Group 6 1st Assignment Presentation

Urban Farming Kit

Needs and
Specication
ANGGORO WISESO (1206212514)
MIRANTI (1206242523)
MUHAMMAD RIDWAN (0906640854)
RAMADHAN ISKANDAR (1206212400)
SABRINA ZAHRA FITRIANI(1206249391)
SHARIMA UMAYA (1206212325)

Introduction
Literature Review
Identifying Consumer
Needs
Product Specification
Conclusion
Presentation Outline

INTRODUCTION

Background

According to the United Nations Centre for Human Settlements, more than half of
humanity will live in cities by the year 2015.
Urban farming is done in an urban centre, a city or metropolis. Urban residents
across the globe are trying to grow plants, for reasons ranging from food security to
environmental and health reason

Problem Formulation

How to create an interesting

urban farming kit that is simple
and can be planted by people in
urban area?

Problem
Identification

There are already a lot of urban farming kit, we

have to uplift our urban farming kit from its
advantages and decrease its disadvantages
thus people would buy our urban farming kit
Peoples need of fresh air that comes out from
planting plants, especially in big cities that have
less amount of land
Not a lot of people love to do gardening/
planting activity we have to make our urban
farming kit into an interesting one

Problem Limitation

We will be creating an urban farming kit in one

package that can be bought and planted easily
by the consumers
The data required to make urban farming kit
are advantages, disadvantages from an existing
product and needs of consumers regarding
their preferences on an urban farming kit they
are willing to buy
This chemical product design is just a prototype

L i t e r a t u r e

REVIEW

Urban Farming?
Urban : In,
rela-ng to, or
characteris-c of
a town or city,

Farming :
The ac-vity or
business of
growing crops and
raising livestock.

Urban farming : ac-vi-es

of growing plants to be
consumed, that perform in
urban area by exploi-ng
unused land.
For examples : roof garden,
community garden.

History of Urban Farming

World war
I & II

Solu-on for hunger problems during war -mes.

Victory gardens sprouted during World War and were
fruit, vegetable, and herb gardens in US, Canada, and UK.
This eort was undertaken by ci-zens to support the war
eort.

Industrial
revolu-on
era

Ci-es quickly became overcrowded because people from

the countryside came to the town for occupa-ons in.
Agriculture was pushed further and further away from the
city edge. The harmonious rela-onship between
agriculture and urban environment became severed.

Garden
Ci-es of
To-morrow
(1989)

In 1898, Ebenezer Howard began the Garden City

Movement. At its essence, the urban theory focused on
bringing the city to the farm by u-lizing agricultural land as
the site for his garden ci-es.

Now and
Then

People in the world slowly realize about how important to

keep the harmony between humans and the nature.
There are a lot of movements about small ac-on that can
help the city back to harmony with the nature, by plan-ng
some plants.

Perspective of Urban Farming

Environmental urban
farm :

Food and herbs

medical security :

U r b a n f a r m i n g t o
increase environmental
health, and remedia-on.
P h y t o r e m e d i a - o n :
plants that have their
c h e m i c a l a b i l i t y t o
degrade, absorb, convert
to an inert form, and
remove toxins.
Growing plants can also
freshen the air and
reduce pollu-ons.

Urban farming can

become a solu-on
for healthy living
n e e d e d b y t h e
concept of growing
people own healthy
foods or herbs by
themselves.

Social and relaxing :

Urban farming are thought
to be relaxing, calming,
improved emo-onal well-
being, and prevent from
urban-stress. That is a
report about how people
interac-on with nature
through a garden can
decreased levels of stress
and beZer overall mental
health.

Benefits of Urban Farming

Noise pollu<on
Adding plants that can absorb sound waves has the poten-al to
lead to a vast reduc-on in noise pollu-on

Nutri<on and quality of food and medical herbs

Harves-ng produce from ones own community garden cuts back
on storage -mes signicantly and keep nutrient that can be lost in
shipping process.
Medical herbs is dicult to found in supermarket. Thats why most
of urban people choose to consume drugs, beside drugs have some
bad- side eect. Plan-ng they own herbs plants on their own farms
can increase medical herbs uses than drugs.

Educa<on
More Green Space, reduc<on of temperature and pollu<on

Implementation of Urban
Farming in Indonesia
Communi
INDONESIA BERKEBUN, TUNAS HIJAU (Surabaya)
<es

Technolo
gy

Ver-minaponik (Balai Pengkajian Teknologi Pertanian (BPTP)):

Cul-va-on of plants and sh simultaneously. Fish provide
residual feed and sh feces that contain a high concentra-on of
nutrients for the plants. Plants lter the water and maintain the
quality of irriga-on water for the sh.
Hydroponic, sistem sky farming, etc

Area

RW 03 Sukapada Bandung, farming vegetables in the walls of

the street so that residents can enjoy its beauty and harvest the
product together

Urban
Farming
Kit

Types of Plants
Herbs

A small, seed bearing plant with eshy, rather

than woody, parts.
In general use, herbs are any plants used for
food, avoring, medicine, or perfume, some
plants contain phytochemicals.
Most herbs prefer a well drained, friable soil.
Herbs can also be grown via vegeta-ve means,
roo-ng cudngs, division of the plant, bulbs, or
-ssue culture.

Vegetables

The non-biological deni-on of a vegetable is

largely based on culinary.
Some must be cooked to destroy certain natural
toxins or microbes in order to be edible.
Overall requirements for the vast majority of
vegetable plants are deep, rich soil with a
neutral or slightly alkaline composi-on, plenty of
sunshine, water, regular feeding, and weeding .

Types of Plants
Fruits

A part of a owering plant that derives from

specic -ssues of the ower.
Many fruits eaten both fresh, as jams,
manufactured foods (like cakes), beverages
(fruit juices), alcoholic beverages (wine), etc.
Fruits are generally high in ber, water, vitamin
C and sugars, some-mes contain various
phytochemicals.
Regular consump-on of fruit is associated with
reduced risks of many chronical disease.

Flowers

We dened owering plant as the plants that

growing beau-ful ower that has a benet to
beau-fy surrounding.
Every kind of owering plants has its own
condi-on to be grown up perfectly.
Examples : sunower, tulips, marigold, lily,
jasmine, rose, etc.

Components of Planting Plants

Seeds

Medium

Nutrients

Components of Planting Plants

(Contd)

Seeds

Grains

Seeds
Plant crop that are
used to be
consumed or
processed as
substance

Maturity Colour
Smell

Peel Hardness

Grains from plant

that are used to
replan<ng

Seeds drop o

Content of water

Components of Planting Plants

(Contd)

Medium

Organic
Material
Anorganic
Material

Usually made from organism

components (leaf, trunk,
ower, fruit, wood)
Material that contain high
mineral from rock molding

Components of Planting Plants

(Contd)
No

Organic Material

Characteris<c

Charcoal

Buer, hard to mold, used at areas that has high

humidity, mostly lack of nutrients

Trunk of vegetable fern

Easy to bind with water, has a good aera-on

and drainage

Compost

Soil condi-oner, soil ameliorater

Moss

Easy to bind with water, has a good drainage

Manure

Has nutrients in large amounts

Coco peat

Bind with water strongly, contains essen-al

nutrients (Ca, Mg, K, N, P)

Rice Husk

Easy to bind with water, source of potassium,

hard to mold

Humus

High ion exchanger, low porosity

source : Dinas Pertanian Tanaman Pangan Provinsi Jawa Barat

Components of Planting Plants

(Contd)
No

Anorganic Material

Characteris<c

Gel

Good looking, prac-cal, bad drainage

Sand

Good aera-on and drainage, high porosity

Pebble

Very high porosity, hard to bind with water

Piece of concrete brick

Lack of nutrients, good aera-on and drainage

Spons

High binding with water power, easy to moldy

Clay

Lack of Nutrients

Styrofoam
High porosity
source : Dinas Pertanian Tanaman Pangan Provinsi Jawa Barat

Components of Planting Plants

(Contd)

Nutrients
Macronutrient

Carbon

Phosporus

Hydrogen

Potassium

Nitrogen

Calcium

Magnesium

Sulphur

Micronutrient

Boron
Manganase
Copper
Iron

Zinc

Conditions to Grow the Plants

Nutri-on

Humidity

Light

pH

Temperature

Conditions to Grow the Plants

(Contd)

Nutri-on
Supplied by the soil and addi-on of
fer-lizers (compost, manure, etc)
Divided into two : Macronutrients
and Macronutrients

Conditions to Grow the Plants

(Contd)

Light
All plants need at least 8-10 hours to direct
sunlight each day.
Incandescent lamps can be used to grow plants,
but are not adequate the crop to maturity

Conditions to Grow the Plants

(Contd)

pH
In general, the most favourable pH range for
vegetable is between 5.5 to 6.5 in mineral soil and
5.0 to 6.0 in organic soil
Acidic soil ooen causes the stun-ng and yellowing
of leaves, resul-ng in the decrease in growth and
yield of crops as the pH levels falls

Conditions to Grow the Plants

(Contd)

Humidity
Low Humidity (dew
points are in 50s)
Moisture Evaporates from
plant very quickly
Plants can wilt quickly

Conditions to Grow the Plants

(Contd)

Temperature
Warm-season vegetables and most
owers grow well between 15 to 25C
Cool-season vegetables suchas leZuce
and spinach grow between 10 to 20C.

Methods of Planting Plants

Conven-onal

Modern

Methods of Planting Plants

(Contd)

Conven-onal
Most prac-sed form of agriculture around the world
Focus on methods that maintain soil fer-lity, prevent the loss
of topsoil, hold water in the soil and produce stable harvest
One of the biggest problems with conven-onal agricultue is
that it kills o life in the topsoil and subsoil

Methods of Planting Plants

(Contd)

Modern

Aeroponic

Hydroponic

Tissue Culture

Ver-culture

i d e n t i f y c o s t u m e r

NEEDS

Respondents Data

63 Female
43 Male
3% 1%

13%

7%

Age

9%
15-18
18-21

> 30

76%

32%
10%

21-24
25-30

7%

City

19%

Jakarta
Depok
Bogor
Bekasi
Tangerang

23%

Others

Result : Gardening
Do you like
gardening?

38%

Yes
No

62%

15%

3%
hobby

Reason of
28% gardening 54%

beautify the environtment

get the product (ex: vegetables, fruits)
others

Result : Gardening
Difficulties of gardening
13%
28%
21%

dislike gardening
don't have land to do gardening
don't know how to do gardening
don't have equipments and seeds

38%

Time to do gardening

2% 1%
0%
13%

5-15 minutes
16-30 minutes
31-45 minutes
46-60 minutes
> 60 minutes

84%

Result : Urban Farming

14%

Have you ever heard

about Urban Farming?

Yes
No

86%

Preferred plants for urban farming

5%

21%

Herbs
Vegetables

32%
15%

Fruits
Flowers
Other

27%

Result : Urban Farming

9%

Reasons to buy a product

17%
Unique packaging
Afforable price

25%
23%

Main benefit
Other benefit

26%

Promotion (buy 1 get 1, discount)

Price preferred for urban farming kit

Rp. 75.000,00-Rp. 100.000,00
Rp. 101.000,00-Rp. 125.000,00

6%2%

22%

Rp. 126.000-Rp. 150.000,00

Rp. 151.000-Rp. 200.000,00

70%

Result : Urban Farming

Equipments in urban farming kit
Other
User's manual
Water mist
Shovel
Fertilizer
Pot
Medium
Seeds
0

10

20

30

40

50

60

70

Form of plant in urban farming kit

36%

Seeds
Starter plant

64%

80

90

100

List of Needs
No

Needs

Urban farming kit that can beautify surroundings

Urban farming kit that can be done without land

Urban farming kit that has clear explanation

Urban farming kit that can be maintained in 5-15 minutes each day

Urban farming kit that grows either flowers, fruits herbs

Urban farming kit that is affordable, between Rp. 75.000,00-Rp.

100.000,00

Urban farming kit plant that has various benefits

Urban farming kit that consists of medium

Urban farming kit that consists of container

10

Urban farming kit that consists of fertilizer

11

Urban farming kit that consists of shovel

12

Urban farming kit that consists of water mist

13

Urban farming kit that consists of users manual

14

Urban farming plant in a form of starter plant

15

Urban farming kit that has description of composition

16

Urban farming kit that uses safety material for packaging

17

Urban farming kit that has an interesting packaging

18

Urban farming kit that contains pesticide

19

Urban farming kit which is light

Classification and Ranking

The rank of needs based on the category:
1 = undesired
2 = unimportant
3 = nice to have
4 = highly desired
5 = essential

Needs
No.

Needs

Rank

PRODUCT PERFORMANCE
2

Urban farming kit that can be done without land

Urban farming kit that can be maintained in 5-15 minutes each day

Urban farming kit that grows either flowers, fruits herbs

PRODUCT PERCEPTION
1

Urban farming kit that can beautify surroundings

Urban farming kit that has clear explanation

Urban farming kit plant that has various benefits

19

Urban farming kit that has lightweight

PRODUCT COMPOSITION
8

Urban farming kit that consist of medium

Urban farming kit that consist of container

10

Urban farming kit that consist of fertilizer

11

Urban farming kit that consist of shovel

12

Urban farming kit that consist of water mist

13

Urban farming kit that consist of users manual

14

Urban farming plant in a form of starter plant

18

Urban farming kit that contains pesticide

REGULATION
15

Urban farming kit that has description of composition

16

Urban farming kit that uses safety material for packaging

RETAILING
6
17

Urban farming kit that is affordable, between Rp. 75.000,00-Rp.

100.000,00
Urban farming kit that has an interesting packaging

5
4

Diagram of Needs

P r o d u c t

SPECIFICATION

List of Metrics
Needs
Number

Needs Description

Specifications

Metric
Unit

Rank

Product Perfomance
2
4

Can be done without land

Medium in mobile container

Maintained in 5-15 minutes

Maintenance time (watering,

each day

fertilizing, etc)

Grows either flowers, fruits,

Type of plant (fruits, herbs,

or herbs

vegetables)

Y/N

minute

Y/N

Subj.

Y/N

Y/N

Product Perception
1

Beautiful kit appearance

Has clear explanation

Has various benefits

Type of plant and container

design
Users manual or guidebook
Type of plant (fruits, herbs,
vegetables)

19

Kit that lightweight

Weight

kg

Product Composition
8

Consists of medium

Medium availability

Y/N

Consists of container

Container availability

Y/N

10

Consists of fertilizer

Fertilizer availability

Y/N

11

Consists of shovel

Shovel availability

Y/N

12

Consists of water mist

Water mist availability

Y/N

13

Consists of users manual

Users manual availability

Y/N

14

Plant in a form of starter plant

Y/N

18

Contains pesticide

Y/N

Y/N

Y/N

Rp

Plant in starter phase (shoot, sprout,

etc.)

Pesticide availability
Regulation

15
16

Has description of composition

Uses safe material for packaging

Description of composition
Container and packaging material
composition is safe

Retailing
6

Affordable price, between Rp.

75.000,00-Rp. 100.000,00

Price
Packaging design and

Metrics Matrix
Needs
Number
2
4
5

Metric Unit
Needs Description

%
weight

Subj.

Can be done without land

Y/N

minute

Rp

kg

Can be maintainede in 5-15

minutes each day

Grows either flowers,

fruits, or herbs

Beautiful kit appearance

Has a clear explanation

Has various benefits

19

Kit that lightweight

Consists of medium

Consists of container

10

Consists of fertilizer

Needs
Number

Metric Unit
Needs Description

%
weight

Subj.

Y/N

11

Consists of shovel

12

Consists of water mist

13

Consists of users manual

14
18
15
16

minute

Rp

Plant in a form of starter

plant

Contains pesticide

Has description of
composition

Uses safe material for

packaging

Affordable price, between

6

Rp. 75.000,00-Rp.
100.000,00

17

Has a great packaging

kg

Benchmarking
There are some existing products of urban farming kit. In
order to design new innovation of an urban farming kit,
four existing products are compared to make
benchmarking for our new product.
Notes:

(dot) refers to subjective value

Poor

Acceptable

Expectable

Highly expectable
Outstanding

Scores

Needs

Needs

Number

Rank

Own

Grow

Paris

Box

Garden

Smith &

UF

Hawken Seeds

Product Perfomance
2
4
5

Can be done without land

Can be maintained in 5-15

minutes each day
Grows either flowers, fruits, or
herbs

5
4

Product Perception
1

Beautiful kit appearance

Has a clear explanation

Has various benefits

19

Kit that lightweight

Product Composition
8

Consists of medium

Consists of container

10

Consists of fertilizer

Needs
Number

Scores
Needs

Rank

Own

Grow

Paris

Box

Garden

Smith &

UF

Hawken Seeds

12

Consists of water mist

13

Consists of users manual

14

Plant in a form of starter plant

18

Contains pesticide

Regulation
15

Has description of composition

16

Uses safe material for packaging

Retailing
6
17

Affordable price, between Rp.

75.000,00-Rp. 100.000,00
Has a great packaging

5
4

Existing Products
Grow Box

Smith & Hawken

Paris Garden

UF Seeds

Benchmarking of Existing
Products with Metrics
Needs

Specifications

Number

Rank

Scores

Metrics
Unit

Own

Grow

Paris

Box

Garden

Smith &

UF

Hawken Seeds

Product Perfomance
2
4
5

Medium in mobile container

Maintenance time (watering,
fertilizing, etc)
Type of plant (fruits, herbs,
vegetables)

Y/N

minute

7-10

10

12

12

10

Y/N

Product Perception
1
3

Type of plant and container

design
Users manual or guidebook

Subj.

Y/N

Needs

Specifications

Number

9
19

Type of plant (fruits, herbs,

vegetables)
Weight

Rank

Scores

Metrics

Grow

Paris

Box

Garden

1,5

1,5

2,25

Unit

Own

Y/N

kg

Smith &

UF

Hawken Seeds

Product Composition
8

Medium availability

Y/N

Container availability

Y/N

10

Fertilizer availability

Y/N

11

Shovel availability

Y/N

12

Water mist availability

Y/N

13

Users manual availability

Y/N

Y/N

Y/N

14
18

Plant in starter phase (shoot,

sprout, etc.)
Pesticide availability

Needs

Specifications

Number

Rank

Scores

Metrics
Unit

Own

Grow

Paris

Box

Garden

Smith &

UF

Hawken Seeds

Regulation
15
16

Description of composition
Container and packaging
material composition is safe

Y/N

Y/N

Retailing
R
6

17

Price
Packaging design and
performance

Rp

Subj.

R p .

. 45.000-7 R

p R p . 200.00

75.000

5.000

79.500

150.000 0

Marginal and Ideal Values

Needs

Specifications

Number

Rank Metric Unit

Marginal
Value

Ideal Value

Product Perfomance
2
4
5

Medium in mobile container

Maintenance time (watering, fertilizing,
etc)
Type of plant (fruits, herbs, vegetables)

Y/N

minute

7-12

Y/N

Product Perception
1

Type of plant and container design

Subj.

Users manual or guidebook

Y/N

Type of plant (fruits, herbs, vegetables)

Y/N

19

Weight

kg

1,5-2,25

1,5

Product Composition
8

Medium availability

Y/N

Container availability

Y/N

Needs

Specifications

Number

Rank Metric Unit

Marginal
Value

Ideal Value

10

Fertilizer availability

Y/N

11

Shovel availability

Y/N

12

Water mist availability

Y/N

13

Users manual availability

Y/N

Y/N

Y/N

Y/N

Y/N

14
18

Plant in starter phase (shoot, sprout,

etc.)
Pesticide availability

Regulation
15
16

Description of composition
Container and packaging material
composition is safe

Retailing
6

Price

Rp

17

Packaging design and performance

Subj.

Rp 45.000
200.000

Rp 75.000

CONCLUSION

Conclusion
1.
2.

3.

4.

We have conducted a survey concerning about gardening and gardening kit

with 109 respondents, with varieties of age, job, and gender.
Amongst the entire respondent, only 38% of them like to do gardening, with
the reasons ranging from solely because of a hobby, enhance the aesthetic
value of their yard, or to get a functional product from the crops. The group of
people who dont like to do it mostly have a difficulty to provide the space to
garden. The others dislike gardening because they dont know how to garden,
dont have the equipment, or simply because they disliked it. Aside the
difficulties, time is also the limiting factor for the unpopularity of gardening.
84% of the respondents would do it if it only takes 5-15 minutes daily. But
then only 86% of all of the respondents know about urban farming, which
gives us advantage to promote our product.
For the urban farming kit, a lot of varieties of plants or herbs preferred by the
respondents, with the specifications ranging from unique packaging,
affordable price, along with the main and other benefit.
The specifications of our product will concern about its performance (extra
medium in container, low maintenance time, and type of plant), perception
(light and beautiful), composition (ingredients of the product), regulation and
retailing. The elaboration is: The maintenance time will be 7-12 minutes, the
weight will weigh about 1.5-2.25 kg, with complete set of composition and
affordable price of Rp.75.000, and nice package.

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