OnlinePurchaseBehaviorw.r.

tEServiceQuality
*Required

1. Name

2. Gender*
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Male
Female
3. Age*
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1821
2125
2535
35+
4. Occupation*
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Student
SelfEmployed
SalariedProfessional
Other:
5. AnnualIncomeLevel*
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0Rs.2Lakhs
Rs.2LakhsRs.5Lakhs
Rs.5Lakhs10Lakhs
Rs.10Lakhsandabove
Other:

6. 1.HaveyoueverdoneOnlineShopping?*
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Yes
No

Skiptoquestion10.
Skiptoquestion7.

Stopfillingoutthisform.
7. 1.Youhaveneverdoneonlineshopping,pleasespecifythereason*
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Idontknowaboutonlineshopping
Riskofcreditcardtransactions
Riskofidentitytheft
Other:
8. 2.Areyouawareofthefollowingsites(Jabong,Myntra,Amazon,Ebay,Flipkartetc)?*
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Yes
No
9. 3.WouldyouliketoshopOnlineinfuture?*
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Yes
No
Stopfillingoutthisform.
10. 1.Howmanytimesdidyouhaveonlineshoppingduringlast12months(April'14
March'15)?*
OnlyLifestyleProducts(Apparels,Shoes,Watches,Bags,Sunglassesetc)
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02
25
510
10andmore

11. 2.Selectanapproximatemaximumamountyouhavespentinthisperiodononline
purchaseofLifestyleProducts.*
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Lessthan1000
10005000
500010000
1000020000
Morethan20000
12. 3.Selectyourlevelofagreementtothefollowingquestions.*
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Strongly
Agree
Shoppingoninternetsaves
time
Itisagreatadvantagetobe
abletoshopatanytimeofthe
day
Iprefertraditional/conventional
shoppingtoonlineshopping
Onlineshoppingisrisky
Onlineshoppingwilleventually
supersedetraditionalshopping
Alongtimeisrequiredforthe
deliveryofproductsand
services
Selectionofgoodsavailable
ontheinternetisverybroad
Thedescriptionofproducts
shownonthewebsitesare
veryaccurate
Theinformationgivenabout
theproductonthesiteis
sufficient
Onlineshoppingisassecure
astraditionalshopping
WhileshoppingonlineI
hesitatetogivemycreditcard
no.
Onlineshoppinginfrastructure
inIndiaisunderdeveloped
IprefertopurchaseifCashon
Deliveryoptionisthere

Agree Neutral

Disagree

Strongly
Disagree

13. Featuresyouthinkarenecessaryforanonlineshoppingsite(Rankwisepreference)*
1:MostImportant5:LeastImportant
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1

Socialmediaintegration
Credibility
Privacyandsecurecheckout
Design
Customerfriendly
14. WhichwebsitedoyoupreferforLifestyleProductpurchases?*
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Jabong.com
Myntra.com
Other:

15. Basedonyourpreviousanswer,Answerthefollowingquestions*
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Strongly
Agree

Agree Neutral

Thesiteisvisuallyappealing
Theuserinterfaceofthesite
hasawellorganized
appearance
Itisquickandeasyto
completeatransactionon
thesite
Thecompanyshowsasincere
interestinsolvingcustomer
problems
Transactionswiththesiteare
errorfree
Thesitehasadequatesecurity
Ibelievethecompanyisnever
toobusytorespondto
customerrequests
Ithinkthesitegivesprompt
service
Ibelievethesiteistrustworthy
Thesiteinstillsconfidencein
customers
Thesiteprovidesthetargeting
emailtocustomers
Thesiteprovidesthe
recommendationofproducts
bycustomerspreferences
Overall,Iamsatisfiedwith
site'sonlineexperience
IfIpurchaselifestyleproducts
inthenext30days,Iwilluse
thissite
16. Wouldyourecommendthissitetoyourfriends?*
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Yes
No

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Disagree

Strongly
Disagree