FINDINGS

AGE WISE CLASSIFICATION

50% of respondents are 26-35 years, 35% of respondents are below 25 years, 10% of
respondents are 36-45 years and 5% of respondents are 46-60 years.
EDUCATIONAL WISE CLASSIFICATION
52.5% of respondents qualification is 12th standard, 27.5% of respondents qualification is UG
and 20% of respondents qualification is 10th standard.
OCCUPATION WISE CLASSIFICATION
60% of respondents are Driver, 20% of respondents are Private Employee, 17.5% of respondents
are Business Man and 12.5% of respondents are Government Employee.
INCOME WISE CLASSIFICATION
47.5% of respondents income is 16,000-25,000, 35% of respondents income is 25,000-35,000.,
10% of respondents income is below Rs. 15,000 and 5% of respondents income is 36,00045,000.
VEHICLE WISE CLASSIFICATION
47.5% of respondents owns FORCE Traveller, 32.5% of respondents owns TATA Sumo and 20%
of respondents owns CHEVROLET Tavera.
NUMBER OF VEHICLES WISE CLASSIFICATION
57.5% of respondents are owned only 1 vehicle, 37.5% of respondents are owned 2-4 vehicles
and 27.5% of respondents are owned 5-7 vehicles.

DURATION WISE CLASSIFICATION

52.5% of respondents are 1-3 years, 30% of respondents are 4-6 years, 10% of respondents are
Below 1 year and 7.5% of respondents are More than 8 years.
USAGE WISE CLASSIFICATION
45% of respondents usage is Office, 45% of respondents usage is Tour and 10% of respondents
usage is Business.
AWARENESS WISE FOR FORCE TRAVELLER CLASSIFICATION
35% of respondents by Newspaper, 30% of respondents by Personal exposure, 25% of
respondents by Dealer and 10% of respondents by TV.
INFLUENCE WISE FOR FORCE TRAVELLER CLASSIFICATION
27.5% of respondents influenced by Quality, 25% of respondents influenced by Friends, 20% of
respondents influenced by Price, 17.5% of respondents influenced by Ready Availability and
10% of respondents influenced by Dealers.
ADVERTISEMENT WISE CLASSIFICATION
Advertisement on TV and Newspaper advertisements have more responsiveness, Magazines and
Pamphlets are in moderate number and Brochure have the low number of respondents.
SALES PROMOTION WISE CLASSIFICATION
Force Traveller have more number in Exchange way of sales promotion and low in direct
marketing, Chevrolet Tavera have more number in Exchange way of sales promotion and low in
Personal Selling and TATA Sumo have more number in Discount and Exchange way of sales
promotion and low in Personal marketing.

COST MAINTENANCE WISE CLASSIFICATION

Force Traveller have more number under high cost maintenance, Chevrolet Tavera have more
number in medium cost maintenance and Cost maintenance of TATA Sumo is high among the
respondents.
BASIS ON OVERALL PERFORMANCE OF ALL VEHICLES
Force Traveller has ranked first by more number of respondents, Chevrolet Tavera has ranked
second by more number of respondents and TATA Sumo has ranked first by more number of
respondents.
BASIS ON SERVICE WISE CLASSIFICATION
In Force Traveller more respondents are satisfied with Prompt service and less in Prompt
delivery, In Chevrolet Tavera more respondents are satisfied with Concerned & Friendly and less
in Prompt in Action and TATA Sumo more respondents are satisfied with both Availability and
Follow Up where less amount in Concerned & Friendly.
BASIS ON CLASSIFICATION OF LOYALTY
56.67% respondents are Agree, 22.5% respondents are Neither Agree nor Disagree, 10.83%
respondents are Strongly Agree and 10% respondents are Disagree