INDUSTRIAL PROFILE

The mineral water is one of the important items, which is directly consumed by
people all over the world. Mineral water is bottled under very hygenic conditions under strict
quality control being market. Its major use in 5 star hotels and hospitals where good quality
pure water is required for potable purposes.
The consumption of mineral water gradually increase in india due to shortage of pure
hygenic water. The mineral water is consumed by tourists .now there is increase of tourist
came in our country increase by 8-10%, even some pack season they are increase more than
15%. There is good prospect of mineral water industry. The new entrepreneur can well
venture in this project.
Water is a key to social equity to environment stability ad to cultural diversity. Water
is also firmly linked with health. Pure and safe drinking water has always beeb a necessity.
The tradition and style of serving drinking water, in India, has however changed quite
dramatically during the last decade. Almost decade ago, the introduction of bottled water or
packaged mineral water has changed the tradition of serving and consuming drinking water.
This has ushered in very strongly, the use of polymers or plastics as materials for water
storage and distribution.
The categories of bottled water in India are packaged natural mineral water and
packaged drinking water. Bottled water industry, colloquially called the mineral water
industry is a symbol of new life style emerging in India.
The packaged drinking water in India, which is estimated at Rs.850 crores with over
200 brands floating in the markets, most of which have restricted territorial distridution. This
is a growing market in India as quality consciousness among the consumers is on the rise.
The bottled water market is growing at a rapid rate of around 20%. Ata this growth
rate, the Rs 7000 million per year market is estimated to overtake the soft drinks market soon.
Multinationals, coco-cola, pepsi, nestle and others are trying to grab a significant share of the
market. There are more than 180 brands in the unorganised sectors. The small players account
for nearly 19% of the total market. The per capita consumption of bottled water in india is
less than half a litre per year, compared to 111 litres in France and 45litres in the US. These
points to the future potential beyond the high growth.
Major players with their brands include Parle exports which introduced Bisleri in
India 25 years ago, Parle agro with bailey, Godrej foods with its golden valley, Coca-cola
with kinley, pespico with Aquafina, Nestle India with perrier, mohan meakins and SKN
breweries entered the market with Golden Eagle and Penguin mineral water, respectively.
Nonetheless, Bisleri and Bailley, both of Parle origin, Enjoy about 50% market share and has
become almost generic with the product. The premium bottled water market in India has
brands like Evian, San, Pelligrino, Perrior.

In the market for water purifiers, while Aquaguard from Eureka Forbes, remains the
market leader, several others have made it to the market place. Usha shriram with its brita
water purifier already established, has launched indias first digital water purifier-the
waterguard digital in collaboration with brita gmbh of germany. HLL has also forayed into
the water business, with its water purifier device called pure.
Water purifiers (residential segment) are growing at 22-25% annully. A high growth
rate indicates a good future potential in these sectors. It is a Rs 5 to 6 billion industry, with
Aquaguard cornering more than 50% of the market. The rest is divided among kent RO,
Pentair, Ion exchange and others.
WATER PURIFICATION EQUIPMENT
We are one of the leading manufacturers and exporters of high quality water
purification equipments such as filters , which are widely used in domestic, industrial as well
as commerial sectors, where specific quality for water is demanded.
Water treatment plant we offer wide range of water treatment plants suitable for all
industries using water in their process

Softener and DM plant to

remove effectively and
economically the hardness
and corrosion
causing , dissolved salts in the
water.

WATER OZONATION unmatched latest technology of treating water for indutries like
packing drinking , dairy and food processing , cooling towers , laundry aquaculture, paper,
textile, swimming pool, waste water and many more .

Bottled water industry in India:

Water shortage and health awareness driving bottled water consumption in India. The
Indian market is estimated at about Rs1,000 crores and is growing at whopping rate of 40
percent . by 2010 , it will reach Rs 4,000 to 5,000 crores with 33 percent market for ntural
mineral water.
According to a national level study, there are more than 200 bottled water in India
and among them nearly 80 percent are local brands. In facts, making bottled water is today a
cottage industry in the country. Leave alone the metros, where a bottled water manufacture
can be found even in a one room shop, every medium and small city and even some
prosperous rural areas there are while India ranks in the top 10 largest bottled water
consumers in the world, its per capita per annum consumption of bottled water is estimated
to be five litres which is comparatively lower than the global average of 24 litres. Today it is
one of Indias fastest growing industria sectors. Between 1999 and 2004, the Indian bottled
water market grew at a compound annual growth rate

COMPANY PROFILE:
A.R. Enterprises was founded in the year 2010 by Mr. A. Ravi in the town of Gummidipoondi
near Chennai. A.R. Enterprises has been manufacturing packaged drinking water under the
flagship brand "AquaRefine". Even since its foundation, A.R. Enterprises stays true to its
mission of being committed to exceed customer satisfaction by providing value added
packaged drinking water with good quality and service.

A.R. Enterprises has a facility built on an area of about 8000 sq.ft. The total area of the
facility is about 21000 sq.ft., making room for future expansion. What started with 3
employees has now become a strong of more than 50 employees that includes chemists,
micro-biologists, marketing managers, and ground level workers.
AquaRefine servers all of Tamil Nadu and part of Andhra Pradesh. With a fleet of more than
10 vehicles, A.R. Enterprises excels in timely delivery. The company offer qualitative range
of AR mineral water bottle plant. Our industry experience is supporting us in undertaking
complete installation and commissioning of RO mineral water bottle plant. It is based on
cutting edge technology of reverse osmosis, which removes all kinds of impurities from water
and makes it healthy for drinking.
Mineral water which is available in various capacities. We ensure to foolow certified
quality standards while packaging and bottling the mineral water. Thus, it is sprayed with
ozanated water at 2 bar pressure. In addition, our range undergoes UV treatment and
purification process product segmentation.
Based at Chennai, (India), we are equipped with all requistic facilities and are
supported by a dexterous team of professionals. We hold expertise in meeting the clients
requirements and offering machines as per their application specific needs.
In order to enhance the functionality of the machines, our trained team of
professionals provides excellent instalment & maintenance service at clients site. Over the
year , we have successfully installed various machines at theatres, malls, canteens,
restaurants(medium and big) and other retail outlets. Backed by a viable distribution network,
we operate from Chennai(tamil nadu) to ensure effective execution of assignments. Further,
to improvise our range in tndem with the latest market trends technological advancements,
we have outsoured our R&D activities.

QUALITY POLICY
We are committed to continually enhancing Customer Satisfaction through continuous
improvement in the quality of the products and services with our employee involvement.
Important Facts

AquaRefine has rapidly grown to serve more than 275 satisfied customers in a short
span of 2 years.
Within 6 months from commencing operations, AquaRefine was awarded ISI and ISO
certifications, which is a testament to being quality-focused from day-one.
AquaRefine employs state-of-the-art technology that only the big names in the
industry can match. This includes Triple Sterilizer from the art of RO, and Shrink
Sleeve packaging.

Keys steps in the process include ;

1. Chlorination
2. Sand Filter
3.Carbon Filter
4.Micron Filter(10micron)
5.Reverse Osmosis
6.UV System
7.Ozonation
8. Micron Filter (0.5 Micron)
AR ENTERPRISES is one of the best packaged drinking water manufacturing unit in
Chennai. A R means Aqua Refine and it was the first plant established with UV treated and
organised technology.
The company was established in 16.04.2010. it is n ISO 9001:2008 certified company.
AR enterprises is located in between Chennai Kolkata highway with an access of about
50Km from Chennai and 3km gummidipoondi.

AR Enterprises contains the following things are as follows:

Cheap availability of required land.

There is more water sources.
Proximity to raw materials.
Proximity to marketing.
Well connected to national highway 5

AR Enterprises registered office must be located at No: 36sidco industrialestate in

gummidipoondi town of tiruvallur district in tamilnadu. The registered office must be nearer
to national highway of Chennai and kolkatta. The company must consists of water
purification process with UV treated and ozonised process.
The company a good quality in packed drinking water. The quality must consists of a
commitment to comply with the requirements and continually improve the effectiveness of
the quality management system. It provides a framework for establishing and reviewing
quality objectives.

The company must consists of water purification process. The purification process
must consists of some ingredients like ozonised water minerals like magnesium sulphate and
potassium bi carbonate. These minerals gives the sweet taste to the water.

Nutritional information for every 100ml of water must consists of

Magnesium - 0.2mg
Potassium

- 0.1mg

COMPETITORS:

The local competitor s of Aqua Refine is :

Holy Aqua
Bibo
Fresh water
Amma water

The international competitors of Aqua Refine is:

Kinley
Bisleri
Aqua Fina

The best way to predict the future is to create it ;

This slogan is the guiding principle behind the Research and Development initiatives
at AR Enterprises. Process and product innovation is given top priority in order to ensure
market leadership.
The quality policy at AR enterprises has lead to the organisation being certified as
ISO 9001:2008 certified company. These certifications are a testimonial to the high standards
of the water manufacturing process.

AR Enterprises has also acquired ISO 9001:2008 certification. The environmental

management systems in place at the compliance with eco-safety measures implemented
globally.
In many cases, manufacturing facilities provide a great opportunity for water
efficiency and conservation. Depending on the industrial process, this sector usually contains
the water utilities largest customers. The most common uses for water in manufacturing are
cooling process uses cleaning , employee sanitation, and steam generation. All five of these
water uses can be fraught with waste and insufficies. There is great water conservation
potential for those who invest the time and effort to implement programs and efficient in this
sector.
PROCESSES OF THE WATER:
AquaRefine employs state-of-the-art processes aided by advanced engineering
equipment. Our 8 step process ensures that the final water quality is comparable to the best
internationally, and produces the taste that is likable to the Indian consumer.
There are many uses of water within any give manufacturing process. Each process is
different, but many diverse manufacturing operations use water for either :
1. Cleaning and rinsing products, parts and vessels,
2. Transporting parts or ingredients,
3. As a lubricants,
4. As a solvents or reactant in a chemical reaction

COMPANY PROFILE