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INTRODUCTION

History & Evolution


The hotel industry that exists today can be traced back to 3000 B.C. where the
earliest inns were homes with rooms provided for travelers. Conditions improved in
1700s England when the renaissance sparked the desire to travel. The United States saw
its hotel industry created a century later. By this time they had revolutionized many
firsts in the industry including private rooms with locks and doors, free soap, a trained
staff, and a pitcher of water in each room. Indoor plumbing and the creation of the
lobby followed shortly thereafter. The business of providing strangers with hospitable
means has come along way. What once was a service to fellow man is now the
foundation numerous economies throughout the world.
The modern era of the hotel industry saw its beginnings in 1794 New York
where the first ever hotel was built. Profit potential was recognized with the inception
of the industrial revolution. Stock companies invested in hotels seeking profit from
property value appreciation and room occupancy revenue. Surrounding communities
were promised increase in sales by means of higher volume of people passing through.,
the industry creates a multitude of opportunities that now saturate the industry in the
form of spin-offs of these top four hotel companies creating the most common chains
we know of today. History has proven that the success of this industry has largely to do
with two factors, location and innovative integration, the combination of these two has
created a margin between the larger chains and those who operate on a smaller scale.
Soap and locks on doors were the innovation for their day. Strategic placement and
product differentiation once again guide the success of this industry.
The word hotel is derived from the French htel (coming from hte
meaning host), which referred to a French version of a townhouse or any other building
seeing frequent visitors, rather than a place offering accommodation. A hotel is an
establishment that provides paid lodging on a short-term basis.
The provision of basic accommodation, in times past, consisting only of a
room with a bed, a cupboard, a small table and a washstand has largely been replaced
by rooms with modern facilities, including en-suite bathrooms and air conditioning or
climate control. Additional common features found in hotel rooms are a telephone, an

alarm clock, a television, and Internet connectivity; snack foods and drinks may be
supplied in a mini-bar, and facilities for making hot drinks. Larger hotels may provide a
number of additional guest facilities such as a restaurant, a swimming pool or childcare,
and have conference and social function services. Some hotels offer meals as part of a
room and board arrangement.
Hotel Industry in India has witnessed tremendous boom in recent years.
Hotel Industry is inextricably linked to the tourism industry and the Growth in the
Indian tourism industry has fuelled the growth of Indian Hotel industry. The thriving
economy and increased business Opportunities in India have acted as a boon for Indian
hotel industry. The Arrival of low cost airlines and the associated price wars have given
domestic tourists a host of options.
The 'Incredible India' destination campaign and the recently launched
'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and
international tourism and consequently the hotel industry. According to a report, Hotel
Industry in India currently has supply of 110,000 rooms and there is a shortage of
150,000 rooms fuelling hotel room rates across India. According to estimates demand is
going to exceed supply by at least 100% over the next 2 years. The future scenario of
Indian hotel industry looks extremely rosy. It is expected that the budget and midmarket hotel segment will witness huge growth and expansion while the luxury
segment will continue to perform extremely well over the next few years.
List of players in the industry

Taj Group

Inter Continental

Le Meridien Group of Hotels

Oberoi Group of Hotels

The Park Group of Hotels

Welcome Heritage Group of Hotels

ITC Welcome group of Hotels

Categorization of players in the industry

Based on location

City center: Generally located in the heart of city within a short distance from business
center, shopping arcade. Rates are normally high due to their location advantages. They
have high traffic on weekdays and the occupancy is generally high.
Motels: They are located primarily on highways, they provide lodging to highway
travelers and also provide ample parking space. The length of stay is usually overnight.
Suburban hotels: They are located in suburban areas, it generally have high traffic on
weekend. It is ideal for budget travelers. In this type of hotel rates are moderately low.
Airport hotels: These hotels are set up near by the airport. They have transit guest who
stay over between flights.
Resort hotels: They are also termed as health resort or beach hill resort and so
depending on their position and location. They cater a person who wants to relax, enjoy
themselves at hill station. Most resort work to full capacity during peak season. Sales
and revenue fluctuate from season to season.
Floating hotels: As name implies these hotels are established on luxury liners or ship. It
is located on river, sea or big lakes. In cruise ships, rooms are generally small and all
furniture is fixed down. It has long stay guest.
Boatels: A house boat hotels is referred as boatels. The shikaras of Kashmir and
kettuvallam of kerala are houseboats in India which offers luxurious accommodation to
travelers.
Rotels : These novel variants are hotel on wheel. Our very own "palace on wheels" and
"Deccan Odessey" are trains providing a luxurious hotel atmosphere. Their interior is
done like hotel room. They are normally used by small group of travelers.

Based on Size of Property


The main yardstick for the categorization of hotel is by size the number of rooms
available in the hotel.
Small hotel: hotel with 100 rooms and less may be termed as small hotels.
Medium sized hotel: hotel which has 100-300 rooms is known as medium sized hotel.
Large hotels: hotel which have more than 300 rooms are termed as large hotels.
Mega hotels: are those hotels with more than 1000 rooms.
Chain hotels: these are the groups that have hotels in much number of locations in India
and international venues.

Based on the Level of Service


Hotels may be classified into economy, and luxury hotels on the basis of the level of
service they offer.
Economy/ Budget hotels: These hotels meet the basic need of the guest by providing
comfortable and clean room for a comfortable stay.
Mid market hotels: It is suite hotel that offers small living room with appropriate
furniture and small bed room with king sized bed.
Luxury hotels: These offer world class service providing restaurant and lounges,
concierge service, meeting rooms, dinning facilities. Bath linen is provided to the guest
and is replaced accordingly. These guest rooms contains furnishing, artwork etc. prime
market for these hotels are celebrities, business executives and high ranking political
figures. Example: Hyatt Regency, New Delhi

Based on the Length of Stay


Hotel can be classified into transient, residential and semi residential hotels depending
on the stay of a guest.
Transient Hotel: These are the hotel where guest stays for a day or even less, they are
usually five star hotels. The occupancy rate is usually very high. These hotels
are situated near airport.
Residential hotels: These are the hotel where guest can stay for a minimum period of
one month and up to a year. The rent can be paid on monthly or quarterly basis.
They provide sitting room, bed room and kitchenette.
Semi residential hotels: These hotels incorporate features of both transient and
residential hotel.

Based on Theme
Depending on theme hotel may be classified into Heritage hotels, Ecotels, Boutique
hotels and Spas.
Heritage hotel: In this hotel a guest is graciously welcomed, offered room that have
their own history, serve traditional cuisine and are entertained by folk artist.
These hotels put their best efforts to give the glimpse of their region. Example: Jai
Mahal palace in Jaipur.
Ecotels: these are environment friendly hotels these hotel use eco friendly items in the
room. Example: Orchid Mumbai is Asia first and most popular five star Ecotels.

Boutique hotels: This hotel provides exceptional accommodation, furniture in a themed


and stylish manner and caters to corporate travelers. Example: In India the park
Bangalore is a boutique hotel.
Spas: is a resort which provide therapeutic bath and massage along with other features
of luxury hotels in India Ananda spa in Himalaya are the most popular Spa.

Based on Target Market


Commercial hotel: They are situated in the heart of the city in busy commercial areas
so as to get good and high business. They cater mostly businessmen.
Convention hotels: These hotels have large convention complex and cater to people
attending a convention, conference
Resort hotels: These leisure hotels are mainly for vacationers who want to relax and
enjoy with their family. The occupancy varies as per season. The atmosphere is more
relaxed. These are spread out in vast areas so many resorts have solar powered carts for
the transport of guest.
Suite hotels: These hotel offer rooms that may include compact kitchenette. They cater
to people who are relocating act as like lawyers, executives who are away from home
for a long business stay.
Casino hotels: Hotel with predominantly gambling facilities comes under this category,
they have guest room and food and operation too. These hotels tend to cater leisure and
vacation travelers. Gambling activities at some casino hotels operate 24 hours a day and
365 days.

Brief profile of players in the Industry


Best Hotel Chains Of India
Mentioned below are the significant hotel chains of India,
Taj Group of hotels in India: The most popular name that is almost synonymous to
hospitality in India is that of the Taj Group. Offering the best hotels across various
genres like business hotels, heritage resorts, luxury hotels and even sea resorts, the Taj
Group is definitely the best in the field.
The Oberoi Group of Hotels in India: One of the most prominent names among the
hotel chains of India is the Oberoi Group. It also owns several properties in exotic
places like Australia and Mauritius. With its world class facilities and efficient staff to

manage and play the perfect Indian hosts, the Oberoi hotels is no doubt a great feather
on the grand cap of tourism in India.
Le Meridien Group of Hotels: The Le Meridien Group of Hotels has played an
instrumental role in playing the perfect host to the millions of tourists and guests
coming here. It is a luxury brand of great fame and reflects the inherent Le Meridien
touch of elegance and class through all its properties in India. It is no wonder one of the
exclusive hotel chains of India.
Best Western Group: A world famous name when it comes to hospitality and service,
the Best Western Group owns several properties across India. Each of the hotels has
been equipped with numerous features to enable a cozy comfortable stay to the guest.

PRODUCT LINES AND CONSUMER BEHAVIOUR


Products
Rooms : The rooms in hotels are based on the Category of the hotel. The facilities in
the rooms are based on the type of hotel and price of the rooms are based on the type
and facilities provided in the room.
Conference Rooms: The conference rooms are provided by hotels for the meetings and
other requirements as per the request by the customers. The price depends on the
facilities, space and time utilized.
Banquets & Halls: Banquet halls are provided by hotels for parties and functions. These
halls provide extra revenue for the hotels.
Restaurants & Bar : Along with the rooms hotels provide restaurants and bars which are
charged separately. This adds revenue as well as a facility for the customers who are
staying in hotels.
Recreation facility
Product Description
There are several types of rooms provided by the hotels based on their category. Few
types of rooms are explained below
STANDARD: This category usually means the most basic room type offered by the
hotel. It has basic, standard amenities and furnishings. Standard rooms in hotels with
higher categories often have no view or have a poor view over the dumpster or parking
lot.
MODERATE: Usually a slight bit better than standard, but still not deluxe. It may refer
to the room view as well as the size and type of furnishings offered.
SUPERIOR: This category is always subject to interpretation. It's supposed to mean
superior to a standard room in both size and furnishings, but it often refers to just the
view. Some hotels have only Superior rooms; the categories then are defined by the
view and location of the room.
DELUXE: These rooms are supposed to be Deluxe in every way: View, location,
furnishings and size.
JUNIOR SUITE: A "junior" suite is typically a larger room with a separate seating area.
Sometimes it's got a small divider between the part of the room that the bed is in and
the seating area, but it is not two separate rooms.

SUITE: A Suite is usually two or more rooms clearly defined; a bedroom and a living
or sitting room, with a door that closes between them. Many hotels use the word "suite"
to define any room with a sofa in it so be sure to check thoroughly if what you really
want are the two or more separate rooms.
STUDIO : This is usually configured like a Junior Suite, but has the added advantage of
a "kitchenette," or cooking facilities
Complimentary Products

Swimming pool, , Fitness Centre

Meeting Rooms, Business Centre

Complimentary High Speed Internet, Free Local Calls

Superstar

Hot

Continental

Breakfast,

Complimentary

morning

newspaper

Guest Laundry, Dry Cleaning

Coffee/tea Maker, Mini fridge, Microwave

Complimentary Valet Parking

Wake Up Service

Bike rental at the reception desk

Fitness centre

Tenis court

Beauty parlour Lucie: lifting cure, regeneration cure, manicure, pedicure

Hairdresser

Private car park on the hotel premises

Travel agent

Air port pick up and drop

Guide facilities

Banquit halls

Meeting rooms

Swimming pools

Substitutes

Friends or relative houses,

Youth hostels,

Paying guests

Dormitories

Resorts

Motels

Lounges in airports, railway stations, bus shelters.

Private guest houses and R&B guest houses

GROWTH OF THE INDUSTRY


Rate of Growth
According to a report, Hotel Industry in India currently has supply of 10,000
rooms and there is a shortage of 150,000 rooms fuelling hotel room rates across India.
According to estimates demand is going to exceed supply by at least 100% over the
next 2 years. Five-star hotels in metro cities allot same room, more than once a day to
different guests, receiving almost 24-hour rates from both guests against 6-8 hours
usage. With demand-supply disparity, hotel rates in India are likely to rise by 25%
annually and occupancy by 80%, over the next two years. This will affect the
competitiveness of India as a cost-effective tourist destination. To overcome, this
shortage Indian hotel industry is adding about 60,000 quality rooms, currently in
different stages of planning and development, which should be ready by 2012. Hotel
Industry in India is also set to get a fillip with Delhi hosting 2010 Commonwealth
Games. The future scenario of Indian hotel industry looks extremely rosy. It is expected
that the budget and mid-market hotel segment will witness huge growth and expansion
while the luxury segment will continue to perform extremely well over the next few
years.
The hotel industry in India is going through an interesting phase. One of the
major reasons for the increase in demand for hotel rooms in the country is the boom in
the overall economy and high growth in sectors like information technology, telecom,
retail and real estate.
Rising stock market and new business opportunities are also attracting hordes
of foreign investors and international corporate travelers to look for business
opportunities in the country. The arrival of low cost airlines and the associated price
wars have given domestic tourists a host of options. The opening up of the aviation
industry in India has led the way for exciting opportunities for the hotel industry as it
relies on airlines to transport 80% of international arrivals.
Moreover, the governments decision to substantially upgrade 28 regional
airports in smaller towns and privatization and expansion of Delhi and Mumbai airport
will improve the business prospects of hotel industry in India. Substantial investment in
tourism infrastructure is essential for Indian hotel industry to achieve its potential.
The upgrading of national highway connecting various parts of India has
opened new avenues for the development of budget hotels here. The Government of

Indias Incredible India destination campaign and the Atithi Devo Bhavah campaign
have also helped the growth of domestic and international tourism and consequently the
hotel industry.
In order to increase the stock of hotel rooms, the Federation of Hotel and
Restaurant Associations of India suggested to the government that the floor area ration
of the existing hotels should be increased. This was a couple of years before and will
help create additional rooms in the existing properties and ease the burden of shortage
of hotel rooms in the country. The proposal is yet to be implemented.
Pattern of Growth (Seasonal & cyclic)
Pattern of growth in hotel industry is both seasonal and cyclical as hotel
industry is inter related and based on the tourism industry. As the industry is related and
run on the demand based on the location in some regions like historical places and
business centers (ex: Delhi, Hyderabad, Tirupathi, etc) the demand for the hotels are
cyclical and for few places the demand is seasonal. Seasonal demand is depend on the
climate and location (ex: beaches in India are mostly visited in summer because of
climate and vacations)
Growth Determinants
Location
Location is a critical consideration because if affects hotels ability to draw
customers. It is important that hotel location be visible, accessible, convenient and
attractive to market. Surrounding land uses are important for all types of lodging
operations. Aesthetics of the area, noise, safety and other factors should be considered.
Commercial Locations
By location along major highways or in business or industrial districts,
hotels and motels benefit from high visibility and proximity to generators of room night
demand. Local colleges, hospitals, attractions, services and entertainment are examples
of room night demand generators.
Resort Locations
Hotels and motels in resort areas generate most of their business form
leisure travelers who see the lodging facility and surrounds area as their destination.
Access and visibility, while important, are secondary to the quality of the facility,
services, amenities, and nearby attractions.

Local Market Area


A lodging facility must be located in a market area that attracts
overnight visitors.
Business Climate
Hotels and motels that primarily serve business travelers usually rely on
the strength of the local business community.
Tourism Activity
Hotels and motels in resort areas typically rely on local attractions to
bring in customers. Attractions can include both natural and man-made places of
interest.
Business Travelers:
Business travelers represent a large portion of lodging demand in many
market areas. They include people traveling on business representing commercial,
industrial and governmental organizations. Peak business demand is usually
experienced Monday through Thursday nights.
Leisure Travelers:
Leisure travelers may visit an area for a vacation, to attend sporting or
social events, to shop, or to visit friends and relatives. They might be staying over
simply because they are traveling to other destinations. Leisure travelers may be
individuals, couples, families, or small groups. Travelers visiting hospitals and
universities are typically included in this market segment. Leisure room demand is
often seasonal. In larger, more urban market areas, leisure room demand may be limited
to weekends, summer months and holiday periods.
Other Travelers:
Various lodging customers cannot be classified under the categories of
business, leisure, or group. These travelers may include construction workers, truckers,
utility crews and others.

TECHNOLOGY OF PRODUCTION AND


DISTRIBUTION
4.1 Cost structure
SOURCE OF FINANCE
The source of finance available to a hotel development is similar to those
available to real estate developers of others kind of project. The following are usual
method of rising finance for the hotel Industries:1. Share capital
2. Preference share capital
3. Equity share capital
4. Borrowed capital
5. Debenture
6. Mortgage
7. Loan from commercial bank
8. Loan from financial institution
9. Trade debt- credit guaranteed by supplier
10. Inter company loans
11. Provision for taxation
12. Public fixed deposit
13. IPO
FUND ALLOCATION FOR THE PROJECT
Hotel industries displays an investment characteristic with
Distinguishes it for other industries. The industry can be classified as one among those
which are highly capital intensive. Most of the Hotel represented by land, building,
furniture furnishing and Equipment. A study of the balance sheet of the leading hotel
companies shows that bulk capital is 90%.
A hotel project requires money under the following heads:
1. Cost of land and building
2. Cost of civil works
3. Cost of electrics installation and fixtures
4. Cost of sanitary work and fixtures
5. Cost of furniture fixture and fitting

6. Cost of carpet
7. Cost of providing facilities like air-conditioning, boilers, water treatment plant,
filtration plant, water pump, drainage system.
8. Cost of providing swimming pool, land scaping, land development,
9. Shopping arcade.
10. Cost of kitchen ware.
11. Cost of manpower
12. Misllinious cost
Economies of Scale
The hotel industry enjoys the economies of scale based on the
occupancy rate. When the occupancy rate is high the hotels enjoy the economies of
labor and fixed cost is distributed over large number of rooms effecting in the increase
of the revenue and the various other costs like maintenance will remain same what ever
the occupancy, if the occupancy is high the expenses are distributed occupied rooms
resulting in the increase of revenue. Other than the savings in cost many hotels charge
24hours rent on rooms used for night halts (i.e. is for 8 to 10 hours) thus enjoying the
chance to rent same room to other customers for 24 hours.
Economies of Scope
Opportunities for the Indian hotel sector continue to be in the budget and
mid-market segment. Anticipation for huge growth and expansion, in the next year or
two. The luxury segment is set to perform extremely well over the next few years until
the supply- demand gap is bridged.
New opportunities lie in the extended stay segment, which many potential
developers are currently shying away from. . Agra, while having seen highest
improvement, has still a long way to go (citywide occupancy 47%). There also some
unfinished hotel projects in Agra, which will continue to put pressure on the citys
performance. As regards Jaipur, the recent announcement by a major IT company to set
up a base outside Jaipur, as well as the state governments initiative to promote ITrelated activity in the city, means that Jaipur can look forward to some additional room
night demand from the business segment. These developments in the leisure segment
including the strong performance in Goa leads to believe that the leisure segment is
clearly benefiting from the increase in foreign tourist arrivals and growth in domestic
travel.

Hotels in metro cities, with an average rate of Rs 2,600-3,000, and hotels


in non-metro cities, with an average rate of Rs 1,800-2,400, are likely to experience
rapid growth in demand in the next year or two. Cities to watch out for, in terms of
development opportunity, are Pune, Goa, and certain pockets in major cities like Delhi
(west) and Mumbai (mill lands).
4.4 Labour
Department of Hotels that are available for guest 24 X 7:Hotel Industry Kitchen/ Food Production: Kitchen & food production is a department
of hotel that responsible for food . Even hotels having Coffee Shop provides 24 hour
services to the guest.
Hotel Industry Engineering:- If any problems come in room, bulb fuse, A/C not
working , then need to contact Hotel Engineers, they are also available 24 hours.
Hotel Industry Front desk:- Front desk is 1st impression on guest, if guest like this
section then only he will go for other option like restaurant, laundry, etc. Front desk
consists of young and energetic staff who is always (24 x 7) be there to help guest, they
are also responsible for Business Centre, Internet Access. Front office desk responsible
for making C-Form for Foreigner Clients, providing safety lockers to the guest. Taking
Reservation by Telephone, E-Mails, and Fax from the guest. Also providing guest
Money Exchange Services.
Hotel Industry Housekeeping:- Housekeeping are available 24 X 7 for guest, making
their bedroom, bathroom, etc. Providing guest Laundry services also do day to day
room cleaning for guests.
Hotel Industry Food & Beverage Service:- They include providing guest the services
whether in rooms, Restaurants or Banquets, or in Conference rooms.
Hotel Industry Travel Desk:- They are responsible for arranging day to day travels for
the guest. They also do the ticket confirmation work, and also provides the information
for sightseeing to the guests.
Gym/ Health Club/ Sports:- Medium and large hotels are providing Gyms, Swimming
Pool, Health Club, Beauty Parlor, Saloon, games like Billiards, Pool, etc facilities to
their guests. Most of the Hotels are providing these facilities complimentary with the
rooms.
Parking/ Shops:- Few Star hotels providing big parking space, shops in the restaurant
itself for the guest conveyance, so that they can get the things in hotel itself.

STRATEGIES AND COMPETITION IN THE


INDUSTRY
Internal Rivalry
The degrees of internal rivalry consist of competitors in the hotel industry that
differentiates their strengths, cost, product offering, and positioning within the industry.
In the hotel industry there is a lot of competition that takes place between different
providers. Each company finds their strengths and does everything in their power to be
acknowledged by the customer. Once they uncover how they can serve their consumers
better than leading competitors they position themselves in the industry that better
serves the consumers.
SWOT Analysis
STRENGTHS

A very wide variety of hotels is present in the country.

There are international players in the market such as Taj and Oberoi & International Chains

A manpower cost in the Indian hotel industry is one of the lowest in the world.

India offers a readymade tourist destination with the resources

Natural and cultural diversity

Demand-supply gap

Government support

WEAKNESSES

The cost of land in India is high at 50% of total project cost as against 15% abroad.

The hotel industry in India is heavily staffed.

High tax structure in the industry makes the industry worse off than its international.

Only 97,000 hotel rooms are available in India today.

Only limited value added services

Slow implementation

OPPORTUNITIES

Demand between the national and the inbound tourists can be easily managed due to difference in the
period of holidays.

In the long-term the hotel industry in India has latent potential for growth.

Unique experience in heritage hotels.

Rising income.

THREATS

Guest houses replace the hotels.

Political turbulence in the area reduces tourist traffic and thus the business of the hotels

Changing trends in the west demand similar changes in India

The economic conditions of a country have a direct impact on the earnings in hotel industry.

Lack of training man power in the hotel industry.

Fluctuations in international tourist arrivals.

Increasing competition

Porters Five Forces Model


BARGAINING POWER Of SUPPLIERS
The term 'suppliers' comprises all sources for inputs that are needed in order to
provide goods or services.

The high class hotels are operating by few hotel chains like-TAJ,EIH,ITC&THE
LEELA PALACE so they have a control over the industry.

There are no substitutes for spas and five star hotels.

The hotels customers are fragmented, so they have to reduce their bargaining
power to attract the customers.

The Taj, ITC& Oberoi are having various rates and tariffs. Because they are
having their own brand image.

The hotel chains are operating different services like Spas, Boatels, Resorts,
City Centers, Heritage HOTELS, etc.

BARGAINING POWER OF CUSTOMERS


Similarly, the bargaining power of customers determines how much customers
can impose pressure on margins and volumes.

The hotel industry is one of the most invested in its fixed assets. So they are
trying to recover their amount quickly.

The suppliers are providing better information about them to attract the
customers .Here the buyers are highly informed.

If the hotel price changes are moderate, the Customers have low margins and
are price-sensitive.

Some unseasoned timings the hotels are offering discounts and incentives to
reduce the bargaining power of buyers.

THREAT OF NEW ENTRANTS


The competition in an industry will be the higher; the easier it is for other
companies to enter this industry. In such a situation, new entrants could change major
determinants of the market environment (e.g. market shares, prices, customer loyalty)
at any time. There is always a latent pressure for reaction and adjustment for existing
players in this industry.

The foreign hotel chains are tied up with Indian hotels to reduce the initial cost
and using the latters brand name.

Brand loyalty of customers like TAJ, ITC, and LEELA PALACE affects the
new entrants.

Access to raw materials and Distribution channels are controlled by Existing


players like TAJ, ITC, and LEELA PALACE.

The cost of land in India is high at 50% of total project cost as against 15%
abroad. This acts as a major deterrent to the Indian hotel industry.

In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by
over 30%. Effective tax in the South East Asian countries works out to only 45%.

THREAT OF SUBSTITUTES
A threat from substitutes exists if there are alternative products with lower
prices of better performance parameters for the same purpose. They could potentially
attract a significant proportion of market volume and hence reduce the potential sales
volume for existing players. This category also relates to complementary products.

Brand loyalty of customers (TAJ, ITC, LEELA PALACE, etc,) is dominating


the substitutes.

The hotel relationship with customer and costs also the reasons to switching to
substitutes.

The price variation of same class hotel services from various brands is one of
the reasons to choose a substitute.

The present demand and supply of hotel rooms is one of the reasons to choose a
substitute.

More fixed cost and switching costs affects the business.

COMPETATIVE POWER OF RIVALRY PLAYERS


This force describes the intensity of competition between existing players
(companies) in an industry. High competitive pressure results in pressure on prices,
margins, and hence, on profitability for every single company in the industry.

The top competitors in hotel industry are having the same services like five star,
spas, boatels and motels, heritage hotels and palaces.

The healthy competition among the all players is helping to increase the
industry growth.

Intense in metro cities, slowly picking up in secondary cities

BUSINESS ENVIRONMENT
PESTAL Model
Political factors
Rules and laws are apart of citizens everyday life. We have to abide by certain
rules and regulations in order to remain in society. This goes for corporations as well.
All corporations have to face some sort of rules and regulations. Although each
corporation has to face rules and regulations, each industry faces different rules and
regulations. Of course, it would only make sense to believe that all regulations are
negative for corporations because it takes away from the bottom line.
However, there can be positive affects of the regulations. For example, a ruling in favor
of anti-trust laws will take away from the monopolistic company, but at the same time,
the barriers of entry will become easy leaving opportunity for other companies to
increase their bottom line. An analysis of the hotel industry has revealed that there are
environmental, labor, and food & safety regulations as well as regulations for merging,
which must be looked at before entering into the industry.
Environment is one aspect the government will always have their eye on, and
they will introduce laws that will protect the environment. Such laws will need to be
looked at as a player in the hotel industry. Hotels are could be liable for clean up of
contamination and other corrective action under various laws, ordinances and
regulations relating to environmental matters. Such laws referring to keeping the
environment in good shape can be quite costly to hotels in the industry. In Europe,
North America, Australia and New Zealand, such prosecutions can now result in heavy
financial penalties, considerable clean-up costs or in worst instances, jail sentences
Another political factor that can impose a concern for a member in the hotel
industry is the laws regarding labor. For instance, there are laws that govern minimum
wage. Although this might not seem to be a concern, but anytime you are forced to pay
a wage not in plans, which are taking away bottom line. Another law that can be quite
costly is treatment of employees. For example, there are laws that prevent
discrimination, and sexual harassment. If a hotel company violates these laws, it can
lead to severe lawsuits, and at the same time the hotel will be slicing their revenues.
The labor laws are pretty strait forward, but must be obeyed in order to keep on going
profits.

Social Cultural Factors


Social cultural factors are a big issue to look into for hotel industry because it
deals with a lot of consumers who have different demographic, ethnic, cultural
backgrounds. By satisfying each consumers or generalizing the way to hospitalize,
hotel industry can have chance to expand more.
Technological factors
In order for a hotel to prevent obsolescence and remain technologically
advanced, the hotel must be up to date with all the latest technological changes that are
taking place that might have an impact on the industry. As it moves through the twentyfirst century, it is evident, that there is a strong focus on technology.
Today, the Internet is increasingly being used. Consumers are shopping on the
Internet, from music to travel and anything one can think of. For the hotel industry, they
need to take this into consideration. The reason is that if hotels dont have a well
developed website, they will possibly loose potential consumers. Not only do they need
to alternate their distribution channels of information, they also need to advertise
aggressively on the Internet. Discussing in further detail of what the computer has
brought is using it for organizing the hotel operation. The day of having everything on
paper is obsolete. So, in order for a hotel to have a competitive advantage, they need to
have a very high tech information system.
While the computer is changing the way hotels in the industry can offer
information to their potential consumers and the way a hotel organizes their operations,
materials supplied to the hotel are starting to become obsolete. For example, in most
hotels, you will still find stereos, VCRs, and regular televisions. However, things have
changed in the way people access music, movies, and of course T.V. Todays society,
individuals have moved away from those big boxes and adopted the use of digital
technology. So, for a hotel to prevent obsolescence the must change from the suppliers
that are supplying them with stereos, VCRs, and regular TVs and look for suppliers that
will offer them ipods, DVDs, and digital HDTV for room use. Moving in this direction
will make the hotel much more attractive, thus the revenues will increase.
The final technological factor that needs to be looked at is the rising costs of
energy. These are uncontrollable costs, thus the only thing that can be done to limit the
impact of these increasing costs is for hotels to manage the use of energy efficiently. A
strategy of how to manage it would be one thing; however, a hotel must also look at the
alternatives of energy that are coming into the world. For example, with high-energy

costs some businesses are thinking innovation. Solar Cities will be the successes of the
21st century.
Ecological factors
Environment is something we as human beings come in contact with everyday.
The condition of the environment will often guide decisions. For instance, if it is really
smoggy outside, the chances of going for a hike or to an amusement park are very
small. So, it would only make sense as a member of an industry that is looking to
increase the demand of consumers to fully understand what environmental factors for
their industry might impose an impact on the customers decision.
For example, during hurricane season, the customer decision to stay in a hotel on the
east coast is not as likely as it was before these natural disasters. Global warming is
another ecological factor calls for concern. The ozone is slowly being exhausted by
human actions while leaving the earth degrees warmer. The uncertain climate can have
a direct impact on hotels that are in areas of ski resorts. However, even though this is a
definite concern, it should be a concern for long term planning the time frame for such
effects is more likely to happen in the future. A way that could allow this not to be an
impact for other hotels is to build a strong image in the consumers mind. Such image
would come from being eco-efficient by improving resources to prevent pollution.

CRITICAL SUCCESS FACTORS


Factors influencing Success in the Industry
Demand Drivers.
The hotel and restaurant industry of India was Rs. 658.89 billion during 200708.
Travel & Tourism Industry of India was valued at US$35.73 billion in 2007,
contributing 3.56% to Indias GDP. The number of foreign tourists arriving to India
reached 5.08 million compared with 4.45 million in the year 2006, showing growth of
14.16%. Indias share in international tourist arrivals at global level gradually improved
from 0.46% in 2004 to 0.49% in 2005 and further to 0.52% in 2006 and 0.56% in 2007.
The number of domestic tourists in India was 526.57 million compared with
461.76 million in 2006, showing growth of 14.03%. There are 1,437 hotels approved
and classified by the Ministry of Tourism, Government of India, with a total capacity of
84,327 hotel rooms as on December 31, 2007. Indian hotel industry is currently adding
about 60,000 quality rooms, which are expected to be ready by 2012.
International Tourist Traffic
The foreign tourist arrivals in India increased at CAGR of 5.5per cent from
2.29
Million in 1996 to 3.92 million in 2005. Significantly, the bulk of international arrivals
into India, both in 2004 and 2005, have been business travelers. Main reason for this
increase has been following fundamental factors:
Indias strong GDP growth.
Opening of sectors of the economy to private sector/ foreign investment.
Strengthening of ties with the developed world.
Also, introduction of low cost airlines also contributed to the demand. The
increase in international flights, seat capacity and frequency into the country and the
decision to allow private airlines like Jet Airways and Air Sahara to fly overseas has
had a positive impact on tourist and business arrivals into India, by way of providing
additional seats to:
Key destinations.
Development of infrastructure by the Government
Indias emergence as an outsourcing hub.

Success of Incredible India campaign and other tourism promotion measures.


Indias growing recognition as an exciting place to visit (The Readers Travel Awards
2006, conducted by Cond Nast Travelers has recently placed India at number four
among the worlds must-see countries, up from number nine in 2003) has helped boost
its image as a leisure destination.
Identifying Critical Success Factors (CSF) For the Industry
The market for the hotel industry can be divided into the following key
consumer segments based on purpose of visit:
The Business Traveler
The Business Traveler is a businessman or a corporate executive traveling for
business purposes. This segment includes corporate, both domestic and foreign, who
open offices in the hotel premises during start-ups, corporate executives who make
extended stay either for long duration projects or while waiting for permanent
accommodation (primarily expatriates) and convention arrivals. While the senior
executives usually stay in 5 star hotels, the middle level executives, who are much
larger in number, stay in the budget hotels. This segment offers better realizations, as
they demand relatively smaller discounts on room rents (about 10per cent-15per cent),
use more of facilities such as PCs, fax multi-media, conference halls. Also, the Food &
Beverage (F&B) revenues are better as they usually eat in the hotel itself due to their
busy schedules.
The Leisure Traveler
The Leisure Traveler could either be a foreigner or a domestic traveler
whose Primary purpose of visit is holiday or site seeing. Among non-business foreign
tourists the primary motivation for visiting India is largely cultural attraction followed
by conferences and conventions, tourist attractions like beaches, wild life, hill resorts
etc. Usually, leisure travelers are part of a package run by a tour operator. The margins
offered by leisure travelers tend to be lower because of two reasons. Firstly, they seek
higher discounts and also provide less F&B revenues as they usually eat out. The
business offered by this segment is highly seasonal and tends to peak in the September
to March period.
Airline Cabin Crew
Airline Cabin Crew forms another important segment because of the
repetitive and guaranteed nature of the business that they provide. Usually, these are a
part of an annual contract whereby, in return for a fixed rate, a certain number of rooms

are provided on demand for cabin crews. With discount rates in the range of 40per cent
and 50per cent, this represents a low-yield segment for hotels in general.
Premium and Luxury Segment
This segment comprises the high-end 5-star deluxe and 5-star hotels,
which mainly cater to the business and up market foreign leisure travelers and offer a
high quality and range of services. The segment accounted for 29per cent of the total
hotel rooms in the country in December 2005.

OBJECTIVES
Understanding the concepts used in human resourcing.
To understand the fundamental management concepts, various aspects of
functioning and operational management of the various departments.
To understand the attitude towards the services provided by the Hotel Industry.
To have an overview of Management And Financial System practiced at the
Hotel Indian Avenue
To analyze and study the current positioning of The Hotel Indian Avenue in the
current market and its future aspects.

RESEARCH AND METHODOLOGY


Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it they study
the various steps that are generally adopted by a researcher in studying his research
problem along with the logic behind them. It is necessary for the researcher to know
not only the research methods or techniques but also the methodology. Research is
common parlance a scientific investigation for knowledge. It can be defined
as a systematic effort to collect the valuable information's. A research can
be carried out by different methodologies, which have their own pros and cons.

Secondary Data
When an investigator uses the data that has been already collected by others, is called
Secondary Data. The secondary data could be collected from Journals, Reports, and
various publications. The advantages of the secondary data can be It is economical,
both in terms of money and time spent. I took it from website of the hotel and few
websites mentioned in bibliography.

Primary Data
Primary data includes the first hand information from the outlets. It can view as a
survey. The questionnaire was especially designed to find out services provided by
HOTEL INDIAN AVENUE and their ratings. Through this information we can get the
strengths and weaknesses of services provided by a hotel. How does it differ from
resorts and travel agencies in some way . For Data Analysis and Interpretation I
collected the data from 100 respondents and the sample technique was questionnaire.
The time span of this was of 6 weeks.

LIMITATIONS OF THE STUDY


The major limitations of this project are as given under:
As the data was also gathered from the secondary sources, the validity of the
data could not be tested.
Time constraint was the major limitation in this project.

Another problem was knowledge constraint and this report was an attempt to
gather as much of relevant data as possible.

Its not cover all relative point about the topic.

However, every effort is made to ensure that these do not in any way adversely
affect the results of the study and inject an element of objecting in the report.

COMPANY PROFILE
VISION:

Embrace talent

Harness expertise to leverage standards of excellence in the art of hospitality

Growth in international presence

Increase domestic dominance

Create value for all stakeholders

VALUES:

People diversity, integrity and respect.

Exceed expectations

Innovations

Sense of urgency and accountability

Social responsibility

PERFORMANCE MANAGEMENT
The role of HR in the present scenario has undergone a sea change and its focus is on
evolving such functional strategies which enable successful implementation of the
major corporate strategies. In a way, HR and corporate strategies function in alignment.
Today, HR works towards facilitating and improving the performance of the employees
by building a conducive work environment and providing maximum opportunities to
the employees for participating in organizational planning and decision making
process. Today, all the major activities of HR are driven towards development of high
performance leaders and fostering employee motivation. So, it can be interpreted that
the role of HR has evolved from merely an appraiser to a facilitator and an enabler.
Performance management is the current buzzword and is the need in the current times
of cut throat competition and the organizational battle for leadership. Performance
management is a much broader and a complicated function of HR, as it encompasses
activities such as joint goal setting, continuous progress review and frequent
communication, feedback and coaching for improved performance, implementation of
employee development programmes and rewarding achievements. The process of
performance management starts with the joining of a new incumbent in a system and
ends when an employee quits the organization. Performance management can be
regarded as a systematic process by which the overall performance of an organization
can be improved by improving the performance of individuals within a team
framework. It is a means for promoting superior performance by communicating
expectations, defining roles within a required competence framework and establishing
achievable benchmarks.

MAJOR DEPARTMENTS OF HOTEL

Front Office: It is the most important department of the hotel. The main function of
this department is to give warm welcome to the guest . It helps to create good image in
front of the guest. This is the first department where guest comes in contact with. It
generates the maximum revenue for the hotel as it sells room to the guests. This also
includes sub departments like reservation, Bell desk, and Information desk. It also
provides some facilities like concierge service to the guest.
Food and Beverage Service: It is a
department which serves food and
beverage to the guest in a very
attractive and pleasing manner, which
creates good impression on the guest.
there are several kind of food and
beverage outlet like restaurants, Bars,
Coffee shops, take away banquets
etc.
It
is second
most
revenue producing department of the
hotel by selling different types of
food and beverage to the guest.
Housekeeping: This department is
responsible for cleaning and maintaining
hotel premises which include public
area, guest rooms, lobby, swimming pool
area etc. generally this department is not
visible to the guest. It works for guest
satisfaction through keeping the
environment
clean and hygiene.
Horticulture is one of the most important
features of housekeeping department
which deals with different types of
flower arrangement and maintaining the
garden. This department works to give pleasant look of the hotel to the guest.

Food Production: It is a department with deals with the preparation of different types
of food items. It is not a visible department to the guest because it usually works in the
back area. It makes the food more delicious and attractive by different styles of cooking
method. Different cuisine has their own kitchen and specialized chef to work on it
according to their skills. Bakery departments comes under this which include
preparation of desserts, breads etc.
In order to have the requisite respondents for the data collection, we have taken into account
just the FRONT OFFICE DEPARTMENT.

FRONT OFFICE DEPARTMENT


Introduction:The front office as a hotel is an operating Unit and is the most
s u i t a b l e department as the hotel and fundamental reasons for hotel existence. It is
responsible for the star hotel rooms through systematic methods as reservation surround
by requisition and allotting rooms to the guests. It holds good prime atmosphere is view
of the basic nature as a hotel that is to sell rooms and revenue collected from the
sale of rooms contribute more than 50% of total hotel sales. If has
complements role as image of the hotel. It is the first and the last point
contact as every guest. The staff at front should have pleasing personalities to eater to
the guest information service. T h e f r o n t d e s k a f t e r f o r m a s t h e g u e s t
r e q u e s t c o n s i s t i n g o r r e q u e s t i n g i s s u e . Foreign guest use the front desk
to exchange currency. Find a translate as request other special assignment is
addition it may also be a base operation during an energy such as fire or guest
injury.
Total front office members in hotel Indian AVENUE sums upto 150 which works in allotted shifts

The front office is divided into following section of Hotel INDIA AVENUE :
1) Preservation:This section is never center as the department where all request for reservation are
received and processed.
2) Reception:This section as responsible for receiving the guest. It is also responsible for the
registration as guest at the time as this arrival. Mostly status insist that guest
should registered hosiery. This is the rule to protest both the hotel and the guest.
3 )
C a b b y : This section is located immediately upon the entry into the hotel and it is the important
because it is the first and the last essence contact of a guest with the hotel. It is here that
the guest is received and tubes to the reception to be registered. Handling as guest
language and the guest problems along in the section.
4) Information:a) Maintain guest alphabetical index book
b) Receive message for the guest
c) Handle guest packages and encasements
d) Handle parity
e) Provide information to the guest.
5)Front Office Cashier:This section is responsible for posting as guest charges and guest folio (Bills)
accurately and time so as the properly settle guest A/C and received payments before
departure Expresses should include room food and beverage and other sources. These
charges and recorded up to the last time as the cashier desk. This section is responsible
for exchanging foreign currency.
6)Night Auditor:The responsible as this section is to complete and order swell revenue transaction and
reconcile the revenue statement of all outlets with the F.O accounting machine with a
view to prepare a duty reporting the duty business.
7)Bell Desk:It is responsible for baggage handle t the time of guest departure or arrived or during to
stay. They are also responsible for handling guest mail message newspaper etc. They
also do miscellaneous job like recounting getting medicines or theater tickets for guest
etc.
8 ) Tel e p h o n e s : This section handles all is country and put going local calls, trunk call for both guest
and hotel management.
9 ) Tra v e l D e s k : This section arranges for a airport transport as the guest. The hires cars, coaches
organize towards precede air or rail tickets, confirm tickets etc.

QUALITIES AND ATTRIBUTES AS FRONT OFFICE STAFF:


QUALITIES:1) Sales Man:- They motivates the guest to spread more as the hotel facilities.
2) Problems Solvers:- Guest in variably approach Front Office for the
help incase they hence problem or a complaint. A staff has to be diplomats and
resources to solve the problem at the shortest possible time.
3)Reference Point:- Guest into wants information or wants to pass all
information use front office for this purpose.
4)Co-Ordination:- Since they are reference point the F.O staff are request to
co-ordinate with other departments airlines travel assignment with city tours to guide
the guest a personalized services.
5)Image Building:- as on extension to these solve role F.O staff can definitely
generate a good image for the establishment in their manner of dressed, communicates
personnel conduct and efficiency.
ATTRIBUTES:
1)Personal Grow ing:They should have high sense as personnel growing, uniform should be neat and cleanly
presses. Hair should be well groomed. It is presumable for to tie and hair up in a bus.
Nail should be manipulates soft colleague is preferable to heavy perfumes. Jeweler
should be restricted. It short the F.O staff must be seen at their best at all times.

2)Personal Hygiene:
This is important to F.O Personal as there are constantly expose to the hotel guest clean
appearance help to object guest image not only for themselves but as the establishment
as well.
3)Self Considerence:
- This is necessary to F.O person meet guest as different countries, status and culture.
They should be comfortable and feel at least in dealing with their people.
4)Communication Shell:
- It must be correct and clear. It is perforate that F.o no more than one language it helps
is communication with guest who do not understand or cannot speak English or local
language.
5)Quick Decision maintains ability:
- Guest after approach the F.O with problems and request. F.O staff must be able to
decide quickly a course as action that satisfactory the guest and at the same time
keeping the interest as the organization online.

DUTIES AND RESPONSIBILITIES AS STAFF IN

HOTEL INNDIA AVENUE:

Front Office Manager:1)Participate in the selection of F.O personal


2)Trains, cross strains and retain all F.O personal
3 )S ch ed ul e th e F.O s t aff
4)Supervises work locates during shifts
5)Maintain working relationship and communication with all departments.
6)Maintain master key control
7)Resolve guest problem quickly, efficiently and curiously.
8)Works with in the allotted budget for the F.O
9)Receives information from the previous shift manager passes on
important details to the coming Manager.
Cabby Manger:1)Important the duty as front manager
2)Takes ones the duty as the F.O Manager
3)Dealing with complaint which come to him directly and ensure those
which the receptionist cannot handle
4)Dealing with V.P.O (Visitor Period out)

5)Co-coordinating with airport representative


6)Responsible for useful or security as the staff or the guest
7 ) R e s p o n s i b l e f o r Tr a n s p o r t s e r v i c e
Reservation Assistants:1)Process reservation made by mail, telephone or control reservation
network case
2)Process reservation from the sales office other hotel department and
travel agent
3)Knows the types as rooms available as well as there location and layout
4)Knows the selling status, rates and benefits as well package plans
5)Determines room rates based on the selling tables as the hotel
6)Under the hotel policy an generate reservation and no shares
7)Assist in pre registration activities with appropriate
Front Office Cashiers:1)Operates, front office posting equipments
2)Obtain the house bank/slat and keeps it balance
3)Completes cashier pre-shift supply check list
4)Complete guest check out procedure
5 ) P o s t a l c h a r g e s t o g u e s t Ac c o u n t s
6)Completes guest check out procedure
7)Settles guest Accounts
8)Posts non-guest ledger payments
9)Balances departmental totals at the close of the shift
GRE (Guest Relation Executive) Duties:1)Answers Letters of inquiry, regarding rates and availability.
2)Trains new guest services department personal
3)Maintains a thorough knowledge as the room rack, location, types of
rooms, sack operation, package plans and discounts.

4)Maintain details knowledge about hotels services and hours of operation


5)Knows all safety precaution and understands energy procedures and how
to act upon then understands accident preservation policies
6 ) K n o w s c a s k h a n d l i n g p r o c e d u r e s 7)Develops and maintain all aspect
as the hotel, reservation system.
Reports Generated in Front-Office:1)Night Clerk Report
2)Room rack List
3)In house Guest directory
4)List of expected departure
5)Special services list
6)Room status report
7)House-Keeping discrepancy in room rack
8)Complimentary room list
9)Bills on hotel List
10)Currency exchange register
Stationery Used at Front Desk: Registration Card
Reservation Form
K e y

T r a y

Last and found slip


Scanty baggage form
V.I . P a m e n i t i e s v o u c h e r s
K e y
C

c a r d
form

FIT Tariff:- (in US $ )


ROOM TYPE
STANDARD

USD(SGL/DBL)
$185/ $210

EXECUTIVE
BUSINESS SUITE

$250/$280
$300

GROUP Tariff

On application

OFF SEASON PERIOD

May To September

OFF SEASON DISCOUNT

30 TO 40 %

BANQUET FACILITIES

halls 2

Maximum capacity in theatre style 1000


RESTAURANT 3
CUISNE

BAR- 1

CUISINE- MULTIPLE -

ANALYSIS AND INTERPRETATION


OF DATA
1. How many Welfare Facilities are being availed on routine on routine basis?

As we can clearly see from the pie-chart that the Welfare Facilities availed by the
majority of the respondents was between 5 To 10. Some of the major welfare facilities
availed was Nutritious food, safe drinking water etc.

2. Special WELFARE FACILITIES being availed by the employees.

In this depiction as well it is clearly visible that respondents are sure-shot availing of
special welfare facilities as well comprising maternity leave for female employees,
employer paid uniforms and laundering etc.

3. TIME TAKEN in SANCTIONING Routine welfare facility.

On an average if we see, the time taken for sanctioning the routine welfare
facility is between 1 to 2 weeks as per the majority of respondents.

4. Satisfaction Level regarding the PROCEDURE for availing the ROUTINE


WELFARE FACILITIES .

The Satisfaction level regarding the procedure for availing routine welfare
facilities is majorly satisfied when compared with the highly and partly satisfied
respondents.

5. Satisfaction Level regarding the PROCEDURE for availing the SPECIAL


ROUTINE WELFARE FACILITIES .

In this depiction there has been a major turnaround in the satisfaction levels in
availing the SPECIAL welfare facilities because the rate of non-satisfaction
level has increased quite an extent.

6. Satisfaction Level due to WELFARE ACTIVITIES CONDUCTED by the Hotel


India Avenue.

Majority of the respondents are highly-satisfied when it comes to the Welfare


Activities conducted by the Hotel. 73 % are satisfied with these activities.

7. HRA Allowance provided by the hotel is SATISFACTORY or NOT?

There is not much distinction when it comes to satisfaction levels of


respondents when asked about the HRA allowance being provided to them
because just mere 7% is the lead of satisfaction level over non-satisfaction level.

8. The EDUCATIONAL ALLOWANCE provided by the hotel is satisfactory or


not?

The education allowance provided by the hotel has fetched 56% satisfaction
among respondents and that is in itself a commendable stuff.

9. Satisfaction Level with the working of MEDICAL COMMITTEE.

Majority of the employees are highly satisfied with the medical assistance
provided by hotel India AVENUE to their employees.

10. Recreational Activities provided by the Hotel are satisfactory or not?

The RECREATIONAL FACILITIES provided by the hotel hasnt earned the


SATISFACTION TAG for a change and this is one of the things that need some
change in its working.

11. Does WELFARE FACILITY by the HOTEL plays as a Motivational Factor?

It is very much evident from the diagram that welfare facility plays a major role
in motivating the employees. It accounts for 80% respondents in favor of this
argument

12. Is there any importance of UNION for the safeguard of employees interests?

As expected, the need for unions is a big YES to safeguard their interests and
there is nothing wrong with it.

CONCLUSION

As the study of the need and concern model and its further analysis
indicate the model and its further analysis indicate the concern which
was dominating in all the needs was the increase in wages so the
management should think to increase wages prior to the increase in
inflation.

All the employees are satisfied with the welfare facilities provided in
the hotel.

The hotel is quickly catching up with same star hotels with its efficient
working.

The hotel has shown its mettle over the past 1 year because of clear
customer as well as employees cognizance perspective.

RECOMMENDATON

Hotel was taking 1 to 2 week in providing the routine welfare


facilities but the special welfare facilities were time consuming
and were bound with the lengthy procedure .Hence
management should make it smoother in sanctioning these
facilities.

Recreation facilities were confined to the entertainment in the


form of T.V. and Music . Management should consider some
other type of recreational activities as well for them like
Gyming or any other outdoor sports for their employees after
their shifts.

Hotel should provide the facility of co-operative stores or tie-up


with shops for providing products at cheaper prices.
. T h e c a r e e r g r o w t h o f e m p l o ye e s s h o u l d b e p l a n n e d
o n the long-term basis
The (candidates) not
considered for promotion, should be
informed about their weaknesses so that they can work on it.
A strong watch should be kept on the employees so that the
goodwill of the Hotel doesnt get affected.

BIBLIOGRAPHY

www.hotelindiaavenue.in
www.hrmguide.net
www.managmentscience.org
www.hr.com

ANNEXURE
1. Service on arrival and Check-in. Was it prompt and
courteous ?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
2. Your Room. Was it clean, comfortable and properly
supplied?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
3. Telephone Services. Were your messages handled efficiently?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
4. In-house services, laundry etc. Were your personal
possessions well looked after?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
5. Individual employees. How well did we respond to your

needs?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
6. Temperature, lightning, plumbing. Were you comfortable?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
7. Service at Check-out. Did it go smoothly?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard
8. Hotel shuttlecabs.Was it on time? Did it run frequently
enough?
a) Excellent
b) Good
c) Satisfactory
d) Below Standard

9. If you return to this location, would you choose to stay with us


again?

a) Yes
b) No
If No, then please comment.
10. How did you make your reservations request?
a) Direct to hotel
b) Through a travel agent
c) Through an airline
d) Through your company
e) Through internet