You are on page 1of 3

Page 1

Chelsea Daniels, Valerie Davis, Tyneil Cooper, Tatiana Dais and Jamaya Cleveland
Professor Boyd
BUS 123-04
17 November 2014
1. Business name; Type of Business; Location; Size; and Main Objectives
Name: SweetTreat INC
Type: A partnered food/desert industry
Location: 2 sister businesses- One in the East of the U.S. in New York City, New York (focusing on the younger
market) and One in the West of the U.S. in Hollywood, California(focusing on the young adult/older adult market)
Size: large- 500+ workers
Main Objectives:
1) Design specific sweets that each have some kind of fortunes written on then that have good actions for younger
kids ranging the ages 8-13. Examples of saying would be "Brush your teeth before bed." or "Wash your hands before
you eat."
2) Advertise to young and older adults that sadness can be temporarily cured with out "Sweet Treats".These
are treats that have sayings in them like,"Smile because you're beautiful." or "Keep your head up."
3) MAIN GOAL!!!!! To give people a healthy outlook on life because it is the little things that really matter.
2. Organizational Type and Structure
Our organizational type is a partnership between our two companies and many staff. We are teams that come
together as a whole.
1 Manager each business
2 Assistant Managers each business
10 workers on each Marketing team of the two businesses
3 workers from each Human Resources team of the two businesses
10 workers on each Financial team of the two businesses
20 workers on each Operations team of the two businesses
5 workers on each Legal team of the two businesses
The rest of our workers are either; Temps, Machine Workers, Secretaries and Janitors
EVERYONE MATTERS IN OUR BUSINESS STRUCTURE and EVERYONE IS RESPECTED ON AN EQUAL
BASIS!
Still have to create the chart for this!!!
3. Human Resource Strategy and Plans
Human Resources: We would hire people who knows what they are doing. People who knows a lot about the
departments. Hire hard working people, people who follows all the rules, and who knows a lot about treats. .
4. Marketing (customer demographics; market research, competition, etc.)
Marketing: I'm trying to make a brochure but I might have to make something else. I'm working on it
5. Product / Service design, Operations flow; and Management
PRODUCT: The types of products our company SweetTreat INC are going be selling is different types of candy.
SERVICE DESIGN: The service design is going to bright colors. The bright color wrappers/colorful wrappers are
going symbolize happiness. When you see something bright that stands out to you it makes you more interested in it,
rather than a candy with just a plain dark color. Along with the bright colors there is a motivating quote or saying on
the wrapper. So every time a customer receives a candy from SweetTreat INC they will always remember something
motivating and want to see what the next wrapper says. Also, as well as some candy being for younger children with
different quotes or saying they would understand rather than an adult. However, every wrapper will have a different
quote or saying. Theres no other company that does that. I know laffee taffes have jokes but none with just
motivating quotes. That being the service design will get our company to bring in more and more target marketers to
our company.
OPERATIONS FLOW: Flow operation involves a continuous movement of items through the production process.
This means that when one task is finished the next task must start immediately, such as the machines as making our
products for our customers. With that being said the time taken on each task must be the same, like how the candy is
being made. Every thing is made by machines. However the employees do a lot of work as well as setting it up,
receiving shipment, etc.

Page 2
MANAGEMENT: There is two managers one for each business. Along with the each manager there is two assistant,
so in total four. The managers and assistant managers manage to keep up with 500+ co workers.
6. Finance and Accounting
7. Information Management
In our factories we have two sources
1. The factory on the west coast in California
2. The factory on the east coast in New York

Our target audiences would be two separate groups


1. The factory in California would target more of the young adults because the sayings inside our candy
would have more mature quotes
2. The factory in New York would be targeted to the children because those quotes in the candy would be
appropriate for them.

Data
1. To see how many people are going to be buying the Candy and what state they are buying them from
2. Electronically see how many people by both candies per day to see if the company is making profit.
3. Have paper copies at ever store they are being sold of how much of our product with gave to the store.
(example: If we gave the store 200 adult candies and 200 kid candies how much adult candies are
being sold and how many kid candies are being sold.
4. Know which ones are selling more; are the kids or the adults?
5. Have a map, maybe a line graph of how much we sell and how much money we are putting into the
candy.
Documents
1.
2.
3.

How much money we put into the quotes


How much the candy itself it going to cost to make
What the company is putting into making the candy vs. how much we are actually making.

8. Legal Compliance, and Ethics and Social Responsibility


LEGALITIES:
ETHICS:
RESPONSABILITIES:
9. Business Goals, Measures, and Metrics
Business Goals:

The goal is to create a business that provides a good source

of income by working weekends, afternoons, and nights at


events throughout the year. The objective is to compete with
other vendors by offering popular candy and at a low
price.

Keep customers happy


Be Polite to the customers
Consistency
Expand our business

Page 3
Measures:
To monitor and control
To drive improvement
To maximize the effectiveness of the improvement effort
To achieve alignment with organizational goals and objectives
To reward and to discipline
To monitor and control
To drive improvement
To maximize the effectiveness of the improvement effort
To achieve alignment with organizational goals and objectives
Metrics:

Sales revenue. Sales is simply defined as income from customer purchases of goods and services, minus the
cost associated with things like returned or undeliverable merchandise. Of course, everyone is happy when
the numbers keep going up, but the data needs to be mined constantly for deeper meanings and trends.
Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive
actions, and other cost of sales. More sophisticated metrics in this domain, like the Asset Turnover Ratio,
Return on Sales, and Return on Assets, can tell you how your companys performance stacks up against
others in the same industry, or same geography. In the long run, these tell you whether you will live or die,
compared to competitors.
Customer loyalty and retention. Customer loyalty is all about attracting the right customer, getting them to
buy, buy often, buy in higher quantities and bring you even more customers. You build customer loyalty by
treating people how they want to be treated.
Cost of customer acquisition. This metric is a measure of the total cost associated with acquiring a new
customer, including all aspects of marketing and sales. Customer acquisition cost is calculated by dividing
total acquisition expenses by total new customers over a given period.
This tells you whether your marketing and advertising investments are paying for themselves. Over time,
you cost of acquisition should go down as growth and your brand image goes up. Again, be sure to check
industry norms for your type of business to see if you are competitive.

You might also like