Professional Documents
Culture Documents
VANI
Synopsis
Chapte1- Introduction
Introduction of newspaper
Objective of the newspaper
Scope of newspaper
Methodology of the study
Limitations of the study
Chapter scheme
Chapter2- An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
Chapter3- company profile
Vision, mission and quality policy
Product/service profile
Regional offices
Competitors information
Infrastructural facilities
DSBG Government first grade college,Mudigere
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Chapter1
Interdiction
Introduction of newspaper
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examine
wide
range
of
subjects,
including
column &
other entertainment items also appear regular in most daily news paper.
Thee are more then 200 daily news papers are published in more then
80 languages they have a total circulation of about 17 million people.
The English language press remains influential daily news papers such as
the times of, the Praja Vani
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To know the sales volume of PRAJA VANI news paper in shimoga city
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1.3
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interpretation of data
5. fifth chapter deals with the summary of major findings, suggestions and
conclusion.
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Chapter-2
An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
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Chapter-2
2.1 About The newspaper:
Newspaper I a publication devoted chiefly to
presenting and commenting on the news. Newspapers provide an
excellent. Means of keeping well informed on shopping public opinion.
The four letters of word NEWS describes and represents the
four directions that is
N-North
E- East
W-West
S-South
The news can come from any directions. So, this means that the
news from all over the world or from extreme corner are collected and
edited in a page called NEWSPAPER.
A newspaper is a collection of information and entertainment printed on
very cheap paper. In broad Sense, newspaper is an unbound publication
issued at regular interval that seek to inform, analyze influence and
entertain.
News papers have certain advantages over the other major news
media- television, radio, and magazines for instances news papers can
over more news and in much rate detail then can television and radio
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Other
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There are special pages the sports pages and a page for childrens.
the editorial page carries editorial written by the editor and is staff it
say what they think about what is going on letter to the editors are also
found here telling what the readers think about what is going on and
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THE NEWS:-
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1. Praja Vani
2. Deccan chronicle
3. The new Indian express
4. Mid-day
5. The economic times
6. The Hindu
7. the states man
8. The time of India
9. Tribune
10. Telegraph
11. Vijay times
12. Aaj kapuri
13. Aaj varnasi
14. Dainik jagran
15. Hindustan
16. Nai dunia
17. Nava bharath times
18. Nava bharath
19. Prabhat kabar
20. Dainik bhaskar
21. Punjabi kasseri
22. Rajasthan patrika
English
Do
Do
Do
Do
Do
Do
Do
Do
Do
Hindi
Do
Do
Do
Do
Do
Do
Do
Do
Do
Do
Do
Do
Assamese
Bebgal
25. Aajkaal
Do
Do
27. Bartamaan
Do
28. Ganashakthi
Do
Do
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30. Bombay Samachar
Gujurathi
31. Jaihind
Do
32 Phulchchab
Do
kannada
34. Prajavani
Do
Do
36. Udayavani
Do
Malayalam
38. Mathrubhumi
Do
Do
Marathi
Do
42. Lokmat
Do
43. Loksatta
Do
Do
45. Navakal
Do
46. Sandhyakal
Do
47. Pragativadi
48. Prajatantra
49. Sambad
50. Jog Bani
51. Daily Thanthi
52. Dinamalar
53. Dinamani
54. Andhra Prabha
55. Eenadu
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Do
Do
Do
Do
Do
Do
Do
Telugu
Do
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56. Vaartha
57. Dina thandni
58. Dina karan
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Do
Tamil
Do
2.3 HISTORY OF NEWSPAPERS:During the early stage of human civilization as mans urge to
communicate consolidate. He begins to research for appropriate media
to express his ideas. He tired to express his ideas through the signs of
movements of his body. Then the different sticks are used as means of
communication. Then the communication made through the mouth.
In olden days, the news of public importance was made through
different kinds of drummers. Then they wanted permanent means i.e.
which is kept for future use.
So, hand written news sheet posted in public places probably were
first newspapers. The earliest daily newssheet was ACTO DIURA which
means daily events its started in 59 B.C.
The credit of printing first newspaper goes to Chinese. The first
newspaper was DIBAO. Chinese began printing DIBAO. From carved
wooden blocks during the 700s D.A.
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Even the first of paper was manufactured in chin a. The first book
was printed by the Chinese in 868A.D. The Chinese court of Gazette.
Is said to be the oldest newspaper published by printing.
The knowledge of art of printing spread to the west from china.
The Chinese have developed the movable types between 19th and 11 th
centuries, but it was not until 14th century, that the moving type was
introduced in Europe. In 15th century John GUILENTERGE, a gold smith
of main city in Germany developed a movable type.
He also invented a suitable ink for the metal types of which
replace the wooden blocks in 1458 Guitenberge
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East India Company. Mess ink and Road started the next newspapers
named as India Gazette. They benefited much from the experience of
the Hinchey. In 1784, another paper named Calcutta Gazette was
started. Before that James Augustus Hickey stated his Bengal Gazette
on January 23rd 1780 at sirampur. After this 1785, Richard Johansson
started the Madras Courier, and then in 1783 the newspaper Bombay
Herald was started in 1783.
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The
Journalist will sort-out those and caters, through the newspapers, to the
common man.
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bulletin is read in Newspapers in the morning, but, why does one read
Newspaper even after listening to the news in the night? Those who
have TV set have not stopped buying newspaper!
Hence, the popularity and the utility of newspaper are presumed
that, it will not decline in India in the foreseeable future.
KINDS OF NEWSPAPER:
News papers are printed on coarse papers called news print.
There are two major sizes of newspapers standard and tabloid. There is
no cut size for newspaper. This standard and tabloid size is both used in
publishing all types of newspaper.
1. daily newspapers
DSBG Government first grade college,Mudigere
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Chapter-3
- company profile
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Printers (Mysore) Pvt Ltd., Mr.Guruswamy dedicated his life to truth and
impartiality in providing news.
Mr. Tilak Kumar, Mr. K.N Shanth Kumar and Mr.Praful shah now
head the company.
The time line of the companys publications is given below.
1. 1948
2. 1948
- Prajavani
3. 1965
- Sudha
4. 1968
- Mayura
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2. The basic end product will be the news or other writing works
which aims at delivering the literature information in and around
the world.
3. In case of newspapers, the product will be the same but content
changes everyday.
4. The new forms of publishing is through Internet i.e. e-papers
5. Publishing includes the stages of the development, acquisition,
production, marketing and distribution aspects.
Further, following are the nature of the publishing business, which is
almost common to other business operations in media industry.
1. The success of business highly depends on the quality of contents
as well as the consumers tastes and preferences.
2. The information flow should be so quick that news reaches people
as and when it occurs.
3. There will be a great responsibility on the media, as it is
considered as reliable source of information. In other words, every
published works should be authentic.
3.1 Vision, Mission and Quality Policy:
The Printers (Mysore) Pvt Ltd emphasizes on truth and impartiality in
providing the news. The company is working as per the visions of the
founder Mr. K.N Guruswamy.
VISION:
Doing right first time, every time is our guiding principle
MISSION:
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A. SUNDAY HERALD:
A special supplement is given with Sunday edition covering
contents on entertainment, travel, astrology, literature, arts and
books.
B. DH CLASSIFIEDS:
It facilitates the regional advertisement needs. A special
supplement is providing space for small advertisers such as ads on
property, vehicle, auction, and lease.
C. ECONOMY AND BUSINESS:
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edition
is
covering
issues
related
to
new
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4. CINEMA RANJANE:
Fridays supplement, which covers film, related issues.
5. BHUMIKA:
Saturdays supplement for ladies.
6. SAPTHAHIKA:
A special supplement is given with Sunday edition covering contents
on entertainment, travel, astrology, literature, arts and books.
3.
SUDHA:
It is a weekly magazine. It covers stories, serials and so on.
4. MAYURA:
It is a monthly magazine covers full-size stories
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Bangalore
Hubli
Mangalore
Division
Division
Division
Mysore
Division
Gulbarga
Division
Davangere
Division
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1.Bangalore 1.Bellary
1.Mangalore
1.Mysore
1.Gulbarga
1.Davangere
2.Tumkur
2.Kasaragodu
2.Mandya
2.Bidar
2.Shimoga
2.Bijapur
3.Kolar
3.Bagalkot
3.Chikmaglore
3.Chamaraj
3.Koppal
3.Chitradurga
4.Dharwad
4.Madikeri
5. Gadag
-nagar
4.Raichur
5.Udupi
6. Haveri
7. Karwar
8. Belgaum
Source: The Printers (Mysore) Pvt Ltd.
People are the main reason for the survival of newspaper industry.
Following are the competitors for the products of the company.
2. Competitors for DH
Sl.
Product
Belongs
Intensity
Area Of
Dominate
Type
To
Of
Operation
d Areas In
Competitio
Karnatak
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1
The Hindu
The
High
Hindu
Group
2
Indian
The
Medium
Express
Indian
Express
Group
3 The Times
The
Very High
Of India
Times
Group
Source: The Printers (Mysore) Pvt Ltd.
VANI
All Over
India
Popular
In Cities
All Over
India
Popular
In Cities
All Over
India
Strong In
Karnatak
a
Belongs To
Taranga
Kasturi
Tushara
Manipal
Media
Network Ltd
The Loka
Shikshana
Trust
Indian
Express
Karmave
era
The
Lokashiksha
na Trust
Intensity
Of
Competitio
n
High
Area Of
Operatio
n
High
Karnatak
a
Moderate
Karnatak
a
High
Karnatak
a
Karnatak
a
Dominate
d Areas In
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
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the
activities
are
computerized.
TCS
has
designed
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Chapter4
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Gender
Today, customer is the king of each and every area and customer is
the only judge. In case of news papers, readers are their customers.
Therefore, the news paper must take readers into consideration. It is
only through readers satisfaction. News paper can improve.
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Survey analysis
The numbers of customers interviewed are only 50 numbers.
Almost all the readers are satisfied with their news paper.
Following are the analysis of survey findings
1, table showing the readers on the basis of their educational qualification
Educational
Number of
On basis of
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qualification
SSLC and below
Degree
Post degree
Other
Total
Source: survey-results
respondents
12
20
11
7
50
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percentage
24%
40%
22%
14%
100%
Analysis
This table shows that 38 out of 50 persons of graduate read this
daily, it means that more qualified persons prefer to read the Praja
Vani. According to this table based on qualifications numbers
respondents prefer deccan hearld are as follow say SSLC and below of
there 24% and total graduates 76% in this graduates Degree responses
40% post degree 22% ad other educational qualified persons are 14%. In
this way graduates are more in readers it is profitable to deccan heald
paper.
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No. of respondents
13
20
3
14
50
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The above table and also the shows the maximum number of
percentage of readers for the news paper THE PRAJA VANI in
shivamogga city which comprising of professionals students and others.
No. of respondents
Percentage of
10
16
23
1
50
respondents
20%
32%
46%
2%
100%
Analysis
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I the above table, the people in the age group of 25-40 and also
group of 40-55 admire this news paper and reader satisfactorily them
the other age group . in this way Praja Vani move reaches age group of
40-55.
Graph showing the age of number of respondents
Quality of price
language
Total
Opinion
pages
8
printing
11
24
50
about
Parentage
16%
22%
14%
48%
100%
of
respondents
The above table clearly stats that respondentents opinion about
the deccan herd 16% of readers seeing the pages of the news paper they
buy the news paper and 22% respondents see the quality of news paper,
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No. of respondents
Percentage of
38
8
2
2
50
respondents
76%
16%
4%
4%
100%
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Yes
No
total
Percentage of
35
15
50
respondents
70%
30%
100%
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No. of respondents
Percentage of
respondents
Praja Vani
35
70
Prajavani
8
16
Times of India
3
6
other
4
8
The table shows, number of respondents of readers about news
paper the deccan hearld readers are 70% after that prajavani 16%, ties
of India 6% and others are 8%. In this way the Praja Vani show that
leader of market. In this way the Praja Vani is leading paper in
Karnataka.
Graph showing prefer of news paper by respondents
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No. of respondents
Percentage of
17
20
8
5
50
respondent
34%
40%
16%
10%
100%
The table shows, the readers time spending for reading news
paper more time takes 30 min by 34 respondents, 1 hour by 16% and
more time 10% respondents. In this bases the Praja Vani news paper
more popular in readers of 30 min spenders.
Graph showing spending a time for reading news paper
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No. of respondents
Percentages of
14
25
10
1
50
respondents
28%
50%
20%
2%
100%
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No. of respondents
24
25
11
the supplements of The
% of respondents
48%
50%
22%
DH like by respondents
who want every day 48% respondents after that alternative days 50% and
weekly 22%. In this opinion about The D H news paper already satisfied.
The DH already giving daily supplements.
Graph showing the opinion about the supplements in Praja Vani.
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No. of respondents
Percentages of
17
16
15
2
respondents
34%
32%
30%
4%
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Chapter5
major findings9
Suggestion
Conclusion
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Suggestions
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The price f the nes paper must remain same. Maximum effort
should be made to maintain the same prie.
Conclusion
The Praja Vani, shivamogga,is an English daily, has been a
prominent daily. The staffs of this paper are highly experienced in the
field of journalism. Majority of the respondents interviewed during the
survey are of the opinion that the paper claims almost qualities of an
ideal English daily.
The creative thing about thee news paper is that, being a national
international daily it covers the local news. All readers are satisfied with
all aspects of this paper.
The suggestion given may help the Praja Vani to increase its sales
volume.
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Questionnaire
Dear Respondents:
I am PAlLAVI, Final Year B.B.M student in GOVERNERMENT
FIRST
___________________________
2. ADDRESS :
____________________________
____________________________
3. AGE:
__________
4. Educational qualification:
Below SSLC
post graduation
Degree
other
5. OCCUPATION :
Student
Professional
Hose wife
others
Kannada
Hindi
Other
Prajavani
Times of India
other
No
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Morning
Afternoon
Evening
Night
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30minuts
1hour
more
11.You select your newspaper based on the following criteria, please indicate
your priority.
No of pages
Quality of printing
Price
Language
No
13. what do you feel about the news courage in the news paper you subscribe?
Excellent
Good
Average
Poor
Sports
Business
Others
Important
Not so important
Not important
weekly
Alternative day
17.how do you rate your news paper in covering entertainment section
Excellent
Average
Good
Poor
no
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__________________________________________
20.your overall opinion about the Praja Vani paper
__________________________________________
Subramanya.m
Signature of the reader
Place:
Date:
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Bibliography
journals
American encyclopedia
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