Worldwide Quarterly PC Tracker

IDC's Worldwide Quarterly PC Tracker fills the growing demand for detailed, timely, and accurate information
on the global PC market. It provides insightful analysis, quarterly market share data, and a five-year quarterly
forecast by country. The core of the product is a comprehensive electronic database detailing changes and trends
in the highly competitive PC market. IDC's Worldwide Quarterly PC Tracker is built on the foundation of IDC's
network of country-level quarterly PC tracking services, and its bottom-up methodology delivers an accurate view
of the PC market from those closest to it.

Technology Coverage and Data Segmentation for Historical PC Data

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker
is in unit shipments value and average selling price.
Technologies and subtechnologies:

User segmentations and sales channel:

Product category: Desktop PC, portable PC, mini notebook PC,

all-in-one PC, traditional desktop PC, traditional notebook PC,
ultraslim notebook PC, and convertible notebook PC
Product detail: <13in., 13in., 14in., 15in., 16in.+, all-in-one PC,
convertible notebook PC, mini notebook PC, small form factor PC,
tower PC, traditional desktop PC, traditional notebook PC,
ultrasmall form factor PC (All-in-one PC screen sizes also span
from 15in. to 29in. for historical data.)
Quarterly shipments and end-user spending from 1995 through a
rolling five-year forecast

Channels: Retailer, vendor direct relationship, vendor direct

transactional, dealer/VAR/SI, vendor direct Internet, telco,
vendor direct store, etailer, others
Segments: Consumer, small office (19 employees), small
business (1099 employees), medium-sized business (100499
employees), large business (500999 employees), very large
business (1,000+ employees), government, education

Price band, processor brand, processor vendor

800+ vendors and 1,000+ product brands

Geographic Scope
Asia/Pacific (excluding Japan) available by 16 countries

Latin America available by 16 countries

Canada

Middle East/Africa available by 26 countries

Central/Eastern Europe available by 16 countries

United States

Japan

Western Europe available by 16 countries

Forecast Coverage
Forecasts for this tracker are updated quarterly and include historical data back to 1995, up to two years of quarterly forecasts, and an
additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels outlined previously.
Forecast details are made for unit shipment, value, and average selling price and also include:
Product category: Desktop PC, portable PC
Product: Traditional desktop PC, all-in-one PC, mini notebook PC,
ultraslim notebook PC, traditional notebook PC

Channels: Same as above

Segments: Same as above

Deliverables
This tracker is delivered on a quarterly basis via Excel pivot tables and/or a Web-based query tool. For a complete delivery schedule, please
contact an IDC sales representative. Deliverables for this tracker are:
Preliminary top 5 vendor data
Preliminary top 10 vendor data
One-hour-long telebriefing of preliminary market results
Historical database and analysis published
Historical data add-on products published (expanded price bands, segment by channel, touch PC, OS)
Forecast database and analysis published
Forecast data add-on products published (price band forecast, installed base, segment by channel forecast, product detail forecast, touch
PC forecast, OS forecast)

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and
worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's
Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews

In-country local channel partner discussions

Distribution data feeds

Import records

Worldwide and regional vendor guidance

Feedback from component suppliers

ODM data

Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product
expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring
cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state or city-level planning setting regional, country, state or city-level sales targets based on market opportunity
Product marketing creating a product strategy and road map based on currently available product features and expected growth
Production planning using customer demand data as an input in the creation of production schedules
Product portfolio planning accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement comparing vendor performance on prior fiscal periods
Competitive analysis reviewing competitor performance across multiple dimensions: product, features, channel, segment,
geography
Sales forecasting measurement assessing internal sales forecast versus actual results
Price benchmarking comparing vendor versus market pricing data by model
Marketing communications using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work

Tracker is a registered trademark of International Data Group, Inc.

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community make factbased decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries worldwide. In 2014,
IDC celebrates its 50th anniversary of providing strategic insights to help clients
achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events
company. You can learn more about IDC by visiting www.idc.com.
IDC Global Headquarters, 5 Speen Street, Framingham, MA 01701 P.508.872.8200
for a complete list of IDC's worldwide offices, visit www.idc.com/offices
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