KENT RO SUSTEM LTD.

OVERVIEW
KENT RO Systems Limited is a 21st century healthcare products
company with a vision to make the world a healthy and a happy
place. Pioneers in bringing the revolutionary Reverse Osmosis (RO)
technology to India, KENT started its operations from Noida, India
in 1999.
Over the years, it has evolved as a market leader providing
technologically advanced healthcare products ranging from Water
Purifiers, Air Purifiers, Vegetable and Fruit Purifiers to Water
Softeners. It has become synonymous with offering purity and is
known for its robustness in technological performance and
innovative designs enhancing quality of everyday living.
KENT is ISO 9001:2008 certified and has been at the forefront of
innovation. It has grown to be a strong organization with offices
across India and most importantly, millions of satisfied customers
to its credit worldwide.
With a purpose to give good health to one and all, KENT is the best
guardian of your familys health!
PRESENTLY
AVAILABLE
TECHNOLOGIES

WATER

PURIFICATION

As the problems of impurities in water are increasing, thankfully so

are the solutions to get rid of them. There are many technologies
available in the market which can make contaminated water safe
for drinking. However, each of these technologies has its inherent
advantages and disadvantages. Some are simple and costeffective, while some are state-of-the-art but expensive.

Boiling
This is the most common and widespread form of purification
technology available to us. Boiling effectively kills all harmful

micro-organisms but has no effect on other suspended impurities

like dust, sand, etc. It is also not able to remove dissolved
impurities present in the water. The logic being simple- if you boil
water containing sugar or salt, the water will still remain sweet or
salty.

Ultra Violet (UV) Disinfection

Ultra Violet (UV) Disinfection has been in the market for many
years now. Some people also refer to this technology as electronic
boiling. This technology successfully deactivates harmful microorganisms like bacteria and viruses but fails to properly deactivate
the more harmful ones - cysts. Also, if the water purified through
this technology is stored for a long time, then there are chances
that the deactivated micro-organisms may reactivate again.
When used in combination with other filters (sediment and
carbon), this technology is quite effective in removing all
suspended impurities as well as some of the dissolved gases in
water. But similar to Boiling, this technology has no effect on
dissolved impurities such as rust, arsenic, fluoride, etc.

Reverse Osmosis (RO) Filtration

RO technology is probably the best known purification technology
to the mankind. It effectively removes all harmful micro-organisms
such as bacteria, viruses and cyst. When it is used in combination
with other filters (sediment and carbon), it successfully removes
all other suspended impurities from water including dissolved
gases and organic impurities. The biggest advantage of this
technology is that it is able to remove more than 99% of dissolved
impuritiessuch as chemicals, rusts, salts of heavy metals,
pesticides andinsecticides present in water. Infact, RO is the only
affordable technology to be able to remove dissolved impurities
from water.

However, RO technology has its inherent disadvantages

also:-

The process is so efficient that all the dissolved salts (minerals)

from the drinking water are filtered out including the essential
ones necessary for our body. Water purified through only RO
technology is distilled, has a bitter taste (because of no essential
minerals) and has pH value lower than 7 which makes it slightly
acidic.
Further, RO technology uses a very fine membrane which has a
pore size of 0.0001 micron. The process requires raw water to be
forced at a very high pressure so that waterpasses through the
small pores of the membrane, which blocks the bacteria, germs
and other impuritiesfrom passing through. However due to
variation in day and night temperatures and high speed pressure,
some of the pores of the membraneget enlarged after few months
of continuous use, allowing harmful micro-organisms to easily pass
through it, thereby making the process ineffective in the long run

INTRODUCING KENT'S MINERAL ROTM TECHNOLOGY

Keeping in mind the disadvantages of RO technology, KENT has
invented a new technology called the KENT's Mineral RO
Technology. This patented technology has all the benefits of the
RO technology, while eliminating its limitations.
KENTs patented KENT's Mineral ROTM Technology uses an
innovative TDS (total dissolved solids) control valve which allows
the user to control the amount of essential natural minerals
present in drinking water. It ensures that the RO purified water
does not have a bitter taste and the pHis maintained around 7. It
also enables the user to adjust the amount of TDS in purified water
according to ones taste.
This technology is based on double purification wherein water
after passing through RO, is also passed through Ultra Violet (UV)
radiation and Ultra Filtration (UF). Secondary purification by UV/UF
ensures that when the pores of RO membrane open up and allow
harmful
micro-organisms
to
pass
through,
they
getdeactivated/filtered out by UV/UF.

CURRENT SCENARIO OF DRINKING WATER

The quality of drinking water is deteriorating day by day. It is no
longer as pure as it was during our forefathers time. Primary
reasons why tapwater may no longer be safe for human
consumption are: Climatic changes, draughts, rampant and uncontrolled
industrialization has led to alarming levels of wastebeing
disposed into our water sources such as rivers, water
reservoirs and ground well water.
Ageing pipeline network and poor maintenance results in
municipal water getting contaminated by the time it reaches
our homes.
Due to ever increasing pollution levels, the water sources are
under dire stress and are getting contaminated with dissolved
impurities, bacteria, viruses and cyst.
Since the demand for municipal water is greater than the supply
and due to the onset of multi-storied buildings, the practice of
storing water in overhead tanks has become more common. These
storage tanks are not airtight and become breeding grounds for
unwarranted harmful micro-organisms like bacteria and viruses.
With increased reliance on pesticides and insecticides in our
agricultural industry, these harmful chemicals, when used
excessively, percolate into the ground well water as well as get
washed away into the rivers.
Rivers are no longer sufficient to meet societys ever increasing
demand of drinking water and hence there is an increased reliance
on ground well water, which contains excessive levels of dissolved
impurities making the water hard (khaara).

The impurities present in drinking water can be

classified into:-

Suspended Impurities:- These are the physical impurities which

remain suspended in water such as dust, sand, dead insects and
harmful micro-organisms like bacteria, viruses and cyst. They lead
to discoloration of water and may also cause diseases.
Dissolved Impurities:- These are the chemical impurities which
get dissolved and mixed with water. They cannot be removed by
simple filtration techniques and require advance technology for
removal. These impuritiesinclude chemicals, rust, pesticides,
insecticides and salts of metals like arsenic, fluoride, iron, calcium
etc.
Hence, with the constant deterioration in the quality of water and
rise in impurities, it is now imperativeto have a water purifier in
our kitchens, irrespective of the source of water supply.

Why the Quality of drinking water is

deteriorating?
Our water sources are increasingly getting polluted. As a result the
water we get is full of impurities and not fit for drinking.

River water, which is our primary source of water, gets

contaminated due to various reasons such as direct disposal of
sewage by municipalities, excessive discharge of industrial
pollutants, use for daily chores like washing, bathing, livestock
bathing, garbage disposal, etc.

Water sourced from groundwater too has deteriorated due to

the excessive use of pesticides & insecticides in agriculture,
which seep into the groundwater as well as get washed away
into the rivers. Decreasing levels of groundwater also attracts
natural contaminants present in the earth such as Arsenic,
Fluoride, Lead, Heavy Metals, which make the water hard.

Our municipalities are not well equipped to completely purify

the water we drink. They are unable to remove harmful
dissolved impurities as they use outdated methods of
purification such as chlorination and filtration. The pipes in
which the water is supplied are rusty which makes the
municipal water polluted and the overhead tanks in which water

is stored are breeding grounds for bacteria and viruses as they

are seldom cleaned.

What types of harmful impurities are found in

drinking water?
Impurities found in drinking water can be broadly classified into:
a) Suspended impurities such as mud, dust, sand, bacteria,
viruses,
cysts,
etc
b) Dissolved impurities that become soluble in water such as

Pesticides (commonly found in bore well water)

Arsenic & Fluoride (found in groundswell water)

Heavy Metals salts like mercury, lead, copper, cadmium (from

industrial wastes)

Why it is essential to remove dissolved impurities

from drinking water?
Dissolved Impurities such as Pesticides, Rust, Heavy Metals,
Arsenic, Fluoride etc. are harmful to our health. They may cause
serious diseases such as cholera, hepatitis A & B, jaundice, typhoid
and even cancer. They also spoil the taste of water. When these
dissolved impurities are removed, the water becomes healthy as
well as tasty.

What types of technologies are available for

purifying water?
The most commonly used methods of purification are Chlorination,
Boiling, Ultra filtration (UF), Ultra Violet (UV) Disinfection and
Reverse Osmosis (RO) Purification.

Why boiling alone does not make water fully safe

for drinking?
Boiling kills bacteria and viruses but does not remove harmful
dissolved impurities such as Pesticides, Rust, Heavy Metals,
Arsenic, Fluoride etc. Just as we cannot remove dissolved salts
from water by boiling, similarly we cannot remove dissolved
impurities from water by boiling.
Presence of such impurities in water may cause serious diseases
such as cholera, hepatitis A & B, jaundice, typhoid and even
cancer.

What are the disadvantages of purifiers using only

UV technology?
UV purification has been popular since last few years. It does kill
bacteria and viruses but does not remove dissolved impurities
such as Pesticides, Rust, Heavy Metals, Arsenic, Fluoride etc. Also
khaara water does not become sweet.

RO purification is the latest technology to come up in the market

and has gained popularity. Apart from killing bacteria and viruses,
it effectively removes dissolved impurities as well. However, while
doing so, it removes natural minerals also from the water which
are essential to our health.
Thus it renders the water totally mineral-less. Such water can
prove to be dangerous in the long run as it can lead to mineral
deficiency in the body.

What are the advantages of double purification by

RO + UV/UF?
Unlike conventional water purification processes based on a single
technology, KENT water purifiers work through double purification
by RO and UV/UF. It has the following distinct advantages:

Double purification leaves less scope for impurities to pass

through.
Ensures bacteria and viruses are totally killed.
Although RO purification process removes even dissolved
impurities, back-up purification by UV and UF processes makes
the water 100% pure all the time.

Why is it essential to retain minerals in RO water

purifier?

Natural minerals are essential for our health. In conventional RO

water purifiers, these natural minerals get removed along with
dissolved impurities. This makes the water mineral-less. Such
water may be harmful to our health and can cause mineral
deficiency in the body.
KENT's Mineral RO water purifiers are equipped with a TDS
controller, which retains essential natural minerals in the purified
water.

What are the advantages of having a Computer

Controlled process in domestic RO water purifiers?
Computer Controlled process has the following advantages:

It controls important functions and ensures only 100% pure

water is available all the time.

Computer controlled Filter Change Alarm, forewarns the user

when the filter needs to be replaced.

Makes the purifier fully automatic and saves one from the
headache of manually switching the purifier on and off.

What is KENT's 0% water wastage technology?

In normal RO purification process to get 1 liter of purified water, 4
litres of water is wasted. KENTs 0% Water Wastage technology
enhances the performance of RO water purifiers and reduces the
rejection to just 1 litre of water for every 1 litre of purified water.

Further, a separate tank is provided for the rejected water, which

can later be utilized for household purposes.

How can you use rejected water discharged by RO

purifiers, with the help of KENTs 0% water wastage
technology?
The rejected water can be used for household purposes like
washing utensils, watering plants, mopping, cleaning, etc.

What is the importance of getting Quality

Certifications for water purifiers?
Quality Certificates are issued by a third party, comprising of
International water experts, after they perform stringent tests in
accordance with international standards.
Not only the quality of water but also that of the water purifier is
tested for its sturdiness and effectiveness over a long period of
time. The certificate denotes that performance of the water
purifier has been rigorously tested by a neutral agency and it has
complied with all the testing standards.

In the water industry, such certifications are provided by renowned

laboratories of the world such as WQA and NSF in USA, who have
set the world standards for water purification.
KENT has to its credit international certifications from both WQA
and NSF in USA apart from numerous other accreditations. This
provides assurance that the water you get from KENT purifiers is
100% pure and complies with the highest standards of water
purification treatment.

Why is it important to choose a water purifier

brand that has a good after-sales service backup?
Continuous availability of pure water to ones family is essential.
Keeping this in mind, it is important to have a good after-sales
service back-up, so that in case any problem arises, it can be
addressed in the least possible time.

What accolades KENT has won?

KENT has over the years won many awards and accolades such as
Asias most Promising Brand, Indias most Trusted Water Purifier,
Best Domestic Water Purifier Award, etc.
This is not only a reflection of KENTs commitment to quality but
also a testimony to its ground-breaking technology.