R&D

In summary, to reposition a product you would do the

following: Research current customer buying criteria in the
Courier report. Display the R&D worksheet. Adjust
Performance, Size, & MTBF. Observe impacts upon age,
material costs, and R&D completion dates. Save the decisions.
Marketing
market segment pages in your reports (5-9) to review the customer
buying criteria in each market segment before making any decisions in
marketing.
50c less than last year price range
lowering the price and increasing the promotion and sales budgets has
increased the benchmark prediction.
market share report from last year (page 10) have all of the
information you require to develop your forecasts for this year.
Research the competitive environment in the Courier. Display
the Marketing worksheet. Enter decisions for Price, Promotion
and Sales Budgets. Observe the decision impact upon the
benchmark forecast. Develop a worst case estimate for
demand. Enter your worst case estimate for in the sales
forecast. Save the decisions.
Production Department
production analysis on page 4
to schedule production for your product you would do the
following: Estimate a best case for demand for each product
this year. Display the Production worksheet. Observe existing
inventory. Schedule production to meet best case demand less
existing inventory. Save the decisions.
to modify plant and equipment for this year you would do the
following: Estimate peak demand for each product for this year
and next year. Examine unit costs and margins. Display the
Production worksheet. Increase or decrease capacity as
required. Increase automation as required. Observe the net
cost of the investment. Display the Finance worksheet. Fund
the investment with a mix of stock issues, bond issues, and
depreciation. Save the decisions.
Finance
to raise money and pay debt you would do the following:
Examine the Proforma Income Statement. Examine the
Proforma Balance Sheet. Display the Finance worksheet. Issue
or repurchase stock as required. Issue or repay bonds as
required. Issue short term debt as required. Issue a dividend

as required. Save the decisions.

Inventing a new product
studying the market segment pages in your reports (pages 5-9).
to invent a new product you would do the following: Research
the opportunity in the segment in the Courier. Select
appropriate product attributes - Performance, Size, MTBF.
Display the R&D worksheet. Enter the product attributes. Note
the R&D completion date. Display the Production worksheet.
Order capacity and automation (optionally, wait a year).
Display the Finance worksheet. Fund the plant with stock and
bond issues. Save the decisions.