Professional Documents
Culture Documents
MESSAGE
ANLYSING PURPOSE:
A- Is purpose realistic?
If the purpose reveal radical change
ANALYSING AUDIENCE:
• Informal discussion:
You have your clear purpose and analysis of idea, now you will be choosing
what to include in the message and what not. You can do:
ORGANIZE MESSAGE:
1- Direct / Deductive:
2- Indirect / Inductive:
NUTSHEL
If you don’t know what audience members want to know, you’re likely
to supply appropriate information.
Journalistic approach of asking who, what, when, where, why and how
is a good test for checking thoroughness of answer or message.