REVIEW

SHEET FOR ADV 390 EXAM #2; Spring 2015

1. The exam will be given on Thursday, April 30 during the lecture time period. You will
have 50 minutes, (if everyone is seated and ready go at 12:30 p.m.) to finish the exam.
You'll need a #2 pencil to complete the answer form.

2. The exam will consist of 40 questions. About 3032 will be multiple choice. The
remainder will be True/False. There will be 20 questions from lecture, and 20 from the
readings.

3. You are responsible for all material from the readings and lectures. Readings will include
the following:

Sullivan, Ch. 4, 5, 6, 7, 8, 9, 13
Barry, Ch. 7, 8, 9, 10, 11, 12
Allman, Ch. 8
Paetro, pp. 2062

Lecture material will include everything from the lecture on March 17 to the end of the
semester.

5. Occasionally, material in the readings will cover topics in a slightly different manner than
they were covered in lecture or in handouts. To avoid confusion, questions on the exam will
be quite explicit as to the source.

6. Below is a checklist of things to know from the readings for the exam. If you have control
of this information, you will most likely do very well on this portion of the test, since all of
the questions will come from directly from the topics on this list. PLEASE NOTE: These are
topics, not questions. You must have a thorough understanding of what each topic contains.

7. Ill answer general questions about the exam from now through Tuesday, April 28 at
midnight. Submitting your questions by Email works well and you will get an answer
within 24 hours. (Over break, it may be a little longer.)

ANOTHER IMPORTANT NOTE: I will not fill in blanks from your lecture notes, nor will I tell
you where information is in the readings. Work with classmates to produce the most
complete set of notes possible.

Study hard. Good luck!

Things to study from the readings

BARRY, Ch. 10
pp. 219225
Summary

ALLMAN, Ch. 8
White space
The five Rs of design
Inviting readership

BARRY, Ch. 8
Why the use of ambient media has grown
Characteristics of the most effective ambient marketing efforts

SULLIVAN, Ch. 8
If image = emotion, then DRTV = reason section
Everything about the CTA
LongForm DRTV

SULLIVAN, Ch. 9
Writing the radio commercial (It looks long. But you dont have to know the examples he
uses nor do you have to know the list of clichs. Cross those out and it makes it much, much
more manageable.)
Producing radio

BARRY, Ch. 11
The first two paragraphs on p. 229
The section on contrived situations/conversations

SULLIVAN, Ch. 7
Thoughts on creating a TV commercial (pages 200 through the middle of 210 its most of
the chapter, but extremely important to know and think about.)

BARRY, Ch. 7
The three ways to present a TV concept
The one frame goal
Vignettes
The three stages of production

BARRY, Ch. 9
The first three sections (What is interactive?, Interruptive can be interactive, and
Interactive and advertising: Two different things?)
Writing for the web: NonLinear
Big ideas vs. small ideas
The translation problem



SULLIVAN, Ch. 6
How to think about the customer when trying to come up with a big honkin idea
The Events can start offline and go digital, or the other way around
Everything in the chapter about the Dove Evolution commercial. If you havent seen it, go
to www.youtube.com and search Dove Evolution. I usually dont ask about a specific
example, but this is a seminal example that every advertising student needs to know about.

SULLIVAN, Ch. 5
The TShaped creative person
The section on Facebook and Twitter

BARRY, Ch. 12
All of What is integrated?
What is new media?
The integrated writer

SULLIVAN, Ch. 13
Putting together a book, pages 315327
How to talk about money through the section on internships

PAETRO, pp. 2062
Kinds of products to include and avoid in your portfolio
What she likes to see least/most in a portfolio
Your book, format and execution, pp. 4951.