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Market Research for Operations Consulting

SME segment Challenges & Solutions

Dated: Jan 2015

Content Confidential: Aspire Infinite

Project Understanding
Company Background

Aspire Infinite A 5 year old, successful Growth Consulting firm


based in Mumbai
Focused on the Owner Managed Business segment in India

Value Proposition help companies scale and grow profitably


Offerings A mix of consulting, systems and change management
solutions tailored for specific industry profiles.
Project Summary
Engage with business owners across various industrial clusters in
and around Mumbai
Explore operational and business challenges being faced by them
Validate the demand for current offerings and explore market need
for additional offerings
Present findings and recommendations
Aspire Infinite. All rights reserved.

Project Details
Preparation
Understand Aspire solution elements
Understand customer segments, issues and challenges
Prepare Questionnaire to conduct in-depth interviews with Owners
Regions
Mumbai and its suburbs
Other cities in West, South and North India (depending upon
student availability / preferences)
Execution
Build prospect database to target owners
Fix meetings with owners
Administer questionnaire, seek responses
Data analysis, Report & Presentation
Final presentation to the Aspire Board
Aspire Infinite. All rights reserved.

Target Market profile


SME - Owner driven organizations

Owner aggressively looking to grow, build brand, leadership position


Turnover: 15 - 250 Cr
Company has grown till date solely through owners efforts

Now needs processes, systems and team to take it forward


Hasnt been able to invest in building processes, work culture
Industry Profile :

Manufacturing companies (Made to Order)


Project Execution companies
Supply Chain / Distribution companies

Aspire Infinite. All rights reserved.

The Company
Aspire Infinite is a 5 year old consulting & implementation firm
Focused exclusively on Owner Managed businesses (OMBs)
De-facto growth partners to OMBs
Expertise in Operations and Business planning
Team
Directors with 18-20 years of experience in consulting,
manufacturing and technology domains. Led businesses and
operations in India, US, Europe and Far East
Customer flo coordinators spread across all customer sites
Engaged with 50 companies across West and South India
Delivering results in areas of business strategy, sales and
marketing, operations / supply chain and people management
Aspire Infinite. All rights reserved.

Newborn Fern.
Potential unleashed.
Cycles of change.
Birth of possibilities.
Like a work of art,
our logo means
different things to
different people.
No matter how you
see the Spiral in
your mind's eye, we
are simply happy if it
reminds you of us.

Appreciate your attention..


Contact Details:
anish@aspireinfinite.com
Content Confidential: Aspire Infinite

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