WILLIAM H. BIRCH 7916 NW Hawkins Blvd.

, Portland, OR 97229
Work: (503) 292-9830 * Cell: (503) 789-2220
e-mail: billbirch1@comcast.net

RESUME SUMMARY:

Professional business executive with over 20 years of successful experience seeking an executive sales or business
operations position. Exacting and utilizing tenured business experience to evaluate and overcome obstacles. Timely
and proper decision making competency under time sensitive and high stress situations. Excel in building, developing
and directing a successful business team; exceeding quotas, optimizing production, market and strategic analysis,
executive level sales and product training. Willing to relocate and travel.

PROFESSIONAL EXPERIENCE:

1/2005 to present: WB Consulting www.theprobizcoach.com

CO-LINEAR SALES, INC. 7/89 to 12/04

GENERAL MANAGER:
Co-Linear Sales, Inc. is an individually owned and operated Franchised Electronic Component Distributor and complete
Turnkey Manufacturer in the Northern California Bay Area. Product lines include passive, controller and memory IC’s.
Complete assembly, test, engineering, rework and packaging capabilities of customer based products (Turnkey).
Business consultant in operations, time based management, supply chain and strategic set-up.

Responsibilities Include:
• All levels of Sales/Direction: Product costing and operational analysis, promotions, advertising,
contracts, development of strategic advantages, company direction and sourcing.
• All levels of set-up and operation including complete turnkey solutions and outsourcing.
• Business Operations with Asian and European Marketplaces and Suppliers.
• Multi-level negotiation with suppliers and customers.
• Supply Chain and Time Based Management procedures and implementations.
• P & L, finance at all levels.
• Contracts, corporate books, audit and legal.
• Directing employee and contract assigned personnel.
Results:
• Expanded capabilities from sales and distribution to include complete turnkey manufacturing.
• Grew revenue from zero to over $1.6 M with an average GP of 35% within 2 years.
• Legal and contractual operations and set-up, technical expertise and implementations.

ROCKWELL INTERNATIONAL SEMICONDUCTOR DIVISIONS 1/87 to 7/89

NATIONAL SALES MANAGER: Major National/Global Cat 1 accounts

RSM: Pacific NW, Rocky Mountain region, Vancouver B.C., Hawaii, Alaska and South America.
Modems, T1/ISDN and micro controller products.

Responsibilities Included:
• (NSM) Directed all areas of sales and support to major accounts; Bell
Northern/Northern Telecom (NORTEL), H-P, Racal Vadic, Atari, Verifone
• Strategic development and deployment. Coordinated and allocated technical, sales
and marketing resources: Direct assignment to division president.
• (RSM) Hiring, managing and training all aspects of business pertaining to factory
representatives and authorized factory distributors.
• Direct responsibility for setting market prices with bottom line goal objectives.
• Negotiation of critical contracts with key customers; setting sales quotas with both
authorized representative and distribution network.
• Accurate monthly forecasting and business status reports.
• Over 40 people under direct and indirect report
Results:
 • Consistently exceeded plan by 25-35%.
• Negotiated and closed a strategic modem contract with Racal Vadic yielding
$6.3M annual revenue saving demise of product line and est. $100M deficit.
• Set up business functions in territories not currently serviced or operational.

CIPHER SYSTEM 1/85 to 1/87

VP SALES and MARKETING

As one of three partners I assisted in the development and product design of a computer data security device
implementing an 80-bit non-linear transformation algorithm into hardware.

Responsibilities Included:
• Forward planning: Cost analysis of product development and manufacturing.
• Conceptual Sales, Market research, Capital funding, create Business and Operational plan.

CRITERION SALES, INC. 11/82 to 1/85

MANUFACTURER’S REPRESENTATIVE
Criterion is a Northern California Bay Area representative company handling a total of eleven different principals with a
diversity of products: power supplies, semiconductors, memory products, custom circuits and passive products.

Responsibilities Included:
• Both technical and sales interface: Engineering and Contractual
Negotiations for the manufacturers represented.
Results:
• Took an initial account base producing a few hundred dollars per month in
billings to $4M billable dollars per year within two years time.
• Established Industry Standard form factor design-win with 60w/120w P.C. power
supply, thus receiving industry recognition, EIA standard for desk top computer.
• Sales and design win of the year award from Boschert, Inc. in 1984.

TEXAS INSTRUMENTS 1/80 to 11/82

DISTRIBUTOR SPECIALIST
Responsibilities Included:
• Distributor relations between TI and four authorized distributors in the San
Francisco Bay Area; their management, sales representatives, and customers.
• Set prices while operating from a preset goal.
• Interfaced with managers and staff personnel in marketing and engineering.
Results:
• Distributor sales under my responsibility were in excess of $1.2M per month
which represented an increase of 20% during my tenure in this position.
SALES ENGINEER
Responsibilities Included:
• Sales of semiconductor products to OEM customers and expanded TI customer
base in San Jose/Sunnyvale territory.
Results:
• Successfully implemented a $4M sales plan, obtaining a 35% growth in territory
while overall Texas Instruments sales declined 20% in the San Francisco Area.
PRODUCT MARKETING/APPS ENGINEER
Served as Product Marketing and Applications Engineer in Magnetic Bubble Memories,
Microprocessor Work Stations with Real-Time Emulation, Microprocessors and Peripheral Chips.

EDUCATION:

UNIVERSITY OF UTAH
Degree: Bachelor of Science, 1977, University of Utah
GPA: 3.48 cumulative
Defrayed 100% of school expenses with part-time employment.
References furnished upon request