BOSTIMES

WEDNESDAY, 1 JANUARY 2014, NEW DELHI

Response
analysis of
9 phases

Media
Gallery for
BOS 2013

Showing
Success

Page 3

Page 4

Page 4

EXPERT VIEW

Continued on page 2

BOSTIMES

www.franchiseindia.com

WEDNESDAY, 1 JANUARY 2014, NEW DELHI

BOS
STRENGTHS

Concept: BOS is a
unique concept introduced
for the small cities in
various states of India. At
survey level, BOS rst
identi es three to four
potential cities in a
particular state and these
cities become the venue for
the show. A week long show
presents enormous
business opportunities from
various brands over a
privately held round table
with each brand. The show
encompasses seminars,
one-to- one meetings, site
visits and discussions where
investors get a chance to
gain knowledge on small
business growth and its
bene ts.

EXPERT VIEW

BOSSucessfully
Completed227Shows
We have successfully completed 227 shows of Business Opportunities Show (BOS). There
was a time when companies eyed only metros to do business. But today, small towns are
no longer characterized by their snail like pace, they have grown to match up the
unceasing bustle of a metropolitan. They have become BIG, not in size but in the
opportunities that they offer and that is how we have been receiving overwhelming
response from both our exhibitors as well as visitors as we have given them an
opportunity/platform to meet one on one.
Continued from page 1
BOS has been organising shows in different
parts of India, but successfully reaching to
the nooks and corner of our country
speaks volume and this experience is itself
an achievement for BOS.
For us every city responded very well and
the show has live up to our expectations.
Majorly, the growth was seen in northern
cities where the brands acceptance is more
and people are open to try different
business options.

One-to-One Meetings:
BOS offers one-to-one
interaction opportunity to
franchisors and franchisees,
which allows them to
discuss and understand the
business plan. This session
is one of the biggest
strengths of the show where
investors get to know about
the various business
opportunities offered by the
brands, and franchisors can
seek the potential investors
for their deals.

What all new strategies will be implemented

for the new series in 2014?
BOS in its new series will have many more
cities to rejoice for the franchisors and
business investors; more activities, more
features, more attractions and a new face all
under one roof. We will be using the same
concept and presentation but with value
additions. Moreover, we are trying to
include different platforms like expertise
seminars, elaborated brand participations,
pre- xed meetings and exhaustive
marketing campaigns.

Brand Recognition:
BOS has established strong
brand recognition in cities
where their visibility was nil
earlier, and created a space
for the brand in those
markets.
Awareness Campaigns:
The show creates
awareness about the event
and brands participating in it
through advertisements,
media release and various
marketing tools. Moreover, it
was successfully taken to
the investors' doorstep
through exhausted
marketing plans like road
shows, advertisements,
hoardings, banners, direct
marketing, telecalling, SMS
blast and many more.
Visitors' Pro le:
Investors' pro le has always
been a signi cant aspect
behind the success of BOS
in every city. Potential and
serious enquiries have
always been a major in ow
during the show and help
each brand to appoint
prospective franchisees in
the city.

What were the dif culties and strengths of

the show?
Organising a concept of multi-city show
covering four to ve cities back to back in a

week was a major challenge, where

involving the brands participation in
different cities was a key task to achieve.
The concept, research behind every city,
strategic campaign and team work were the
absolute strength of the show.
How much contribution has been made by
BOS in building up the small business sector
in B & C level cities?
BOS has created its own value in these
cities by what it delivered. We tried creating
a knowledge path for the visitors to be more
accustomed to small business sector. In
addition, BOS not only reached out to the
untouched cities but also educated people
about the SME sector and provided a series
of opportunities from various brands
existing in the industry.
Share the experience of 78 cities
highlighting the most responsive cities?
Seventy-Eight cities and 40,000 investors
was a good start for us but the expectation
level has also grown higher. Within these
Seventy-Eight cities, we tried covering the
major cities from every zone where we have
got mixed response from different phases;
so, it would be dif cult to highlight some as
almost every city presented a new
opportunity for us to grow and come back
again.

Is your business suitable for being franchised?

Almost every business can be franchised and can enjoy its presence everywhere. But still there are certain
basic characteristics that must be met by the business organisations to take a franchise route.

ranchise is undoubtedly a great way to

expand your business. It helps you cover
the entire nation under the umbrella of
your brand. To make a franchise business work, it
is important for both the franchisor and the
franchisee to build a healthy business relation.
K.V. Rajan, Executive Director, Veta says,
"Franchise is more like a relationship
management that decides a win-win situation for
both the franchisor and the franchisee."
To opt for a pro table franchise model for
expanding the presence of your business across
the state or nation, you have to check the
following features in your business.
CREDIBILITY: Your business has to be
credible. Credible in the sense that you should
have an experienced management, your company
must hold a good track record and a proven
business philosophy. Acclamation from your
customers or the local press is also necessary to
move ahead in franchising.
UNIQUENESS: For expanding a business
through franchising, you should come up with
something refreshing and unique. There are
already numbers of players in the market, so you
have to be careful in using the USP (Unique
Selling Proposition) of your business to gain
competitive advantage. Also, your business

should be marketable as a business opportunity.

TEACHABLE: Yes!! Your business philosophy
should be teachable. It means you should be able
to make your franchisees learn the same tactics
and techniques in a limited period of time to
operate successful business. It is possible only if
you have well documented operating procedures.
PROFITABLE: It is one of the most important
aspects of a franchise business. If your business
cannot generate 15-20 per cent return on
investment after deducting the monthly
overheads and royalties, then it will be dif cult
to keep your franchisees with you on a long term
relations.
If your business meets the above criteria, then
you can expand it through franchising. Before
nalising your decision of taking a franchise
route, it is very important to develop a sound
business plan. This plan must incorporate the
vital issues like the tactics to speed up growth,
nancial analysis in terms of franchise fees and
royalty, territorial development, training and
support services. Importantly, make sure that you
can invest enough time and inclination to support
your franchisees.
The list does not get over here. Once you are
done with the business plan, your next important
concern is the franchise agreement. You have to

prepare a legal document, which includes the

whole data regarding the franchise business, viz.,
the franchise fees, royalty, monthly overheads,
training and support, exclusive rights given to the
territorial franchisee, return on investment,
break-even period, property details, franchise
term, and its renewing ability and so on. The
decisions made regarding these complex issues
will ultimately dictate your success as a
franchisor.
So, if you also have a business which is doing
perfectly well for quite a long time, and now you
are thinking to expand its reach across India,
then franchising is the perfect option for you. It is
like nding a way to expand and maintain the set
standards of your business simultaneously.
Franchising is the most suitable way to continue
to gain brand recognition and market dominance.
In a nutshell, you can say that a business that
has the potential to be sold as a franchise
opportunity usually have the characteristics of
an established business, having unique selling
proposition, easily replicable, and the promise of
an adequate return on the investment. If your
business has all these characteristics then do not
waste time, go ahead and cover the nation.

BOSTIMES
3

WEDNESDAY, 1 JANUARY 2014, NEW DELHI

www.franchiseindia.com

RESPONSE ANALYSIS OF 9 PHASES

BOS has successfully covered 78
cities and touched around more
than 1,25,000 investors. In
addition, it got a great response
from the investors as well as the
brands in North India. The show
experienced tremendous growth
and acceptance even from
western, eastern and southern
cities.

PHASE 1
PHASE 2
PHASE 3
PHASE 4
PHASE 5
PHASE 6
PHASE 7
PHASE 8
PHASE 9

Indore, Bhopal, Jabalpur, Nagpur, Raipur

Dehradun, Meerut, Moradabad, Agra, Lucknow, Kanpur, Allahabad, Varanasi
Jammu, Amritsar, Jalandhar, Ludhiana, Patiala, Bhatinda, Chandigarh
Karnal, Panipat, Rohtak, Hisar, Faridabad, Delhi, Noida, Ghaziabad, Gurgaon, Jaipur,
Ajmer, Jodhpur, Udaipur
Hubli,Mangalore, Mysore, Banglore, Salem, Trichy, Chennai, Madurai, Coimbatore,
Calicut, Cochin, Trivandrum
Nellore, Vijaywada, Rahamundry, Vishakhapatnam, Hyderabad, Warangal
Guwahati, Siliguri, Patna, Ranchi, Dhanbad, Kolkata, Bhubaneshwar, Cuttack
Amravati, Nasik, Aurangabad, Kalyan, Thane, Andheri, Colaba, Navi Mumbai, Pune,
Solhapur, Kolhapur, Goa
Surat, Vadodara, Ahmedabad, Rajkot, Jamnagar

Educational Pro le of Business Visitors (%)

Pro le of Visitors by the level of Business Investment (%)

Business Opportunities of visitors Interest -Industry wise (%)

www.franchiseindia.com

BOS Media Highlights

Franchise India Holdings
Plans Multi City Biz Event
in North India
THE FINANCIAL WORLD
More Than 500 people
explored Franchise
opportunities in one day.
AMAR UJALA
Business Expo gets big
response.
THE TRIBUNE
BOS is the vital resource for
franchisor interested in
expanding business regionally.
ENTREPRENEUR INDIA
Exhibition on retail
opportunities held
THE HINDU

BOSTIMES
WEDNESDAY, 1 JANUARY 2014, NEW DELHI

COMPANIES TESTIMONIAL
"Bringing wide variety of investment avenues
under one roof"
VIDEOCON INDUSTRIES LTD
"The concept itself is powerful, and in small
cities where there are potential investors but
no awareness on how to start a business, this
show has given them a platform"
RAYMOND LTD
"City exposure given to the tier II cities was
very much needed"
INDIAMART INTERMESH LTD
"Brand mix of participants and good scope for
every retailer"
SIYARAM SILK MILLS LTD

"Introduced small format for serious visitors"

CARTRIDGE WORLD

A well planned show, proving to be very useful

for rms sighting expansion. We are looking
forward to be part of the show again.
CLUB MAHINDRA HOLIDAYS

usiness expo gets big

response, in the one-day
event in Ludhiana offered
prime investing options to
local businessmen.
THE TRIBUNE
ranchise India to hold
expo on business
prospect today in
Ludhiana.
HINDUSTAN TIMES

iming to create an
economical, ef cient
and trusted way of
business development
giving a wider reach to
Indian small town BOAG
was organised by
Franchise India Holdings
Limited.
THE FINANCIAL WORLD

"We, somehow, feel that BOS is a better

platform than the bigger retail shows providing
a one-to-one reach to our business prospects.
Tapping the potential in Tier-II and Tier-III cities
is of great help to us"
GITANJALI JEWELLERY RETAIL PVT LTD
The venue and show was very well equipped.
Keep going Franchise India, Done a great job.
KWALITY WALLS

PHOTO FEATURE SHOWING SUCCESS

Proper advertising & marketing is the strength

of BOS enabling reach to remote locations.
Looking forward for more such events.
CEAT TYRES
"BOS was a business opportunity for
diversi ed class of investors under one roof"
EUROKIDS INTERNATIONAL LTD
BOS offers a platform to showcase your
brand pan India. BOS is only organization
that offers such a good platform."
WHIRPOOL INDIA LTD
"Giving opportunity and awareness for
budding entrepreneurs"
TTK PRESTIGE LTD
"Its city speci c so gives opportunity to people
of the town and companies to come to
on a common platform."
ICICI SECURITIES LTD
A well equipped show. Fully satisfactory
approach for attracting only serious investors.
POWERHOUSE GYM
This show provides the best solution to
investors in developing cities, Very Appropriate
communication with BOS team.
WONDER SHEETS