Print & Digital Advertising

410 South Liberty | Independence, MO

816.254.8600
www.examiner.net

2015 Rates

THE EXAMINER
published Tuesday through Saturday morning
Serving the communities of Eastern Jackson
County including: Blue Springs, Grain Valley,
Independence, Lees Summit and Raytown.
Daily Circulation: 9,000
Front Desk Number: (816) 254-8600
Advertising Fax: (816) 836-3805
News Release Fax: (816) 254-0211
Members: Verified Audit of Circulation,
Advertising Checking Bureau, Newspaper
Advertising Bureau
Display Advertising Rates effective February 1, 2015

PERSONNEL
Publisher
Executive Editor
Advertising Director
Business Manager
Production Manager

Julie Moreno
Sheila Davis
Tonya Maddox
Deneane Hyde
Thomas Holder

(816) 350-6311
(816) 350-6349
(816) 350-6341
(816) 350-6312
(816) 350-6353

REPRESENTATIVES

COMMISSIONS AND CASH DISCOUNTS

Local/General (except preprints) rates are commissionable
to any recognized advertising agency (15%). A 2% cash
discount is also available on this rate if paid by the 15th of the
following month.
Commissionable advertising rates are calculated by increasing
the appropriate noncommissionable rate by 17.65 percent
(Multiply the local rate by 1.1765).
All other retail advertising rates shown are noncommissionable
and local. No cash discounts are allowed and all rates are net.
Commissionable rates are available to any recognized agency
and will be billed to the advertising agency. If contract rates
are utilized by the agency for a client and countersigned by
the client, the client will be liable for the fulfillment of the
contract.

POLICIES

A. The Examiner reserves the right to edit, alter or reject any

advertising deemed offensive to our readers or suspected
of being illegal, immoral or unethical.
B. The Examiner is not liable for errors, unless proof of
advertisement is submitted to advertiser or his agent
and returned to the office of the publisher with errors or
corrections plainly marked thereon, and in such case if
any errors so noted are not corrected by the publisher,
the liability of the publisher will not exceed the cost of the
space actually occupied by the item in which the error or
errors occur. To furnish proofs on advertising copy, The
Examiner requests the copy prior to the specified deadlines
for the insertion date requested.

GateHouse Media, Inc. (owner)

350 WillowBrook Office Park
Fairport, NY 14450
(585) 598-0030FAX (585) 248-2631

C. Placement of ads in the newspaper is at the option of the

publisher. We will try to honor position requests whenever
possible. Guaranteed positions, when available, will be charged
preferred placement rates.

U.S. Suburban Press, Inc.

500 E. Remington, Suite 104, Schaumburg, IL 60173
(708) 490-6000FAX (708) 843-9058

D. Advertising that resembles news matter must carry the word

Advertisement at the top. Examiner news type cannot be used
in advertising copy.

Missouri Press Service, Inc.

800 Locust Street, Columbia, MO 65201
(314) 449-4167FAX (314) 874-5894

E. All advertising is payable in advance unless the advertiser

has established credit with the publisher. Credit application
is required.

ADVERTISING DEADLINES

Retail and classified display deadlines:

Publication Day

Tuesday
Wednesday
Thursday
Friday
Saturday
Saturday C-Section
2 2015 Rates

Space & Copy Deadline

3:30 P.M. THURSDAY

3:30 P.M. MONDAY
3:30 P.M. TUESDAY
3:30 P.M. WEDNESDAY
3:30 P.M. WEDNESDAY
3:30 P.M. TUESDAY

Classified (word ads)

Publication Day

Tuesday
Wednesday
Thursday
Friday
Saturday

Space & Copy Deadline

Noon Monday
Noon Tuesday
Noon Wednesday
Noon Thursday
Noon Friday

MECHANICAL SPECIFICATIONS
Retail Advertising
6 column, depth - 21 1/2
1 Column
1.569
2 Columns
3.25
3 Columns

4.944
4 Columns
6.625
5 Columns
8.305
6 Columns 10
Classified Advertising
10 columns, depth - 21 1/2
1 Column

.875
2 Columns
1.902
3 Columns

2.916
4 Columns
3.916
5 Columns
4.944
6 Columns
5.944
7 Columns
6.958
8 Columns
7.958
9 Columns
8.972
10 Columns
10

East Jackson County

Business Review
Modular Tabloid
Page size: 10 x 10.5 - 1/4 inset
1/16 Page
1/8 Page
1/8 Page Vertical
1/4 Page
1/2 Page
1/2 Page Vertical
Full Page

2.375 x 2.25
4.575 x 2.25
2.375 x 4.75
4.575 x 4.75
9.25 x 4.75
4.575 x 9.75
10 x 10

Modular Tabloid
Page size: 10 x 10
1/16 Page
1/8 Page
1/8 Page
1/4 Page
1/2 Page
1/2 Page
Full Page

2.375 x 2.375
5 x 2.375
2.375 x 4.89
5 x 4.89
10 x 4.89
5 x
10
10 x
10

Showtimes Entertainment
Guide - Weekly Publication
Modular Tabloid
5 column, Page size: 10 x 10
1 Column
1.861
2 Columns
3.88
3 Columns

5.916
4 Columns
7.944
5 Columns
10

Online Advertising
Leaderboard
728x90 pixels
Big Box
300x250 pixels
Skycrapper
160x600 pixels
StickyNot
250x250 pixels
Mobile
300x50 pixels

320x50 pixels
Sliding Billboard 922x30 pixels

1022x250 pixels
Wallpaper
922x30 pixels

FRONT PAGE TOP

RIGHTHAND CORNER

Black and white rates

Annual Dollar Vol.

One Time

Two Times*

Three Times*

$25,000
$20,00
$15,000
$10,000
$7,500
$5,000
$2,500
$1,000
OPEN

$12.00
$12.20
$12.75
$13.00
$13.25
$13.80
$15.25
$16.75
$17.00

$7.20
$7.35
$7.55
$7.75
$7.95
$8.25
$9.25
$10.00
$10.25

$5.50
$5.70
$5.85
$6.00
$6.15
$6.50
$7.00
$7.70
$7.75

4 column (6.625x 2) 4 color

52 times - $185
26 times - $210
12 times - $225
Open - $275

FRONT PAGE BOTTOM STRIP

6 column (10 x 2) 4 color

52 times - $155
26 times - $175
12 times - $210
Open - $250

FRONT PAGE STICKY NOTE

Commissionable Rate $33.00

$70 per thousand

*Ads must be run within 10 days of each other

10,000 minimum

Color Rates
Full Page Color

$125

Half Page Color

$75

Quarter Page Color

$75

< Quarter Page Color

$50

2015 Rates

Preferred Placement

Many of our customers request that their ad run in a certain

section or specific page in the paper.
10% for a specific section 15%for a specific page

PREPRINTS

POLITICAL ADVERTISING

Rates are available from the Advertising Director, 816-350-6341

Minimum quantity is 5,000 or $150

The Examiner, 410 S. Liberty, Independence, Missouri 64050

Rates
Commissionable
Contract
Frequency

THE FOLLOWING ARE POLICIES FOR RESERVING

AND SCHEDULING PREPRINTS
All preprints should be delivered to:

$57.00 per 1000

$52.30 per 1000
$50.00 Full Circulation only.

Minimum of 50 inserts

1. Preprints may be scheduled any day Tuesday through Saturday and

some holidays. Contact your account executive for more information.
2. Deadline for scheduling or cancelling preprints is 10 days prior
to date of publication.
3. Delivery deadline is 5 business days prior to insertion date.
4. Loading Dock is open from 8 a.m. to 5 p.m. Monday thru Friday.
5. Maximum folded size of insert is 11 1/4 x 10 5/8.
6. Minimum size of inserts is 5 1/2x 8 1/2.

CLASSIFIED RATES

All classified advertising word and classified display ads appear in The Examiner and online at www.examiner.net
Contact the Classified Advertising
Department at 816-350-6339 or email
classifieds@examiner.net for rate
changes, specials or to place an ad.

Help Wanted
$165.00 for up to 40 words for 5 days or
$230.00 for up to 40 words for 10 days.
Ads go in print, online and on Monster
50 for each additional word, per day

Errors and Cancellations

Please notify the classified advertising
department should there be an error the
first day the ad appears in the newspaper
except for weekends when the classified
department is closed. All classified ads can
be cancelled during office hours, 8:00 a.m.
to 5:00 p.m., Monday through Friday.

Real Estate Rates

Applies to rental properties, realtors, commercial
property and homes for sale by owner
$84.50 for up to 40 words for 5 days or
$134.00 for up to 40 words for 10 days or
$210.00 for up to 40 words for 22 days.
Picture/logo included

Classified Display Rates

Daily (T, Th, F)
$14.50/column inch
Wednesday/Saturday $15.50/column inch
Help Wanted display ads can go on
Monster for an additional $100.

Service Directory
$67.00 for up to 30 words for 5 days or
$145.00 for up to 30 words for 22 days.
All ads go in print and online
Includes box, bold and centering

Jacks List
Merchandise sold individually, excludes Wheels
Deal, Real Estate, Garage and Estate Sales
FREE for up to 20 words for 5 days
50 for each additional word, per day
Price of item (s) must be listed in ad and
equal $300 or less
Limit one item per ad
Limit 2 ads per day
Private Party
Category includes the following:
Garage and estate sales
Merchandise sold individually
Wheels Deal which includes vehicles, trailers,
RVs, motorcycles, ATVs and marine craft
$12.00 per day for 20 words
50 for each additional word, per day
All ads go in print and online

Word Ad specifications
Advertising is 7 point set solid. Centering,
bold, lines of white, indexing & larger type
size available at an additional charge.

Artwork & display advertisements can be emailed to displayads@examiner.net

Please contact us directly for client-provided artwork specifications. We can accept files by e-mail to displayads@examiner.net,
through a Shared DropBox folder or a Google Drive folder. Ask the design staff for details. E-mail file size is limited to 10 MB.

4 2015 Rates

WHAT WE DO
As digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle
on their own. We provide better data and results, delivered with continued support for your companys success in the ever-changing digital landscape.

RESPONSIVE WEBSITE DESIGN

ONTARGET - DISPLAY ADVERTISING

Create the best user experience on all devices.

Shine a spotlight on your business.

Say goodbye to spending money on multiple website updates.

This cutting-edge technology provides one website that adjusts
to the size and resolution for every device - automatically! Get
all the features you need on one platform.

Spend your advertising dollars where they count the most.

Display advertising helps place your business in front of
consumers where they spend most of their time: the web.

MOBILE WEBSITE DESIGN

Customers should be able to find you from anywhere.
Today, more local customers are searching for your business
with their smartphones. Are you losing customers searching for
your business on the go? Give customers anywhere access to your
website while generating more business for you.

LOGO CREATION
Make a strong impression.

RETARGETING
Regain lost customers.
Dont miss out on lost business. Todays customers take
time to research and reflect before making a purchase. Now
you can keep in touch and stay relevant to your customers
throughout their buying decision.

DIRECT EMAIL
Reach the right people at the right time.

Help your business become more credible and visible to potential

customers with professional Logo Creation. Create consistent
branding across all platforms and stand out from your competitors
with a unique logo design.

Build your email marketing campaigns and expand your

customer base! Using your most current data ensures your
campaigns reach active and high-quality leads. Direct Email
will help to micro-target your audience and provide you with
real-time email metrics.

E-COMMERCE

SOCIAL MEDIA OPTIMIZATION

Manage your store from anywhere.

How many places do you shine?

Build, manage, and grow your online business with E-Commerce.

With the ability to reach customers 24/7, you can expand your
geographic reach, drive website traffic, gain more potential
customers, and eliminate missed revenue opportunities to boost
your bottom line!

Social media is the new word-of-mouth. Its no coincidence

that businesses who engage their customers via social media
grow faster than those who dont. Now its easy to keep your
loyal customers updated and gain new ones.

SEARCH ENGINE OPTIMIZATION

Shine brighter than your competitors.
When customers search online, are they finding you or
your competitors? If search engines dont know you exist, you
are invisible. Ranking higher in search results helps customers
find you, driving more customers to your website.

LIST OPTIMIZATION
Get listed. Get found. Get customers.
Are you losing customers due to incorrect contact info?
Get more customers by increasing your online credibility
by maintaining up-to-date, consistent and visible business
information across top search engines and directories.

LOCAL PROFILES
Be where your customers are.
You should be the master of your local listing! When you
are listed locally, it is easier for customers to find and choose
your business. Claim, verify and upgrade your business pages
to stand out to customers in your area.

REPUTATION MONITORING
Know what your customers are saying about you.
Dont let bad reviews shut you down. Everyone has an
opinion and the Internet provides the megaphone. With
70% of consumers trusting online reviews, you cant afford
to ignore whats being said online.

CALL TRACKING
Bring your business out of the shadows.
How do you know your marketing strategy is working?
Today, more than ever, phone calls are still one of the best
sources of quality leads for your business. Now you can
shed light on what leads you gain on and off line.

INTERACTIVE VIDEO
Make an impact in less than a minute.
Interactive Videos are the easiest way to make an impression
in a short amount of time, effectively marketing your services.
Engage your customers with customized, interactive content
for maximum optimization and conversions.

LIVE CHAT LEADS

SEARCH ENGINE MARKETING

Make website visits matter more.

Shine in the right places.

Now your business never has to close its doors! Let us deliver
24/7 instant gratification to web visitors by connecting them to
a live person with no wait times. Engage more visitors online, off
the phone, and easily convert them into leads. Live Chat offers
immediate ROI!

Go from outdated to updated - search engines are the

new yellowpages. Search engine marketing drives the right
customers to your business and turns searches into revenue.

Partnered with

2015 Rates

Distribution map
The Examiner

291

lu
eR
eB

64088

Li

ur

o
Mis s

SIBLEY

ttl

iR

9,000

SUGAR
CREEK

BUCKNER
64016

64054

TRUMAN
LIBRARY
INDEPENDENCE
HISTORIC
DISTRICT

MAJOR RETAIL
GROWTH AREA

BLUE
SPRINGS

40

64133 64138

435

KANSAS
CITY

291

64014 64015

Blue
Springs
Lakewood Lake

LEES
SUMMIT
64064

GRAIN
VALLEY
64029

Lake
Jacomo

70

OAK
GROVE
64075

Colbern Rd.

Lake
Lotawana

470
Longview
Lake

Buckner-Tarsney Rd.

64050 64052 64053

64055 64056 64057
64058

70

RAYTOWN

64066

INDEPENDENCE

24

TRUMAN
SPORTS
COMPLEX

LEVASY

Jackson County

435

24

50

50

6 2015 Rates

BATES
CITY
64011