Professional Documents
Culture Documents
Sanjana Ghadigaonkar
Msc part 1
A005
Introduction
Internet banking allows customers to perform a wide range of
banking transactions electronically via the banks Web site. When
first introduced, Internet banking was used mainly as an
information presentation medium in which banks marketed their
products and services on their Web sites. Online banking is also
referred as Internet banking, e-banking, virtual banking and by
other terms. Online banking through traditional banks enable
customers to perform all routine transactions, such as account
transfers, balance inquiries, bill payments, and stop-payment
requests, and some even offer online loan and credit card
applications. Account information can be accessed anytime, day
or night, and can be done from anywhere. A few online banks
update information in real-time, while others do it daily. From the
consumers perspective, Internet banking provides a very
convenient and effective approach to manage ones finances as it
is easily accessible 24 hours a day, and seven days a week. The
number of customers using internet banking has increased
tremendously in the past few years. Hence it will be beneficial to
understand what are the factors influencing the increase in the
number of subscribers for internet banking facility. The factors
include the demographic characteristics of the customers as well
as the five product or service characteristics.
Literature review
Rogers (1962) proposed a model of the diffusion of innovations
that included five product or service characteristics postulated to
influence consumer acceptance of new products and services:
relative advantage, compatibility, simplicity/complexity,
observability, and trialability. Both the journal papers viz. Jane M.
Kolodinsky, J.H (2004), The adoption of electronic banking
technologies by US consumers, The International Journal of Bank
Marketing, Vol. 22 No.4. and Margaret Tan, T.Teo (2000), Factors
Influencing the Adoption of Internet Banking, Journal for the
association of information systems, Vol.1 No.5. have included this
model for analysis of whether the five service characteristics
influence the adoption of internet banking facility.
Objective
Methodology
Analysis
Conclusion
Suggestion
Limitations
References
Jane M. Kolodinsky, J.H (2004), The adoption of electronic
banking technologies by US consumers,The International Journal
of Bank Marketing, Vol. 22 No.4.
Margaret Tan, T.Teo (2000), Factors Influencing the Adoption of
Internet Banking, Journal for the association of information
systems, Vol.1 No.5.