CONSUMER BEHAVIOR

PROPOSAL SUBMISSION
On
“CONSUMER SHIFTING”
(Moving from Kirana to Shopping mall
in Ahemedabad)
To
Prof. Subrat Sahu

Institute of Management,
Nirma University, Ahmedabad

Submitted By-

Blue Ocean
Nitin Jangad 082145
Nitul Jethava 082146
Md.Salim Shaikh 082139
Virendra Kumar Maurya 082168

MBA (PT) 2008-11

Nirma University, Ahmedabad

Proposal by Blue Ocean Group, MBA (PT), IMNU

 CONSUMER SHIFTING

RESEARCH PROBLEM

Moving of Consumers from Kirana Shops to Shopping malls in Ahemedabad city.

OBJECTIVE

1. To understand the effect and Implementation of Shopping Mall

2. To understand the Reason why consumers are shifting from Kirana to
Shopping mall.
3. To know the product and services offered by Shopping Malls of
Ahemedabad City.

SCOPE

There is a need to have an organized Kirana stores

( what is the scope of kirana in current market were malls are easily targeting
consumer to purchase their product, Can Kirana stores will surview in a long run
when such shopping malls are coming up with lowest price? )

METHODOLOGY

Research Methodology is the systematic design, collection, analysis and reporting

of data and findings, relevant to specific personnel situation facing the company.

1. Questionnaire. Structured non-disguised; Open ended & multiple choice.

2. Research Design. Exploratory.

3. Tools. Analytical tools and techniques; charts, excel sheet.

4. Data Source. Samples from Primary data collected through questionnaire.

Data will be collected from Secondary sources

Proposal by Blue Ocean Group, MBA (PT), IMNU

 EXPECTED BENEFITS

Benefits to organization.
1. The research will help to understand consumer behavior.

2. This project will help people who had Kirana Stores for improvement of their
services.

3. This report will help those people who are not aware of Shopping Mall.

4. Organizations can use this report for making managerial decision.

Benefits for Researchers/Academy.

1. The research is beneficial for any researcher, as it gives real picture of the
business market, which cannot be learned, in the classroom.

2. This can be used to fill the gap between the theoretical concepts of the
academic and the practical world of the real business.

REPORT PREPARATION

A written report will be prepared on the basis of survey done by our group.

TIMEFRAME

For the research, we have time period of one and half month during which we have
to complete the research. Tentative schedule of various research activities are as
below:-
Date Activity
25 Jan 10 Proposal Submission
07 Feb10 Preparing of questionnaire
10-25 Feb 10 Survey
01-05 Mar 10 Analysis
10 Mar 10 Submission

Proposal by Blue Ocean Group, MBA (PT), IMNU