   500   500   600   600   600   600   600   600   500   500  
Server   300   300   300   300   300   400   450   450   450   450   450  
Domain   25   25   25   25   25   25   25   25   25   25   25  
Marketing-­‐Inventory   600   600   600   500   400   300   300   300   300   300   300  
Platform-­‐
Modifications/Updates  200   250   300   300   300   350   400   450   450   450   450  
Registration  Costs   400   400   300   150   150   0   0   0   0   0   0  
Donations  
system/Bank  Accounts  50   50   50   50   50   50   50   50   50   50   50  
Accounts  payables  due  500   1000   1000   500   0   0   0   0   0   0   0  
Initial  Expenses   1000   0   0   0   0   0   0   0   0   0   0  
Wages                          
Customer   support   &  
Sales   0   0   2400   2400   6000   6000   7000   7000   7500   8000   8400  
Editors   0   0   0   2400   4320   5760   6240   7000   7600   8000   9000  
Total   3735   3285   5635   7385   12305   13645   15225   16035   17135   17935   19335  
                                               
                                               
Net  Income   -­‐3015   -­‐1855   -­‐3245   -­‐3495   -­‐6105   -­‐4245   -­‐1905   465   4665   8365   11465  
                                               
Balance   -­‐3015   -­‐4870   -­‐8115   -­‐11610   -­‐17715  -­‐21960   -­‐23865  -­‐23400   -­‐18735  -­‐10370   1095  

  35  
  

The   “registration   costs”   refer   to   the   fact   that   we   will   have   to   register   as   a   non-­‐
profit   organization   in   different   countries   (Spain   for   EU   headquarter,   UK,   Germany,  
France,  Canada,  USA,…)  in  order  to  issue  donation  receipts  for  our  donators.    
 
We  will  employ  mainly  interns  and  low  wage  employees  from  2012  onwards  with  an  
increasing   size   due   to   the   increasing   business.   Still,   the   One   World   One   Cause  
Management  Team  will  be  dedicated  100%  to  the  operations  and  we  will  do  most  of  
the   work.   But   since   we   are   only   five,   we   expect   that   at   some   point   the   amount   of  
routine   work   will   just   be   overwhelming,   so   that   we   will   need   to   have   employees  
helping  us  out.  These  employees  will  mainly  be  interns  for  the  first  years  on  a  300€  
basis   and   part   time   work   on   a   per   hour   or   per   day   basis.   For   the   future,   when   the  
business  is  running  we  aim  at  employing  some  employees  full-­‐time  at  better  wages.  
On  the  long-­‐term  we  hope  that  it  will  be  possible  to  pay  either  compensation  for  our  
personal   costs   to   the   management   team   or   have   more   employees   overtaking   the  
day-­‐to-­‐day  business.  
 
For  the  first  10  years,  we  will  not  have  a  proper  office  but  work  at  home.  Through  
our  Internet  based  business  model  and  digital  communication  means,  we  will  be  able  
to  run  the  business  as  if  we  had  a  common  office.  This  will  facilitate  us  to  take  off  by  
drastically  reducing  those  costs.    
 
In   order   to   promote   One   World   One   Cause,   we   will   invest   a   significant   amount   of  
money  in  our  marketing,  which  as  described  before  will  use  mainly  cost-­‐efficient  but  
effective  means.  For  the  first  years  the  Internet  platform  will  be  the  main  cost  driver.  
We  have  already  negotiated  an  agreement  with  a  software  developer  team  in  India  
and   Eastern   Europe   that   will   help   us   develop   the   website   and   the   underlying  
infrastructure.   Because   we   know   our   IT   developers   personally   from   other   work  
experience,   the   offered   us   to   have   the   initial   payments   for   the   website   distributed  
over  three  years  in  order  to  help  us  manage  our  finances  as  a  start  up.  
   
Therefore  our  Initial  Expenses  will  be:  
 
Initial  Expenses      
         
Legal  Registration   200  
Online  Platform:      
In  cash   1000      
On  Accounts   3000   4000  
Total       4200  
 

  36  
  

Bringing   all   the   information   together   our   Financial   Statements   for   the   first   six  
months:  
 
Pro  forma  Balance  Sheet  
After  the  first  6  months    
             
Assets       Liabilities  &  OE  
                   
Cash   2930       Liabilities      
                   
Marketing  Inventory   300       Accounts  payable   3000  
                   
            Owner's  Equity      
                   
            Retained  Earnings   -­‐4770  
                   
            Paid  in  Capital   5000  
                   
Total   3230       Total   3230  
 
Pro  forma  Income  Statement  
First  6  months    
         
Revenues:          
         
Advertisements   60      
IE  Sponsorship   300      
Total  Revenue:       360  
         
Expenses:          
           
Communication   80      
Travel   250      
Server   150      
Domain  (1  year)   25      
Marketing-­‐Inventory   300      
Platform-­‐Modifications/Updates   100      
Registration  Costs   200      
Donations  system/Bank  Accounts   25      
Accounts  payables  due   0      
Initial  Expenses   4000      
Wages   0      
Customer  support  &  Sales   0      
Editors   0      
Total  Expenses       5130  
           
Net  Income       -­‐4770  

  37  
  

 
Pro  forma  Cash  Flow  Statement  
First  6  months    
         
Cash  flow  from  Financing        
       
Paid  in  Capital     5000  
           
         
Cash  Flow  from  Operations        
       
Advertisements   60      
IE  Sponsorship   300      
Total  Cash  inflow       360  
           
Communication   80      
Travel   250      
Server   150      
Domain  (1  year)   25      
Marketing-­‐Inventory   300      
Platform-­‐Modifications/Updates   100      
Registration  Costs   200      
Donations  system/Bank  Accounts   25      
Accounts  payables  due   0      
Initial  Expenses   1000      
Wages   0      
Customer  support  &  Sales   0      
Editors   0      
Total  Cash  outflow       -­‐2130  
         
Total       -­‐1770  
 
 

  38  
  

 The  Management  Team  

 
 
 
One  word  One  cause  is  composed  of  international  individuals  who  seek  to  improve  
and   further   develop   social   awareness   and   facilitate   engagement   in   social   activities.  
Due  to  the  intercontinental  nature  of  our  organization  each  and  every  administrative  
member  adjoins  a  unique  and  diverse  perspective  broadening  the  range  of  our  reach  
and  appeal  to  an  ever-­‐increasing  diverse  population.    
 
For   a   service   to   provide   a   unique   and   complete   experience   it   must   satisfy   the  
requisites  consumers  require.  Each  executive  at  One  world  One  cause  has  previously  
participated  in  charitable  activities  and  therefore  is  aware  of  all  of  the  rudiments  a  
volunteer   would   necessitate.   Moreover,   due   to   these   experiences   our   service  
provides  virtually  the  absolute  zenith  for  our  clientele.  One  world  One  cause  is  the  
apex   of   utility   directed   by   socially   aware   individuals   who   aspire   incandescently  
towards   the   brighter   future   hoping   that   their   project   will   involve   a   positive  
contribution  to  society.    
 
 
 
 
 

 
 

  39  
  

Leonard  Wein  holds  the  title  of  Chief  Executive  Officer  who  is  responsible  for  the  
operations   of   the   firm.   A   CEO   assumes   three   essential   tasks,   which   are   setting  
strategies   and   vision,   building   culture,   team-­‐building   and   capital   allocation.  
Furthermore  the  CEO  reports  to  a  board  of  directors  to  review  his  performance.  
 
 
Leonard  Wein  
c/  de  Daoiz,  14,  2  Der.  
40003  Segovia  
(34)  64  45  12  209    
leonardwein@gmail.com  
 
EXPERIENCE  
2008-­‐2009   Experiment  e.V.   Quito,  Ecuador  
  Volunteer,  11  months  
• Professor  in  a  remote  rural  community  
• Responsibility  for  6  to  30  students  in  12  classes  
• English,  Maths,  IT,  PE  
• Project  management  
 
Oct  2006   Dresdner  Kleinwort  Benson   London  
◦ Intern  
• Data-­‐mining  and  analyzing  KBPB’s  current  client  base  
• Calculating   the   impact   on   various   client   segments   of   the   proposed  
price  changes  
• Translating  his  findings  into  client  ready  graphs  and  slides  
 
Jan  2005   Zitty   Berlin  
    Intern  
• Introduction  to  the  production  process  of  a  magazine  
• Marketing,  graphical  design,  printing,  editorial  department  
 
 
EDUCATION  
2009-­‐present   IE  Business  School    
IE  University   Segovia  
    Bachelor  of  Business  Administration  (BBA)  
     
2005-­‐2008   Boarding  School  Schloss  Hansenberg   Frankfurt  
    High  school  degree  (Abitur)  
     
 
 
 
OTHER  DATA     Fluent   in   English,   Spanish   and   German.   Have   lived   in   Germany,  
Ecuador,   Spain.   Have   won   “jugend   gründet”   2007   German   national   business  
competition,  Enjoy  soccer,  jogging,  movies.  

  40  
  

Ahmed  Ashraf  holds  the  position  of  Chief  Financial  Officer  in  large  corporation  is  
typically   responsible   for   strategic   analysis   whilst   in   our   smaller   corporation   the  
financial  manager  is  responsible  for  the  collection  and  preparation  of  accounts  such  
as  cash  flows,  predicting  future  trends,  amongst  many  other;  The  financial  manager  
provides  and  interprets  financial  information.  
 
 
Ahmed  A.F.  Ashraf  
Calle  Cuesta  del  Cerro  34  
28109  Madrid  
(34)  606039622  
ahmedafashraf@gmail.com    
   
 
 
EXPERIENCE  
2008-­‐2009     established  Carpe  Diem  Jewelry   Madrid  Spain  
9  months   Production  &  Marketing  Manager  
o Acquired  investors  to  attain  funds  
o Bulk  bought  raw  materials  
o Produces  jewelry  and  sold    
o Donated  remaining  profit  after  covering  liabilities  
   
July  2007   Arab  International  Bank   Cairo  Egypt  
o Assisted  Deputy  Chairman  and  General  Manager  
o Attended  Board  meetings    
 
   
July  2007   Hilton  Ramses   Cairo  Egypt  
o Supervised  musical  event    
o Supervised  floor  activities  and  artist  accommodations  
 
 
 
EDUCATION  
2009-­‐present   IE  Business  School    
IE  University   Segovia  
    Bachelor  of  Business  Administration  (BBA)  
 
1997-­‐2009     International  College  Spain   Madrid  
  High  school  degree  (Dual  International  Bachelorette,  IB)    
 

  41  
  

Ania   Garcia   holds   the   position   of   Information   Technology   Manger   who   is  

responsible   for   the   computer   systems   within   a   company,   overseeing   installation,  
ensuring   back   up   systems   operate   effectively,   purchasing   hardware   and   software,  
providing  the  ICT  technology  infrastructures  for  an  organization,  and  contributing  to  
organizational  policy  regarding  quality  standards  and  strategic  planning.  
 
 
Ania  Andrade  Garcia  
c/  Cardenal  Zuñiga,  12.  
40003  Segovia  
(34)  627  407  101      
andradegarcia.ania@gmail.com  
 
 
 
EXPERIENCE  
2008-­‐2009   Escrever  escever   Lisbon  
                                                         Intern  
• Divulgation  of  the  writing  school  
• Organization  of  events    
• Update  the  website    
 
2008-­‐200   AE   Lisbon  
Cashier  
• Definition  of  policy  used  by  the  students  association    
• Approve  and  create  projects  
• Management  of  team  work  
 
Jul  2008   Pneuport   Lisbon  
Intern  
• Introduction  to  the  management  process  of  a  company  
 
 
 
EDUCATION  
2009-­‐present   IE  Business  School    
IE  University   Segovia  
    Bachelor  of  Business  Administration  (BBA)  
 
1993-­‐2009   Lycée  Français  Charles  Lepierre   Lisbon  
    High  school  degree  (Baccalaureat)  
     
 
 
 
OTHER  DATA     Fluent   in   English,   Spanish   French   and   Portuguese.   Have   lived   in  
Portugal.   Volunteer   in   Banco   Alimentar,   an   institution   fighting   lack   of   food.   Enjoy  
tennis  and  horse  riding.    

  42  
  

Jorge   Schnura   holds   the   position   of   Marketing   Manager   who   is   responsible   for  
overseeing   all   marketing,   advertising   and   promotional   staff   and   activities.   They  
establish  marketing  strategies  to  meet  organizational  objectives.  Evaluate  customer  
research,   market   conditions,   competitor   data   and   implement   marketing   plan  
changes  as  needed.  
 
 
Jorge  Schnura  Becerro  
Avenida  del  Campo  10  
28223  Madrid  
(34)  696  190  880    
jorgeschnura@hotmail.com  
 
 
 
EXPERIENCE  
2008-­‐2009   Partido  Popular              
     Madrid  
    Executive  Officer  for  Nuevas  Generaciones  in  the  “Salamanca”  district    
• Responsible  for  organizing  all  the  political  campaigns  and  events  
 
2006-­‐2009   Partido  Popular                                                      
Madrid  
President  of  “Iniciativa  Joven”  
Iniciativa  Joven  is  the  organization  for  the  members  of  Partido  Popular  
under  18  years.  
 
 
EDUCATION  
1996  –2009   Deutsche  Schule  Madrid            
   
Madrid  
    Abitur  
 
2009-­‐present   IE  University  
Segovia  
    Bachelor  in  Business  Administration  (BBA)  
     
 
TRAINING  PROGRAMS  
2009     Partido  Popular  Team  Leadership  Program       Madrid  
 
 
OTHER  DATA     Fluent  in  English,  Spanish  and  German.    Have  lived  in  Spain.  Active  in  
stock  markets.  Work  with  my  father  helping  him  with  researches  and  going  with  him  
to  many  business  trips.  Enjoy  skiing,  golfing  and  horse  riding.  
Agathe   Turpin   holds   the   position   Sales   Manager   who   is   responsible   for   the  
development   and   performance   of   all   sales   activities   in   assigned   market.   Staffs   and  

  43  
  

directs   a   sales   team   and   provides   leadership   towards   the   achievement   of  

maximum   profitability   and   growth   in   line   with   company   vision   and   values.  
Establishes  plans  and  strategies  to  expand  the  customer  base  in  the  marketing  area  
and  contributes  to  the  development  of  training  and  educational  programs  for  clients  
and  Account  Executives  
 
 
Agathe  Turpin  
IE  university  
40003  Segovia  
agatheturpin90@hotmail.com  
 
EXPERIENCE  
2008-­‐2009   Experiment     Paris,  France  
  Volunteer-­‐American  church  of  Paris  
• Food  and  health  responsability  
• Every  friday  morning    
• group  of  10  volunteers    
 
 
2006-­‐2009   Save  The  Children   Mumbai,  India    
◦ Volunteer  
• Taught  English  and  swimming    
• Group  of  10  -­‐12  kids    
• Every  weekend  for  2  hours  
 
2004-­‐2006   Magic  Bus   Mumbai,  India  
    Volunteers  
• Painting,  sport  and  fun  activities  
• Kids  (age  –  6  -­‐12)  
• Disable  Kids    
 
EDUCATION  
2009-­‐present   IE  Business  School    
IE  University   Segovia  
    Bachelor  of  Business  Administration  (BBA)  
     
2004-­‐2009   American  School  of  Bombay   India  
  Lycee  Jean  de  la  Fontaine   France  
  Lycee  Francai  de  Londre     UK  
 
 
 
OTHER  DATA     Fluent  in  English,  French.  Have  lived  in  India,  France,  Singapore,  Spain,  
and  UK.  Enjoy  music,  reading,  soccer.  
 
 

  44  
  

The  Management  Team  

 

 
 
 
 
From  left  to  right:  
Jorge  Schnura  
Leonard  Wein  
Agathe  Turpin  
Ania  Garcia  
Ahmed  Ashraf  

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