2012 Marketing Calendar

January

February

Sales Goal
Week of (Mon. Start)

16

23

30

13

20

27

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

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2012 Marketing Calendar

March

April

Sales Goal
Week of (Mon. Start)

12

19

26

16

23

30

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

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2012 Marketing Calendar

May

June

Sales Goal
Week of (Mon. Start)

14

21

28

11

18

25

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 3

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2012 Marketing Calendar

July

August

Sales Goal
Week of (Mon. Start)

16

23

30

13

20

27

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

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2012 Marketing Calendar

September

October

Sales Goal
Week of (Mon. Start)

10

17

24

15

22

29

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

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2012 Marketing Calendar

November

December

Sales Goal
Week of (Mon. Start)

12

19

26

10

17

24

31

Key Dates & Events

Sales Support
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs

Social Media - Twitter,

Facebook, YouTube, etc.
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

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2012 Marketing Calendar

This is a template for a marketing calendar. Weeks start on Monday.

The example below shows how a completed plan for the month of January might look
Brandeo is pleased to make this template available under a Creative Commons License.
Brandeo terms & conditions apply.

January

Month

Sales Goal

1250 units

Week of (Mon. Start)

Key Dates & Events

16
Industry
Conference

New Years

23
Martin
Luther King
Day

30

Sales Promotions
Sales Promo
(Offer)

Sales Promotions
Collateral &
Presentations

Product
Brochures

Industry
Pres.

Public Relations
Special Events &
Sponsorships

Industry
Conference

Press Releases

Pre Conf

Post Conf.

Online
Keyword/Search
Site Targeted Ads

Keyword/Search Advertising
Promote
Conference

Online Auctions/Stores

Online Auction & Stores

Online Directory Listings

& Classified

Online Directory Listings & Classified

Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Affiliate Recruitment Incentive Program

Facebook
Announce

Pre Conf
Tweets

Blog/RSS

Visit us at conference and

receive free gift

Email

Visit us at conference and

receive
free gift and
Visit us
at conference

Website Messaging

Live Tweets

Post Conf.
Tweets

Daily Conf.
Recap, Live
Blog

Upcoming
Sls Promo
Upcoming
Sls
Promo
Upcoming
Sls Promo
Conf

receive free gift

Podcast

XYZ Tweets

Online
coupon

Highlights

Mobile

XYZ Campaign QR Code - product info

Advertising
TV

XYZ Campaign

Radio
Print
Outdoor
Research

XYZ Campaign
XYZ Campaign with QR Code
Teaser for XYZ Campaign

Customer Surveys

Email Customer
Satisfaction Survey

Marketing Effectiveness

Brand Metrics, Web Analytics, ROI

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2012 Marketing Calendar

Month

Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 8

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2012 Marketing Calendar

Month

Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 9

266955310.xls

2012 Marketing Calendar

Month

Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 10

266955310.xls

2012 Marketing Calendar

Month

Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 11

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2012 Marketing Calendar

Month

Sales Goal
Week of (Mon. Start)
Key Dates & Events
Sales Promotions
Sales Promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Online
Keyword/Search
Site Targeted Ads
Online Auctions/Stores
Online Directory Listings
& Classified
Affiliate Programs
Social Media - Twitter,
Facebook, YouTube, etc.

Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Customer Surveys
Marketing Effectiveness

Page 12

266955310.xls