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Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Table of Contents
What is Sales Forecasting?............................................................................................................................ 3
Who Manages Your Forecast? ...................................................................................................................... 3
Sales Rep Forecasts ................................................................................................................................... 3
Financial Forecasts .................................................................................................................................... 4
Supply Chain Forecasts ............................................................................................................................. 5
Statistical Forecasts................................................................................................................................... 5
Manual Forecasts .......................................................................................................................................... 5
Creating a Forecast ................................................................................................................................... 5
Working for Forecast Data ........................................................................................................................ 5
Collaborate................................................................................................................................................ 6
Benefits of Manual Forecasting ................................................................................................................ 6
Manual Forecast Updates ......................................................................................................................... 6
Statistical Forecasts....................................................................................................................................... 6
Point Forecast ........................................................................................................................................... 7
Upper Confidence Limit ............................................................................................................................ 7
Forecasting Methodologies ...................................................................................................................... 8
Simple Moving Average Model ............................................................................................................. 8
Discrete Data Models............................................................................................................................ 8
Crostons Intermittent Demand Model ................................................................................................ 8
Exponential Smoothing Model ............................................................................................................. 8
Box-Jenkins Model ................................................................................................................................ 8
Which Model Should You Use? ............................................................................................................. 9
Forecasting Best Practices ............................................................................................................................ 9
Accurate Data............................................................................................................................................ 9
Data Type ................................................................................................................................................ 10
Data Points .............................................................................................................................................. 10
Sample Size ............................................................................................................................................. 10
Manual Intervention ............................................................................................................................... 10
Forecasting & Demand Planning ................................................................................................................. 10
Distribution Requirements Planning (DRP) ............................................................................................. 11
Material Requirements Planning (MRP) ................................................................................................. 12
Exception Messages ................................................................................................................................ 12
Forecast Demand Consumption ............................................................................................................. 13
Customer Forecast Confidence ............................................................................................................... 13
MRP/DRP Planning Mistakes .................................................................................................................. 14
Conclusion ................................................................................................................................................... 15
About e2b teknologies ................................................................................................................................ 15
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
where internal planners and automated systems do not have insight into customer demand. For
example, a company that specializes in robotics for manufacturers may take months to sell a system and
every system may be very different than the previous system. This makes it almost impossible for an
internal material planner to predict future sales. Likewise, there is no relevant sales history to use for
automated, system-generated sales forecasts.
The best approach is to link your sales forecast in your CRM system to your ERP system for supply chain
planning. Realize that some sales reps will be very good at forecasting demand while others may not be
as accurate in respect to expected close dates or units. Below are some best practices to consider when
using sales reps to help determine sales forecasts for supply chain planning:
CRM Data Make sure that your CRM system has fields to capture information that is
meaningful for your supply chain planners. Planners wont necessarily care about the expected
close date for a sale if the demand for the item wont fall until a future period and they have
adequate lead time to procure the necessary products and resources. Also ensure that the CRM
system has a field to note the quantity and unit of measure for the forecasted demand as many
companies sell in different units of measure that those in which they buy product or in which
they manufacture the product.
Forecast Accuracy Some sales reps are exceptional at forecasting but others arent quite so
good. The good news is that you should be able to analyze previous forecast accuracy by sales
rep by item to determine how accurate their forecasts are. As a planner, you can then make the
necessary adjustments to your supply chain forecast. For example, if Sally Smith is 80% accurate
and is usually on the low-end of her forecast in respect to quantity and always a month early on
when her sales will actually occur you can easily adjust her forecasts down by 20% and move
them out a month. This isnt a perfect scenario but forecasting is never perfect and this
approach may be your best option.
Planner Autonomy Your supply chain planners and buyers need to have some autonomy in
managing demand forecasts. While sales reps may have their hand on the pulse of the market
and future sales, its the planner and buyer who often have a better understanding of demand
patterns. As such, you may want to take a collaborative approach where CRM sales forecasts are
made available to planners who utilize this information to develop their own demand forecasts.
For example, the demand forecast may be accurate but if the planner has visibility into a large
opportunity that is forecasted to close in the next quarter they can contact the sales rep to get
more information before the order comes in so they are assured to have this unexpected
demand in their material plan.
Financial Forecasts
As mentioned, accounting managers typically look at sales forecasts strictly from a financial perspective
or in respect to budgeting. As a best practice, finance, sales, and supply chain management should
collaborate on forecasts to meet each departments needs. Financial forecasts are important to the
supply chain planner and buyer as budgets do have a direct impact on their ability to staff up when
demand spikes (overtime), layoffs when demand is light, or for capital expenses for new machinery,
tooling, or other resources to meet forecasted demand.
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Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
In very few cases, however, will accounting forecasts ever be used for supply chain demand planning as
they are typically based on market trends and historical data and optimism that simply does not
translate well into a cohesive forecast for material and resource planning purposes.
Statistical Forecasts
In many cases, previous history is an indicator of future demand. Systems are available to analyze
demand history by item, by customer, and by period to predict future demand for those items taking
into account growing product lines, declining demand for products, and fluctuations in demand for
seasonality and marketing promotions. Statistical forecasting isnt right for every company but it may be
the best option especially for companies selling consumer products. For example, a clothing
distributor will see fluctuations in their demand for particular items as short-sleeve shirts will be more
popular in the Spring and Summer while long sleeve shirts will be more popular in the Fall and Winter.
Manual Forecasts
Manual forecasts can be created from scratch or by adjusting previous demand history. Most companies
rarely start from scratch unless they are growing and this is the first time that they have ever attempted
to create a supply chain sales forecast.
Creating a Forecast
The first step in the forecasting process is to get demand history into
Microsoft Excel. In many cases, companies are already maintaining this
information in an Excel file. In other cases, they may have this data in
their ERP business application and can export the data to Excel.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
accounts. You may want to keep the customer-specific data which could be useful for forecasting if you
anticipate increasing sales to a particular customer or group of customers or if you anticipate a decline
in demand from a particular customer. Further, retaining the customer-specific history can provide
insight such as customers who may have purchased a large quantity of an item as a one-time purchase
or customers that suddenly stopped buying a particular item.
Collaborate
Planners can then work with their product managers, accounting team, and sales to determine which
products or product lines they expect to continue growing and by what percentage. They can also work
collaboratively to determine what products or product lines may be on the decline. They can also work
together to create brand new forecasts for new items that have no sales history.
Statistical Forecasts
The following information is provided by Business Forecast Systems, makers of Forecast Pro
(www.forecastpro.com) the leading statistical forecasting system for companies worldwide.
Everybody forecasts, whether they know it or not. Businesses have to forecast future events in order to
plan production, schedule their workforce, or prepare even the simplest business plan.
Most business forecasting is still judgmental and intuitive. Sometimes this is appropriate. People must
integrate information from a large variety of sources qualitative and quantitative and this is probably
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
best done by using the extraordinary pattern recognition capabilities of the human brain. Unfortunately,
many companies also use judgmental forecasting where they should not.
Not everyone understands the concept of forecasting. It tends to get mixed up with goal setting. If a
company asks its sales people to forecast sales for their territories, these forecasts often become the
yardsticks by which they are judged.
The main advantage of statistical forecasting is that it separates the process of forecasting from that of
goal setting, and makes it systematic and objective.
Objective, quantitative forecasting can help almost any business substantially. There is, in other words,
value added for business.
The future is uncertain, and this uncertainty must be represented quantitatively. Statistical forecasting
represents uncertainty as a probability distribution. Two kinds of information are needed to describe the
distribution: the point forecasts and the confidence limits.
Point Forecast
A point forecast is the mean value of the distribution of future values, and can be thought of as a best
estimate of the future value. Its upper and lower confidence limits describe the spread of the
distribution above and below the point forecast.
Forecast Pro Unlimited depicts this information graphically as well as numerically.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
interested in the point forecast, since it is the mean value of the distribution. The point forecast gives
you the minimum expected forecast error.
On the other hand, suppose you wanted to know how many widgets to produce. If you overproduce,
warehousing costs will be excessive. But if you under produce, you will probably lose sales. Since the
cost of lost sales is usually greater than the cost of overstocking, you will be most interested in the
upper confidence limit. The upper confidence limit tells you how many widgets to produce to limit the
chance of stocking out to less than 5%.
Forecasting Methodologies
A wide variety of statistical forecasting techniques are available, ranging from very simple to very
sophisticated. All of them try to capture the statistical distribution that we have just discussed.
Forecast Pro Unlimited offers the five methodologies that are most appropriate for automated business
forecasting: simple moving averages, discrete data models (Poisson or negative binomial), Crostons
intermittent data model, exponential smoothing, and Box-Jenkins. Extended exponential smoothing
models (Event models) are also included to accommodate promotions and weekly seasonality. All of
these models are univariate techniques. They forecast the future entirely from statistical patterns in the
past.
Thus you must have historic records preferably from several years of the variable you want to forecast.
Forecast accuracy depends upon the degree to which statistical data patterns exist, and their constancy
over time. The more regular the series, the more accurate the forecasts.
Simple Moving Average Model is widely used by business, mostly because it is so easy to implement.
However, it is really only appropriate for very short or very irregular data sets, where statistical features
like trend and seasonality cannot be meaningfully determined.
Discrete Data Models are used for data consisting of small whole numbers. These models are
characteristically used to model a slow-moving item for which most orders are for only one piece at a
time. Forecasts are nontrended and nonseasonal.
Crostons Intermittent Demand Model is not widely known or used technique but, in certain
circumstances, it is extremely useful. It is usually used to model data in which a significant number of
periods have zero demand but the non-zero orders may be substantial. This is characteristic of a slowmoving item which is ordered to restock a downstream inventory. Forecasts are nontrended and
nonseasonal.
Exponential Smoothing Model is widely applicable. They are also widely used because of their
simplicity, accuracy, and ease of use. Their robustness makes them ideal even when the data is short
and/or volatile. Exponential smoothing works by identifying and extracting trend and seasonality, and
extrapolating them forward.
Box-Jenkins Model is a more elaborate statistical method than exponential smoothing. Box-Jenkins
works by capturing the historic correlations of the data, and extrapolating them forward. It often
e2b teknologies | 521 fifth avenue | chardon, oh 44024 | 440.352.4700 | www.anytimesupplychain.com
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
outperforms exponential smoothing in cases when the data are fairly long and nonvolatile. However, it
doesnt usually perform as well when the data are statistically messy.
Which Model Should You Use?
Many companies ask themselves which forecasting model to use. The answer depends greatly on their
product portfolios and their customers. Most companies shouldnt use a single forecasting method
because different methods will work better for some products and customers while others will produce
more accurate results for other scenarios. Identifying the right forecasting methods for each product
and customer is time consuming and prone to error. The good news is that automated statistical
forecasting software like Forecast Pro includes built-in data analysis features to select the most
appropriate forecasting method based on the historical data by item and by customer.
You can use Forecast Pro Unlimiteds expert selection to automatically choose the appropriate
forecasting technique for each item forecasted. Alternatively, you can dictate that a specific method be
used. If you are already familiar with statistical forecasting, you can use Forecast Pro Unlimited to
customize your models. It provides extensive diagnostics and statistical tests to help you make informed
decisions.
If your data are driven by promotions or exhibit hard-to-capture seasonality (e.g., weekly data) you may
want to experiment with event models. These models allow you to assign each period into logical
categories and incorporate an adjustment for each category. For example, if you establish a category for
promoted months then your model would include an adjustment for promoted months. If you ran three
different types of promotions you could establish three categories and have a different adjustment for
each type of promotion. To build a monthly seasonal model for weekly data you would establish twelve
categories based upon which month the week was in.
If you are new to forecasting and these techniques seem a little intimidating, dont worry. Forecast Pro
Unlimited guides you completely through the forecasting process. Just follow the programs advice all
the way to accurate forecasts.
Accurate Data
Statistical forecasting uses history of your
data to forecast the future. Thus it is
extremely important that the data is as
accurate and as complete as possible. Keep
in mind the rule, Garbage in, garbage out!
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Data Type
You also need to consider which data to use for forecasting. If you want to forecast demand for your
product you should probably input and forecast incoming orders rather than shipments, which are
subject to production delays, warehousing effects, labor scheduling, and other factors that will impact
demand dates.
Data Points
The more data you supply the statistical forecasting system the better. The program can work with as
few as five data points but the forecasts from very short series are simplistic. Although collecting
additional data may require some effort, it is usually worth it.
Sample Size
If your data is seasonal, it is particularly important that you have adequate data length or duration. The
automatic model selection algorithms in Forecast Pro Unlimited will not consider seasonal models
unless you have at least two years of data. This is because you need at least two samples for each month
or quarter to distinguish seasonality from one-time irregular patterns. Ideally, you should use three or
more years of data to build a seasonal model.
Manual Intervention
Remember that forecasts are never perfect. Forecast Pro Unlimited bases its forecasts solely on past
history of your data. If you know something that Forecast Pro Unlimited did not, then you should adjust
the forecasts judgmentally. For instance you may know of future events like a large upcoming sale or the
introduction of a new product. You can use the quantitative forecasts as a starting point, and apply your
own insight and knowledge of future events to improve them.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
the distribution business as effective DRP planning dramatically improves customer satisfaction by
reducing stock-outs.
Exception Messages
Most DRP and MRP systems also include action messages or exception messages. In an ideal world,
plans dont change. But in the real world vendors miss their delivery dates, products have quality issues,
shipments are stuck in customs from overseas shipments, and other problems occur that must be
effectively managed to avoid late shipments and lost customers.
DRP and MRP system action messages help the planner to identify which actions they need to take,
when, and why.
Typical action messages include suggestions for move-in or move-out of dates. For example, if a
customer places an order with a request date of June 1, the MRP or DRP system may suggest a work
order or purchase order to be created on May 1 to meet the demand. But what if the customer calls
back later and moves the request date out to July 1? You are now planning to buy or to make an item
that you wont need for a full month! The DRP or MRP system should suggest that you move out the
purchase order or work order 30 days so that you can free-up that working capital, avoid excess carrying
costs, and make the on-hand raw material stock available for other work orders if needed.
Another popular action message will prompt the material planner when demand for an item has
disappeared. For example, if the customer calls back and cancels their order (or if you process a return
from another customer) you will find yourself planning to buy or to make a product where there is no
actual demand. This is a worst case scenario for any business especially those with small product
margins. The planning system should notify you that there is no need for the purchase order or the work
order and should suggest cancelling the associated orders.
Other action messages are often created alerting planners of late orders or situations where the
planning system was unable to generate a suggested order due to errors or omissions in the system
setup.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
MRP or DRP system should provide a way to aggregate the customer and non-customer forecasts for
planning purposes but still provide the flexibility needed for the forecast manager to forecast in a way
that is familiar, comfortable, and accurate for their purposes.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
Are you using a resource planning system that can account for required resources to determine more
accurate planned order dates? What good is a forecast if you dont have the materials, labor, tooling, or
machines to produce the items to meet the forecasted demand dates?
Conclusion
Sales Forecasting is a crucial piece of supply chain planning. Most companies struggle with sales
forecasting because they lack the expertise, the data, or the tools to create an accurate forecast. Manual
forecasts are common and may be the best choice for some businesses while others may be better
suited for statistical forecasting using a system like Forecast Pro Unlimited. Either way, the forecast will
impact your business.
Accurate forecasts combined with accurate inventory and manufacturing information will balance your
supply and demand allowing you to reduce stocking levels and carrying costs, avoid stock-outs, increase
profits, and improve on-time deliveries to your customers providing a distinct competitive edge
especially if youre in low-margin businesses competing against low-cost foreign suppliers.
Distributors and manufacturers have a very hard job balancing supply and demand. Despite their best
efforts, they often make mistakes. Some mistakes cant be avoided but some can and technology has a
huge role in helping them make the best decisions to minimize costs while meeting or exceeding
customer expectations.
Even smaller companies should evaluate their sales forecasting and requirements planning processes to
identify areas where they can improve. Most general accounting and ERP business systems provide very
little in respect to sales forecasting and DRP or MRP planning. But there are other options available.
e2b teknologies developed Anytime Supply Chain to extend your accounting or ERP business system for
better supply chain planning. You define and manage sales forecasts manually or import forecasts from
statistical forecasting systems like Forecast Pro to drive MRP and DRP planning which uses inventory,
purchase order, and manufacturing information from your system to suggest planned purchase orders,
transfer orders, and work orders at the appropriate times, in the right quantities, and from the right
suppliers to avoid stock-outs, overstock items, late shipments, and excessive carrying costs.
Companies implementing systems like Anytime Supply Chain enjoy low monthly costs for the system
that are recovered in a short period of time with most customers realizing a significant return on
investment in just a few short months.
Sales Forecasting Best Practices and Their Impact on DRP and MRP Demand Planning
software and Anytime Commerce ecommerce storefront applications for business to business (B2B)
companies that need a better way to manage accounts receivable and to manage online sales to their
business accounts.
The Company traces its roots to Haitek Solutions, a long-time supply chain and ERP software developer
founded in the early 1990s. Haitek Solutions developed Envision ERP manufacturing and supply chain
management applications acquired by Sage Software in 2001 for its Sage 500 ERP product. Anytime
Supply Chain represents the third generation of supply chain management applications built on two
decades of experience and hundreds of supply chain implementations.
e2b teknologies is a member of the Information Technology Alliance, several manufacturing trade
associations, and the NACM the National Association of Credit Managers. The Company has received
numerous awards and accolades including the Inc. 500/5000, Case Weatherhead School of
Managements Weatherhead 100 and Lake-Geauga Fast Track 50 awards.
At e2b teknologies we strongly believe that while software and technology are critical, its the people
behind the software that truly bring success to your ERP project. Our team is made up of only senior
consultants, software engineers, project managers, and support technicians with an average of ten
years experience who have together helped hundreds of companies across industries get the most out
of their technology investments. We serve customers in a variety of industries including process
manufacturing, distribution, pharmaceuticals, chemicals, energy, oil and gas, business services, and
related industries. Learn more about our ERP consulting and development services here.
Our services include:
Customer testimonials:
Everyone is very responsive to all of our requests and patiently works through the open items with us.
The entire e2b team deserves a pat on the back for a job well done- Kolbus America, Inc
e2b is very effective and helpful; assisting us in finding creative ways to accurately capture metrics in
Sage 500 ERP- Molded Fiber Glass Companies
e2b's consultants are very helpful and they are exactly what we were looking for in a technology
partner especially given their deep manufacturing knowledge and success working with larger,
complex implementations like ours.- American Electric Technologies, Inc