Professional Documents
Culture Documents
COMMUNICATION
Week 2
Communication
Act of sending ideas, words, and emotions
from a sender to another person who acts as
a receiver through a medium
q Giving, receiving or exchanging ideas,
information, signals or messages through the
appropriate media, enabling individuals or
groups to persuade, to seek or give
information, or to express emotions
q
Elements of Communication
Elements of communication include:
1. Sender @ source
2. Encoding
3. Channel
4. Message
5. Decoding
6. Receiver
7. The potential for feedback
8. The chance of noise
Elements of Communication
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Elements of Communication
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Cont..
Elements of Communication
Psychological Approach
To Communication
Communication is essential to our well being
q Communication as a study is not new;
research on communication can be traced
before the World War II
q Psychologists initially contributed a lot to the
development of the communication field. In
addition, many founders of the
communication field were also psychologists
q
Psychological Approach
To Communication
Kurt Lewin
(1890 1947)
Paul Lazarsfeld
(1901 1976)
Cont..
Carl Hovland
(1912 1961)
Psychological Approach
To Communication
Cont..
Psychological Approach
To Communication
Cont..
Psychological Approach
To Communication
q
Cont..
Psychological Approach
To Communication
Cont..
Psychological Approach
To Communication
q
Cont..
Psychological Approach
To Communication
q
Cont..
Psychological Approach
To Communication
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Effective Communication
What constitutes effective communication?
(1) Understanding
q A message should be interpreted as
intended by the source. Failure to interpret a
message is known as primary breakdown in
communication
q To minimize it, communicators need to
understand psychology of message and
psychology of communicator
Effective Communication
Cont..
Effective Communication
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Effective Communication
Cont..
To recap
Effective communication involves:
1. Understanding
2. Change in attitude
3. Social relations
4. Change in behavior