MBA Entrepreneurship Track

General Presentation
Thursday 06 November 2014
EDHEC Business School at Nice
MBA FULL-TIME
ACADEMIC YEAR 2014-2015

Professor : Charles LUMBERS

OVERALL OBJECTIVE
The Global Entrepreneurship track is, indeed,
designed for students aiming to set up or take
over a business, but it offers a compelling
learning experience to a larger range of the
MBA student population. The sixty-hour
programme is structured in two parts: 30
hours of course work (split evenly between
lectures and tutorials), and 30 hours of
specialty seminars.

COURSE WORK
The course focuses on the theory and practice
entrepreneurship from three different perspectives:
1. entrepreneurship as a style of management and the
special collection of skills possessed by an entrepreneur;
2. entrepreneurship as an analytical and organisational
process; and
3. entrepreneurship as cognition.
The course will be based on the interplay of conceptual
frameworks and current best practice. A particular
emphasis will be placed on systematic approaches to
entrepreneurial idea creation and evaluation. The priority
is placed on the transfer of knowledge which is conceptual,
practical, and applicable.

Course Work
Lecture topics include: conceptual models and analytical frameworks
in entrepreneurship; opportunity as an objective phenomenon and
opportunity as perception; nature and identification of
opportunities; managerial aspects of entrepreneurship; contextual
dynamics and the search for entrepreneurial opportunities;
business Plan as document and as process; complexity perspective
on entrepreneurial leadership; business models (underlying
business logic: numbers and narratives); revenue and cost streams:
aspects of the financial context of entrepreneurship;

The essential characteristic of the teaching is that students will work in

entrepreneurial project groups and the tutorial periods will be
devoted to applying the concepts and analytical approaches from
the lectures to their own project. The dozen or so entrepreneurial
projects will be drawn from the individual Innovation projects
developed in the course with Professor Maital.

SPECIALTY SEMINARS
The following topics will be addressed by outside
specialists:
innovation management and performance
measurement (Sorin Cohn-Sfetcu)
entrepreneurship and the Cynefin (complexity)
framework (Dave Snowden)
finance and entrepreneurship (a VC perspective)
(Barend van der Worm)
cash management and bootstrapping (TBA)
international entrepreneurship (Alan Barrel)
round table on IPR
personal experiences and lessons learned (TBA)

THE ENTREPRENEURSHIP TRACK

WILL CONCLUDE WITH THE
PRESENTATION BY EACH
ENTREPRENEURIAL PROJECT
GROUP OF THEIR BUSINESS PLAN
BEFORE A PANEL OF INVESTORS
AND EXPERIENCED
ENTREPRENEURS.

TARGET PARTICIPANTS
This Track is designed to appeal to and satisfy the expectations of MBA
students who fall into one of three categories:
1.
2.

3.

those who already have an entrepreneurial idea in mind and who

have the firm intention of pursuing this ambition upon graduation
or shortly thereafter;
those who do not yet have a precise entrepreneurial idea in mind
(or who are presently thinking one over) but who are seriously
attracted to the possibility of being master of their own
business, through the creation of their own firm, by taking over an
existing company, or within the context of an existing firm
(intrapreneurship); and
those who do not a priori have the intention of running their own
independent business entity (aiming rather at a senior
management position in an existing organisation) but who wish to
participate in an intense analysis, and the preparation and
presentation of the business plan, concerning the economic
viability a new business project.