Project Report

On
Analysis of Getit new products awareness among the customers
Submitted in partial fulfillment of the degree of
Master of Business Administration
Affiliated
To
Maharishi Dayanand University (Rohtak)
Submitted to:

Submitted by:

The Controller of Examination

M.D.U. (Rohtak)

KAMAL SINGH
2K13-MRCE-MBA-19

MANAV RACHNA COLLEGE OF ENGINEERING

FARIDABAD (HARYANA)
August, 2014

DECLARATION

I Kamal Singh 2K12-MRCE-MBA-19, MBA 3rd Semester of ManavRachna College Of

Engineering hereby declare that the project report entitledAnalysis of Getit new products
awareness among the customers is an original work and the same has not been submitted
to any other institute for the award of any other degree.
Candidates Signature

AKNOWLEDGEMENT

I would like to thank Mr. Parikshit Kapoor ,Assistant Manager , Getit Infomedia, without
whom an internship with, Getit Infomedia would not have been possible. I am thankful to
him as he had spoken to concerned person for getting me this internship. I express my
gratitude to Getit Infomedia for giving me an opportunity to work with them and make the
best out my internship. My heartfelt gratitude also goes out to the staff and employees at
Getit Infomedia for there cooperation. I thank my college "MANAV RACHANA COLLEGE
OF ENGINEERING" for giving me the opportunity to put the theoretical knowledge that I
imparted from the program into practice. I thank my internship guide and mentor , Mr. AMIT
SETH, who have always been a guiding force and inspiration for me throughout the
internship program. I take this opportunity to thank my parents and friends who have been
with me and provided me an emotional strength and morale support.

ManavRachna College of Engineering, Faridabad

Fourth Semester 2013-14
MBA 2403
MRCE Roll No.

: 2K13-MBA-MRCE-19

NAME OF THE STUDENT

: kamalsingh

EMAIL ADDRESS

: kamal.s.0088@gmail.com

SUPERVISORS EMAIL ADDRESS: amitseth.mrce@mrei.ac.in

PROJECT TITLE: Analysis of Getit new products awareness among the customers

Broad Academic Area of Work: Marketing

Key words: new product launch ,wsp.

--------------------------Signature of the Student

Name:
Date:
Place:

INDEX
S. NO

TOPIC

PAGE NO.

Executive Summary

2.

Introduction

2-4

3.

About Getitinfomedia

4.

Research Methodology

42

5.

Data Analysis & Interpretation

43-55

6.

Findings

56

7.

Limitations

57

8.

Conclusion

58

9.

Recommendation

10.

Bibliography

59

11.

Annexure

60-63

1.

CHAPTER -1
Executive Summary
Getit is a directional media company in India. Its services include yellow pages, white pages
directories, classified media, tele-information services, online and mobile media. It currently
operates in 56 cities PAN India. Getit offers services across print, voice, online and mobile
platforms. Investors in the company include Malaysia based Astro All Asia Networks
plc and Helion Venture Partners.
This project gives an overview of various products and services of GetitInfomedia and where
they stand in the market and in the mind of its target audience. With the flow of the project, the
research work that I underwent with the objective to find how much aware people are about
GetitInfomedias products and services, is shown in details. Further as the project proceeds, the
market scopes available with GetitInfomedia to prosper better in future are shown, with the
Findings, recommendation that I felt necessary for Getit, for its further betterment, conclusion
and Learnings that I acquired from this Internship Program.

CHAPTER -2
INTRODUCTION
Getitis a leading directional media company which connects buyer and seller through
information and provides yellow pages directories location wise, it is a platform of online
business. GetitInfoservices is a digital, consumer-centric, knowledge power house that connects
millions of Indian users with hyper-local information every day while making local business
discoverable through targeted advertising program.
Founded in 1986, GetitInfoservices has become one of the largest players in local search and
classified business space after the acquiring Infomedia Yellow Pages from Network 18. It has
presence in 47 major cities and covers over 5500 various categories with more than 2 lakh
paying advertisers.
It operates in business-to-consumer (B2C), business-to-business (B2B) and consumer-toconsumer (C2C) segments through following products available on internet, mobile & voice
(0444-4444-444):
ASKME is one-stop destination to find information related to anything and everything; be it
restaurants, spa, taxi services, travel, matrimony, jobs, education, mobile, gadgets, etc. It caters
to users immediate and contextual requirement of information on mobile, internet, and voice
while providing them deals, classified and option to buy both online and on a call! ASKME has
an extensive local information across India that is both accurate as well as diverse and yet
relevant.
Free Ads is a new age consumer classified platform on the web, voice andmobile, which in
addition to classifieds provides the consumer a seamless experience of offers and deals that are
contextual
relevant.
Yellow Pages is evolving as a premier destination for SMEs to reach out to and interact with
their stakeholders. It has been built as a multiple-channel platform to cater to ever-growing need
of businesses to be found by their customers across all touch points. It is present on print, mobile
and online media. All the products are built around five core brand promises: discovery,
communication, interaction, leads and transactions.
Few years ago online shopping was considered luxury for rich is growing is very fast and Indian
teens could be a next big targets. As per some research 68% of teen shopping online love buying
books and the next catchy attraction is for gift and flowers. At the same time allow consumer to
reach
and
purchase
products
and
services
conveniently.
mobile platform .Getit investors include Malaysia based ASTRO group- across media group
with presence in services, commercial radio and T.V programming and hellion venture partners

GETIT offers comprehensive ,reliable ,relevant ,information approx all media. The preferred
destination for buyer and seller , aided by easy-to-use interface across print ,voice ,online and ,a
leading venture capital funds Getit has continuously improve its product offerings and is widely
accepted as the industries leader in the directional media yellow pages and search segments.

CHAPTER - 3
ABOUT GETIT INFOMEDIA

GETIT INFOSERVICES
GETIT offers comprehensive, realizable, relevant, information approx. all media. The
preferred destination for buyer and seller, aided by easy-to-use interface across print, voice,
online and mobile platforms.Getitinvesters include Malaysia based ASTRO group-across media
group with presence in DTH services, commercial radio and t.v programming and hellion
venture partners, a leading vc funds getit has continuously improve its product offerings and is
widely accepted as the industries leader in the directional media yellow pages and search
segments.

HISTORY
GETIT was established as a part of the Delhi based TEJ Bandhu group in 1923 - one of the
oldest and leading media houses of India.

Initiated by the Chairman Mr. Ramesh Gupta under the brand name GETIT

Yellow

Pages under the name M&N Publications Pvt. Ltd.

Its first office was opened in Madras (Now Chennai) in 1986.
First directory published in 1986-87
Is the only member from India of Asian Directory Publishers Association Inc. (ADPAI)
Yellow Pages Integrated Media Association (YPIMA), USA
Recently In 2010 ASTRO ALL ASIA NETWORKS PLC, Malaysia's Leading Media
Conglomerate has partnered with GETIT INFOSERVICES for its operations in India.

M ISSION AND VISION

To provide most relevant and effective solutions for buyers to connect with sellers, effortlessly
and profitably
Fair: We intend to conduct all our business, transactions and relationships in a manner that is
fair to all parties and stakeholders.
Care: We Endeavour to have the element of care in all our relationships. These include
relationships with all stakeholders customers, GETIT family members, investors. As a
philosophy, care must form a part of all our dealings, even with the external environment and
animate or inanimate objects.
Share: We believe that true value is created when like minded people - with common
objectives, values and vision albeit with complementary skills come together for a common
mission. We are happy to share the fruits of success with all key stakeholders.

OUR PRODUCTS
I) NETWORKS
GETIT.IN

Looking for dealers for household appliances, hobby classes,

furniture or maybe dealers for industrial generators or anything
you wish? Your search ends here with Getitit!

GETIT BAZAAR

Getit Bazaar "Online Shopping Indian Style"is an effort to

recreate the great Indian shopping experience online.

GETIT BEST

Getit Best Price is a one stop online platform for sellers to offer

PRICE

their products or buyers to post their requirements to get the best

quote.

GETIT ETOPUP

Getitetopup is a reliable mobile and other devices recharge

service from GetitInfoservices Pvt. Limited.

FREEADS

Getit FREEADS is an online, voice and print advertising service

that provides a platform to its users to buy, sell anything.

GETITMALLS

Getit Malls is an information portal from Getit, servicing the

Mallgoer in Tier 1/2/3 Indian cities.

HOTDEALS

With latest deals from across India, Hotdeals provides deals on

dining, travel, health, fitness and hundreds of categories on-thego with both email and mobile apps!

II) APPLICATIONS
ONAM

Celebrate Onam with Getit. Know all that you wanted to known about
Onam here along with the options to buy and send gifts to your loved
ones.

INVESTERS
1. ASTRO
Astro is Malaysia's leading cross-media group with significant presence in DTH (DirectTo-Home) TV services, commercial radio and TV programming. Apart from Getit, Key
Investments in India include Sun DTH, Red FM, Food channel and NDTV Goodtime.
2. HELION
Helion Venture Partners is a venture capital firm specializing in early and mid-stage
investments, based in Port Louis, Mauritius with additional offices in Bangalore, India
and Gurgaon, India.

CEOs and DIRECTORs

LEADERSHIP

JASPREET BINDRACEOGetItInfoservicesPvt Ltd.

Jaspreet is a Chemical Engineer and an MBA in International Business from Indian Institute of
Foreign Trade.
He has over 18 years of experience in business leadership, sales and marketing, business turnaround, and entrepreneurial startups.

KIRAN MURTHICEOGetIt Bazaar

Kiran is an Electrical and Electronics Engineer from IIT Madras (1995) and an MBA specialized
in Marketing and Strategy from IIM Bangalore (1999). Just 40 years old, Kiran has deep
expertise in consumer marketing, brand management & new product development.
Kiran has over 16 years of experience with some of India's leading companies like Philips, J & J,
Cadbury's, AOL & Hindustan Times

SIDHARTH GUPTADIRECTORGetItInfoservicesPvt Ltd.

Sidharth has over 15 years' experience in media, publishing and online businesses, having started
his career as a trainee sales executive, in the family Yellow pages business. He further trained in
North America with Quebecor World Inc. & was involved with the setting-up of Tej- Quebecor
Printing Ltd., India's largest directory printing facility. Sidharth, in 1996, set up FreeAds papers
across India.

Future Plans

Interview conducted with Getit CEO

JaspreetBindra
We are focussed on transforming GetitInfomedia to a full-scale digital play: CEO JaspreetBindra
June 10, 2013

Local search platform GetitInfomedia (previously known as GetitInfoservices) offers services

across print, online and voice media and is present in more than 35 cities in the country. The
firm, which is supported by Malaysias Astro (as a strategic investor) besides VC investor Helion
Venture Partners, has recently acquired Infomedia YellowPages and AskMe from Network18
group and has added a new monetisation channel with the launch of its online marketplace Getit
Bazaar. Techcircle.in caught up with JaspreetBindra, CEO, GetitInfomedia, to talk about the
companys strategy, funding, his views on peer group firm Just Dial, which is going through a
successful public listing, and more. Edited excerpts:
The company recently got government approval for a large round of funding. What will
you use the money for?
This piece of news that came a few days ago is not about a fresh fundraise; its not true that the
funds came through now. Astro (of Malaysia) has been a strategic investor in the company for
the last couple of years and it has been funding us over this period. The total amount mentioned
in the FIPB approval is for the money that Astro has been and will be putting in GetitInfomedia
in tranches. With a strategic investor there is never a format or fixed amount of investment. It
depends on the companys plans and requirements. To give you an example, we acquired
Infomedia recently. Money was needed for the acquisition and our strategic investor brought in
more. However, I would like to add that the space is very exciting; with a recent IPO in the same
space, there is a lot of interest. Astro is our investor and is interested to invest more. The FIPB
approval just makes it easier to raise money from them.
What about getting new investors on board?
Again, a strategic investor works differently compared with a VC investor. A strategic investor
wont just give you $100 million; it is done on regular intervalsmonth on month or quarter on
quarter. Astro holds a majority share in the company.
Currently and in a foreseeable future, we are thinking only of Astro (as an investor). Helion is
already an investor. But apart from these, no new investors would be coming.
You have struck a few acquisitions in the recent past. Are there more in the pipeline?
We have been investing in digital and mobile products for the last two years and will continue to
do so. We believe that the market is moving towards digital. From an acquisition point of view,
we have a vision to grow both organically and inorganically. We just acquired

InfomediaYellowPages and AskMe and obviously it will take us some time to integrate the
companies. But we will be opportunistic. We are open to consider other similar acquisitions but
nothing is imminent

ABOUT GETIT BAZAR

GetitBazaar "Online Shopping Indian Style" is an effort to recreate the great Indian shopping
experience online. Defined by its simple, easy to use buying process with basic Indian features,
we are a bazaar with many stores from across India. Buyers can see products from multiple
stores and buy their choice of product with great value offers from the store of their choice.

OTHER SERVICES OFFERED BY GETIT INFOMEDIA

1.On Call Getit

2.Askme.com

About Askme.com
It is a voice based local search services providing information to cater to immediate and urgent
requirement of customers for products, services and companies. Askme is Indias second largest
voice brand 100k calls per day. Recently, actor RanbirKapoor has been announced the brand
ambassador of ASKME. It has also 24*7 assistance number which is 0444-444-4444

Benefits for its users

Available in multiple languages to cater to all customers.

24*7 voice based local search service with presence across India and can handle more
than 1,00,000+ calls everyday
Alliance with major telephone companies like Vodafone, Airtel, and Idea etc.

3. YellowPages.co.in
Yellow pages is a directory providing information in the B2B space in India. A low cost and high
return on investment medium for the SME segment for over 2 decades.

Benefits for using GetitInfomedias Yellow Page Directory are

4.5 million directories have been distributed at the right place and in the right hand
Spread across 150+cities with over 1 lakh+ advertisers
Cost effective medium giving genuine enquires which will help the owners in expanding
their business
Free distribution on commercial establishments, industrial estates, government bodies,
corporate houses and more.
Popular medium for B2B categories.

4.Askme doctor
About Askme Doctor
Askme Doctor is a product which helps a doctor to manage their daily appointments.The cost of
ask me doctor is Rs 3499 + 12.36% tax

Benefits for its users Website

Askme Doctor is one page website

Doctors will get business from Askme Doctor

Doctors will get an online presence with Search Engine Optimized
Doctors may engage their customers by sending continuous reminders

5.Web Starter Pack

About WSP
It is one of the products where we launched domain and sub domain web sites through
askme.com via Google which it allocates his or her shop information via registering in WSP.
Lets talk about Domain and sub domain. A domain name is an identification string that defines a
realm of administrative autonomy, authority or control on the Internet. Domain names are
formed by the rules and procedures of the Domain Name System (DNS). Any name registered in
the DNS is a domain name.
Also called a child domain, a domain that is part of a larger domain name in DNShierarchy. DNS
hierarchy consists of the root-level domain at the top, underneath which are the top-level
domains, followed by second-level domains and finally sub domains. For example, in the domain
name webopedia.internet.com, "webopedia" is a sub domain of the larger second-level domain
"internet.com."

Benefits for its users

Get leads of prospective customers

If there is any kind of discount which the company is being offered to its customers it can
easily be updated on the website by sending SMS on 56767445
The subscribed customer will easily get the news of the updates by the company through
emails.
The address of the company will also be seen in google map.

Process of WSP:-

Client messages( Float sended to 56767445)

(After sending the 1st message the client will receive a message stating the next step in forming
the website)
Company name (send to 56767445)
Entered the exact business address with the city but without the pin code. (send to
56767445)
URL name. (send to 56767445)
(Example-WWW.ROY&STORES.COM)
The owner of the website which is made on Sub domain will be able to post 5 photos and
1 logo of the company on the website.
25 subscribers can be there in the site and 100 email sent by the owner of the website to
his client.
Here are its prices:WSP- SUB-DOMAIN= Rs 1123/
DOMAIN = Rs1799/-(TAX INCLUDE)

Aim of the study

The aim of the study is to ascertain that how much merchandisers are aware of getit info
media and do they prefer its competitors.

We have a strong track record in working with companies on their international

growth strategy. We have experience of working in India, Brazil, China, Bangladesh,
South Korea and the MENA (Middle East and North Africa) region.

context

Regional leader in local newspapers and radio. Core markets in structural decline
Keen to explore targeted growth opportunities in emerging markets. Will consider
both acquisitions and organic investment

Approach

Identified classified advertising as most suitable opportunity

Analyzed key segments of the classified advertising market (property, travel, real
estate, automotive) in Beijing and Shanghai through field research and expert
interviews
Reviewed regulatory restrictions on foreign investment
Recommended an entry strategy

Problems of the study

Acceptance of getitinfomedia by the merchants was not much satisfactory.

Awareness about the geiitinfomedia among the merchants of the area allotted was
very low.

Merchants were not so responsive and cooperative as they do not want to enter the
new product of getitinfomedia.

MARKETING STRATEGY AND ANALYSIS

A marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage.
Any organization that wants to exchange its products or services in the market place
successfully should have a Strategic Marketing plan to guide the allocation of its resources. A
strategic marketing plan usually evolves from an organizations overall corporate strategy and
serves as a guide for specific marketing programs and policies. Marketing strategy is based on a
situation analysis- a detailed assessment of the current marketing conditions facing the company,
its product lines, or its individual brands. From this situation analysis, a firm develops an
understanding of the market and the various opportunities it offers, the competition and the
market segments or target markets the company wishes to pursue.
Marketing strategy is the complete and unbeatable plan, designed specifically for
attaining the marketing objectives of the firm/business unit. The marketing objectives indicate
what the firm wants to achieve; the marketing strategy provides the design for achieving them.
For example, if the marketing objectives of a business unit stipulate that next year, it
should achieve a sales revenue ofRs. 1,000 crore and a net profit of 15 percent of sales revenue,
it is the job of marketing strategy to indicate how and wherefrom this sale and profit will come,
which product lines/products/brands will accomplish this task and how.
Marketing strategy forms an integral part of marketing planning. A marketing strategy is
most effective when it is an integral component of corporate strategy, defining how the
organization will successfully engage customers, prospects, and competitors in the market arena.
It is partially derived from broader corporate strategies, corporate missions, and corporate goals.

As the customer constitutes the source of a company's revenue, marketing strategy is closely
linked with sales. A key component of marketing strategy is often to keep marketing in line with
a company's overarching mission statement.

Marketing Techniques

Technique 1: SMS Blast

This is by far the most effective marketing technique to harass your customers. When done
strategically (i.e. 6 smses per day for 30 days as prescribed by Dr Butt-ra), it ensures that your
target of making 6 Lac impressions has been met. It is immaterial whether the sms-es are being
deleted without being read it is still counted as an impression thus contributing to your KRAs.
In fact, your efforts, combined with that of the banks and telecom companies, ensure that all smses starting with AD-, TM-, etc reach your customers inbox by the dozen and they are prompted to
activate DND. Irrespective of the result of this activity, you will sleep peacefully with a sense of
accomplishment.
Technique 2: E-mail Blast
This technique is not as effective as the SMS Blast since the number of internet users (using email) in India is much less than mobile subscribers. However, this technique is normally used to
reach out to the corporates and quite rightly so. The average IQ of a corporate office-goer is
less than Paris Hiltons and they clearly have no sense of segregating spam from genuine mails.
Also, Googles algorithm is outdated and cannot differentiate between the two. While you, the
marketing stalwart, would normally delete promotional e-mails from unknown parties promptly
from your inbox, you are right in assuming that the dumber ones out there dont do so. Here are
the results of a survey we conducted: 1. 95% of respondents devote 1 hour at tea-time
specifically browsing, categorizing, archiving and sharing all the promotional mails sent by you
and several other brands. 72% of them are also willing to sacrifice their personal time for this
activity. 2. 87% said that they cant figure out from the senders name and subject that the mail is
promotional in nature. 3. 79% said that they do not know how to Report Spam. They have
been trying to trace the button for ages but havent been able to do so. Clearly, people love your
e-mail blasts. Continue the good work.
Technique 3: Weekly Newsletters
This marketing technique is used more as an engagement tool. It also serves as a reminder that
the brand exists. Most of the content in such newsletters revolves around how to plan your
weekend, best shopping deals, etc. Clearly, people out there have no idea on how to plan their
weekends. What would they do without your newsletters? It makes perfect business sense to hire
3 people to create a newsletter which has an average impression time of 0.2 seconds per viewer.
An additional recommendation from our side: Please hire 1 techie to create a force field around
the newsletter which can penetrate spam blockers. It will ensure that the balance 90% users also
get to see the newsletter. In fact, you along with other weekend guides offer multiple ways to
plan weekends and it offers your users a gamut of choices to select the one that will go to the
Trash Folder.
Technique 4: Pamphlets

This technique should be used so that we do not lose touch with our Indian Culture. It is
important to continue certain traditions so that our coming generations can see how marketing
was done before the internet came into being. People love collecting pamphlets. In fact, our
survey revealed that more than 90% of people actually stack them in their living room to showoff to their guests. To our surprise, we also discovered that in 80% of these households, the
homemaker or the housemaids were running a conspiracy to hide the pamphlets before they
reach the reader terming them as trash. We interviewed few of them and they admitted that these
pamphlets usually slipped out of the newspapers and fell on the ground where the sweeper would
simply sweep them away. The ones who did get these pamphlets, would throw away the poor
quality ones in the trash and save the ones which looked attractive. However, after a few hours,
they could not recall where they had kept the piece of paper! And this is the most shocking result
of the survey 76% percent of male respondents said that they hide the pamphlets before it
reaches their wives because most of them carry attractive shopping offers! Weve only listed a
few of the techniques which will help you gain stardom. Please feel free to add to this list so that
us marketers can achieve marketing nirvana. [For the clueless, this post is pure sarcasm ;-)]

OBJECTIVE OF THE STUDY

To study the awareness of getit infomedia among clients and merchandisers.

To study the impact of market strategies on acceptability of getit infomedia
.
To analyze how market research can help in enhancing the brand value
.To analyze the area through which merchants and consumers can be made aware
about getit infomedia .

CHAPTER- 4

RESEARCH METHODOLOGY
Research objectives

The prime objective of this research to find the prospective merchandiser through
alternative distribution channel who can be the clients of getit infomedia pvt ltd. The main
objective to this research is to ascertain awareness among merchandiser, whether they're ready to
accept the new products.
Research design: It is a descriptive research design.

collection of data
There are two main sources of data collection.

PRIMARY DATA.
SECONDARY DATA.

These data are collected afresh and for the first time and thus happend to be a original in
character. the secondary data on the other hand are those which have already been
collected by someone else and which already have been passed though statically process.
PRIMARY DATA - Primary data has been collected by using different method like
questionnaire, interview, informal talks and observations of the employee.
SECONDARY DATA-Secondary data has been collected by using library, books,
website, and organizations file for recruitment

Domain of the study

Serial no.

Location

Data

Jagat farm, greatornoida

150

Bhangel, Greatornoida

100

Dadri, Greatornoida

100

Pitampura, New delhi

150

Rohini,Newdelhi

250

Dilshad garden, New delhi

250

Welcome, New delhi

150

Utamnagar,Newdelhi

150

Mayurvihar,Newdelhi

100

Sahadra,Newdelhi

100

9
10

CHAPTER 5
DATA ANALYSIS AND INTERPRETATIONS

We have fill the 20 questionnaire and get the 18 responses out of 20 and the
analysis is 85% responses have used the just dial services ,10% responses have used
the sulekha.com or 5% responses have used askme .com services, and 5%responses
have used sulekha&just dial
And after used services satisfactions are
just dial 45% of the respondents are response just dial services are good
25% of the respondents response the just dial services are not good
10% of the respondents have response the just dial services are very good
Sulekha.com - 10% of responses are used sulekha .com services and
The experiences are 5% has given feedback sulekha services are not good
and 10% has given feedback services are good
Ask me.com- Out of 20 respondents only 1 responses has given who has used the
askme services and he satisfied with askme services
33% respondents are aware of getitinfomedia.
Only 5% respondents have used the services of getitinfomedia.
And only 5% respondents are satisfied with getit services and 95%
respondents.
75% people are aware of infomedia yellow pages and 25% respondents are

not aware of infomedia yellow pages.

60% respondents are response just dial provide better services.
20%respondents are response askme.com is provide better services.
10% respondents are response sulekha .com provide better services.
60% respondents are response just dial services are cheapest and best.
15%respondents are response sulekha.com services are cheapest and best.
20% respondents are response ask me .com services are cheapest and best.
50% respondents are response are ready to availed getitinfomedia online
advertising services, 30% respondents are ready to availed online yellow

pages and 10% respondents are ready to availed the ask me doctors.
15% respondents are ready to pay getit services now, 15% 15% respondents
are ready to pay getit services 6 months later,35% respondents are ready to
pay getit services 1 year later and 15% respondents are ready to pay getit
services not interested.
Above all analysis the we find the result 85% people have aware about just
dial and only 15% people are aware about getitinfomedia.

Company Services Used by cleints

5; 5%
10; 10%
just dial
sulekha .com
askme

85; 85%

85%of the respondents claimed to have availed the services of just dial.
10%of the respondents used the services of sulekha .com.
5% of the respondents used the infomedia services of askme.com.

Customer satisfaction with Just dial Service

good

25; 31%

very good
not good
45; 56%

10; 13%

45%of the respondents are response just dial services are good
25%of the respondents response the just dial services are not
good
10% of the respondents have response the just dial services are
very good
5% of the respondents did not respond.

Customer Satisfaction with Sulekha

not good
good

5; 50%

5; 50%

10% of responses are used sulekha .com services and the experiences are 5% has
given feedback sulekha services are not good
services are good.

and 5% has given feedback

Customer Satisfaction with Askme

not good

5; 100%

Out of 20 only one respondents reported to have used askme services and he was not
satisfied with its services.

Customer Awarness about Getit Infomedia

33

67

aware

not aware

Only 33% of total respondents were found aware of the services of getitinfomedia. It means
67% were unaware about its presence

Getit Services Used with Customer

10

90

used services

not used

Only 10% those who are aware of services of getitinfomedia really used its services.

Customer Satisfaction with getit Services

5%
satisfy
not satisfy

95%

Only 5% OF respondents are satisfied with getit services and 95% are not give any feedback
because they not aware of getitinfomedia

Customer Awarness of Infomedia Yellow Pages

25; 25%

75; 75%

aware

not aware

75% people are aware of infomedia yellow pages and 25% respondents are not aware
of infomedia yellow pages

Customer Feedback about company Services

10
20
60

just dial

sulekha

ask me

6o% respondents are response just dial provide better services.

20%respondents are response askme.com is provide better services
10% respondents are response sulekha .com provide better services
10% respondents didnt respond

Customer Perception about Cheapest Services

20

15

60

just dial

sulekha

ask me

6o% respondents are response just dial services are cheapest and best
15%respondents are response sulekha.com services are cheapest and best
20% respondents are response ask me .com services are cheapest and best
5% respondent didnt responded.

Getit Services Used by Customer

10

30

online add

50

online yellow pages

askme doctor's

 50% respondents are response are ready to availed getitinfomedia online

advertising services, 30% respondents are ready to availed online yellow pages
and 10% respondents are ready to availed askme doctor.10% respondent are not
ready to avail any of the services.

Customer are ready to of Getit Services

15

20

20
45

now

3-6 months

1-year

not interested

 20% respondents are ready to pay getit services now, 20% respondents are ready
to pay getit services 6 months later ,45% respondents are ready to pay getit
services 1 year later and 15% respondents are ready to pay getit services not
interested.

CHAPTER - 6
FINDINGS

fill the 20 questionnaire and get the 18 responses out of 20 and the analysis is 85%
responses have used the We have just dial services ,10% responses have used the
sulekha.com or 5% responses have used askme .com .
The respondents who have used askme are not satisfied with the services.
Awarness about getitinfomedia is very low as compare to other services providers.
Acceptance of new product of getitinfomedia among customers is low.

 SWOT ANALYSIS.
Strength Diverse business areas spread across local search, magazine

publishing and printing services

into building india's best local business search engine

accessible via

voice, internet mobile and print

market leader in indias publishing industry
listed in both NSE and BSE

WEEKNESS company lacks using advertisement as source of revenue

copyright infringement is a concern
adverse outcome in economic and political conditions

OPPORTUNITY
invest in new technologies and application
growth of media and entertainment sector
technologsies advances
regulatory reforms by government

THREAT

Changes in laws and regulation relating to printing sector

Regulatory changes and techonological advancement
intense rivalry amongst compitotrs
taste of viewers/audience of entertainment industry may undergo changs
changes in political and social condition in india, the monetry policy of india and

inflation
unanticipated turbulence in interest rate

CHAPTER-7
Time constraints for doing the project.

Had to work for 5 6 hours in the sun

Had to travel a lot

People were unwilling to talk.

People were very much hesitant to cooperate for the research.

Many people were unwilling to take a part in the research

Future Scope

Tie-up with Google: Speaking with MediaNama,

Gupta informed that the company will act as an additional sales channel for Google, to reach
Indian SMEs. He said that although Google Ad Words was available as a self service platform, it
was not scalable till an intermediary was involved to reach out to SMEs, specially in a market
like India. Getit will bundle its own products with Ad Words. He added that the program would
include management of the entire Ad words program. The fact is that making the campaign is
easy but SMEs are concerned whether their campaign would be effective, what the cost would
be, how much time theyll need to spend and the effort theyll need to make.

He said that since GETIT already understands their business, was easier to reach out to
them and manage and optimise campaigns. GETIT claims to sign-up 1.2 million SMEs for listing
per year and has a sales force of 800 certified professionals for outreach. The company soft
launched the service last month and is about to register around 1,000 SMEs for Google services.
Getit would offer additional services like building landing pages, and websites, with bundled
packages.

INTERNATIONAL PROJECTS

Getit Transnational Private Limited is the subsidiary

of Getit that manages its international operations. To kick start its ambitious growth plans Getit
has embarked on a journey to expand its horizon and tap the huge potential of its products and
services in South East Asia and MENA markets. Currently Getit is in discussion with Telcos in
different countries to partner with them and deliver local search, Classifieds, Deals, Best Price,
Getitmalls , Micro Communities, GetitBazaar to their subscribers in respective countries. With
this service, the consumers will be able to access these services on their mobiles using WAP,
SMS, Applications, USSD and Online mediums.
Malaysia is the first market where Getit shall be launching its services very soon. Getit
has signed an Agreement with a Malaysian Telco to launch its services for the Malaysian market.

CHAPTER-8
CONCLUSION

According to the market size of India, it is going to be the third largest nation of internet
users in the next two years.
This project was about the getitinfomedia which due to intense competition from its
competitors is continuously losing its market share. So in this project different parameters on
which the sale of getitinfomedia depends are studied and analysed from the consumers
perspective. The final outcome of the project is that the parameters which make decision
regarding the purchase of website on yellow page are Price , Advertisement and Awareness.
Electronic market is a totally unpredictable market and the organisation should be over-cautious
of any complaints that come in website on yellow page as it includes the sentiments of shop
keeper or retail marketer. So the company should take every step possible to contain these
problems which in some way or the other affects the sale of getitinfomedia and its retailers.

CHAPTER-9
RECOMMENDATIONS
The recommendations for the company for further growth and profit are as follows:
Getitinfomedia should come up with schemes for customers along with retailers as it would be a
real Just Dial to the sales and also it will help the company to get back its lost customer
.
During the survey it was found that many of the retailers were uninterested because they were
not aware about the benefit e- marketing.

Also it was seen through the survey that price is not a major concern for the consumers. The
consumers should be explained about it through advertisements in order to make them aware

The organization should schedule these kinds of surveys on a more regular basis as at this
point of time JUST DIAL and SULEKHA.COM is really capturing the market and the
organization should take viable steps to meet the expectations of its customers

CHAPTER-10
BIBLIOGRAPHY

REFERENCE

Published material of the firm & magazines

Previous year-project report
Companys presentation
WEBSITES:http://www.getitgroups.in/
http://en.wekipedia.org

QUESTIONNAIRE
Name of customer..
Contact no..
Business type.
1).Have you ever used services of any these companies?.
(a). Just dial (b). Sulekha.com (c). Ask Laila (d). Zatse (e). Ask me (f). Getitinfomedia
2) How was your experience?
(a). Not good
(b). Satisfactorily
(c). Good
(d). Very good
(e). Excellent
3). If not (please specify the reason for the experience..
4). Are you aware of get it info media?
(a). Yes
(b). No
5) Have you ever used any services of getitinfomedia?
(a). Yes
(b). No
6) Were you satisfied with the services of getitinfomedia?
(a). Yes
(b).no
(c). Cant say
7). Do you know of infomedia yellow pages?
(a). Yes
(b). No
8) Which company provides better services, than getitinfomedia?
(a). Just dial
(b).sulekha.com (c). Ask me

(d).getitinfomedia

(e). Zatse
10) Which companies services are cheapest and best?
(a). Just dial (b).sulekha.com (c). Ask me (d). Zatse (e).get it info media
11). Which services of getitinfomedia do you prefer?
(a). Online advertising (b). WSP (c). Ask me doctors (d). Online yellow pages
12) When are you interested for pay the getit services?
(a). Now (b). 3-6 months (c). 1- Years (d). Not interested
13). What do you expect from getitinfomedia? (Please specify.