BA 105 WFW | Group Activity 5

Bonnevie, Alexandra | Magalin, Ayesha | Nuruddin, Mardheeya | Pansar, Amenah

In the age where people love or need to travel a lot, the hotel industry can expect a boost in its sector.
Hotel Sogo and the University Hotel are among the competing establishments in the metro. Hotel Sogo
is a popular lodging chain in the country with over 20 branches, one of which is along EDSA. University
Hotel, on the other hand, is a full-fledged lodging and dining facility owned by and situated inside the
University of the Philippines Diliman.
Factor

Hotel Sogo

University Hotel

Location

Located along a national highway right beside the

Located in a secluded area inside a university

MRT and across shopping malls

campus

Layout

No gate but has two entrances, one in

front and another inside Mini Stop
Parking area is located in the basement
Reception desk is directly in front of the
entrance
Lobby is filled with tables and chairs
Has another entrance for rooms
Has narrow hallways

Has a wide main entrance and has

two entrances, one in front and another in the

back of the building

Has a wide parking space

Has a garden area surrounded by

gazebos

Reception desk is at the side

Lobby has one long sofa
Has a gym and spa in lower ground

floor
A recent global study showed that location ranks as the primary factor of why customers choose a
particular hotel. Hotel Sogo is situated in a busy environment. Lots of people pass by it because it is
along the busiest highway in the country. The disadvantage of this is that guests are more prone to
disturbance by either road noise or too many people. Additionally, the area is generally more polluted
because of the number of cars that pass by it everyday.
From the hotels location, guests can enjoy easy access to all the lively city has to offer. For those who
want to venture out, Trinoma, MRT-1, Mini Stop and SM City North Edsa are just some of the attractions
available to visitors. Guests can take advantage of a wealth of unrivalled services and amenities near
the hotel. A lot of restaurants are also located near Sogo. These establishments are advantageous
because it greatly affected the customers decision. Accommodation near malls are chosen by people
because it will lessen their travel time to places of leisure. Moreover, a lot of transportation choices are
available in both malls.
In contrast to Hotel Sogo, the University Hotel is situated in a quiet area. Guests benefit from fewer
disturbances and the calm environment that the hotel provides. However, guests may find it hard to
locate.
The surrounding establishments of the University Hotel include a chapel, school buildings, a shopping
center, the UP pool and Infirmary. Moreover, the hotel also provides fairly easy access to shopping
malls and other commercial establishments since ikot, SM North, Pantranco, Katipunan jeepneys and
taxi are just 100m away.The location is just right since the target market are students, lecturers,
visiting professors and even visiting family members. The environment suits the usual purpose of their
target market. The hotel exudes an atmosphere of total peace and harmony because its located in a
quiet area.

BA 105 WFW | Group Activity 5

Bonnevie, Alexandra | Magalin, Ayesha | Nuruddin, Mardheeya | Pansar, Amenah
From a customers point of view, Sogo can improve its layout by strategically deciding on its location
and considering the factor of environment and ambience. Safety is one of the most important concern
of people. Also, Sogo should appropriate resources towards fixing current features such as construction
of thicker walls, adding of corridor and area signs, and additional windows. Also, the layout and
corridors are narrow. A secure and big parking space will also entice more customers. Contrary to Hotel
Sogo, the University Hotel should consider improving its facilities. The hotel, most people would say, is
old-fashioned and gloomy. Thus, it can improve by renovating its corridor and hallways. To ensure that
it provides the best service it can to its customers, the hotel can refurbish to give it a modern feel. The
hotel can also add more to its lobby so that guests have more opportunities to enjoy themselves.
Mag-appendix nalang tayo ng pictures?(pweds)
Hotel facilities location factors
-transportation
-landmark
-proximity to customers
-proximity to competitors
-political
-business and leisure facilities
-environment

SOGO reviews
http://www.tripadvisor.com.ph/Hotel_Review-g298574-d1976023-ReviewsHotel_Sogo_EDSA_in_front_of_Trinoma-Quezon_City_Metro_Manila_Luzon.html
http://www.academia.edu/7500535/HOTELSOGOFINALPAPER
1) Identify two competing establishments within the same industry that provides some kind of service
(e.g. salon, spa, gym, restaurant, repair, PC rentals, cafes, movies, etc.).
2) Comment on their locations and layouts. What are the good and bad points regarding their current
locations and layouts? Compare and contrast the two identified establishments.
3) Notice the surrounding establishments, infrastructures, and even the general environment within as
much as a five to ten minute walking distance of their current locations. Evaluate whether these
surroundings help or hinder your chosen establishments and discuss how. Compare and contrast
the two identified establishments.(which establishment yung tinutukoy?) yung two hotels?
4) From the customer's point of view, give some suggestions on how to improve the layout of these
identified establishments.