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SETTINGUPABAKERY(3)

ThisserieswillcoveravarioustopicsaroundsettingupaBakery,andinparticularan
industrialsizefactorymakingbakeryproducts.Asconsultantswhowereintheindustryas
manufacturerintherecentpastweknowonalmostalllevelsthechallengesofrunninga
business,andsettingupaneworexpandingbusiness.Fromourfiveexperiences(including
our400m2testbakery/lab)wewillshareourknowledgewithregardstothistopic.
Thefirstarticlecoveredthebasicsaroundchoosingproducts,markets,standardsandmakingafailsafebusinessplan.It
mightbewisetostressthefollowing:partofmakingabusinessplanisdoingyourmathshomeworkonyourcostingwill
be/canbe.Furthermorethearticleiswrittenforsettingupabakeryingeneral,Size,equipmentselectionwillbe
influencedonyourproductportfolioandyourproductdesigns,partofwhichwewillcoverinthisarticle.
Thesecondarticlefocusesondefiningyourtypeofproduct,withessentialparametersforshelflife,factorydesignand
consequencesfromthat.
Inthethirdandfinalarticlewewillfocusonequipmentchoicesbyleadingyouthroughtwopopularproducts.

(http://biscuitpeople.com/wp
content/uploads/2014/12/jos
vast.jpg)
JosVast,Managing
Partner,Bakery
Academy

Brands,innovativedesignorprovenconcepts?
Whendecidingonequipmentpricefortheequipmentisonlypartofyourinvestment.CostofOwnershipismuchmoreimportantformostcustomers.
Longevityandavailabilityofparts,robustnessofframesandsoftwarearesometimesnotconsideredwhenbuying,butplayavitalroleinthedaytoday
operation.Anotherthingtoconsidermightbethefactthattheproductionlineormachine(s)havebeendeliveredandworkingproperlyalreadyto
severalothermanufacturersforthesameintendeduse.
Onthelongrunyourcompanyonlycanandwillcontinueexistingwhenithasaminimumonunscheduleddowntime,maintenancecost,fastproduct
changeoversandaminimumofwaste/scrabproduction.
Firstdecision:Products
Intheprevioustwoarticleswediscussedalargeamountofinformationyouneedtocollectanddecideuponbeforestarting.Perhapsitisworthwhileto
mentionthateverychoiceoftenimpliesawholerangeofnewquestions,someeasysomenot.Aswecurrentlyarelookingtodecideuponequipment
weneedtochooseforasetofproductstoworkfrom.Wewillhowevernotconsidertheingredientsbeingused,asyourcanwriteanarticleonthatfor
eachproduct.
Wewillconsiderinthearticlehereaftertwoverypopularproducts:OreofromMondelezandCaramelbiscuit/SpeculoosfromLotusBakeries.

Theproductsarequitedryandcanbeconsideredinthecategory:LowAw,lowmoistureandlongshelflife(asdiscussedinpreviousarticle).
Furthermoretheysharethefactthattheyarerotarymouldedandconsideredashortdoughbiscuit.TheOreohasasecondaryprocessingstepcalled
sandwiching.
Seconddecision:Operatingcapacity
Thetimethatyouwanttoproduce,ispartlyphilosophy,beliefscombinedwithalargedoseofcommonsenseandeconomics.Secondlyyouneedto
considerthatexperiencelearnsthatwhenembracingnewtechnologyforyouandyourcompanyyouwillneedatleast1yeartomasteritandthus
beforecomingprofitable.
Dependingoncountryslegislation,unions,religion,etc.onecandecideforworkinganywherebetween5and7daysaweekandanoperatingtimeup
to24hoursaday.Thebestorganisedmediumsizedbusinesswewitnessedoperated56daysaweekbetween16and24hours,whereingenerala
smallnightshiftwaspresentforcleaningandstartingupagaintheproductionlines.Weknowfromourownbusinesswehadthatworking724
sometimescannotbeprofitableatall:524madeanenormousprofitandinthelast224hourswehadtoproducewelostalltheweeksprofitdueto
highfailcostsandhigherpayoftheproductionteam.Somakesurethatsomewhereinyourplansyouwillaccountforthis.
Thirddecision:Mixing
Bothproductsaresocalledshortdoughs,thatmeanstheyshouldhavealowglutendevelopment.
Thelowglutendevelopmentisduetoarelativelyhighfatandlowwatercontent.Oftenthesugarcontentistoohightoletthecrystalsbecompletely
dissolvedintheavailablewateroftheformulation.Thewayandamountsugarcrystalsareallowedtodissolvehaveacrucialeffectontextureand
shapeofthebiscuits.Thereforesomechooseforrestingtimesofatleast24hrs.incertainshortdoughproducts.
Duetothefightforwatertheflourwillnotbecompletelyhydratedandthuswillthedoughhaveavaryingviscosity,especiallythroughoutthefirst30
minutes.
Themixingcanbedoneingeneralinbatchorcontinuesmixers,wereeachhavetheirprosandconstothem.Duetothefactthatsettingupabakery
oftenmeansonedoesntwantacomplexandcostlystart,wewilldiscardcontinuesmixershere.Batchmixerscanbeboughtverticalandhorizontal,
wherebyfarthemoststartwithaverticalbatchmixerwithasetofbowlsinourbusinesscasewewilllookattheverticalbatchmixer.Thishasthe
preferenceduetoalowerintensityofmixing,thereforeminimisingtheriskofovermixingbyaccidentoftheseshortdoughs.
Thesizeofthemixingbowldependsontheparametersthatneedtobeset,leadingfromcapacity(kg/hr),thenumberofmixingbowls,standing/
restingtimeandmixingprogramme.Ingeneralourtwoproductsaremadein2stages,thefirst(creaming)mixeslongerthanthesecondstage
combinedwitharestingtimeof30minutesorlonger.Thishoweverwilldependonthecompositionofourdough,thespecificationsoftheingredients
usedandtheamountofreturndough/scrabusedintheformulationmostimportantisthatitisconsistenteveryhourofeverydayineveryweek,as
thiswillgivethemostconsistentproduct.
Fourthdecision:Forming
Ingeneralaretheretwowaystoformthedoughpieces:sheetandcutormould.Mouldingmeanslittletonoreturndoughandnovariationsindough
propertiesduetoreturndough.Anotheradvantagecanbethatwhendecidedformouldingarotarymoulddoesnttakeupalotofspace.Furthermore
theshapeofthemouldallowscertainshapesandforms/imprintsmoreeasy.Howeverwhenworkingwithverysmallmouldorverythickdoughpieces,
rotarymouldingcanbeachallenge.
DuetotheshapeandimprintoftheCaramelbiscuitandOreobiscuitwewillchoosearotarymouldingmachine,asmostoriginalandimitating
manufacturerscurrentlydo.Theywaythedoughisdividedinthehopperandatwhatspeeditisfedtothehopperwewillalsochooseabuffersystem
whichwillfeedthehopperofthemachine.Thisistoovercomenumerousproblemsleadingtowasteinacontinuingproduction.
Nexttodecideisthewidthyouwillbeworkingat,oftenstartingfrom300mmto1800mm.Youwillneedtoconsiderthefollowing:thewiderthe
mouldingroll,theweightwillincreaseandcannotbemanuallylifted/exchanged.Secondlyyouwillneedtoadaptyouoventotheworkingwidthorvice
versa.Itisoftenamatterofproductcostprice,requiredcapacityandthenumberofchangeoverstobemade.Thirdlytherotarymouldshouldbeable
tokeepupwiththebakingtime,verylongovenswithshortbakingtimesrequirehighoutputexpressedinmeterspersecond.Wehaveseenworkingup
to14m/s.
Fifthdecision:Baking
Togetthemostconsistentendproductduringdaysandweekswewillconsideratunnelovenwithacontinuesovenbeltorbakingband.Fromthe
rotarymoulderdoughpieceswillbehandedontothebeltandbebakedanywherebetween2.520minutesonaverage,dependingonsizeandweight.
Bakingcanbedoneingenerallyspeakingtwoways:directlyorindirectly.Dependingonthelengthofanovenandtheamountofrequestedintervention
options,ovenaredividedincompartments,atleasttwo.Weseemorehybridchoicesnowadays,wherebotharecombinedinoneoven,howeverwe
questionthisforveryshortbakingtimes.Ingeneralitdoesntmatterwhichtypeyouchooseasitisoftenamatterofopinionofthedeveloper,the
supplierandconsultantyouchoose.Generallyspeakingweseemorehybridoven,whereatleastthelastsectionoftheovenisbuiltindirectlywiththe
objectiveforamoreevenbrowningandmoisturelossoftheproducts.
Theobservermighthavenoticedthatwediscardtheelectricitybasedovens,weseethatthesearenotasenergyefficientastheotherovensandoften
muchmoreproductvariationsgiveinthemeansofcolouranddrynessandthereforeplaylessaroleinmoreindustrialisedenvironment.
Thechoiceofthewidthoftheovenbeltismadeinaccordancewiththewidthoftherotarymouldingmachine.Thereforeournextchoicetomakeisat
whichlengththeovenincombinationwiththebakingtimesisrequiredandthewayyouwanttodividetheheatduringbaking(top/bottom)andextract
moisture.Anothercontributortothemagazinebiscuitpeople.com,Mr.IanDavidsonfromBakerPacifichaswrittenextensivelyonthetopicofbaking
(http://biscuitpeople.com/biscuitbakingprocess/)andovendesigns(http://biscuitpeople.com/biscuitbakingovens/),wethereforewillnot
continuecoveringthistopichere.

Thebakingtimeoftheproductsinourbusinesscasesvarybetween12and20minutes,wethereforeprefer4sectionsof2directlygasfiredand2
indirectlyheatedsections.Bothproductscanbeperfectlymadeona(semi)closedsteelbelt.Whentheselleroftheovenisabletoprogrammean
automatedmoisturecontentineachsection,youcanperfectlycontrolyourproductsendqualityweveseenthisonceoperatingperfectly.
Sixthdecision:Cooling
Dependingonyourproductcharacteristics,thewayofcoolingistobedecidedupon.Thiscanbedonebylengthyconveyorsorspiralcoolingtowers
withallvaryingdesignofthebelt(closedorvaryingmesh).Thelengthofthebeltscanvaryfrom0,57timesthebakingtime.Dependingonhowthe
furtherprocessingwillbe,aftercoolingtheycanbestackedorfedtoamachineforsecondaryprocessing.
Itisadvisabletomakethatthereisaverygentleandgradualcooling,tolettheheatandtheremainingmoisturemoveawayfromtheproduct.If
chosentoworkwithanopenbelt,youshouldmakeatleastoneturn/fliptoletexcessheatandmoisturefromthebottomtheevaporateaswell.In
generalnoforcedconvectionisapplicablefortheseproductsandforcertainproductsthisshouldbeavoided,topreventchecking,breakingand
curvingtoohappen.
Seventhdecision:Secondaryprocessing
Towardsecondaryprocessingonecanconsidersandwiching(orcookiecapping),applyingacoating,chocolateorjam/jellyorevenacombinationof
theseprocesses.Herethemostimportantpartwillbethattheproductorformulationusedisinbalancewiththebiscuit,thereforemaintainingtexture
andpreventinganexcessdosageleadingtohighcosts.
FortheproductionoftheOreowewillneedasandwichingmachine:placingcreambetweentwoindividualbiscuitsandifwewouldliketomakethe
completeOreoassortmentwewouldalsoneedtoconsiderapplyingcoatingandchocolate.Thiswillmakeithoweververycostlytostartup,especially
asthecaramelbiscuitdoesntneedanysecondaryprocessing.
Whenchoosingforsecondaryprocessingoneneedstorealisethatforusingrealchocolateyouneedtemperingmachine(makingsurethechocolate
crystallisesandshines)andacoolingconveyor.Whenmakingcream,jellyorothercoatingsitmightbethatthereisaneedforvariousvesselsand
mixers.FortheOreowewillworkwithalargemixingvesselandahopperfeedingthecreamingandsandwichingstage.Dependingontheingredients
chosenonecanalsochoosetoworkwithacontinuesaerator,regulatingspecificweightandtemperatureofthecream.
Eightdecision:Packaging
Veryimportantinthisdecisionpartisyourcurrentclimate.Allbakeryproductshavearelativehumidity,calledAw.IngeneralMoisturedoestransfer
fromahighhumiditytoalowerhumidityuntilthereisabalancebetweentheproductanditsenvironment.Basedonthisknowledgeyoucandecide
uponitwillbeatin,trayorfilm/foilinwhichyourproductswillbepacked.
Tomaintainthetextureyouwillneedtocontrolthewatervapourtransmissioninpackagedproductduringstorage.Topreventcertainoxidation
(especiallywhenworkingwithcertainfats,seeds,nutsandfruits)oneneedstocontroltheoxygenvapourtransmissionofthepackagedproduct.This
combinedwiththespeedonwhichthefilmwillrun,willspecifytherequirementforthefilmanditssealingtemperatures.
Anotherthingtoconsiderwillbethepacksizeandifitwillconsistofoneormoreproductsandifitwillneedtobeamultipack(multiplesinglewrapped
productsinawrap).
FortheCaramelbiscuitandOreoweconsidersingleandduowrapped,largeandmultipacks.Thisimpliesinthisbusinesscaseweneedasetof
conveyors,bypassesandbuffersand2flowwrappers.Dependingonamountofbiscuitsrunningfromthelineweneedtodecideontypeandmakeof
theflowwrappers.
Althoughwehavecoveredquiteextensivelyinthepastthreearticlesalotfromtheaspectsofsettingupabakerywehaventcoveredalotofother
things,suchassettingupaqualitymanagementsystemlikeHACCP,BRC,IFS,ISO,etc.Wehavetriedtogiveyoupointersandideastothinkand
rethinkwhenconsideringstartingandsettingupabakery.Thekeytosuccessistobepreparedandthinkofalmosteveryaspectofyourbusiness.Asa
groupofconsultantswearemorethanhappytohelpyouclarifyyourneeds,goalsandaccordingbudgets.Wetrytodoevery2yearsalargerproject,
wherewehelpsetupabakeryfromstarttofinish:planning,(product)development,trainingandcommissioningwhereingeneralthesetrajectories
take11,5yearsthroughputtime.
February2015
Authors:
JosVastMsc.,ManagingPartner&SeniorConsultant
KeesVast,Partner&SeniorConsultant
info@bakeryacademy.com
(http://www.bakeryacademy.com/en/)

February23,
2015

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