Professional Documents
Culture Documents
Group Members
Vision
o Increase relationship.
Mission
o To offer quality products, name brand western wear in an
assortment of sizes and styles to accommodate all varying
body sizes and shapes and products as per the demand.
o Increase profits by positive means with increasing number
of the customers.
Objectives
o To serve with best behavior
o To reduce employes turnover
o Better profit and customer as well as increasing.
Goals
o To be the leading company in Clothing and Cosmetics
Clothing brands
Express
Hollywood Milano
Gas
Everis
Navagarde
Cosmetics
Loreal Paris
Revlon
Physicians Formula
Maybelline Newyork
NYX
NYC
Covergirl
Bath and body works: body mists and lotions
Perfumes
Customers: The customers can be broken down into two distinct groups:
end users and the resellers. The wholesale customers for wholesale
distribution will be resellers who recognize the needs of the customers. We
have used the term resellers because they will not be limited to retailers.
those countries.
Media: It uses social networking sites such as Facebook and Twitter
as an Advertisement Media, and it has been really successful in
Economical: Because of the inflation the price of the goods have tend
to rise in the recent years. And the cost of production ie; fuel, energy
has also increased which has led to intense competition . The import
and export policy and various commercial policies should be
formulated for this type of business.
Socio-Cultural: Products of all age group are available but also it mainly
attracts the age group of 15-30 years. And it mainly targets the Middle
and High class family. And with the increment in population of children,
goods related to that of children are also increased.
Legal: Legal factors are entwined with political factors. But Political
factors refers to attitudes and approaches where as legal factors are
those which have become laws and regulations. And regulations
related to with that of tax on imports and Exports and on productions
have relatively affected the XpressNepals Structure.
2.9 Promotion
Advertising and promotion management includes the advertising perspective,
segmentation and targeting, media planning, ad planning, creative strategy and
process, creative execution art and copy, use of media, communication mix,
creating ads for print and electronic media, information gathering etc. Apart from
that, I developed ideas and the whole marketing plan for a product or a service.
My responsibility was all about promotion of products and services, developing
different ads, creating ideas, selecting right media and right vehicle for the
promotion. My task here included finding the potential retailers, running various
promotional campaign, extending relationships with the e-commerce sites like
sastodeal, onlinekinmel, urbangirl, coming up with the new advertisement ideas,
designing posters and flyers for NYX
SWOT ANALYSIS
Strenghts
Flexible organization
Quick decision making
Quality products
Advertisement and promotion
Group cohesiveness
Opportunities
Weaknesses
Small size
Somewhat limited infrastructure
Inventory management
Decision making
Location
Threats
Business environment in Nepal
Fierce Competition
Price Competition
Trade embargoes and rent