Robert Eichten, PFS,

...

CFP

FINANCIAL SERVICES LEADERSHIP THAT DRIVES

GROWTH, VALUE, AND CUSTOMER RETENTION

Minneapolis, MN 612-202-9418 roberteichten@comcast.net

Innovative leader of financial services, business development, and operational excellence who
consistently drives advisor teams to record achievements in sales growth and bottom-line
profitability. Leads from a core belief in sound practice management, developing a deep
understanding of client short and long-term needs, collaboration, and teamwork to achieve
mutually beneficial client and advisor goals and objectives. Thrives on challenges and new
opportunities, demonstrating flexibility, integrity, creativity, and dependability. Select
accomplishments:

Revenue Growth: Grew assets under management (AUM) from under $1B to over $4B in a five-year
period without growth in the number of advisors.

Client Retention and Satisfaction: Achieved high retention of clients even during recession.

Talent Retention and Engagement: Sustained an average turnover rate of advisors of less than 20% as
compared with industry averages of greater than 50%.

Process Improvement: Developed computer-based financial planning process that received rave
reviews from clients. Standardized it across all advisor groups.

Expertise and Knowledge that Deliver Profits and Growth

Strategic Planning
Proposal Development
Market Analysis
Leadership
Advisor Recruiting, Retention, Development
Insurance Planning

Investment Portfolio Management

Client-Centric Solutions
Active Fund Management
Regulatory Compliance
Retirement and Estate Planning
Business Succession Planning

A Track Record of Creating Value through

Outstanding Client Relationships and Results
McGladrey Wealth Management LLC, Minneapolis, MN

2001 2013

CPA and wealth advisory firm with $5B under management.

Firm was a CPA/Tax Practice looking to enter the investment advisory business. As a consultant, met with senior
partners to try to get their business. Was hired as an investment advisor to manage client portfolios and actively
manage mutual funds. After two years was promoted to the national office to serve as chief reviewer of financial
plans and life insurance applications along with leading advisors and while working closely with clients providing
wealth management following liquidity events.

SENIOR DIRECTOR, 2009 2013

Developed and implemented a new financial planning process using a client-centered approach. Standardized
the financial planning tools and selected software to support the process. Collaborated with other offices to roll out
training, piloting the tool and process with a group of highly skeptical advisors. In six months, the trained team
surpassed the assets under management of the untrained team. Due to results achieved, was given a leadership
role supervising 16 advisors, and the process was rolled out firm-wide.

Oversaw sales process and quality of advice programs resulting in growth of Assets under Management (AUM)
from under $1B to over $4B in a five-year period without growth in the number of advisors.

Achieved high retention of clients even during recession.

Sustained an average turnover rate of advisors of less than 20% as compared with industry averages of greater
than 50%.

Based on detailed market analysis, obtained approval to expand list of investment vehicles including
alternatives for ultra-high net worth client portfolios or unique client situations.

Robert Eichten, PFS, CFP

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Previous Roles with McGladrey

DIRECTOR, WEALTH ADVISOR PERFORMANCE ADVISOR, 2008 2009

DIRECTOR PLANNING AND PRACTICE DEVELOPMENT, 2003 2008
WEALTH ADVISOR, 2001 2003

Recruited, hired and trained advisors.

Developed and implemented a new, standardized financial planning process and tools.

Developed KPIs for Advisors that focused them on business growth and development.

US Advisor, Sacramento, CA

1997 2001
Start-up business with 30 employees providing integration advisory consulting services CPA firms looking to integrate financial planning
and insurance into their practice.

VICE PRESIDENT, INTEGRATION

Consulted on regulatory structure, advised clients on personnel decisions regarding advisory services, designed and
delivered training to target firms. Worked closely with business owners and partnerships providing wealth
management following liquidity events.

Co-authored CPA manual, A Guide to Investment Advisory Services, Practitioners Publishing Company, 1998.

Developed comprehensive classroom and individual follow-up training curriculum for CPA clients.

Previous Positions

INDEPENDENT ADVISOR AND CONSULTANT

VARIOUS ROLES, IDS/American Express (Ameriprise)

Education
BA Business Administration/Accounting, University of St. Thomas, St. Paul, MN

Certifications
Certified Financial Planner
Certified Public Accountant, Minnesota
Personal Financial Specialist (AICPA)
Series 7, 24, 63, 65 Securities Licenses
Life and Health Insurance License

Professional Affiliations
Secretary/Treasurer, Executive Committee for Financial Planning Association (FPA), Minnesota Chapter, 2006
Present. Provide budget and financial guidance for one of the most recognized chapters of the FPA.