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Volume LXXI
May 1966
ABSTRACT
This paper examines the fundamental problem posed by collective decisions for a social theory based
on rational actors each pursuing his own interest. The problem is the absence of consensus about the society's choice, in which case the theory of rational behavior breaks down by failing to predict the outcome. The paper proposes that individuals in social systems are faced with a sequence of social choices,
and can thus exchange their partial control over issues that interest them little for greater control of
those that interest them more.
An ideal or perfect system of collective decisions is defined, in a way analogous to the definition of a
perfect market.
Finally, the various alternatives to consent are discussed, together with some of the considerations that
would lead the rational actor to refuse to consent.
From the point of view of purposive action theory, an action by an actor is easily
explained. The one governing principle of
the theory serves to explain it: the actor
is striving to maximize his utility.
There is no such principle, however, to
explain joint or collective action. For the
principle is posed at the level of the individual actor and not at the level of a pair
or collectivity. The utility of the collectivity is a meaningless quantity. Is it to be
the sum of the utilities of the individual
actors? If so, what weights are to be applied
to the individual actors' utilities?
The lack of such a principle of behavior
for "collective actors" does not prevent explanation of many types of social interaction by use of the individual calculus of
purposive behavior. Recent books by Homans, Thibaut and Kelley, and Blau use
that calculus to explain many types of behavior in social situations.' Even more
broadly, economic theory uses this calculus
as the basis for explaining the functioning
of economic systems, and economic systems
' George C. Homans, Social Behavior: Its Elementary Forms (New York: Harcourt, Brace, &
World, 1961); John W. Thibaut and Harold H.
Kelley, The Social Psychology of Groups (New
York: John Wiley & Sons, 1959); Peter M. Blau,
Exchange and Power in Social Life (New York:
John Wiley & Sons, 1964).
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DECISIONS
THEORYOF COLLECTIVE
fully solved, it will not be treated in this
paper. It will be assumed that any collective decision includes some provision for
enforcement or is implemented by an
agency of the collectivity.
Returning to the problem of consensus,
societies and organizations have evolved
numerous devices by which the problem
may be partly circumvented and collective
action carried out. One of the most fully
formalizedof these is the institution of voting, together with the voting rule. A majority rule is a simple and pervasive rule, but
one in which nearly half the actors may
prefer another action. A plurality rule
(when there are several alternatives) is
even weaker, for a majority may prefer
actions other than the one selected by the
rule. Other rules are more stringent than a
majority rule, for example, a two-thirds
majority. And in some instances one finds,
even in a large and diverse society, the most
stringent rule; a requirement that the action be unanimous.
These are the rules made in a society that
partially solve the practical problem of collective action. But they neither wholly solve
the practical problem nor in any way solve
the theoretical problem. For what is to prevent those who disagree from simply withdrawing from the collectivity or refusing to
accept the action and rebelling against it?
There are many examples of small but violently opposed minorities that refuse to accept a collective action. Civil rights activity
has been the scene of many such examples,
both by certain segregationists and by certain integrationists who refuse to obey laws
they disagree with. This in fact is a curious
case, for minorities on each side have refused to accept the collective actions of the
society as a whole.
There are many other examples of refusal to accept the collective action under
a given set of decision rules in an organization or a society. The physical barriers to
exodus from Iron Curtain countries stand
as remindersthat many persons would with-
617
draw from these societies rather than accept the collection actions if they were not
physically constrained. The splitting of
sects from a parent church exemplifies the
same unwillingness to accept the actions
of the collectivity as a whole. The revolutions and coups d'etat in many developing
countries and the extreme instability of
governments throughout the world are sufficient indication that mere construction of
a decision rule does not begin to solve the
problem.
Another way of putting the issue is that
the construction of a constitution is nothing more than putting words on paper and
can be done by a dolt, but the construction
of a constitution that will allow collective
action to proceed without splitting the society apart is nearly equivalent to devising
a complete theory of collective action.
To summarize again the problem of collective decisions when one starts with purposive action theory:
a) In actions of individual actors, where
each alternative action produces an outcome that has associated with it a utility
for that actor, he will by definition spontaneously carry out the action with highest
utility.
b) When the outcome depends upon the
action of two or more actors (including
actions ordinarily referred to as exchange),
there may be an alternative preferred by
all (assuming that any problems of contingency are solved), in which case the action
can be labeled spontaneous, since it spontaneously proceeds from individual utilities.
But more often, there will be no action
preferred by all, and the theory breaks
down. Because of such cases, modifications
and additions must be made for collective action must be added to the basic theory of purposive action, if that theory is to
be useful in the analysis of collective action.
Without such additions, theories of purposive action can only be used to treat
those areas of social life, such as exchange
in economicmarkets,which are spontaneous
in that the same action alternative is pre-
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goals. It thus appears, at least on the surface, that the explanation of collective action in such organizations requires no new
theoretical principles.5
It is quite different, however, for social
organizationsin which the power over collective action is distributed over more than
one person. It is in such organizations that
some device such as a voting rule is established for bringing this dispersed power
to bear on questions of collective action.
And it is clear that such procedures exist
at some point in most social organizations,
so that the problem of collective action
arises somewhere in the organization.
I will take as the focus of inquiry, then,
social organizations in which there is a
genuine collective decision, where power
over the outcome is distributed over more
than one person. This means also that I will
not ask how that distribution of power
arose. I will not examine the question of a
"constitution," either informal or formal,
but will take the constitution, which establishes the decision-making procedure, as
given.
Perhaps the best way to see the difficulties that arise in moving from individual
rationality to collective decisions is to study
the contradictionsthat arise in voting rules.
Consider a simple decision involving a
collectivity of these actors with a choice
among three alternatives. Each actor has a
preference ordering for the three alternatives; a possible preference ordering is
shown in Table 1.
The situation shown in Table 1 produces
curious results. For suppose the alternatives are presented to the voters in a pair6 A deeper analysis of such organizations would
show much more complexity, for many such organizations appear to depend greatly on the fact
that employees do become imbued with the goals
of the organization and contribute to it in ways not
at all covered by the exchange agreement they
made in selling their labor. In addition, there appear to be processes by which employees over time
gain rights to participate in the organization's decision-making processes, thus bringing about a dispersal of power over the organization's collective
actions.
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Rank
1..........
2..........
3..........
A
B
C
B
C
A
C
A
B
Arrow made. He laid down several conditions that any decision rule should meet if
it were to give "reasonable" social outcomes, and then showed that such a decision rule was logically impossible.
Such a result, however, flies in the face
of reality. Social organizations do establish
decision rules, decisions are made, and the
organizations persist. Are we reduced to
saying that their actions are as grossly unreasonable as the example above suggests?
As numerous students of this problem
have pointed out, there would be no difficulty if we had some measure of intensity
of feeling. For example, in Table 1, suppose
there were a number expressing the amount
of utility that X, Y, and Z each associate
with alternatives A, B, and C, as indicated
in Table 2. In this example, alternative A
clearly has the highest total amount of utility. A decision rule that merely determined
the outcome by the highest aggregate util-
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620
ity would always give the decision to alternative A, independent of the order of comparison, and no "unreasonable" outcomes
would result.
The fatal flaw in this solution is that
there is no meaning to the notion of
"amount of utility" or "intensity of feeling" unless it is expressible in the behavior
under consideration.Voting certainly allows
no such expression, but only registering a
preference. Looking at the matter naively,
we might then say that we could merely
ask each actor to write down the amount
of utility each alternative held for him.
Then we would have the data for Table 2
and could merely aggregate the amounts
and arrive at a winner.
TABLE 2
AMOUNTS OF UTILITY OF ALTERNATIVES A, B,
.,
Total
27
10
23
10
20
10
DECISIONS
THEORYOF COLLECTIVE
aggregate them to arrive at a collective
decision.7 It is crucial to the establishment
of a measure of utility that the behavior
carried out by the actors involve resources
they control within the system under consideration. The reasons for this are evident
below.
It does not require much stretch of the
imaginationto see how this first step can be
followed by others, so that each actor,
through the vote exchanges or agreements
he makes, expresses in minute gradation
the interest he has in a given outcome, that
is, the difference in utilities that the different possible outcomes would have for
him. However, for each step toward a fine
expression of intensity of interest in an action, another action is needed. Each actor
needs a large set of votes on actions of
varying interest to him to be able to express precisely his interest in any one. Each
of these votes has the same function as
goods in an economic system with barter
exchange: it has certain direct utility for
him if he uses it to satisfy his own interests; but it also has a certain value to others, so that its use in exchange might bring
him resourcesmore relevant to his interests.
The precise statement of the conditions under which an actor in such a system will
be willing to carry out an exchange is given
in Appendix 1.
The necessity for replacing the single
action back in its context of a whole set
of collective actions should now be obvious.
Without these other actions, each actor has
no resources he can use to express how
strongly he feels about this one. With only
the single action, it is of supreme importance to all, for there is nothing to measure it against. The only measuring instruments are provided by the costs of the alternatives to accepting an unfavorable collective decision. Withdrawal, rebellion, and
disobedience,together with their many variations, are the alternatives; and some meas7 Patrick Suppes and Muriel Winet, "An Axiomatization of Utility Based on the Notion of
Utility Differences," Management Science, I (1955),
259, describe such a procedure.
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There are numerous examples which illustrate the way this principle operates in
a social system. The classical example is
that of the king who has control over nearly
all actions but suddenly becomes entranced
with a poor but beautiful girl who has nothing but her own autonomy. His interests
are now focused on the actions he does not
have control over, the actions of this girl.
Thus, her power in the society jumps from
near zero to the greatest of all, for she has
control over the only actions that interest
the king, who controls everything that interests anyone else. Obviously, for such a
system to work, the girl must be in no way
beholden to the king, a matter which in
such tales is usually contrived by her being the daughter of a poor but independent
woodchopper living off the forest at the
edge of the kingdom.
INTERPERSONAL
COMPARISON OF UTILITY
THEORYOF COLLECTIVE
DECISIONS
over more valuable resources than does B
and thus has more power to see his interests
realized.
Thus an interpersonal comparison of
utility automatically occurs in exchange,
weighting an actor's interests by his total
power. But such a comparisonraises questions about interpersonalcomparisonin the
usual sense. Are we not assuming that individuals communicate with others the precise size of their interests in arriving at a
value? The answer to this is "No." The
only communication assumed here is that
assumed in any market: what exchanges an
actor will make and what ones he will not.
The perfect functioning of the market assumes that he has complete knowledge of
what exchanges others will make and can
thus assess the value-in-exchange of any
power he gains in an exchange. It does not
assume, however, that he makes his interests known in any way beyond stating
which exchangeshe will agree to and which
ones he will refuse. It is worthwhile to note
the sense in which the actor's power provides a scale by which his utilities may be
compared to others. His wants are exactly
as important as is his ability to realize
them. If A has twice the power of B, his
wants or interests are worth twice B's. This
is no value judgment of ours as analysts
but a description of the value judgment
implicit in the distribution of control over
actions in the system.
A question can be raised in this context
concerning the maximization of social welfare. In a perfect exchange system, as described above, do the exchanges result in a
maximization of social welfare? This is a
reasonable question because each exchange
will benefit at least both parties to it; and
in a perfect exchange system, when the
state has been reached in which no other
exchanges are possible, is this not a maximization of social welfare?
It becomes clear that this question can
only be answeredrelative to a given framework of constitutional control. The situation is exactly analogous to a perfect market of private goods. Utility for each trader
623
TO CONSENT
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JOURNALOF SOCIOLOGY
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natives are many and varied, but they can
be roughly grouped into two classes: withdrawal from the system, and revolt. Withdrawal can take two forms: either emigration, leaving the system alone, or secession,
a splitting off of an organized subset of actors. The calculations for the first on the
part of the actor are much like those for
disobedience, in that he weighs the costs
and benefits of leaving the system versus
the expected utility over the whole set of
actions in the system. The differenceis that
the comparisonin the case of disobedience
was over only the single action; here it is
over the whole set.
From the point of view of those who remain, the frequency of such emigration can
be greatly reduced by increasing its costs.
The question of whether to introducepolice
measures to increase these costs, as in the
case of the Berlin Wall, or to keep the costs
of emigration low, as in nineteenth-century
Ireland, depends on two considerations: the
cost of the police and the value to the system of the potential emigrants. The police
cost is relatively small. However, in those
systems where wealthy, skilled, and educated classes have lost power, such as Communist countries, the potential emigrees are
the upper and middle classes. They are of
high value to the system, in contrast to the
poor, who are the potential emigrants under
circumstances of poverty in the society.
Thus the value to Ireland of those who left
in the nineteenth century was quite low
and perhaps negative, given its overpopulation. The value to East Germany of those
who would have left if possible, however, is
quite high.
Secession, as the other form of withdrawal, is complex indeed, for it involves
three levels of decision-making:by the system as a whole, by the subsystem that is a
potential seceder, and by the individuals in
that subsystem. This complexity puts the
problem beyond this paper.
Revolt against the system is also complex, for it can never be carried out by a
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APPENDIX 1
CONDITIONSFOR AN EXCHANGEIN A SYSTEM OF
COLLECTIVEDECISIONS
He will be willing to make an exchange, moving the system from status s to status s' if and
only if his expected utility under status s' exceeds that under status s, that is, if and only if
Xijpi8'+
XkjPks'
> Xijpi8
Xkpk8*
(1)
pi8)
Pk8')
( 2)
> Xkj
(3)
The condition for an exchange between individuals j and j' is that the individual condition stated above for statuses s and s' hold for
both individuals j and j'. Under the condition
given above, s' will be a status in which j' has
more power over action k and less over i. In
the special case where the increase in perceived
power of j' over k equals the decrease in perceived power over i, this applies, analogously
to (3), that j' will be willing to make an exchange if and only if
xkj t > x ij t .
( 4)
APPENDIX 2
POWER OF AN ACTOR AND VALUE OF A COLLECTIVE ACTION IN
AN IDEAL SYSTEM OF COLLECTIVE DECISIONS
An ideal system of collective decisions is one
in which there is perfect competition for each
resource (e.g., each vote of each actor), and a
price (e.g., in terms of other votes) becomes
established. Such a system can be approxi-
627
DECISIONS
THEORYOF COLLECTIVE
c) The distribution of interests for different
actors is highly varied;
d) There are a large number of collective
decisions;
e) Full communication exists;
f) The decision rule is probabilistic.
0=
E
j=1
in
EXijCki
k-1
Vk+
Vi -
0= (W-I)V,
Vi-
Xij
or in matrix notation,
V = XC'V.
The value of an action and the power of
an individual is given by solution of the above
equations. This may be carried out as follows,
Y,
0= (W*-I)V*+
Ckj Vk,
Y=
(W*
I)V*