REPORT

October 2009
Apple App Store, BlackBerry App World & Android Market

New and noteworthy

» Developers publishing applications in multiple application stores price their applications lowest on Apple’s App Store.

» The same application titles are priced significantly higher on BlackBerry App World and Google Android Market than on the Apple
App Store.

» On the Apple App Store, Games and Social Networking applications have benefited most from in-app purchasing for free applications.

» BlackBerry App World prices have been increasing since mid-October, from $5.11 to $5.60 (+9.6%), while pricing on the Apple App
Store and Google Android Market have remained fairly stable.

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented
information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important
trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app
stores, without any adjustment needed to their application’s code.

Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Distimo (c)2009, some rights reserved

 Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

As can be seen above, the average price of the daily 100 highest ranked applications October 15th, Apple introduced support for in-app purchasing for free applications.
on BlackBerry App World was around $5.33, while Apple’s average price was not even Since then, we have been monitoring all free in-app purchasing applications, and
half of that ($2.50). This could be caused by BlackBerry’s policy to price applications broke the 40 best performing applications down into the categories they were
at at least $2.99; we will explore this in more detail below. For Google Android published in. Most of these applications were published in the Games and Social
Market, we distinguished the Applications and Games category; the average price for Networking categories (13 out of 40), followed by the categories Books and
Applications was significantly higher at $3.26 than for Games ($2.72). The decrease Entertainment.
in average price on the Apple App Store in the beginning of September was caused
by MobileNavigator North America ($69.99) leaving the top 100. The average price for
applications on BlackBerry App World has been increasing since we started tracking
the store at the end of September, while the average price on the Apple App Store and
Google Android Market have remained fairly stable.

Cross-store Publishers and Applications: Price Differences

Publisher Application Apple BlackBerry Android
Gameloft 1 vs 100™ $0.99 $2.99 $2.99
CSI: Miami™ $0.99 $2.99 $2.99
NFL 2010 $2.99 $4.99 $2.99
Handmark Astraware Casino $0.99 $7.99 -
Astraware Solitaire - $7.99 $4.99
Astraware Sudoku $2.99 $7.99 $4.99
SHAPE IM+ for Skype $4.99 $29.99 -
Services
Hands-on Astrology Zone $1.99 $4.99 $0.99
Mobile Premier

Please note that applications published in BlackBerry App World need to be priced at
at least $2.99.

While some publishers use the same prices for their applications in all stores (like NBA
Digital’s game NBA Game Time 2009-10), others use different prices for their titles in
different stores.

The publishers displayed above publish the same application titles in multiple
application stores, but use different prices in different stores. The absolute price
difference among stores is most extreme for IM+ for Skype, which is priced at $4.99
on the Apple App Store (on sale since May) and $29.99 on BlackBerry App World.
Gameloft publishes applications in all three stores, and priced the games 1 vs 100
and CSI: Miami higher on both BlackBerry App World and Google Android Market
As can be seen in the upper left graph, the average price of the 100 highest ranked than on the Apple App Store. NFL 2010 was even priced at $4.99 on BlackBerry App
applications on BlackBerry App World was significantly higher than on the Apple App World, while it was priced at $2.99 on both Google Android Market and the Apple
Store and Google Android Market. To see whether this also applies to applications App Store. Handmark’s Astraware Casino is another example of an application priced
of the same publishers, we analyzed all publishers that publish applications in all much higher on BlackBerry App World ($7.99) than on the Apple App Store ($0.99).
three stores. Clearly, these publishers are using different pricing strategies, with
BlackBerry applications again being signficantly higher priced. In some occasions the
higher prices on BlackBerry App World were caused by BlackBerry’s policy to price
applications at at least $2.99. However, as can be seen on the right, many of the
more expensive applications on BlackBerry App World are priced higher than $2.99,
leading us to conclude that the price differences among stores is not solely due to
BlackBerry’s policy. Distimo ©2009, some rights reserved
 Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Monthly highest ranked paid applications - Apple App Store (US) Monthly highest ranked free applications - Apple App Store (US)

Rank App Publisher Price Rank Application Publisher

1 Tap Tap Revenge 3 Tapulous $0.99 1 Photoshop.com Mobile Adobe Systems Incor-
porated
2 Skee-Ball Freeverse, Inc. $0.99
2 Cartoon Wars Lite BLUE
3 RedLaser Occipital $1.99
3 Line Up FREE LabPixies
4 Cartoon Wars BLUE $0.99
4 Fling (free) CandyCane
5 CNN Mobile CNN Interactive Group, $1.99
Inc. 5 Alarm Clock Free iHandySoft Inc.
6 Backbreaker Football NaturalMotion $0.99 6 BeerPong (Beirut) FREE Corey Ledin
7 Police Radio Christopher Coudriet $0.99 7 Facebook Facebook
8 Frogger Konami Digital Enter- $0.99 8 Sex Jokes Free QSoft
tainment
9 Marine Sharpshooter Groove Media Inc.
9 Bejeweled® 2 PopCap Games, Inc. $2.99
10 What's Your IQ? Trippert Labs
10 I Am T-Pain Smule $2.99
11 Real Racing GTI Firemint
11 MotionX GPS Drive MotionX™ $2.99
12 Pandora Radio Pandora Media, Inc.
12 Fling! CandyCane $0.99
13 Haunted 3D Rollercoaster Rush FREE Digital Chocolate, Inc.
13 Tweetie 2 atebits $2.99
14 Bump Bump Technologies LLC
14 emoji iEmoji icons - get smiley, SpiceLoop $0.99
15 myStarbucks Starbucks Coffee Com-
emoticon keyboard
pany
15 F.A.S.T. -- Fleet Air Superiority SGN $0.99
Training!

Monthly highest ranked paid applications - Android Market (US) Monthly highest ranked free applications - Android Market (US)

Rank Application Publisher Price Rank Application Publisher

1 Advanced Task Manager Arron La $0.99 1 The Weather Channel The Weather Channel
2 Taskiller Full Thibaut Nicolas €0.70 2 T-Mobile My Account T-Mobile USA
3 Pure Calendar widget (agenda) Francois DESLANDES €1.49 3 MySpace Mobile MySpace Mobile
4 Weather Widget - Donate Android Apps $1.49 4 Unit Converter - ConvertPad MathPad Software
5 Open Home - Full Better Android $3.99 5 Backgrounds Stylem Media
6 MyBackup Pro rerware.com $4.99 6 AK Notepad Andrew Kurniadi
7 Snap Photo Pro Bratag $0.99 7 TasKiller free Thibaut Nicolas
8 Better Keyboard Better Android $2.99 8 Barcode Scanner ZXing Team
9 dxTop : Home Alternative Master Baron $2.99 9 Free Dictionary Org Baris Efe
10 Power Manager Full X-Phone Software, Inc. $0.99 10 Compass Bill Basaraba
11 Album Art Grabber MyLittleBigApps UK£1.19 11 Facebook for Android Facebook
12 Math Alarm Clock AV Productions $0.99 12 i Music Green Code
13 Beautiful Widgets LevelUp Studio €0.99 13 US Yellow Pages Search Yellowbook
14 twidroid PRO for twitter Zimmermann & Marban €3.39 14 ShopSavvy Big in Japan, Inc.
15 Bloo - Native Facebook App Dimitris Couchell $0.99 15 Places Directory Google Places Directory
Team

Please note that application prices on Google Android Market are denoted in the
seller’s home currency.

Distimo ©2009, some rights reserved

 Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Monthly highest ranked paid games - Android Market (US) Monthly highest ranked free games - Android Market (US)

Rank Application Publisher Price Rank Application Publisher

1 Nesoid (NES emulator) yongzh $2.99 1 Maths Workout Lite Workout Games
2 Farm Frenzy HeroCraft Ltd UK£3.00 2 Solitaire Ken Magic
3 Robo Defense Lupis Labs Software $2.99 3 Chess for Android Aart Bik
4 Maths Workout Plus Workout Games UK£1.49 4 PAC-MAN by Namco (FREE!) Namco Networks
5 Devilry Huntress Smartpix Games $2.95 5 Labyrinth Lite Illusion Labs
6 Battle for Mars Larva Labs Ltd. $4.99 6 Hyperspace LITE Psychotron
7 SNesoid (SNES Emulator) yongzh $2.99 7 Sudoku Free genina.com
8 Goobers Vs Boogers WB Games $1.99 8 Space War Lim Thye Chean
9 GameBoid (GBA Emulator) yongzh $3.99 9 Tic Tac Toe PosiMotion
10 Gensoid(Sega Genesis emulator) yongzh $2.99 10 2 Player Reactor cool cherry trees
11 Jewellust Smartpix Games $2.95 11 Jewellust lite Smartpix Games
12 Mystique. Chapter 2: The child bendroid $2.99 12 Phit Droid mToy
13 Beatdown Boxing Requiem Software $2.99 13 OpenSudoku Roman Mašek
Labs, Inc
14 Snake AndroidFreeware.ORG
14 Fishin' 2 Go (FULL) CyxB $1.50
15 Spades (free) bytesequencing.com
15 Air Attack - Full Martin Eriksen $0.99

Please note that application prices on Google Android Market are denoted in the
seller’s home currency.

Monthly highest ranked paid applications - BlackBerry App World (US) Monthly highest ranked free applications - BlackBerry App World (US)
Rank App Publisher Price Rank App Publisher
1 BigTinCan BuzzMe Pro BigTinCan $2.99 1 BlackBerry App World Research In Motion
Limited
2 THE Flashlight (Uses Camera The Jared Company $2.99
Light) - One Touch 2 BlackBerry Messenger Research In Motion
Limited
3 MemoryBooster S4BB Limited $9.99
3 Pandora Pandora Media, Inc.
4 Bejeweled Electronic Arts Inc $4.99
4 BigTinCan BuzzMe BigTinCan
5 Aerize Optimizer - Memory Aerize $2.99
booster - cleaner utility 5 Facebook Research In Motion
Limited
6 Call Blocker Pro Epic Applications $2.99
6 Viigo for BlackBerry Viigo Inc.
7 TalkLock (TM) CellAvant, Inc. $2.99
7 WeatherEye The Weather Network
8 BeBuzz - Custom LED Colors Bellshare GmbH $5.99
8 ScoreMobile for BlackBerry Score Media Ventures
9 WeatherBug Elite AWS Convergence $4.99
Technologies 9 Ka-Glom - Free Magmic
10 White Noise TMSOFT $2.99 10 Poynt Multiplied Media Corpora-
tion
11 MP3 Ringtone Creator Javatek Media $6.99
11 Color ID - Free Motek Americas Inc.
12 Crash Bandicoot Mutant Island Glu Games Inc. $6.99
12 Dictionary and Thesaurus - Diction- Dictionary.com, LLC
13 MONOPOLY Here and Now Electronic Arts Inc $6.99
ary com
14 Pipe Dreams - Challenging Epic Applications $2.99
13 QuickPull Free Steelthorn Software
puzzle game
14 Blocked Traffic Free Igor Shitarev
15 QuickLaunch NikkiSoft $4.99
15 Snaptu Moblica Ltd
Please note that applications published in BlackBerry App World need to be priced at
at least $2.99.

Distimo ©2009, some rights reserved

 Distimo Report October 2009 - Apple App Store, BlackBerry App World & Android Market
REPORT

Distimo custom reports

Next to this free monthly report, we deliver custom reports aimed at providing the specific mobile application store analytics that are relevant to your company.
Currently, custom reports are available for the Apple App Store, Google Android Market, BlackBerry App World and Nokia Ovi Store. Other application stores
will be available in the next few months. To get an idea of what kind of metrics we can provide, please see the table below.

For more information on custom reports, please contact Remco van den Elzen at remco(at)distimo.com.

Metric Data
Popularity For the highest ranked applications for every category:
- Application and publisher names
- Daily ranking

For the application store as a whole:

- Highest ranked categories
- Highest ranked publishers
Pricing For every category:
- Amount of paid and free applications
- Average price for paid applications
- Number of applications per price-point
Cross-store The highest ranked applications across stores, with for every application:
- Application and publisher names
- Application stores of distribution
- Price in every application store

About Distimo
Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally
fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing
valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own
and competitive applications across all app stores, without any adjustment needed to their application’s code.

Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creative-
commons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license
your new creations under the identical terms. All trademarks are the property of their respective companies.

Distimo ©2009, some rights reserved