A research proposal on the Indian E- Banking scenario

Management research project II

Submitted
In partial fulfillment of the degree of
Master of Business administration
Semester IV
By

Under the Guidance of:

Prof (Dr.) Mahendra Sharma
Prof. & Head,
V. M. Patel Institute of Management.

Submitted to:
V. M. Patel Institute of Management,
Ganpat University, Kherva.

February, 2009

Introduction

The Internet banking is changing the banking industry and is having the major effects on banking
relationships. Internet banking involves use of Internet for delivery of banking products &
services. Electronic banking is an umbrella term for the process by which a customer may
perform banking transactions electronically without visiting a brick-and-mortar institution.
Banks having been providing their services to customers electronically for years through
software programs. These software programs allowed the users personal computer to dial up the
bank directly. In the past however, banks have been very reluctant to provide their customers
with banking via the Internet due to security concerns.
Today, banks seem to be jumping on the bandwagon of Internet banking. Why is there a sudden
increase of bank interests in the Internet? The first major reason is because of the improved
security and encryption methods developed on the Internet. The second reason is that banks did
not want to lose a potential market share to banks that were quick to offer their services on the
Internet.

Objective of the study

2
Research Proposal

To have a brief idea about the Indian E-banking scenario.

To understand about various mediums of E banking in India.

To know the effect of the technology advent on the banking industry.

To know about the latest products in E banking.

Comparative analysis of the various banks in India, that provides E banking services.

To know the consumer perception regarding the E banking services in India, with the
help of primary data.

Research Design
3
Research Proposal

Conclusive Research Design.

Data source
Data collection will be primary source as well as secondary source of data. Primary data will be
collected in form of questionnaire from the respondents, while the secondary data will be
collected from the sources like Internet, newspapers, Magazines and various research articles.
Estimated time and cost
Estimated completion time for the research will be one month and the cost is estimated to be
around Rs. 2000.

Table of contents

4
Research Proposal

Sr. no

Chapter 1

Content
Certificate by the guide
Candidates statements
Preface
Acknowledgment
Executive summary
Research Methodology

Page no.
ii
iii
iv
v
vi

1.1 Research Objective

1.2 Research Design
1.3 Data source
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10

1.4 Dead line

Introduction to E banking
Global Scenario of E-banking
Technology in E-banking
E-banking Strategies
E-banking Key Issues and Solutions
Mediums of E-banking
Data Interpretation and analysis
Conclusion
Recommendations

5
Research Proposal