A

PROJECT REPORT
ON
NEW EVENT MANAGEMENT FOR 3HD MEDIA: COSTING AND
ANALYSIS
FOR
3HD MEDIA COMPANY
MASTER OF MANAGEMENT STUDIES (MMS)
UNIVERSITY OF MUMBAI
SUBMITTED TO
SINHGAD INSTITUTE OF BUSINESS MANAGEMENT
CHANDIVALI
UNDER THE GUIDANCE OF
MRS. SHALINI TALWAR
SUBMITTED BY
ABHIRUP KRISHNA UBALE

BATCH : 2011-2013 ROLL NO : 112

FINANCE

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CERTIFICATE

This is to certify that Mr. Abhirup Krishna Ubale has successfully completed the
project work as a part of academic fulfillment of Masters of Management Studies
(M.M.S.) semester IV examination.

Mrs. Shalini Talwar

Date : _________________
DIRECTOR
SIBM

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DECLARATION
I, Abhirup Krishna Ubale of Master of Management Studies Semester III of
Sinhgad Institute of Business Management (SIBM), hereby declare that I
have successfully completed this Project on New Event Management for
3HD Media: Costing and Analysis in the academic year 2012 13.The
information incorporated in this project is true and original to the best of my
knowledge.

_____________________________
Signature

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NEW EVENT MANAGEMENT FOR 3HD MEDIA:

COSTING AND ANALYSIS

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TITLE
I.
II.

EXECUTIVE SUMMARY
OBJECTIVE OF THE PROJECT

III.

RESEARCH METHODOLOGY USED

IV.

INTRODUCTION FOR THE PROJECT

V.
VI.
VII.
VIII.
IX.
X.

LITERATURE REVIEW
ANALYSIS OF THE DATA
OBSERVATIONS / FINDINGS
LIMITATIONS
SUGGESTIONS & CONCLUSIONS
BIBLIOGRAPHY

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PAGE NO
6
7

EXECUTIVE SUMMARY
Introduction
Sports events have evolved from the polite gatherings of the early twentieth century to
become major ventures in their own right. Leaving aside megaevents: the Olympic
Summer and Winter Games, FIFA World Cup and UEFA Euro events, there are a large
number of midlevel events requiring investment of money and expertise and involving
large numbers of people. It is for organisers of these events that this report has been
written. They are required to be experts in a large number of disciplines and to bring off a
show on a specific date with no second chances. They have a huge number of
stakeholders depending on them from sports federations and athletes to sponsors,
broadcasters, crowds and not forgetting the community hosting the event.
They have to contend with moving financial goalposts, press scrutiny and a bewildering
number of moving parts to keep an eye on. They will often need to recruit and lead a
large team or, possibly more difficult, select an external provider who will deliver the
event on their behalf. They will often have to pledge large sums of money or promise a
return to rightsholders against uncertain outcomes only some of which are in their
control.
Finally event organisers face an increasing possibility that their event will be disrupted by
scandal or terror turning their hard work to dust overnight. It is the best job in the world
and one which some people put themselves through willingly again and again. But, at
times it is a thankless and lonely task with the event organiser in the position of whipping
boy being attacked from all sides. This report will not give all the answers, but it will
provide a sympathetic and practical guide to some of the main issues that will occupy
most organisers. It has been written by many with personal experience of the stresses and
strains; the highs and the lows.

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Part One: Getting it Right from the Start

Many of the problems that event organisers face late on in the process of delivering the
show have their roots back at the inception and early stages of event planning. So, it is
without apology that we devote part one to the processes of setting things up to ensure a
greater likelihood of success. To do that we first set out a typology of events and deal
with some definitions. One of the frustrations often voiced by professionals in this field
concerns the constant reinvention of what should by now be standard processes. There
are differences between events, but they are often far fewer than most organisers realise.
Part of the problem stems from an absence of standard terminology with which to
describe activities and roles and we hold out some possible ways this can be tackled.
The Evolution and Project Journey of an Event
Although organisers will often think of their event as unique, it is likely to follow a pretty
standard journey which many have travelled before. Where the idea or impetus for an
event comes from tends to set it on a track which has a disproportionate impact on its
progress. We demonstrate a pragmatic approach to treating all types of event from PR
activity, to a puresporting occasion in a similar way. This approach results in fewer
hostages to fortune and a greater possibility that an event will meet expectations.
Sports events are often suboptimal either in terms of how much they cost or what they
deliver. Event potential is thus missed and many of those involved are left ruing what
might have been. A disciplined and ordered approach to the early stages are much more
likely to lead to a success on everyones terms.
Feasibility, Development and Planning
Often a stage which is skipped, feasibility identifies the essential risk and success factors
for an event and asks a lot of the vital questions. Effective feasibility is carried out before
large sums and lots of political capital is committed and will always result in a better
plan. Although not all the information is known at the feasibility stage, most cost
elements and the range of variances likely to be experienced can be calculated. This
enables organisers to set a budget and contingency fund and ensure the money is there to
get the project off the ground.
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Development and planning is a combination of creative and very practical tasks which set
out the routemap for all of those involved to follow. Whether these are people directly
employed by the organising committee or by the range of external delivery partners that
are likely to be part of the event, each will need to be clear on the purpose and plan for
their activity. This enables the right team or agencies to be selected and parameters set as
to how they will all work together. There is no standard approach to planning but there
are a few different ways that many with experience have found to be successful. We
present these ways of thinking about structure, relationships and contracts to get the event
off to a flying start.
The Winning Team
The people and organisations involved in a largescale event multiply with the amounts
of money involved and the different outcomes required. The event organiser has to as
much diplomat as dictator; to be decisive and inclusive. We examine first the role of the
leader and the skills and style that sit best with this important role. Sitting below the
leader will be the immediate team charged with the delivery. Where this team
comes from and how they are managed can mean the difference between smooth running
success and an acrimonious failure. Hovering around the edges will be the paymasters
and the politicians, the commercial partners and the community, the sporting authorities
and the suppliers. Cohering these stakeholders around a common purpose is a difficult
challenge. However, it is all worthwhile to get agreement and make progress and
contributes overwhelmingly to a positive legacy.
Procurement and Contracting
However well managed relationships are the process of selecting and securing the
services of suppliers is a technical one. This is the area where the largest proportion of the
event organisers budget will be spent so has the most potential to derail or delivery the
budgeted event. Judging at what point to bring in external providers is not a
straightforward decision. Outsourcing a project entirely is likely to be more expensive on
the face of it, but blundering around with an inexperienced inhouse team is likely to cost
more overall both in budget and time.
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Inevitably, suppliers will need to be contracted at some stage and some kind of tender
process will normally be required. There are several ways of ensuring the best supplier is
selected and the best value obtained and we review them here.
Legal
The law touches major events in so many ways that this is a vital chapter. Whilst not
advocating immediate recourse to lawyers this section does demonstrate the legal
implications of the many decisions event organisers make. This starts with understanding
the legal status of the event itself and feeds through to many of the other commercial
arrangements. We examine the legal basis of agreements with rightsholders, athletes and
teams, sponsors, broadcasters and suppliers to offer clear practical advice on what to
expect. Finally we examine the area of risk and offer some ways in which the law can
help reduce if not the risks themselves, then at least the consequences.
Part two: Optimising Major Event Revenues
For event organisers, one of the biggest headaches and areas of uncertainty may be
around money. Where part one looked at ways to keep costs under control, part two
covers the major revenue streams and how to optimise them.
Developing a MediaRights Strategy
For many sports the money from broadcasters for the right to show television footage of
their events has become a very significant income stream. For this reason many will have
longstanding arrangements with broadcasters which cover events over several iterations.
This is not always the case and many event organisers will have the discretion and indeed
be expected to make local arrangements for delivery to television audience. This is, of
course, vital to rightsholders who want to drive interest in their events and to sponsors
whose investment is thereby multiplied. This section provides some guidelines on how to
take a strategic approach to media rights and looks indepth at case examples from the
IAAF, UEFA and the English Football Association

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Sponsorship
Sponsorship is another are where global rights may already have been sold by rights
holders but it is likely that event organisers will have the opportunity to raise money from
their domestic brands. This section provides a clear, eightstep approach to getting the
most out of this opportunity. We follow a path from packaging up rights to identifying
and approaching sponsors, negotiating winwin deals and delivering what sponsors
require. Event organisers will be expected to work with both local and global sponsors
and this can often requires a specific team in itself. Finally, everyone will want to know
what the results were and we offer some advice on evaluating the effectiveness of the
programme.
Ticketing and Hospitality
Some of the most important decisions an event organiser will take will be around ticket
sales. Priced too low and vital money will be lost, priced too high and the takeup among
the local community will fall short leading to embarrassingly empty venues.
Having set prices and created packages to suit all expected visitors, event organisers will
need to consider whether to sell tickets directly or share the load with a ticketing agency.
And, once tickets are sold they will need to look at the secondary market as that is where
the hottest tickets may end up. Many rightsholders and sponsors will have an allocation
of premium seats but that should not rule out the possibility of selling hospitality
packages. This section reviews how this market has changed, offers advice on what
constitutes an attractive VIP product and how these can be sold.

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Licensing and Merchandising

Beyond the ticket itself, many fans value the chance to demonstrate their allegiance
during the event. Flags, scarves, hats, shirts and even horns build atmosphere in the
stadium and provide a significant income stream. Fans will often purchase other
programmes, souvenirs and other memorabilia of their experience and event branded
goods can be a way for a local community to show their support for an event in a
practical way. This section looks at the different income streams from merchandised
goods can be exploited and the ways event organisers can use logos and mascots to
generate revenues.
Part three: Event Delivery and Measurement
If the planning and preparation are done well and the revenue streams are secure, then
event
delivery should proceed without a hitch. As the clock ticks down to the event, however,
there is less
time to deal with the inevitable challenges as they arise.
Recruiting and Managing Volunteers
Volunteers are a common part of most major games and many event organisers will see
this as very positive thing. Using volunteers will not necessarily be lower cost but it will
engage the community, deliver a positive welcome to visitors and contribute to the all
important legacy. A successful volunteer programme will not just happen. Using
volunteers needs to be taken as seriously as any other component. Careful planning,
recruitment, training and communication can ensure both volunteers and visitors have a
great experience. We take a case example from the Melbourne Commonwealth Games to
show how a successful programme can work in practice.

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Event Media Management

The media can be a blessing and a curse but no event organiser can operate without
giving them full consideration. Managed well, the media can help build a narrative
around an event and generate the excitement needed to deliver sellout crowds. If they are
abused they will report negatively and this kind of coverage can cast a dark shadow over
the event. Media accommodation is one of the fine judgements that organisers have to
make. Over specifying the press centre will be a costly waste of money but cramped and
inadequate accommodation will inevitably result in suboptimal results. This section
shows how to engage positively with the media and to give them what they need to do
their job effectively. We look at accreditation, practical facilities, access and information
that the press will need in this era of 24/7 digital reporting.
Safety and Security
The instances of major sporting events being targeted by terrorists have multiplied to
make this area a serious concern for event organisers. Awareness of potential problems
has also led to both athletes and audiences to think twice before committing to attend. All
groups involved need to know that security is being managed effectively.
In fact, the far bigger risk in terms of likelihood is one of safety. Large crowds unfamiliar
with their surroundings need to be managed to ensure events pass off without incident.
Not every risk can be eliminated but most can be reduced, transferred or mitigated
against leading to far fewer sleepless nights for event organisers.
Sustainability
Every human activity has an environmental impact but the high profile and somewhat
transient nature of sports events puts the question of sustainability high in the minds of
commentators and activists. Better event management will allow for more reuse of
equipment and a permanently used legacy. Approaches throughout the supply chain of
preparation for major events and particularly during proceedings can also reduce overall
waste and emissions. The profile of major events also gives an opportunity for rights
holders, organisers and sponsors to influence the habits of large numbers of people. How

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these messages are communicated also requires careful thought to avoid public fatigue
and accusations of greenwashing.
Measurement and Evaluation
It is only once an event is over that a final assessment of its value can be arrived at. Many
budget items will not be fully known until a late stage and some legacy deliverables will
not be apparent for months or even years. Most organisers will try to put a single figure
on economic impact but this is far from being a straightforward task. Even for simple
measures such as visitors, hotel rooms and spending they will need to consider whether
new money was brought in from outside the community and the effect of those who
would otherwise have visited but were putoff by the prospect of crowds. There are also a
range of softer measures which are important for the event organiser and his team,
the rightsholder and future event hosts and the commercial partners of events.

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3HD MEDIA OBJECTIVE OF THE PROJECT

INTERNSHIP OFFERED FOR ORGANIZING A MINI MARATHON IN YOUR
CITY
Mini Marathon:-You should be able to organize a Mini Marathon in the city that you
are doing your course.
PLANNING:

Prepare a Proposal Letter and PPT for the event.

Organize publicity for the event like local Newspapers, Radio, TV stations,
Hoardings etc.

Organize a minimum crowd of 500 people to participate.

Organize local celebs to take part in the Mini Marathon.

FINANCE:

Organize at least four local sponsors from the city where the event will take place
and you are expected to think of other innovative idea for branding.

Sponsors will be taken only to cover the basic cost of the event.

Planning the budget for the event, so it fits the sponsors limit.

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MILES FOR HOPE OBJECTIVE

Miles for hope with 3HD MEDIA is one event especially for the people with disabilities
to encourage their performance in all aspects of life. The Marathon will be for children
from special schools all over MUMBAI.
Our main objective was to successfully organize a mini marathon with 3HDMedia in the
formulated budget and spread awareness about the cause for which it was being held.
Apply Event budgeting techniques to estimate the costs of event so as to set goals for
project. Our goal was to successfully organize an event for 3HD Media and market both
the event as well as company by arranging the required event costs from sponsors.
Vision:
To raise hope and awareness that even physically and mentally challenged people can
perform in all aspects of life.
Mission:
To attract many people towards helping and congratulating the disabled on their spirit to
live and perform in life.

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RESEARCH METHODOLOGY
NEED OF THE PROJECT
The need of the project is to study and analyses certain issues in event marketing and
event management, which need further attention. And some suggestions have been given
to make the Event Marketing and event management industry more effective in order to
utilize its full potential and serve the objective of an event and be mutually beneficial for
the Event agency, the Corporate and the customer.
SCOPE OF THE PROJECT
1. To understanding the short coming of event marketing and event management.
2. How these are perceived today.
3. Problems faced by Indian event agencies.
4. Understand and manage the event in the best and effective way.
The few reasons for choosing event marketing as a promotion tool are as follows:
1. To accelerate your product into new markets.
2. To judge your products against the competition.
3. To launch new products/services.
4. To appeal to special customer interests.
5. To make more sales calls in a shorter time cycle.
6. To meet potential customers for new applications.
7. To change or improve the perception of your product.
8. To network with customers not normally called upon.
9. To present your products to buyers face-to-face.
10. To promote positive product trends.
11. To reposition your company in a market.
12. To select a new approach to marketing your product.
13. To target markets by types of visitors.
14. To understand customer attitudes.
15. To invite special customers to increase business
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METHODOLOGY
The methodology followed for the research:
Primary research detailed discussions with event management firms and the corporate
clients. A general survey conducted with a sample size of 100 respondents was also done.
Subsequent additions were made to the interview schedule to suit the specific events
under study.
The secondary information was gathered from various books on event marketing, sales
promotions and publicity.
The information gathered was studied and analyzed. It revealed certain issues in event
marketing which need further attention and some suggestions have been given to make
the Event Marketing industry more effective in order to utilize its full potential and be
mutually beneficial for the Event Marketing agency, the Corporate and the customer.

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INTRODUCTION FOR THE PROJECT

What are Events?
An event can be described as a public assembly for the purpose of celebration ,
education,marketing or reunion.
Events can be classified on the basis of their size,type and context.
Event management is the application of project management to the creation and
development of festivals,events and conferences.
The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc.
EVENT CAN REFER TO:
Social/life-cycle events
Events like birthday party, hen/stag party, graduation party, bachelors party,
engagement ,wedding, anniversary, retirement day, funeral etc
Educational and career events
Events like education fair, job fair, workshop, seminar, debate, contest,
completion etc
Sports events
Events like Olympics, world cup, marathons, wrestling matches etc
Entertainment events
Events like music concerts, fairs, festivals, fashion shows, celebrity nights, award
functions, beauty, peagents, flash mob, jewellery shows, stage shows etc
Political events
Events like political procession, demonstration, rally, political functions etc

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 Corporate events
Events like mice (meetings, conferences, exhibition),product launches, road
shows, buyer-seller meet etc
Religious events
Events like religious festivals/fairs, religious procession, katha, pravachan, diwali
fair etc
Fund raising /cause related events
Any event can be turned into a fund raising or cause related event eg auctions
What is Event Management
Event management, the most profound form of advertising and marketing, is a glamorous
and thrilling profession. It provides an opportunity for unleashing one's creative potential
to a very high degree. Event management is a process of organizing a professional and
focused event, for a particular target audience. It involves visualising concepts, planning,
budgeting, organizing and executing events such as fashion shows, musical concerts,
corporate seminars, exhibitions, wedding celebrations, theme parties product launching
etc. It is a good career option which does not require much investment and offers a lot of
independence and flexibility.
Event management is considered one of the strategic marketing and communication tools
by companies of all sizes. From product launches to press conferences, companies create
promotional events to help them communicate with clients and potential clients. They
might target their audience by using the news media, hoping to generate media coverage
which will reach thousands or millions of people.

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Event management is the application of project management to the creation and

development of festivals, events and conferences.
Event management involves studying the intricacies of the brand, identifying the target
audience, devising the event concept, planning the logistics and coordinating the
technical aspects before actually executing the modalities of the proposed event. Postevent analysis and ensuring a return on investment have become significant drivers for
the event industry.
The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc. Events and festivals, such as the Asian Games,
have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast
meeting for ten business people. Many industries, charitable organizations, and interest
groups will hold events of some size in order to market themselves, build business
relationships, raise money or celebrate

EVENT
S

LIVE
INTERACTION

REACH
Right
Communicati
on

from the
client

WIT
H

Live
Audien
CECEc
e

CREATE
S

Desire
d
Impact

Events Definition In-Short

This is a diagrammatic representation of the above definition. From the model it is

evident that an event is a package so organized has to provide, reach and live interaction
between the target audience and the client to achieve the desired impact.
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Marketing tool
Event management is considered one of the strategic marketing and communication tools
by companies of all sizes. From product launches to press conferences, companies create
promotional events to help them communicate with clients and potential clients. They
might target their audience by using the news media, hoping to generate media coverage
which will reach thousands or millions of people. They can also invite their audience to
their events and reach them at the actual event.

Services
Event management companies and organizations service a variety of areas including
corporate events , marketing programs (road shows, grand opening events), and special
corporate hospitality events like concerts, award ceremonies, film premieres,
launch/release parties, fashion shows, commercial events, private (personal) events such
as weddings and bar mitzvahs.
Clients hire event management companies to handle a specific scope of services for the
given event, which at its maximum may include all creative, technical and logistical
elements of the event.

Sustainability
Sustainable event management (also known as event greening) is the process used to
produce an event with particular concern for environmental, economic and social issues.
Sustainability in event management incorporates socially and environmentally
responsible decision making into the planning, organization and implementation of, and
participation in, an event. It involves including sustainable development principles and
practices in all levels of event organization, and aims to ensure that an event is hosted
responsibly. It represents the total package of interventions at an event, and needs to be
done in an integrated manner. Event greening should start at the inception of the project,
and should involve all the key role players, such as clients, organizers, venues, subcontractors and suppliers.
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Technology
Event management software companies provide event planners with software tools to
handle many common activities such as delegate registration, hotel booking, travel
booking or allocation of exhibition floor space.

Education
There are an increasing number of universities which offer courses in event management,
including diplomas and graduate degrees. In addition to these academic courses, there are
many associations and societies that provide courses on the various aspects of the
industry.
Career opportunities are in the following Industries:
Event Management
Hotel, travel and hospitality Industries
Advertising Agencies
Public Relations Firms
News Media
Non-profit organization
Event Budgeting and Accounting

Categories of events
Events can be classified into four broad categories based on their purpose and objective:
Leisure events e.g. leisure sport, music, recreation.
Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
Personal events e.g. weddings, birthdays, anniversaries.
Organizational events e.g. commercial, political, charitable, sales, product launch,
expo.
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EVENT MANAGEMENT AS A PROMOTIONAL TOOL

EVENT DESIGNING
1. Conceptualization of the creative idea/ambience
2. Costing involves calculation of the cost of production and safety margins
3. Canvassing for sponsors, customers and networking components
4. Customization of the event according to brand personality, budgets, etc
5. Carrying-out involves execution of the event according to the final concept

Initial
Concept

Canvassing

Conceptuali
-zation
Customization

Costing

Final Concept

Carry-Out

EVENT

Event Designing Concept

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Canvassing
Many corporates were approached with the initial concept to sponsor the event. The leads
generated through canvassing for sponsors and negotiation with venue owners gave a
strong impetus and indication of success for a particular variation. A leading soft drinks
company could be persuaded to fully sponsor the event.
Customization
The target audience of the soft drink company was pre-dominantly was fun-seeking
youth. The initial concept needed to be changed from a family oriented event to a
youthful event. The budget was needed to be drastically reduced to Rs. 2lakhs per center
and the event was to be simultaneously conducted in 5 locations spread across the
country.
Final Concept and Carrying Out
Constraint of budget and specific requirement of the client changed the initial concept of
a two day program to a 3 hour forenoon program titled HOLI GYRATIONS 2000. The
program essentially revolved around a color rain dance and color blast for young people
with coverage on a popular youth oriented music channel on the television. It was also
decided to use the event coverage as software for future use by the channel. Now the
event was fully sponsored show for a single sponsor with invitations to a limited no. of
participants. The show was fully customized to give pre-dominant importance to the
sponsors colors viz. red and blue. The carry out stage involved being exceptionally
careful and prepared for eventualities such as hazards of drunken misbehavior of the
youth even though liquor was not allowed inside the venue. The interaction revolved
around a popular VJ anchoring the show and except for dancing, there would be hardly
anything else actually happening. The carry out stage gets completely taken over by the
music channel.

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COMPANY PROFILE

3HD Media is a rich digital media agency offering an endless list of digital services all
aimed at engaging the customer on one single touch point that the customer never fails to
carry along and that is their mobile phone. Entertainment giants are re-editing shows and
creating new content for small screen, these are the BIG BUCKS in selling Television on
the go
3HD Media has absorbed the best technological brains in the country and bought them
under one roof so that both advertisers and brand could benefit from the latest digital
media technologies. Its an effort of the experts who have strived hard to develop various
mobile applications, one of them being Mobile Video Streaming that allows you an
instant access to a particular content in a usable and appropriate format on any mobile
phone.
Our team possesses extensive intellectual technologies across the entire digital services
like Mobile Video Streaming, Location Based Advertising (LBA)/ Marketing(LBM)
Bluetooth Advertising, Internet Advertising, Video SMS , Video Emails, WiFi
Advertising, Product Launches and Social Media.
We are also the pioneers and the only organization owning the software for Mobile Video
Streaming for transmitting TV on Mobile and that too on a 2G network delivering 18
frames per second(as good as normal television) using just 60 kbps of bandwidth.

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It is crucial in this ever-changing global business landscape to have the right technology
& knowledge hence 3HD Media focuses on; delivering the technology & knowledge that
companies not only want, but the critical insights on how to ensure success on their
marketing plans.
Who would not want to be the first to witness an electrifying product launch live on their
mobile phone/computer, 3HD Media brings together the latest footage on the most
portable screen irrespective of your target audience being at home, work or traveling, we
promise they wont miss it !!!!!!
Mobile Phone is believed to be the third screen for viewers after Television and
Computers, its like a wildfire waiting to set blaze so now one can have the latest per
minute shows and sports action just within a time it takes for the eye to blink or the heart
to beat.
3HD Media integrates all the various digital touch points of a customer on a single
platform and uses the latest analytic tools to create an unmatchable ROI for the product.
The company envisions being the definitive market leader on the Digital Media landscape
of India. So now come give us a chance to serve you so that we could create a win-win
situation on the most promising medium for the two of us.

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3HD Media Internship Programmes:

Introduction:
Today India is the youngest country in the world with 50% of the population below the
age of 25. So just imagine which ever domains you belong to the online medium will rule
and thats the place you should be in. Just imagine today facebook is the third largest
country in the world with the highest per capita income can you afford to miss living in
such a country? Today 3hdmedia is offering you that opportunity to live in that country
which is full of dreams and helps you to create a great future for yourself.
Objectives:
Today, the internet is responsible for constantly changing our markets that includes the
medium we use to market our products. Consumer behaviour changes constantly and
through this internship pogramme you can complement your skills with new dimensions
which are taking shape in our life on a day to day basis. By conducting an event we
intend to use this latest communication medium to promote a social cause.
Ten Basic Skills that will be closely monitored by us during the event:
Integrity
Adaptability
Teamwork
Vision/strategy
Coaching and Development
Communication
Decision-making
Relationships
Planning
Persuasion

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Why events:
During the event that is being conducted we will also merge the events with a Digital
Media campaign and this will act as an eye opener to the young candidates.
The basic skills in the candidate will help us to judge the leadership and innovative
qualities in a candidate after the event is complete.
Mission Statement
Enriching Rich Media
Services

Mobile Video Streaming

Location Based Advertising

Bluetooth Advertising

Internet Advertising

Video SMS

Video Emails

WiFi Advertising

Product Launches

Regional Voice SMS

Mobile Video Training

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Mobile Video Streaming

3HDMediaprovides a unique mobile video streaming technology on the 2G & 3G
networks that streams up to 18 FPS (Frames per second which is as good as a normal
television) by using only 60 kbps of bandwidth. 3HDMediawith its latest video
streaming- proprietary compression technology built by our team of IT professionals can
deliver the smoothest video, clearest audio and richest multimedia experience which no
other company can provide that too both on the 2G & 3G networks.
3HDMedias end-to-end solution enables mobile video streaming from any mobile
handset right from the high end to the low end devices. We will help your brand reach its
right audience & keep you updated with the ever evolving demography.
According to this Streaming Media post, the H1 2011 Allot Mobile Trends Report found
a 93 percent increase in mobile video streaming during the first half of 2011. This growth
accounts for 39 percent of all mobile bandwidth, and makes video the largest single
consumer of the available mobile bandwidth & 3HDMediais very much aware of this
fact.
Unify and expand your organizations mobile video communications today with the help
of 3HDMedia!
Location Based Advertising
3HD Media provides the "PUSH" technology wherein you can send any content to a
wireless mobile device at any time even without the subscriber's request. In push LBA,
advertising messages are sent to a consumer's cell phone (or mobile device) based on a
particular consumer's location and previously stated product preference.
3HD Media also offers "PULL" technology wherein users can interact with our mobile
applications and the offers are presented in a standard pull advertising model (specially
designed by 3HD Media). Through this medium we provide advertisements specific to
the location of the consumer delivered to the mobile device only when it is explicitly
requested for. In this type of LBA, the consumer initiates the request for advertising or
Page | 29

promotions for preferred product categories close to his/her location.

With 3HD Media's LBA technology you can capture your target easily, increase
impulsive buying, develop stronger one-to-one relationship marketing, and boost
psychological nurturing thus increasing your ROI.
Bluetooth Advertising
Do you want to outwit your competition, increase brand awareness or improve customer
relationship, then leverage on the latest technology of Bluetooth Advertising provided by
3HD Media to WOW your customers and be ahead of the game.
We will help you achieve this goal by offering superior technology in

Broadcast location-based coupons.

Contextual advertising.

Localized information.

Gaming and music.

Content on demand.

Specific and targeted campaign.

It's a breakthrough in technology which 3HD Media has developed wherein one could
communicate through Bluetooth for a distance of up to 250 meters.
According to the latest numbers, mobile telephony is expanding at the rate of 20 million
customers a month and there are currently 23 mobiles for every landline phone. Taking
this into consideration
3HD Media, with the help of Bluetooth advertising, can help you develop Business
Opportunities in restaurants & cafes, bars & nightclubs, cinemas & theatres, offices
schools, colleges, & universities, retail outlets & shopping malls, banks, exhibitions &
events, public places, airports & train stations

Page | 30

Internet Advertising
3HD Media helps in creating high-conversion, interactive direct marketing services to
help brands succeed in the online marketplace. Through the medium of internet
advertising we help you in immediate publishing of content that is not restricted by place
or time.
In India, Internet users will more than double to 237 million by 2015 from the current
figure of around 100 million. At 3HD Media we do it for you!

Our dynamic internet advertising solutions include:

Pay Per click Management (PPC)
Search Engine Optimization (SEO)
Contextual/Display Advertising
Landing Page Optimization
Web Design & Development
Online Video Marketing
Internet Marketing Consulting
Strategy Development
Online Marketing Audits
Affiliate Marketing
Custom, Proprietary Internet Marketing Technology
3HD Media provides you with all these solutions under one roof & boosts your brand
value in this competitive & dynamic market thus differentiating you from the rest.

Page | 31

Video SMS
Video has an inherent appeal to audiences. Most of us want to "see" something before we
"read" something. In the context of internet marketing, 3HD Media brings to you video
messaging which can be used to enhance the consumer experience by educating the
viewer about the product or services, creating an image and building the brand.
3HD Media has made a breakthrough in the video messaging arena by bringing in the
unique compression technology which means greater flexibility & more data can be
handled in a small space. By means of 2G & 3G networks we enable video service that
allows users to make a video call, record video and send it to any other subscriber.
Voice or Video SMSes are fast ways to send short messages to any mobile subscriber. If
you're tired of typing a message, now you can simply record it! 3HD Media offers you a
non-intrusive and expressive way of communication to your target audience thus bringing
easier and faster communication to reality.
"Picture speaks a thousand words & videos a million" & therefore we introduce you to
our Video sms technology for

A truly personalized communication with customers

Shortens your time to market considerably & allows the transmission of timesensitive information

Enables you to effectively target both new and existing customers

Maximize cost-effectiveness and returns for all we know it is GREEN!!!!!

Page | 32

Video Emails

3HD Media has streamlined the video email process to the point where the whole
recording, linking and sending process is done within our secure 3HD Media
systems.

We also allow you to record evergreen (reusable) videos ready to go at the push of
a button. These are often used as a follow up to a phone or email enquiry, and are
an effective first-step in the relationship building process. Our team at 3HD Media
offers unprecedented level of coaching and support that teaches businesses to put
the human element back into their communications.

3HD Media offers ground-breaking video compatibility with almost all handset
devices & with our video email compression technology we assure a revolution in
the video email marketing technology space.

With video email marketing techniques, 3HD Media offers a significant

improvement in the way A MESSAGE IS DELIVERED TO THE CUSTOMER.

When you use web video, you not only refine the process, you enhance it. Plain
text can only say so much. Video takes your processes via your message to the
next level

GOOD MARKETING CAN MAKE a DIFFERENCE BETWEEN THE

SUCCESS & FAILURE OF a BRAND incorporating video email, and web video,
into your marketing efforts will increase the impact of your copy
exponentially. With video email marketing technology we allow you to fix your
hard costs, regardless of the number of videos you send out.

WiFi Advertising
Traditional marketing tactics have to be reinvented to keep up with technology and the
ever evolving demography. 3HD Media creates a direct response marketing opportunity
that will give you information that has not been available through traditional means with
the help of WIFI advertising.

Page | 33

"The bottom line is that WiFi puts butts in seats," Our brand of WIFI technology is
designed to build a stronger one-on-one connection with your desired target audience.
3HD Media's WIFI advertising system can be used to:

Pre-qualify leads for your business by determining which users are meeting your
specific prequalification metrics.

Provide valuable product feedback directly from your consumers.

Provide the multiple branding opportunities necessary to convert potential

customers.

3HD Media, through its WIFI advertising system attracts what you are looking for. We
have created a unique branding and data collection opportunity for advertisers wanting to
reach their target audience. Our software delivers targeted advertising campaigns and
collects the data for you in an easy-to-use and download interface.
Our unique opportunity and proven technology will advance your marketing effort

Product Launches
The business world today is witnessing cut-throat competition, not just due to the race to
increase the revenues, but also since all the brands are offering a wide array of products.
"Launching a product is similar to launching a rocket you have to break the tremendous
inertia that is holding the body at rest"
We can bring a perfect storm in making your product ready, your partners screaming at
you to ship and your buyers foaming at the mouth in anticipation. 3HD Media helps you
differentiate your brand from the rest and swoop on the handsets of your potential
customers, you can now:

Demonstrate use of a new product

Train your business partners almost anytime and anywhere

Page | 34

Send latest updates on the critical attributes of your product

So what are you waiting for, when you can reach your customers/agents at just one click?
Thus being precisely cost-effective with the power of mobile video streaming you can get
the world out quicker, build your customer base faster and generate more revenue.

Regional Voice SMS

India is a land of regional diversity with more than 22 languages and thousands of
dialects. In India there are more than 850 million mobile phone users and only 10% of
these users speaks English. Inspite of this most of the interactions on the mobile phone
takes place in English. It would be any marketers dream come true if he could
communicate to rural India in their own language through the mobile phone
Regional voice based SMS services enhances the quality of your communication by
making interactions more meaningful.
Don't just convey but stay connected with your customers through voice SMS
Features & Benefits of Voice SMS

Broadcast in all Regional languages

A Mechanism for inbuilt feedback

Immediate call connect

Instant MIS

Emotional Appeal

So what are you waiting for call 3HDMedia and take advantage of technology at its best
in this fast changing world.

Page | 35

Mobile Video Training

3HD Media initiates an exclusive video compressed technology which is able to present
large amounts of detailed information in a finite, condensed form wherein enterprises can
easily speedup training time taken for educating and guiding new workers or employees
including agents/distributors at their convenience, newsletters, e-mailers can be designed
in the form of video and target its direct audience within no time.
Consistency of content is another major benefit that 3HD Media provides with video
training rest assured that all viewers receive the same content. Not to forget the retention
of video content is far more effective than any traditional training method.
3HD Media with the aid of mobile video training allows the training facilitator to travel
to different locations and quickly set up and break down equipment, or convert any place
into an instant training facility. It's the most inexpensive way to train, develop, and
motivate your employees, for any workplace.
With most enterprises wanting to employ solutions that can offer best ways of cutting
down cost, we at 3HD Media introduce Video Training like an optimized solution that
can solve all training woes.

Page | 36

ABOUT THE EVENT

Miles For Hope
On 3rd June, 2012
Venue: Samaj Sevika Savitri bai Phule Maiden Chandivali
Timing: 7.00am to 12.00am
Miles for hope with 3HD MEDIA is one event especially for the people with disabilities
to encourage their performance in all aspects of life. The Marathon will be for children
from special schools all over MUMBAI.
Vision:
To raise hope and awareness that even physically and mentally challenged people can
perform in all aspects of life.
Mission:
To attract many people towards helping and congratulating the disabled on their spirit to
live and perform in life.

Every runner will be awarded participation ribbon.

Winner will be awarded.
Participants and Spectators will be treated with breakfast.

More than 40 children from special schools for physically and mentally challenged in and
around Mumbai are participating in this event. Expected audience of around 50-100
localities and other followers expected.
The event will be covered by DD networks (and radio).Print advertisements, pamphlets in
local newspapers shall bear a list of sponsors.

Page | 37

LITERATURE REVIEW
In a business organization, a budget represents an estimate of future costs and revenues.
Budgets may be divided into two basic classes: Capital Budgets and Operating Budgets.
Capital budgets are directed towards proposed expenditures for new projects and often
require special financing. The operating budgets are directed towards achieving short
term operational goals of the organization, for instance, production or profit goals in a
business firm. Operating budgets may be sub-divided into various departmental
of functional budgets. No system of planning can be successful without having an
effective and efficient system of control. Budgeting is closely connected with control.
The exercise of control in the organization with the help of budgets is known as
budgetary control.
The process of budgetary control includes:
1. Preparation of various budgets.
2. Continuous comparison of actual performance with budgetary performance.
3. Revision of budgets in the light of changed circumstances.
A system of budgetary control should not become rigid. There should be enough scope of
flexibility to provide for individual initiative and drive. Budgetary control is an important
device for making the organization. It is an important tool for controlling costs and
achieving the overall objectives
Cost Plans and Budgets
Depending on the policies of your company, you may be involved with developing the
cost plan and maintaining the events budget. Often the client has been given a quote
before the show, which typically includes expenses such as pre-planning, travel,
subrentals, and other variable costs. Its the responsibility of the AV technician to
monitor the budget during the event. There are a variety of budgets, all created to track
and categorize every dollar.

Page | 38

As an AV technician, you will have the greatest impact on two types of budgets:
Event budgets or event cost plans
Company budgets
It is easy to get these two types of budgets confused. Due to their close relationship, they
share several standard accounting characteristics.
Examples of a rental companys finances (Figure A) and the budget breakdown of an
event (Figure B) are on the next page. These are great examples of the blocks of financial
data that are organized and analyzed by the accounting department to forecast the
Financial standing of the company. Notice that both tables track similar data such as
income, revenue, and expenses; except an events budget is focused on financial details
of a single event rather than the impact of many events.
When it comes to individual shows, the cost structure changes in comparison to the
companys overall picture. An event that uses minimal outside resources will appear to
be more profitable.
Key Financial Factors During an Event
Making good decisions during crisis situations can be a daunting task. You must use your
knowledge of the shows budget, the clients temperament, and your companys resources
to come up with viable solutions. One resource that you can use to make informed
decisions is the employee time log. This will help you know the status of each employee.
Before you make a decision look at the key factors to consider during a crisis:
Fixed labor
Unreimbursed (you cannot charge your client) overtime
Unreimbursed (you cannot charge your client) supplies
Unnecessary sub-rentals

Page | 39

Allocating Resources During an Event

There are many decisions to make during an event. When you are new to managing
events, it is often difficult to know what decisions to make. Unfortunately, there is no list
of right and wrong answers, when it comes to these decisions. You must learn about
the common mistakes made during the event and do your best to avoid making similar
mistakes.
Each company has a different process for approving changes to the budget or schedule.
These processes can often require an AV technician to contact several people before
making a change. It is a best practice for a company to provide its technicians with
contact information for everyone who must approve a change, and the procedure
involved with making that change.
Budgets and financial management
Good financial management is fundamental to the delivery of successful events. Our
advice is simple: plan ahead, be realistic, keep on top of your budget and implement
control systems that work for you.
Right from the start, ensure that you set a realistic budget with inbuilt flexibility and
Identified contingencies. If you are looking to raise public funds or sponsorship, dont
Approach a potential funder until you are able to present a realistic outline budget.
Remember, you need to convince yourself of the events financial viability before you
can convince others.

Preparing your Budget

Your event budget is basically a projection of all income and expenditure relating to the
development and delivery of the event. To help you manage event finances effectively its
a good approach to keep a live budget on your computer i.e. a spreadsheet that
you update on a regular (daily/weekly) basis. Set up your budget in a package such as
Microsoft Excel so that you have numeric functions to help you manage the financial
data.

Page | 40

Prologue
Davies and Brown (2000) write that festivals and events are special times in peoples
lives, they give us the opportunity to go outside normal experiences for a cultural, social
or leisure experience (p.169). The public use of the word event does not necessarily
concur with the scientific use of it (Loos, Hermes, & Thomas, 2008). The literature
available is mostly not concerned about defining the word event prior to undertaking
research in the field, which leads to communication gaps and misunderstandings.
To prevent common misunderstandings this literature review defines, discusses and
structures the comparatively young industry of event management. It starts with the
origin of the word event and the industry of event management, followed by the
importance, the influencing factors and the skills of people within the industry. The last
part of the literature review is devoted to a framework of best practices in event
management. The outcome of the literature review is a base to work from throughout the
thesis and beyond.
Sports Participation and Development Studies
In conducting this research we were looking for previous studies which
assessed the impact on levels of participation in sport following major events.
We were also concerned to look at the development of new facilities as part of
staging sporting events and their usage since.
General Trends
Considerable research exists on the general trends in sports
participation and this provides useful baseline information - a context within
which the assessment of the impact of Manchester 2002 must be placed about what we might expect from sport development impact of a major event
(including Manchester 2002).

Page | 41

Gratton and Tice (1994) used the General Household Survey (GHS) to
analyse trends in sports participation between 1977 and 1987. Their results
show:
that indoor sport has increased the most rapidly (60% increase in
comparison to 13% increase in outdoor sports)
the average age of participants increased across all groups
a higher number of those retired from employment were participating in
sport and the number of females participating in sport increased.
the most popular outdoor activity was walking (19.1% participation rate)
the next most popular outdoor activity being football (2.7%)
swimming (indoors) was the second most popular activity overall with a
participation rate of 9.5%.
They concluded that growing number of those taking part in indoor
sports can be attributed to massive public investment in new indoor facilities
over the 1970s and 1980s. Gratton and Tice conclude that their statistical
analysis indicates that age is less of a barrier to sports participation than in
earlier years. The older sports participants also had a much wider range of
non-sport leisure interests than non-participants suggesting that they have a
rich and varied leisure lifestyle (1994: 66). They recommend that provision of
publicly provided indoor facilities may prove to be an important policy for
preventive health care for an ageing population.

Page | 42

COSTING AND ANALYSIS FOR MILES FOR HOPE

Costing and Cost Accounting:
Costing or cost accounting is a branch of accounting which deals with recording
classifying and appropriate allocation of expenditure to determine the cost of product and
services. After determining the cost one can fix the profit margin and also the fix the
selling price. In this complex and competitive market scenario, it is essential to
determine the cost of products and services. It also help the management to take an
informed decision to reduce cost and increase the profit, reduce the manufacturing cost,
whereby reducing the selling price. To sustain in this competitive market, producers
needs to reduce the selling price and increase the quality.
Definition of Costing.
According to Harold J Wheldon "Costing is the classifying, recording and appropriate
allocation of expenditure for the determination of the costs of products or services; and
for the presentation suitably of arranged data for purposes of control and guidance of
management.
The term "Costing" and "Cost Accounting" are used interchangeably. However, Costing
refers to the technique and process of ascertaining costs. There are specified rules and
principles which are used to determine the cost of products and services. Whereas the
term Cost Accounting refers the process of finding out the cost.
According to the Institute of Cost and Management Account "Cost accounting is that part
of management accounting which establishes budgets and standard costs and actual costs
of operations, processes, departments or products and the analysis of variances,
profitability or social use of funds."

Page | 43

Use of costing
Every economic activity such as production and services involves some expenses. These
expenses may be of raw materials, labour cost or other direct and indirect expenses. The
purpose of production or services is that to earn profit. Cost accounting serves the
purpose of identifying the expenses and cost and the profit margin of the product. For
example a cloth factory launches a new shirt. It has to incure $30 for material $ 20 for
labor and $ 25 for other overheads. The selling price fixed as $ 100. The cost of the shirt
is $ 75 (30+20+25) Profit is $ 25 (100-75).
Every manufacturer requires such information for the purpose of planning, decision
making and cost control. Most of the time it is difficult to extract such information from
the financial accounting. A new system of accounting is developed to cater the
requirement of the management to control the cost. Various limitations and deficiencies
of financial accounting gave rise to the need of cost accounting.
Costing provides the following benefits:
1. Fast Decisions: Costing help the management to take fast and informed decision on
the basis of data provided by the Cost Accounting.
2. Optimum Profit: Costing help the organization to maximize the profit by exercising
efficient control in personal, financial, production and marketing activities.
3. Maximum utilization of Limited Resources: By minimizing the wastage, once can
minimize the wastage and maximize the utilization of resources.
4. Maintain Social Responsibility: Social responsibility in terms of regular supply,
reasonable price, proper quality can be attain by effectively utilizing the cost accounting.

Page | 44

5. Effective Management: In large manufacturing plants requires special attention in

every stage and process of the manufacturing. Cost accounting help the management to
easily control every stage of the manufacturing process efficiently. It'll help the
management to identify the inefficient department or process and address the issue and
correct it.
6. Help the organization Globally competitive: In this ever changing global market
stringent control over costs can help the organization to compete globally with other
manufactures/markets.
Due to the many advantages, many companies are opting the help of costing to control
the cost. It is now a widely recognized branch of accounting and generating employment
for people who are specialized in Cost accounting. Costing helps in checking of wastage,
pricing, control of resources, management of process, discharge of social obligations,
flow of data for decision making and provides opportunity for profit growth in the
organization.

Page | 45

COSTING & ANALYSIS OF THE DATA

IN THE BOOKS OF MILES FOR HOPE FOR THE YEAR 2012.
PARTICULARS

Cash From sponsors

2300
0

Less:- Operating Expenses

Ground rent
Printing pamphlets
Pamphlets distribution in newspaper
Printing banners and certificate
Printing Stickers
Plastic glass charges
Bus charges
Awards
Parle G
Tea & Coffee
Felicitation expenses
Decorator and DJ
Preliminary expenses

Profit

Page | 46

500
250
200
1450
500
300
3500
300
500
900
350
13200
550

22500

500

DISTRIBUTION OF BUDGET

SPONSORSHIP LIST:-

Company

Cash\Kind

Ribbons & Balloons

Cash

5000

Mauli Travels

Cash

6000

Prime Holidays

Cash

12000

Total

Contribution

23000

Domino's

Kind

Pizzas & Soft drinks

Jindal Steel & Water

Kind

T-Shirts & Caps

Kind

Parking lot, Water & Wash rooms

Kind

First Aid & Emergency Handling

SIBM College
Dr.Reddy

Page | 47

Page | 48

OBSERVATIONS / FINDINGS
Plan For the event:
One of the most important things to think about when organizing a race is setting
realistic goals.
Both types of races have their advantages, as long as expectations have been set
appropriately.
Dont think youre going to be the boss of the marathon at your first go, noted
Camire. If you set a goal of 25,000 and get 25 people, youll be disappointed.
If you set a goal of 25 people and get 25 people, youve met your goal.
How to determine which expectations are reasonable?
You need to determine resources to make this thing happen. If you have a whole
committee of people, a major company or major cause behind you, then
significant expectations might be reasonable
All you really need is two people to compete. Two people and its a race. Youre
up and running
If you can get 200 people to your first event, thats a pretty good goal. But
remember, a race is a race. All you really need is two people to compete. Two
people and its a race. Youre up and running, said Camire

Page | 49

Safety First:
The first important lesson I learned about racing over the years, is to make sure
no one dies, chuckled Camire. Clean and simple. Safety is No. 1.
Here are a few pointers to make sure youre prepared to keep everyone at your
event safe and sound:
Make sure there is plenty of water on the course
Make sure traffic control is present so no one gets hit by a vehicle
Use volunteers and make signs to make sure people stay on correct course
Make sure you have medical presence
You probably want to have an ambulance or EMT present. But it may be as
simple as educating your volunteers to not hesitate to call 911 immediately in the
event of an emergency, Camire said. The point is: be prepared for everything. If
everyone makes it to the finish line safely, its a successful event. Safety is the
most important thing.
Plan the Logistics:
There are lots of odds and ends associated with a race besides the actual race.
Heres a list things first-time race directors might forget to have on their to-do
lists:
Race-day checklist
Accurately marked course
Accurately measured course
Well-run registration to ensure all participants registered properly
Awards / Ceremony
Results
Medical presence
Water stops
Post-race music and food
Goodie bags / T-shirts

Page | 50

Get Permission:
If you dont have permission, you cant do your event, said McGillivray. Once
you decide where you want to conduct the event, you have to go to the permitting
authorities and get permission.
Sunstrides was co-organizing an event with another organization that was
responsible for getting the permit when, two months before the event, she was
informed by the city that they had no awareness of the event.
By this time, it was too late to get approval for that date so they rescheduled the
date and tried to rush the permit through. We delayed promotions until too close
to the event and eventually had to cancel. It was a huge waste of time and energy
that we wouldnt have wasted if I had a permit in my hands from the get-go.

Page | 51

PERMISSION LETTER FROM BMC

-
:
,
,

( ) .
.
: . .
:

Ms. Romila Machado
HR Manager

Page | 52

PERMISSION LETTER FROM POLICE (NOC)

To,
The Inspector In Charge,
Chandivali,
Mumbai- 400076
Subject: PERMISSION FOR MINI MARATHON.
Respected Sir,
With due respect, I would like to inform you on behalf of Miles For Hope 3HDMEDIA
that on 3rd June,2012 we are going to organize Mini Marathon from Samaj Sevika Savitri
bai Phule Maidan - Chandivali. Timing 6am to 12pm. Participates expected 75 plus. For
this purpose we need your permission to organise this event and also support of yours to
organise this event in a Hassel free manner without having any social trouble.
Thanking You
Yours faithfully,
Ms. Romila Machado
HR Manager

Page | 53

SPONSORSHIP APPEAL LETTER

Dear Sir,
Kindly go through our sponsorship proposal below
Miles For Hope
On 3rd June, 2012
Venue: Samaj Sevika Savitri bai Phule Maidan - Chandivali
Timing: 7.00am to 12.00am
Miles for hope with 3HD MEDIA is one event especially for the people with
disabilities to encourage their performance in all aspects of life. The Marathon
will be for children from special schools all over MUMBAI.
Vision:
To raise hope and awareness that even physically and mentally challenged people
can perform in all aspects of life.
Mission:
To attract many people towards helping and congratulating the disabled on their
spirit to live and perform in life.
Every runner will be awarded participation ribbon.
Winner will be awarded.
Participants and Spectators will be treated with breakfast.

Page | 54

More than 20 schools in and around Mumbai from special schools for physically
and mentally challenged children are participating in this event. Expected
audience of around 50-100 localities and other followers expected.
The event will be covered by DD networks (and radio).Print adverstisements,
pamphlets in local newspapers shall bear a list of sponsors.
The event is basically organised for a good cause. For physically challenged
children so a greater media interest is anticipated.
Sponsorship can be cash/cheque. A minimum of rs.10000 and we will be
advertising in our pamphlets. And banners shall be put up on the day of the event
on the venue. Regular announcements of our official sponsors on the day of the
Event.
CERTIFICATE FOR PARTICIPANTS

Page | 55

PAMPLETS
Miles for hope
Invites you to a mini marathon
On 3rdJune,2012
Venue :Samaj-sevikaSavitribaiphulemaidaan,
chandivali,Mumbai-400072
Timing:7.00am to 10.00am
Miles for hope with 3hdmedia is one event specially for the people with
disabilities to encourage their performance in all aspects of life. The marathon
will be for children from special schools all over mumbai.
Every runner will be awarded participation certificates.

Powered by:
Sinhgad Institute of Business Management
Domino's

Ribbons&Balloons

Jindal Steel

Prime Holiday
Mauli Travels

Page | 56

BANNERS

Page | 57

LIMITATIONS

Page | 58

CONCLUSIONS

Page | 59