Released On 21 April 2015: Email ID-Tel No - 91 2241236650 / +91 - 998 729 5242 Published by

Real-Time Location System (RTLS) Market Product (Hardware,
Software, & Service), Technology (RFID, Wi-Fi, UWB, Infrared &

Others), Application (Healthcare, Manufacturing, Process
Industries, Govt & Defense, Retail, & Others), and Geography Forecasts & Analysis to 2020
Released On 21st April 2015
RTLS refers to local positioning systems that are capable of providing real-time data to decisionmakers, useful for the growth of their businesses. It also helps users streamline operations, increase
resource (asset or personnel) utilization, and enhance productivity, which results in substantial
increase in return on investment (ROI) and reduces the costs significantly. RTLS has already
carved a niche for itself in the recent years across various industries such as healthcare,
transportation and logistics, manufacturing, oil and gas, defense, retail, education, and so on.
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Stakeholders in various industries are keen towards deploying RTLS solutions to utilize the
existing resources for efficient workflow and throughput. Despite the total cost of ownership and
privacy concerns regarding the usage of data, the market for RTLS solutions has been increasing at
a tremendous rate and is expected to continue to do so during the forecast period, aided by
technological advancements, decreasing cost of RTLS solutions, and immediate benefits delivered
by RTLS.
KEY TAKE-AWAYS
o Analysis of the RTLS market which has been segmented based on product, technology,
application, and geography.
o The analysis of the market dynamics based on factors such as key drivers, restraints,
opportunities, and challenges that influence the growth of the market along with, the value
chain analysis of the RTLS market.
o Detailed competitive landscape of the key players with an in-depth market share analysis,
along with their growth strategies.
o The Porters Five Forces framework has been applied for the analysis of the RTLS market.
Illustrative analysis, segmentation, and forecast of the market in the major geographies has
been done to provide an overall view of the RTLS market
o Detailed profiles of the key companies present in the RTLS market, along with their growth
strategies.
The global market for RTLS is expected to grow at a CAGR of 33.03% between 2015 and 2020.
The Americas is expected to continue to lead the market and is the hub for several RTLS vendors.
The RTLS market in the Asia-Pacific and RoW regions has been gaining traction and is expected to
witness the highest rate of growth during the forecast period. The increasing demand for RTLS
applications in manufacturing, supply chain, and retail sectors is expected to drive this growth.
This RTLS market reports includes the detailed analysis of market dynamics, Porters Five Forces
model, value chain, competitive landscape, and market scenario during the forecast period. The
market has been segmented and forecast based on product, technology, application, and region. The

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report profiles the key players in the RTLS market with their respective market share analysis. The
prominent players profiled in this report are Zebra Technologies Corporation (U.S.), AeroScout,
Inc. (U.S.), Savi Technology, Inc. (U.S.), TeleTracking Technologies, Inc. (U.S.), Ubisense Group
Plc (U.K.), Ekahau, Inc. (U.S.), Identec Group AG (Liechtenstein), CenTrak, Inc. (U.S.),
Awarepoint Corporation (U.S.), and Versus Technology, Inc. (U.S.).
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Table of Contents
1 Introduction 18
1.1 Objectives Of The Study 18
1.2 Market Definition 19
1.3 Study Scope 19
1.3.1 Markets Covered 19
1.3.2 Geographic Scope 20
1.3.3 Years Considered For The Study 21
1.4 Currency 21
1.5 Stakeholders 22
2 Research Methodology 23
2.1 Research Data 23

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2.1.1 Secondary Data 24

2.1.1.1 Key Data From Secondary Sources 24
2.1.2 Primary Data 24
2.1.2.1 Key Data From Primary Sources 25
2.1.2.2 Key Industry Insights 25
2.1.2.3 Breakdown Of Primaries 26
2.2 Factor Analysis 26
2.2.1 Demand Side Analysis 26
2.2.1.1 Increase In Healthcare Related Spending Across The Globe 26
2.2.2 Supply Side Analysis 28
2.2.2.1 Rising Rtls Market Consolidation In The North America 28
2.3 Market Size Estimation 29
2.3.1 Bottom Up Approach 30
2.3.2 Top-Down Approach 31
2.4 Market Breakdown And Data Trangulation 32
2.5 Assumptions And Limitations 33
2.5.1 Assumptions 33
2.5.2 Limitations 34
3 Executive Summary 35

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4 Premium Insights 40
4.1 Attractive Market Opportunities In The Global Rtls Market 40
4.2 Global Rtls Market: Top Three Applications 41
4.3 Global Rtls Market, By Geography And Technology 42
4.4 The U.S. Accounted For Over One-Third Share In The Global Rtls Market 43
4.5 Global Rtls Market, Top Four Technology Segments (2020) 44
4.6 Global Rtls Market, Asia-Pacific Vs Europe 45
4.7 Global Rtls Market, By Product Segment (2020) 46
5 Market Overview 47
5.1 Introduction 48
5.2 Evolution 48
5.3 Market Segmentation 50
5.3.1 By Product 51
5.3.2 By Technology 51
5.3.3 By Application 52
5.3.4 By Geography 52
5.4 Market Dynamics 53
5.4.1 Drivers 54

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5.4.1.1 Need For Improved Resource Utilization And Workflow Optimization In Several
Industries 54
5.4.1.2 Technological Advancements In The Rtls Market 56
5.4.2 Restraints 57
5.4.2.1 High Cost Of Ownership Which Includes Initial Investment, Implementation, And
Maintenance Cost 57
5.4.2.2 Security And Privacy Issues Regarding Access And Data Usage 58
5.4.3 Opportunities 59
5.4.3.1 Emerging Opportunities For Rtls Solutions In The Industrial Manufacturing Sector 59
5.4.3.2 Increasing Demand For Rtls In Developing Economies Such As
Asia-Pacific And Row 61
5.4.3.3 Standards Governing The Rtls MarketPathway To Market Growth 62
5.4.4 Challenges 64
5.4.4.1 Complicated Trade-Off Between Accuracy, Range And Power Consumption, A Challenge
To Rtls Design 65
6 Industry Trends 66
6.1 Introduction 66
6.2 Value Chain Analysis 66
6.3 Porters Five Forces Model 69
6.3.1 Threat Of New Entrants 70
6.3.2 Threat Of Substitutes 71

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6.3.3 Bargaining Power Of Suppliers 71

6.3.4 Bargaining Power Of Buyers 72
6.3.5 Degree Of Competition 73
6.4 Industry Lifecycle 74
7 Global Rtls Market, By Product 75

7.1 Introduction 76
7.2 Hardware 77
7.3 Software 78
7.4 Service 78
8 Global Rtls Market, By Technology 81

8.1 Introduction 82
8.2 Rfid 85
8.3 Wi-Fi 92
8.4 Ultra Wide Band (Uwb) 98
8.5 Infrared 103
8.6 Ultrasound 109
8.7 Zigbee 115
8.8 Others 120

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9 Global Rtls Market, By Application 122

9.1 Introduction 123
9.2 Healthcare 124
9.3 Transportation And Logistics 126
9.4 Industrial Manufacturing 127
9.5 Process Industries 128
9.6 Government And Defense 129
9.7 Retail 130
9.8 Education 131
9.9 Hospitality 132
9.10 Others 133
10 Global Rtls Market, By Geography 134

10.2 The Americas 137
10.2.1 The U.S. 139
10.2.2 Canada 140
10.2.3 Mexico 140
10.2.4 South America 141

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10.3 Europe 141

10.3.1 The U.K. 142
10.3.2 Germany 142
10.3.3 France 142
10.3.4 Russia 143
10.3.5 Rest Of Europe 143
10.4 Asia-Pacific 143
10.4.1 China 145
10.4.2 Japan 145
10.4.3 Australia 146
10.4.4 India 146
10.4.5 Malaysia 146
10.4.6 Singapore 146
10.4.7 Rest Of Asia-Pacific 146
10.5 Rest Of The World (Row) 147
10.5.1 The Middle East 148
10.5.2 Africa 148
11 Competitive Landscape 149

11.1 Overview 149

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11.2 Market Share Analysis: Global Rtls Market 150

11.3 Competitive Situation And Trends 151
11.3.1 New Product Launches 152
11.3.2 Mergers And Acquisitions 153
11.3.3 Agreements, Collaborations, Partnerships, Joint Ventures, And Contracts 154
12 Company Profiles 155

(Company At A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent
Developments)*
12.2 Aeroscout, Inc. (U.S.) 156
12.3 Ubisense Group Plc. (U.K.) 159
12.4 Zebra Technologies Corporation (U.S.) 163
12.5 Teletracking Technologies, Inc. (U.S.) 167
12.6 Savi Technology, Inc. (U.S.) 170
12.7 Awarepoint Corporation (U.S.) 173
12.8 Identec Group Ag (Liechtenstein) 175
12.9 Versus Technology, Inc. (U.S.) 178
12.10 Ekahau, Inc. (U.S.) 180
12.11 Centrak, Inc. (U.S.) 182

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*Details On Company At A Glance, Recent Financials, Products & Services, Strategies & Insights,
& Recent Developments Might Not Be Captured In Case Of Unlisted Companies.
13 Appendix 184
13.1 Insights Of Industry Experts 184
13.2 Discussion Guide 185
13.3 Introducing Rt: Real Time Market Intelligence 187
13.4 Available Customizations 188
13.5 Related Reports 189
List Of Tables
Table 1 Rtls Market: Consolidation From 2012 To 2014 29
Table 2 Impact Analysis Of Drivers 54
Table 3 Major Applications Of Rtls 55
Table 4 Impact Analysis Of Restraints 57
Table 5 Impact Analysis Of Opportunities 59
Table 6 Rtls Standards Overview 63
Table 7 Impact Analysis Of Challenges 64
Table 8 Prominent Companies In The Rtls Market 68
Table 9 Global Rtls Market, By Product, 2014-2020, ($Million) 76
Table 10 The Americas Rtls Market, By Product, 2014-2020, ($Million) 78

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Table 11 European Rtls Market, By Product, 2014-2020, ($Million) 79

Table 12 Apac Rtls Market, By Product, 2014-2020, ($Million) 79
Table 13 Row Rtls Market, By Product, 2014-2020, ($Million) 80
Table 14 Comparison Between Different Rtls Technologies 82
Table 15 Global Rtls Market Size, By Technology, 2015-2020 ($Million) 83
Table 16 Prominent Companies Offering Rtls Solutions 84
Table 17 Features Of Different Rtls Technologies 85
Table 18 Comparison Between Active Rfid And Passive Rfid 86
Table 19 Global Rfid Rtls Market Size, By Application, 2015-2020 ($Million) 87
Table 20 Global Rfid Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 87
Table 21 Global Rfid Rtls Market In Transportation And Logistics, By Geography, 2015-2020
($Million) 88
Table 22 Global Rfid Rtls Market In Industrial Manufacturing, By Geography, 2015-2020
($Million) 88
Table 23 Global Rfid Rtls Market In Process Industries, By Geography,
2015-2020 ($Million) 89
Table 24 Global Rfid Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 89
Table 25 Global Rfid Rtls Market In Government And Defense, By Geography, 2015-2020
($Million) 90
Table 26 Global Rfid Rtls Market In The Retail, By Geography,

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2015-2020 ($Million) 90
Table 27 Global Rfid Rtls Market In Education, By Geography,
2015-2020 ($Million) 91
Table 28 Global Rfid Rtls Market In Others, By Geography, 2015-2020 ($Million) 91
Table 29 Global Rfid Rtls Market, By Geography, 2015-2020 ($Million) 91
Table 30 Global Wi-Fi Rtls Market Size, By Application, 2015-2020 ($Million) 92
Table 31 Global Wi-Fi Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 93
Table 32 Global Wi-Fi Rtls Market In Transportation And Logistics, By Geography, 2015-2020
($Million) 93
Table 33 Global Wi-Fi Rtls Market In Industrial Manufacturing, By Geography, 2015-2020
($Million) 94
Table 34 Global Wi-Fi Rtls Market In Process Industries, By Geography,
2015-2020 ($Million) 94
Table 35 Global Wi-Fi Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 95
Table 36 Global Wi-Fi Rtls Market In Government And Defense, By Geography, 2015-2020
($Million) 95
Table 37 Global Wi-Fi Rtls Market In Retail, By Geography, 2015-2020 ($Million) 96
Table 38 Global Wi-Fi Rtls Market In Education, By Geography,
2015-2020 ($Million) 96
Table 39 Global Wi-Fi Rtls Market In Others, By Geography, 2015-2020 ($Million) 97

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Table 40 Global Wi-Fi Rtls Market Size, By Geography, 2015-2020 ($Million) 97

Table 41 Global Uwb Rtls Market Size, By Application, 2015-2020 ($Million) 98
Table 42 Global Uwb Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 99
Table 43 Global Uwb Rtls Market In Transportation And Logistics, By Geography, 2015-2020
($Million) 99
Table 44 Global Uwb Rtls Market In Industrial Manufacturing, By Geography, 2015-2020
($Million) 100
Table 45 Global Uwb Rtls Market In Process Industries, By Geography,
2015-2020 ($Million) 100
Table 46 Global Uwb Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 101
Table 47 Global Uwb Rtls Market In Government And Defense, By Geography, 2015-2020
($Million) 101
Table 48 Global Uwb Rtls Market In Retail, By Geography, 2015-2020 ($Million) 101
Table 49 Global Uwb Rtls Market In Education, By Geography,
2015-2020 ($Million) 102
Table 50 Global Uwb Rtls Market In Others, By Geography, 2015-2020 ($Million) 102
Table 51 Global Uwb Rtls Market, By Geography, 2015-2020 ($Million) 103
Table 52 Global Infrared Rtls Market Size, By Application, 2015-2020 ($Million) 104
Table 53 Global Infrared Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 104

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Table 54 Global Infrared Rtls Market In Transportation And Logistics,

By Geography, 2015-2020 ($Million) 105
Table 55 Global Infrared Rtls Market In Industrial Manufacturing,
Table 56 Global Infrared Rtls Market In Process Industries, By Geography,
2015-2020 ($Million) 106
Table 57 Global Infrared Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 106
Table 58 Global Infrared Rtls Market In Government And Defense, By Geography, 2015-2020
($Million) 107
Table 59 Global Infrared Rtls Market In Retail, By Geography,
2015-2020 ($Million) 107
Table 60 Global Infrared Rtls Market In Education, By Geography,
2015-2020 ($Million) 108
Table 61 Global Infrared Rtls Market In Others, By Geography,

2015-2020 ($Million) 108
Table 62 Global Infrared Rtls Market , By Geography, 2015-2020 ($Million) 108
Table 63 Global Ultrasound Rtls Market Size, By Application, 2015-2020 ($Million) 109
Table 64 Global Ultrasound Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 110

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Table 65 Global Ultrasound Rtls Market In Transportation And Logistics,

Table 66 Global Ultrasound Rtls Market In Industrial Manufacturing,
Table 67 Global Ultrasound Rtls Market In Process Industries, By Geography, 2015-2020
($Million) 111
Table 68 Global Ultrasound Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 112
Table 69 Global Ultrasound Rtls Market In Government And Defense,
Table 70 Global Ultrasound Rtls Market In Retail, By Geography,
2015-2020 ($Million) 113
Table 71 Global Ultrasound Rtls Market In Education, By Geography,
2015-2020 ($Million) 113
Table 72 Global Ultrasound Rtls Market In Others, By Geography,
2015-2020 ($Million) 114
Table 73 Global Ultrasound Rtls Market, By Geography, 2015-2020 ($Million) 114
Table 74 Global Zigbee Rtls Market Size, By Application, 2015-2020 ($Million) 115
Table 75 Global Zigbee Rtls Market In Healthcare, By Geography,
2015-2020 ($Million) 115
Table 76 Global Zigbee Rtls Market In Transportation And Logistics,

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Table 77 Global Zigbee Rtls Market In Industrial Manufacturing, By Geography, 2015-2020
($Million) 116
Table 78 Global Zigbee Rtls Market In Process Industries, By Geography,
2015-2020 ($Million) 117
Table 79 Global Zigbee Rtls Market In Hospitality, By Geography,
2015-2020 ($Million) 117
Table 80 Global Zigbee Rtls Market In Government And Defense, By Geography, 2015-2020
($Million) 117
Table 81 Global Zigbee Rtls Market In Retail, By Geography, 2015-2020 ($Million) 118
Table 82 Global Zigbee Rtls Market In Education, By Geography,
2015-2020 ($Million) 118
Table 83 Global Zigbee Rtls Market In Others, By Geography, 2015-2020 ($Million) 119
Table 84 Global Zigbee Rtls Market, By Geography, 2015-2020 ($Million) 119
Table 85 Global Other Technologies Rtls Market Size, By Application,
2015-2020 ($Million) 120
Table 86 Global Other Technologies Rtls Market, By Geography,
2015-2020 ($Million) 121
Table 87 Global Rtls Market, By Application, 2014-2020, ($Million) 124
Table 88 Global Rtls Market, By Geography, 2014-2020, ($ Million) 136
Table 89 Americas Rtls Market, By Region, 2014-2020, ($Million) 137

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Table 90 North America Rtls Market, By Country, 2014-2020, ($Million) 138

Table 91 European Rtls Market, Bycountry, 2014-2020, ($Million) 142
Table 92 Apac Rtls Market, By Country, 2014-2020, ($ Million) 145
Table 93 Row Rtls Market, By Region, 2014-2020, ($Million) 147
Table 94 New Product Launches, 2012-2014 152
Table 95 Mergers And Acquisitions, 20122014 153
Table 96 Agreements, Collaborations, Partneships, Joint Ventures, And Contracts, 20122014 154
List Of Figures
Figure 1 Markets Covered 19
Figure 2 Global Rtls Market, By Product 20
Figure 3 Global Rtls Market, By Geography 21
Figure 4 Research Design 23
Figure 5 Global Healthcare Expenditure (As Percentage Of Gdp), 2010-2012 27
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach 30
Figure 7 Market Size Estimation Methodology: Top-Down Approach 31
Figure 8 Market Breakdown And Data Triangulation 32
Figure 9 Assumptions Of The Research Study 33
Figure 10 Limitations Of The Research Study 34
Figure 11 Evolution Of The Global Rtls Market 35

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Figure 12 Global Rtls Market Snapshot (2014 Vs 2020): Uwb Technology Based Solutions Is
Expected To Grow At The Highest Rate 36
Figure 13 The Application Of Rtls Solutions In Government And Defense Is Expected To Grow At
The Highest Rate Between 2015 And 2020 37
Figure 14 Apac Rtls Market Analysis, By Country, 2014 38
Figure 15 Global Rtls Market Share, 2014 39
Figure 16 Untapped Market Opportunities For Rtls Solution Providers Across The Industries 40
Figure 17 The Application Of Rtls In The Government And Defense Sector Is Expected To Grow
At The Highest Rate Between 2015 And 2020 41
Figure 18 The Americas Accounted For The Largest Share In The Global Rtls Market 42
Figure 19 The U.S. Held The Largest Market Share In The Global Rtls Market
In 2014 43
Figure 20 The Market For Wi-Fi Based Rtls Soluitons In Apac Is Expected To Account For The
Largest Market Share In 2020 44
Figure 21 Asia-Pacific Markets Are Expected To Grow Much Faster Than Their Counterparts In
Europe During The Forecast Period 45
Figure 22 Hardware Products Have A Promising Future In Asia-Pacific 46
Figure 23 Evolution Of The Rtls Market 49
Figure 24 Rtls Market Segmentation 50
Figure 25 Rtls Market,By Product 51
Figure 26 Rtls Market,By Technology 51
Figure 27 Rtls Market, By Application 52

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Figure 28 Rtls Market,By Geography 52

Figure 29 Drivers, Restraints, Opportunities, And Challenges For The Rtls Market 53
Figure 30 Global Industrial Production (Excluding Construction) Snapshot 60
Figure 31 Organized Retail Penetration In Asia-Pacific, 2013-14 61
Figure 32 AsiaPacific E-Tailing Market Potential, 2014 62
Figure 33 Rtls: Value Chain Analysis 67
Figure 34 Porters Five Forces Analysis 69
Figure 35 The Porters Five Forces Analysis For The Rtls Market 70
Figure 36 Rtls Market: Threat Of New Entrants 70
Figure 37 Rtls Market: Threat Of Substitutes 71
Figure 38 Rtls Market: Bargaining Power Of Suppliers 72
Figure 39 Rtls Market: Bargaining Power Of Buyers 72
Figure 40 Rtls Market: Degree Of Competition 73
Figure 41 Rtls Market: Industry Life Cycle .By Technology 74
Figure 42 Rtls Market, By Product 76
Figure 43 Global Rtls Market, By Technology 83
Figure 44 Global Rtls Market, By Application 123
Figure 45 Global Rtls Market In Healthcare 125
Figure 46 Global Rtls Market In Transportation And Logistics 126
Figure 47 Global Rtls Market In Industrial Manufacturing 127

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Figure 48 Global Rtls Market In Process Industries 128

Figure 49 Global Rtls Market In Government And Defense 129
Figure 50 Global Rtls Market In Retail 130
Figure 51 Global Rtls Market In Education 131
Figure 52 Global Rtls Market In Hospitality 132
Figure 53 Global Rtls Market In Others Segment 133
Figure 54 The Global Rtls Market Geographic Snapshot, Cagr% (2015-2020) 135
Figure 55 The Global Rtls Market, By Technology And Region (2015-2020) 136
Figure 56 The Americas Rtls Market Snapshot 138
Figure 57 The U.S. Rtls Market (2014-2020) 139
Figure 58 Canada Rtls Market (2014-2020) 140
Figure 59 Mexico Rtls Market (2014-2020) 140
Figure 60 European Rtls Market Snapshot 141
Figure 61 Apac Rtls Market Snapshot 144
Figure 62 Row Rtls Market Snapshot 147
Figure 63 Companies Adopted New Product Launches As The Key Growth Strategy Over The
Last Three Years (2012-2014) 149
Figure 64 Market Share Analysis, 2014 150
Figure 65 Market Evolution Framework: Agreements/Collaborations/Partnerships/Joint
Ventures/Contracts Have Fueled Growth And Innovation In The Rtls Market 151
Figure 66 Battle For Market Share: Agreements/Collaborations/Partnerships/Joint
Ventures/Contracts Emerged As The Key Strategy 152

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Figure 67 Geographic Revenue Mix Of Top Market Players 155

Figure 68 Aeroscout, Inc. : Swot Analysis 158
Figure 69 Ubisense Group Plc.: Company Snapshot 160
Figure 70 Ubisense Group Plc.: Swot Analysis 162
Figure 71 Zebra Technologies Corporation: Company Snapshot 163
Figure 72 Zebra Technologies Corporation: Swot Analysis 166
Figure 73 Teletracking Technologies, Inc.: Swot Analysis 169
Figure 74 Savi Technology: Swot Analysis 172
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Geography - Forecasts & Analysis to 2020
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Real-Time Location System (RTLS) Market Product (Hardware,

Software, & Service), Technology (RFID, Wi-Fi, UWB, Infrared &

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2.1.1 Secondary Data 24

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6.3.3 Bargaining Power Of Suppliers 71

7 Global Rtls Market, By Product 75

8 Global Rtls Market, By Technology 81

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9 Global Rtls Market, By Application 122

10 Global Rtls Market, By Geography 134

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10.3 Europe 141

11 Competitive Landscape 149

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11.2 Market Share Analysis: Global Rtls Market 150

12 Company Profiles 155

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Table 11 European Rtls Market, By Product, 2014-2020, ($Million) 79

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Table 40 Global Wi-Fi Rtls Market Size, By Geography, 2015-2020 ($Million) 97

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Table 54 Global Infrared Rtls Market In Transportation And Logistics,

Table 61 Global Infrared Rtls Market In Others, By Geography,

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Table 65 Global Ultrasound Rtls Market In Transportation And Logistics,

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By Geography, 2015-2020 ($Million) 116

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Table 90 North America Rtls Market, By Country, 2014-2020, ($Million) 138

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Figure 28 Rtls Market,By Geography 52

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Figure 48 Global Rtls Market In Process Industries 128

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Figure 67 Geographic Revenue Mix Of Top Market Players 155

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