CHAPTER - 4

DATA ANALYSIS AND INTERPRETATION

This chapter is divided into three sections. Section-1 includes profile of the respondents;
Section-2 analysis of sources, proffered sector, time period and salary invested by
investor; Section-3 consists of ANOVA results and the analysis of factors which affect the
level of saving and investment.

SECTION-1
(Profile of Respondents)
Gender of respondent
Table 4.1.1 shows gender-wise profile of the respondents. Out of total, 81 respondents
i.e. 54 percent are male and rest of the 69 respondents i.e. 46 percent are female.
Table 4.1.1: Gender

Gender
Male
Female

Frequency
81
69

Percentage
54.0
46.0

Total

150

100.0

Source: Survey

Age Group of respondent

Table 4.1.2 shows age-wise profile of the respondents. Out of total, 63 respondents i.e. 42
percent of respondents are of 15-25 and 60 respondents i.e. 40 percent of respondents are
of 26-35 and 11 respondents i.e.7.3 are of 36-45 and 16 respondents i.e. 10.7 are above
45.

38

Table 4.1.2: Age Group

Age
15-25
26-35
36-45
Above 45
Total

Frequency
63
60
11
16
150

Percent
42.0
40.0
7.3
10.7
100.0

Source: Survey

Qualification of respondent
Table 4.1.3 shows qualification-wise profile of the respondents. Out of total, 53
respondents i.e. 35.3 percent of respondents are 12th qualified and 48 respondents i.e. 32.0
percent of respondents are graduate and 27 respondents i.e. 18.03 are post graduate and
22 respondents i.e. 14.7 are related to other qualifications.
Table 4.1.3: Qualification

Qualification
12th
Graduation
Post-Graduation
Others
Total

Frequency
53
48
27
22
150

Percent
35.3
32.0
18.0
14.7
100.0

Source: Survey

Salary of respondent
Table 4.1.4 shows salary-wise profile of the respondents. Out of total, 14 respondents i.e.
9.3 percent of respondents fall under the salary group 15000-30000 and 56 respondents
i.e. 37.3 percent respondents fall under the salary group 30001-45000 and 79 respondents
i.e. 52.73 falls under the salary group 450001-60000 and 1 respondent i.e. .7 percent are
of above 60000.

Salary

Table 4.1 4: Salary

Frequency

Percent

15000-30000

14

9.3

30001-45000

56

37.3

38

45001-60000

79

52.7

Above 60000

.7

Total

150

100.0

Source: Survey

38

SECTION-2
(Sources of Information, Sector, Time Period and Portion of Income Invested)
Sources of Information
Table 4.2.1 shows various sources from where investor comes to know about various
investment options. Out of total, 9 respondents i.e. 6 percent of respondents come to
know about various investment option from broker and 62 respondents i.e. 41.3 percent
of respondents come to know from bank and 35 respondents i.e. 23.3 percent of
respondents come to know about various investment option from friend and 44
respondents i.e. 29.3 percent of respondents are also come to know about various
investment option from T.V. and newspaper.
Table 4.2.1: Sources of Information

Sources

Frequency

Percent

Broker

6.0

Bank

62

41.3

Friend

35

23.3

TV and Newspaper

44

29.3

Total

150

100.0

Source: Survey

Sector of Investment
Table 4.2.2: Sector of Investment

Sectors
Private
Government
Public
Foreign
Total

Frequency
26
56
49
19
150

Percent
17.3
37.3
32.7
12.7
100.0

Source: Survey

Table 4.2.2 shows various sectors preferred by investor while making investment. Out of
total, 26 respondents i.e. 17.3 percent of respondents preferred private sector for
investment and 3 percent of respondents preferred govt. Sector and 49 respondents i.e.

38

32.7 percent of respondents preferred public sector and 19 respondents i.e. 12.7 percent
of respondents preferred foreign Sector for investment.

Portion of Income Invested

Table 4.2.3 shows percentage of income invested by investor. Out of total, 33 respondents
i.e. 22 percent of respondents invest 15 to 25 percent of their income and 56 respondents
i.e. 37.3 percent invest 26 to 35 percent and 31 respondents i.e. 20.7 invest 36 to 45 of
their income and 30 i.e.20 percent of respondent invest above 45 percent of their income.
Table 4.2.3: Portion of Income Invested

Percentage of Income Invested

15-25
26-35
36-45
Above 45
Total

Frequency
33
56
31
30
150

Percent
22.0
37.3
20.7
20.0
100.0

Source: Survey

Time Period preferred by Investor

Table 4.2.4: Time Period preferred by Investor
Time Period
Short-term (Less than one year)
Medium-term (One to Five year)
Long-term (More than Five year)
Total

Frequency
31
92
27
150

Percent
20.7
61.3
18.0
100.0

Source: Survey

Table 4.2.4 shows time period preferred by investors. Out of total, 31 respondents i.e.
20.7 percent of respondents invest for short term period and 92 respondents i.e. 61.3
percent of respondents invest for medium term period and 27 respondents i.e. 18 percent
of respondents invest for long term period.

SECTION-3
(ANOVA Results)
Gender-wise Results with regard to Saving and Investment Behaviour of
Salaried Person.
Table 4.3.1: Gender-wise Results

38

Sr. Factors
F
Sig. Gender Mean
No.
Male
1.26
Return is a major factor considered
1.
0.243 0.623
by investor.
Female
1.30
Male
1.67
Risk factor affects investment
2.
1.641 0.202
decision.
Female
1.54
Male
2.15
Flexibility is considered while
3.
2.771 0.098
making investment.
Female
1.93
Male
2.11
Marketability is highly preferred
4.
0.011 0.918
during investment.
Female
2.13
Male
1.72
Goodwill affects the level of
5.
26.254 0.000*
investment.
Female
2.64
Male
2.42
Recommendation of other affects
6.
6.180 0.014*
investment strategy.
Female
1.97
Male
2.37
Industry analysis affects investment
7.
2.010 0.158
decision.
Female
2.14
Male
1.99
Brand name considered by investor
8.
0.063 0.429
while making investment.
Female
2.12
Male
2.31
Tax preference is the first preference
9.
1.908 0.169
during investment.
Female
2.57
Male
2.28
Life
stage
affects
investment
10.
1.166 0.282
decision.
Female
2.09

S.D.
.494
.626
.632
.608
.882
.714
1.037
1.248
.810
1.361
1.192
.985
1.089
.809
.859
1.119
1.125
1.144
1.150
1.025

Source: Survey (Data Processed through SPSS PASW 20)

Note: - *= Significant at 5% level
df: Between Group=3, Within Group=146, Total=149

Table 4.3.1 shows the gender-wise results with regard saving and investment behaviour
of salaried person. It is found that there is significant relationship in the gender of the
respondents and their saving and investment as far as various factors such as goodwill
affect the investment (f=26.254, p=0.000) and recommendation of other while making
investment (f=6.180, p=0.014) are concerned, therefore the null hypothesis (H01) is
rejected. Otherwise, there is no significant relationship in the gender of the respondents
and saving and investment behavior for rest of the factor such as return is a major factor
while making investment (f=0.243, p=0.623), risk factor affect investment (f=1.641,
p=0.202), marketability is

highly preferred during investment (f=0.011, p=0.918),

industry analysis affects your investment decision (f=2.010, p=0.158), brand name
considered by investor while making investment (f=.0630, p= 0.429), flexibility is
considered while making investment(f=1.166, p=0.282),

tax preference is the first

preference during investment (f=2.77, p=0.098) and life stage affect the investment

38

(f=1.166, p=0.282), therefore the null hypothesis (H02) is accepted while considering
these factors.
Age-wise results with regard to saving and Investment Behaviour of Salaried
Person.
Table 4.3.2: Age Group-wise Results
Sr. No. Factors
F
Sig.
Age group
15- 25
Return is a major factor
3.367
.020*
26-35
1.
considered by investor.
36-45
45 and above
15- 25
26-35
2.
Risk factor affects decision.
3.317
.022*
36-45
.
45 and above
15- 25
Flexibility is considered by
26-35
3.
investor while making
1.758
158
36-45
investment.
45 and above
15- 25
26-35
Marketability
is
highly
4.
1.474
.224
preferred during investment.
36-45
45 and above
15- 25
Goodwill affects the level
26-35
5.
of investment.
2.268
.083
36-45
45 and above
15- 25
Recommendation of other
26-35
6.
affects your investment
.976
.406
36-45
strategy.
45 and above
15- 25
26-35
Industry analysis affects
7.
.043
0.988
investment decision.
36-45
45 and above
15-25
Brand name considered by
26-35
8.
investor
while
making
6.556
.000*
36-45
investment.
45 and above
15- 25
Tax preference is the first
26-35
preference
during
9.
.152
.929
investment.
36-45
45 and above
10.
Life
stage
affects
2.947
.035*
15- 25
investment decision.
26-35

Mean
1.43
1.22
1.18
1.00
1.78
1.43
1.64
1.56
2.21
1.98
1.73
1.88
2.30
1.92
1.91
2.31
2.41
2.00
2.00
1.69
2.06
2.40
2.09
2.19
2.29
2.27
2.27
2.19
2.30
1.63
2.36
2.38
2.43
2.38
2.64
2.44
2.16
1.98

S.D
.712
.415
.405
.000
.706
.500
.505
.629
.722
.748
.467
1.360
1.399
.809
1.136
.946
1.375
1.074
.775
.793
1.030
1.304
.701
.911
.869
1.163
.647
.834
1.010
.688
.924
1.360
1.174
1.223
.924
.814
1.096
1.000

38

36-45
45 and above

2.70
2.75

1.160
1.183

Source: Survey (Data Processed through SPSS PASW 20)

Note: - *= Significant at 5% level
df: Between Group=3, Within Group=146, Total=149

Table 4.3.2 shows the age-wise results with regard saving and investment behaviour of
salaried person. It is found that there is significant relationship in the age of the
respondents and their saving and investment behaviour as far as various factors such as
life stage affect the investment (f=2.947, p=0.035), brand name considered by investor
while making investment (f=6.556, p=0.000), risk factor affects

decision (f=3.317,

p=.022) and return is a major factor considered by investor (f=3.367, p=.020) are
concerned, therefore the null hypothesis (H01) is rejected. otherwise, there is no
significant relationship in the age of the respondents and saving and investment
behaviour of salaried person for rest of the factors such as flexibility is considered while
making investment (f=1.758, p=.158), marketability is highly preferred during investment
(f=1.474, p=.224), goodwill affects the level of investment (f=2.268, p=.083),
recommendation of other affects investment strategy (f=.976, p=.406), industry analysis
affects investment decision. (f=.043, p=.988) and tax preference is the first preference
during investment (f=.152, p=.929) therefore the null hypothesis (H02) is accepted while
considering these factor.
Qualification -wise results with regard to saving and Investment Behaviour of
Salaried Person.
Table 4.3.3 shows the qualification-wise results with regard saving and investment
behaviour of salaried person. It is found that there is significant relationship in the
qualification of the respondents and their saving and investment behaviour as far as
various factors such as return is a major factor considered by investor (f=2.676), p=.049),
marketability is highly preferred during investment (f=4.886, p=.003), goodwill affects
the level of investment (f=2.817, p=.041), brand name considered by investor while
making investment

(f=3.37), p=0.020)

and

tax

preference

is

the

first

preference during
Table 4.3.3: Qualification Group-wise Results
Sr. No. Factors
F
Sig.
Qualification
1
Return is a major factor
2.676
.049*
12th

Mean
1.26

S.D
.524

38

considered by investor.

2.

Risk factor affects decision.

1.412

.242

3.

Flexibility is considered
while making investment.

2.352

.075

4.886

.003*

2.817

.041*

1.374

.253

1.624

.186

3.372

.020*

6.095

.001*

4.

5.

6.

7.

8.

9.

10.

Marketability
is
highly
preferred during investment.
Goodwill affects the level of
investment.

Recommendation of other
affects investment strategy.
Industry analysis affects
investment decision.

Brand name considered by

investor
while
making
investment.
Tax preference is the first
preference
during
investment.

Life stage affects investment

decision.

.825
0.301

Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other
12th
Graduation
Post Graduation
any other

1.44
1.07
1.23
1.49
1.60
1.78
1.68
2.02
1.85
2.19
2.36
2.17
1.81
1.96
2.86
2.06
2.50
2.04
1.68
2.00
2.44
2.30
2.14
2.11
2.50
2.30
2.09
2.02
1.75
2.33
2.41
2.26
2.96
2.19
1.95
2.09
2.19
2.29
2.32

.712
.267
.429
.576
.644
.698
.568
.693
.799
.681
1.136
1.282
.982
.759
1.167
1.307
1.337
.854
.568
.941
1.351
.869
1.207
.913
1.111
.993
.684
.866
.957
1.144
.959
1.077
1.271
.921
.785
1.079
1.085
1.268
.995

Source: Survey (Data Processed through SPSS PASW 20)

Note: - *= Significant at 5% level
df: Between Group=3, Within Group=146, Total=149

investment (f=6.095, p=.001) are concerned, therefore the null hypothesis (H01) is
rejected. otherwise, there is no significant relationship in the qualification of the
respondents and saving and investment behaviour of salaried person for rest of the factor
such as Risk factor affects your decision (f=1.412, p=.242), flexibility is considered while

38

making investment (f=2.352, p=.75), recommendation of other affect investment strategy

(f=1.373, p=.253), industry analysis affects your investment decision. (f=1.62, p=.186)
and life stage affect the investment (f=0.30, p=0.825) therefore the null hypothesis (H02)
is accepted while considering these factors.

Salary-wise results with regard to saving and Investment Behaviour of Salaried

Person.

Table 4.3.4 shows the salary-wise results with regard saving and investment behaviour of
salaried person. It is found that there is significant relationship in the salary of the
respondents and their saving and investment behaviour as far as

factors such as

flexibility is considered while making investment (f=4.484, p=.005) and life stage affect
the investment (f=4.426, p=0.005) are concerned, therefore the null hypothesis (H 01) is
rejected. otherwise, there is no significant relationship in the salary of the respondents
and saving and investment behaviour of salaried person for rest of the factor such as
return is a major factor considered by investor (f=2.198, p=.098), risk factor affects
decision (f=0.770, p=.513), marketability is highly preferred during investment(f=1.950,
p=.124), goodwill affects the level of investment (f=1.355, p=.259), recommendation of
other affects your investment strategy (f=1.948, p=.124), industry analysis affects
investment decision. (f=0.524, p=0.666), brand name considered by investor while
making investment (f=2.207, p=0.090) and tax preference is the first preference during
investment (f=1.712, p=.167) therefore the null hypothesis (H02) is accepted while
considering these factors.

Table 4.4.4: Salary Group-wise Results

F
Sig.
Salary
15000-30000
Return is a major factor
2.138
.098
30001-45000
considered by investor.
.
45001-60000
Above 60000

Sr. No. Factors

1

Mean
1.00
1.39
1.25
1.00

S.D
.000
.731
.438
.046

38

2.

3.

Risk
factor
decision.

affects

Flexibility is considered
by investor while making
investment.

4.

Marketability
preferred
investment.

5.

Goodwill affects
level of investment.

6.

Recommendation of other
affects
investment
strategy.

7.

Industry analysis affects

investment decision.

8.

is

highly
during

the

Brand name considered by

investor while making
investment.

.770

.513

4.484

.005*

1.950

.124

1.355

.259

1.948

.124

.524

.666

2.207

.090

9.

Tax preference is the first

preference
during
investment.

1.712

.167

10.

Life
stage
affects
investment decision.

4.426

.005*

15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000

1.43
1.64
1.62
1.00
1.36
2.02
2.19
2.00
2.36
2.36
1.91
2.00
2.21
2.38
1.96
2.00
2.79
2.07
2.23
1.00
2.57
2.25

.514
.616
.647
.046
.633
.904
.717
.092
.842
1.394
.936
.092
1.369
1.447
.912
.092
1.578
.988
1.097
.046
1.016
.745

45001-60000

2.23

1.109

Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000
15000-30000
30001-45000
45001-60000
Above 60000

2.00
1.57
2.23
1.99
3.00
2.50
2.68
2.24
2.00
1.36
2.46
2.13
3.00

.092
1.089
1.027
.913
.106
1.160
1.064
1.168
.092
.633
1.220
.984
.138

Source: Survey (Data Processed through SPSS PASW 20)

Note: - *= Significant at 5% level
df: Between Group=3, Within Group=146, Total=149

38