February Issue

HOUSE

OPEN

CANTABIL

Rendezvous with the young and dynamic director of Cantabil House Deepak Bansal talks about his love for brands , books , and more.. .
Color I love Blue
I love the book Made in America by Sam Walton
The celebrity I love The perfectionist Aamir Khan
I love watching Jindagi Na Milegi Dobara
I love to dine-out at The Qube at Hotel Leela
I love to eat Mexican
My dream destination Santorini
On weekend I love to be in My comfortable tees and shorts
I love to spend time Reading travel magazines
The brand I love have BMW, A&F, Zara, Apple, Rolex
I want to own A beach facing penthouse
Memory I cherish When I saw my daughter for the first time
Message to our Cantabil family Eat Healthy , Work Hard , Love yourself

Winners
January

STORES
(Maximum times target achieved in April14 Jan15)

City Mall Nagpur

Nikhil, Raju
Rajesh, Nilesh

Sec 14 Gurgaon

Model Town Delhi

Dharmender, Ramesh, Avjit

Pradeep, Rajkumar, Khajan
Suraj, Neeraj, Sita, Sudha, Deepak

8 Times

7 Times

Sandeep, Hardeep
Jitender, Ijrail

6 Times

Karol Bagh Delhi

Ajay, Pankaj, Amit, Subhash
Mukesh, Rajesh, Laxman
Rakesh, Nemi Chand

6 Times

Krishna Nagar Delhi

Hissar Haryana

Jalandhar Punjab

Kolka a West Bengal

Ajay, Vickey, Hemant

Kamlesh, Bhola

Pankaj, Sandeep
Raj, Jaidev, Mohit

Kamal, Sushil, Aman

P.N. Sarathi, Manoj, Javed

Anwar, Mohit, Rajesh, Rikky

6 Times

6 Times

6 Times

6 Times

Next months criteria is Maximum Customer data collec on

and Criteria for next Months top womens store is Ticket Size

SALES ASSOCIATE
(as per highest sales)

Rajkumar

Raju

Yadav

Connaught Place Delhi

` 2479588

Kamla Nagar Delhi

` 1619521

South Ex Delhi
` 1322215

Shobhit

Amit Kumar

Ansal Plaza Ghaziabad

` 1289894

Karol Bagh Delhi

` 1191592

Criteria from next months onward will be A perfectly groomed sales man who has Product Knowledge, Sells more and oers good Customer Service.
Every ASM will nominate their best sales associate by 1st of every month at chesta.jain@cantabilinterna onal.com

BEST VISUAL MERCHANDISING

We are soon introducing a new category of awards Best Visual Merchandising. It will be based on Cleanliness
Sta proac veness
Window and in-store display
Best store under every ASM will be chosen!
Our VM Team will keep sharing and guiding the stores to enhance them.
Delhi store VM pictures will be presented by their respec ve VM Manager or our mystery checks
Outsta on stores, please share VM Pictures by 25th of every month at chesta.jain@cantabilinterna onal.com and
sunnyfaheem@gmail.com or watsapp him at +91 9211 129045

--I
#Art: 330
Contrast red colour tape detailing
in coin pocket and back pocket.
Dori inserted in front pocket mouth
and back yoke detailing to give the edgy
look. Inside waist band and yoke in
contrast fabric detailing.

#Art: 297
Tinted denim with Dual front
pocket (5 pocket and cross
pocket) and f lap in the back
pocket.

#Art: 335
Embroidered coin pocket with
contrast fabric bone pocket
detailing and contrast fabric
f lap in back pocket mouth.
A perfect for denim fashion leaders.

#Art: 313
Seamless cross pocket crafted in
dobby fabric, perfect for denim lovers
who wants to go little formal.

#Art: 373
Light mercerized denim with
crush effect. Branding with 89
established year of the brand
0n the coin pocket.

DFUs January

s
l
a
v
i
r
r
New A
This summer we have
upgraded our pr oducts
and added more st yles
of 100% cott on keeping
in demand for t he
upmar ket cust omers.
We have also increased
our yarn dyed linen range
ion
for better co lor representat
e
and looks br ighter t han piec
dyed linen.
All new co lours are
intr oduced t o keep
in step wit h
internat ional mar ket.

Solid basic polo pique tees in 12 vibrant colors to beat the summer..

The na onal bestseller book Why We Buy explains the Science of Shopping. We have quoted some studies from it which will
help you in the retail store. We hope you like it!
The more shopper-employee contacts that take place, the greater the average sale. Talking with an employee has a way of
drawing a customer in closer. There is an interes ng curve here: greet people too early and you scare them away. Talk to them
too late and you get a whole lot of frustrated customers. So leave people alone for at least one minute. Let them play rst, and
then you go.
There is a theme song, you want to go where everybody knows your name. This is a ba leled where the small, locally
owned store can s ll beat the na onal chains. Given a choice, people will shop where they feel wanted, and theyll even pay a
li le more for the privilege. Any contact ini ated by a store employee-even a hello-increases the likelihood that a shopper will
buy something. If the salesperson suggests a few things or oers informa on, the chances rise even higher. Ofcorse, shoppers
don't love pushy salesperson, so theres a line here.
The longer a shopper remains in a store, the more he or she will buy. And the amount of me a shoppers spends in a store
depends on how comfortable and enjoyable the experience is.
Fewer buying decisions are being inuenced outside the premises of the store. And many more of those decisions are being
made in the store itself. It means that shoppers are suscep ble to impressions and informa on they acquire inside store,
rather than relying on brand name loyalty or adver sing or marke ng to inuence what they buy. The level of impulse
purchasing is going through the roof.
Display should be tailored to the shoppers who use them, not to the designers who made them. The bu -brush eect states
the customer doesnt like being brushed or touched from behind. This generally could occur in the case where display is done
near exist door such as accessories wall. Theyll even move away from the merchandise theyre interested in to avoid it.
Dressing room may be more important than the oor of the store. A dressing room isn't just a convenience it's a selling tool,
like a display or a window or adver sing. Not only does shopper conversion rate increase by half when there is sta-ini ated
contact and use of the dressing room. In other words, a shopper who talks to a salesperson and tries something on is twice as
likely to buy as ashopper who does nether.
MIRRORS: Self- interest is a basic part of our species. From cosme c surgery, we care about how we look. Mirrors slow
shoppers in their tracks, a very good thing for whatever merchandise happens to be in the vicinity. Mirrors are crucial sales
tools, stores fail to provide enough of them.
SERVICE: When service is lousy, shoppers will nd another store; bad service undoes good merchandise, prices and loca on
almost every me. Regardless of how prac cal an ac vity shopping seems to be, Feelings always come rst, not just the
merchandise but the displays, too, determine what gets no ced or ignored. We'll talk about how retailers can manipulate
even our percep on of me in order.

HAVAN CERMONEY OF NEW OFFICE

14 Feb 2015

With changing demographics and an increase in the quality

of life of urban people, the Indian retail sector is poised for
a boom. Currently es mated at $500 billion (Three lakh
crore), it is forecast to reach $1 trillion (Sixty lakh crore) in
2020.
In the last two years, the $130 million (Seven hundred and
eighty crore) apparel e-retailing space has a racted
investments worth $70 million i.e. 40% of the total funding
Indian e-retailers bagged during the period
With over 10 million Indian consumers shopping online for
commodi es other than electronics, this sector is growing
at a great pace. (Source: Technopack)
E-(r)etail is the buzz word. When compared to Brick and
Mortar Model, the reach of e-tail is enormously greater at a
much lesser marginal incremental cost .
The challenges faced in brick and mortar model (Physical
shops) of shrinking retail space, high rental costs and threat
of choice of wrong loca on are always present in this
model. E-tail model has much available extra margin which
reduces the product cost and can be passed on to the
consumers. Hence the implicit benet to both the
consumers as well as the players in the model.
With the Cash-On-Delievery concept and now the Mobile
apps poised to take the market right up to the consumer on
the go, e-tailing in India is here to stay and indeed go viral.
The direct fallout of the above ra onale led to concep on
of the brand KINGSWOOD by CANTABIL RETAIL INDIA
LIMITED. This will be an exclusive online apparel brand
which we aim to sell through dierent online fashion
portals.

Whats new
We have successfully launched our own shopping portal- www.cantabilshop.com and we are also selling through major
shopping portals - flipkart.com, myantra.com, jabong.com, amazon.com

Priya Paul ( VM Manager ) weds Sagar Makhija

14 jan 2015

NewHOUSE Mates
UMESH KUMAR MANDAL
FINISHING

YOUNUS KHAN
EDM II

PRATAP
BONETTTI JANAKPURI
DELHI

RAJESH SINGH
DARYAGANJ DELHI

REENA BHASKAR
SECRETARIAL

JAIPRAKASH KAMAT
SECTOR 14 GURGAON

HARISH KUMAR
DARYAGANJ DELHI

PAWAN
SAHARA MALL
GURGAON

PARVEEN K BANSAL
ECOMMERCE

ROHIT SINGH BHAKUNI

DTCT CENTRE DELHI

GULZARI LAL
MAYUR VIHAR DELHI

BAVISKAR
SURAT GUJRAT

DEEPAK KUMAR SINGHLA

MARKETING

MONU
ROHTASH NAGAR DELHI

PRASHANT SHARMA
BONETTI JANAKPURI
DELHI

RAVI RAJPUT
SURAT GUJRAT

SARTAJ SHA
NOIDA I

BABLU
FINISHING

VIPIN PARCHANI
BONETTI JANAKPURI

SACHIN KUMAR
SOUTH EXTN DELHI

SANJU
TILAK NAGAR DELHI

RAHUL

RAJESH KUMAR GUPTA

CUTTING

DEEPAK KUMAR
SECTOR 14 GURGAON

CHANDAN KUMAR
SOUTH EXTN DELHI

JITENDER KUMAR
CITY SQUARE DELHI

YOGESH PANDEY
RANI BAGH DELHI

MAHESH RAM
FINISHING

ABHISHEK SRIVASTAVA
BONETTI JANAKPURI
DELHI

PINTU SHARMA
NOIDA II

PARVINDER KAUR
GLOMAX MALL
MAHARASTRA

RAMDEV
RAJENDRA POINT
AGRA

MANISH
EDM

ABHISHEK SRIVASTAVA
BONETTI JANAKPURI
DELHI

PINTU SHARMA
NOIDA II

SHAIBAZ NAWAZ
BHYANDER

MANOJ KUMAR
JABALPUR

ns

t io
C ongrat ula

MALL ROAD BHATINDA

PUNJAB

F ebruar

RAKESH KUMAR SINHA

PRODUCTION
1 FEB

AJIT KUMAR
WARE HOUSE
1 FEB

MOONAWAR ALI
EDP
4 FEB

DHARAM SINGH
WARE HOUSE
12 FEB

ARUN PRAKASH
MERCHANDISING
18 FEB

RAJESH ROHILLA
MANAGEMENT
24 FEB

KULDEEP
FABRIC
1 FEB

PANKAJ
FINISHING
1 FEB

NAVEEN KUMAR
PRODUCTION
BAHADURGARH
5 FEB

KAPIL PARSHAR
ACCOUNTS
14 FEB

JWALA PASWAN
WARE HOUSE
18 FEB

RAM PARVESH RAI

FINISHING
24 FEB

VINOD
PRODUCTION
BAHADURGARH
1 FEB

GUNJAN KUMAR
DESIGNERS
2 FEB

PUNEET CHHABRA
EDP
6 FEB

ARJUN PARSAD
WARE HOUSE
14 FEB

PRIYA WILLIAM PAUL

RETAIL
19 FEB

RENU AGGARWAL
RETAIL
27 FEB

M. T. LOKESH
MARKETING
1 FEB

TARKESHWAR RAZAK
FINISHING
2 FEB

DILIP NIRMAL
FINISHING
10 FEB

NEERAJ SINGH
MERCHANDISING
15 FEB

GURJEET SINGH
FABRIC
20 FEB

SURESH
PRODUCTION
27 FEB

ANIL
FABRIC
1 FEB

SHAMBHU
FINISHING
2 FEB

RAKESH KUMAR
WARE HOUSE
11 FEB

RAHUL KEDIA
EDM II
15 FEB

CHIRAG GUPTA
AUDIT
20 FEB

SANTOSH KUMAR
CUTTING
1 FEB

KAPILENDRA PRADHAN
FINISHING
4 FEB

RAM SINGH
CUTTING
12 FEB

RAJEEV GARG
RETAIL
18 FEB

KAILASH PASWAN
FINISHING
22 FEB

UMA BISHT
NOIDA 1
1 FEB

AJAY
VIKAS MARG DELHI
1 FEB

PUSHPA
TILAK NAGAR
DELHI
1 FEB

PAWAN
FARIDABAD
3 FEB

SHYAM SINGH
SOUTH EXTN
8 FEB

JEEVAM CHADA
V3S DELHI
14 FEB

DINESH KUMAR
NOIDA II
1 FEB

ROHIT
UTTAM NAGAR DELHI
1 FEB

PANKAJ KUMAR
VIKAS PURI DELHI
1 FEB

DEEPAK
NOIDA 1
3 FEB

PARDEEP
FARIDABAD
10 FEB

SURAJ KUMAR
INDRAPURAM
GHAZIABAD
15 FEB

PRADEEP SINGH
SAHARA MALL
GURGAON
1 FEB

RAJESH SHARMA
KAROL BAGH DELHI
1 FEB

AMAN KUMAR
ROHTASH NAGAR
DELHI
1 FEB

LOKESH SHARMA
INDRAPURAM
3 FEB

SALEEM KHAN
LAJPAT NAGAR DELHI
10 FEB

AVIJIT MAITY
SECTOR-14
GURGAON
16 FEB

AMIT KUMAR
V3S II DELHI
1 FEB

PARMOD
MAHIPAL PUR DELHI
1 FEB

MD. ZAINUL
V3S DELHI
2 FEB

SARWAN KUMAR
TILAK NAGAR DELHI
3 FEB

SAURABH SINGH
FARIDABAD
11 FEB

NEMI CHAND
KAROL BAGH DELHI
18 FEB

PREITY
V3S II DELHI
1 FEB

RAJNI
PACHIM VIHAR DELHI
1 FEB

RAJ KUMAR GHOSH

SECTOR 14 GURGAON
2 FEB

LEKH RAJ
SOUTH EXTN DELHI
6 FEB

RAJ KUMAR
CITY SQUARE DELHI
12 FEB